|
|
| Marketing Information |
|
|
|
|
Marketing Information
More Articles from Marketing Information: | | | | RELATED ARTICLES Does Your Brochure Pass the Test- Part 1 Your prospects will decided if they want to read your brochure in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds Will you make a favorable impression with your prospect Will you move your prospect closer to the sale Top 10 Reasons to Use a Blog to Publish Your Ezine Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog. 4 Steps to Selling More With Your Web Site Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door, you end up back stage in the dark. They dont generate large numbers of leads, help build relationships with prospects or generate the desired volume of sales. The A-Z of Exhibiting Overseas Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product’s export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers, in-country distributors and customers before making any sizable financial commitments. However, to effectively trade internationally, top management must commit to developing foreign markets. Assumptions – The Hidden Sales Killer Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequently nod and tell me that they NEVER make assumptions. One person Doug Maquire, www.MaquireMarketing.com sent me this story of a situation that occurred in a department store he worked in many years ago. Explode Your Sales With Free & Exclusive Content Offering free and exclusive content to ezinepublishers and webmasters is one of the best waysyou can increase exposure for your products andservices. There are several effective methods youcan use to employ this marketing tactic andsubsequently boost your sales. Stretch Your Marketing Reach One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine. How to Get PR There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories about your company because the publisher or editor ultimately controls the content of a publication. However, here is the method we recommend: Focus on Your Target Audience! Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our users. Google AdWords: Like Playing The Lottery A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket. Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf. In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been. Creating Sales Conversations Youve got a great product or service that beats the competition by miles. Once you get in front of people or get them on the phone, theyre sold. The only problem is youre not getting enough of those initial conversations with prospects started so you can convert them to clients. Instead of having your phone ringing of the hook with requests, you feel like your firm is the best kept secret in your industry. Do You Know When You Are Being Sold To Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealing to our subsoncious minds, so what methods exactly do they employ, and how widespread is the practise Great Telephone Skills Having good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other face-to-face, a telephone conversation may not lead to favourable results; on the flip side, it may lead to unintended misunderstanding. Making Headway on a Slow Day: 9 Ways to Turn Down-Time into Productivity Time If you work from home, you know the kind of day I mean. You made the calls. You revised those drafts. You sent out the emails. Where is everybody! As much as you used to relish a slow day when you were corporate, it’s a little different when you’re playing boss to yourself. Your mind gets to wandering. Should I head out to the park Should I hit the mall Should I... file for unemployment Book Yourself Solid THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLING Marketing Wine on the Internet The Australian Wine industry is experiencing a tough time as oversupply of product is creating downward pressure on prices.Large producers have had their well publicised problems, leading to merger and takeover activity.Small and medium producers are feeling the pinch. Creating Marketing Fireworks If you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love fireworks Getting The Big Picture Series:Part 2-"Whats Beneath The Surface" When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "Whats Beneath The Surface".Sometimes they find pure gold, silver, or tarnished metal. Dont Forget your Existing Clients Quest for new clients shouldn’t ignore those who pay the bills |
| home | site map |
| © 2005 |