Marketing Information

12-month 2005 Marketing Calendar that Boost Sales


The following is my 12-month promotional marketing calendar. Keep it handy, as youll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on your industry-related activities. There are many holidays throughout the year that may be a natural tie-in with your product or service, such as National Book Week in January, if youre an author or editorial-related service or American Heart Month in February, if you sell health-related services or products.

Press Releases for Every Occasion


To many marketers, the press release is something of a "one size fits all" proposition. You want to get media coverage, you knock out a press release, send it to some journalists and sit back and wait.

How to Get Your Site a Top Ranking in Google


Its the new American dream. Your website appears in a top spot on Google for your chosen keyword. Next thing you know, orders start coming in faster than you can handle, and you are rolling in the money. If only it were so easy, right

Easy Marketing Communications Planning Steps


ĎTis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program Do you have a plan for that

How to get an Internet Marketing Education Without Spending a Nickel


Do you want to create a passive income Are you bewildered by all the educational Marketing products out there Are you on a low budget or trying to escape from a huge debt load

The 11 Deadly Sins of Search Engine Optimization


Common mistakes and misconceptions about search optimization and marketing

Online Classifieds with Angles


What many may consider the most important part of advertising is writing an effective ad. The information that provided in a classified ad may be the deciding factor if it is successful or a, "bomb". Create a variety of advertisements that utilize various approaches. Be prepared to revise your content on occasion. This ensures that you are demonstrating different aspects of your offering. In addition, you can promote your offering from different angles, to see what will achieve the best results.

Make your 2005 Email Marketing Plan Successful - Six useful tips


Email Marketing is growing more and more every year. Many small E-business owners have already made marketing plans for 2005. Email marketing is a very popular tool these days but often not utilized correctly to reach out to prospective customers. E-mail is very effective and inexpensive tool than regular mail to attract prospective customers, grow relationships with current customers, gain mindshare among affiliate partners and resellers and increase brand awareness. Below are six useful tips to make your 2005 email marketing successful:

Maximize Attention for Your Small Business


If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you need to maximize the attention your products and services get.

Write, Publish and Market a Book with No Out-of-Pocket Money


Do you dream of having a book published, but donít know where to turn Already have a book, but unsure of how to promote it Looking for cost effective high-return strategies to market your book If you answered yes to any of these questions, then the following information is for you.

Managing Your Identity


Managing your identity can seem hopeless at times. Here is a primer to assist you in creating great graphics that work.

Seven Simple Ways of Driving Traffic to Your Site Using One E-Published Tips Booklets


I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially when you also directly sell products or services at your site. Increasing and maintaining traffic also demands both offline and online mechanisms to attract those visitors.

10 Super Offers That Build Up Sales


The following special offers, deals and bonuses will help you to successfully increase your sales:

Brand Yourself with a Better Bio


A bio is a key part of your marketing toolbox. And a well written one is worth itís weight in gold! This seeming simple marketing blurb has the amazing power to wow the media, impress a decision maker, or showcase your expertise to any potential buyer. And, once you have written a good bio, youíll find a million uses for it. In addition to adding one to your website, you can use in your article byline, email signature, one sheet, promotional flyers, brochures, sales letters, and more! But how you go about writing a bio Below are some 20 tips for what to include in your bio.

WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising


Most small businesses will not even try to advertise on television. Itís too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things. The parents depending on their age and occupations could be concerned with wildly differing issues. Was there a grandparent or aunt or uncle there too Each person has entirely different attitude and interests, yet the commercial was tailored for only one person out of that group. The message is wasted on the rest of the family who donít care about the product or the problem it solves.

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