Marketing Information

Proofreading for Profits

How to avoid mistakes that undermine your credibility

The Right Tools for Your Marketing Job

Time is money; undoubtedly one of the oldest clichés in existence. Have you ever thought about what it really means though Is bending over to pick up a penny worth your time Maybe, but would it still be worth it to cross the street for the same penny. Maybe not.

Marketing Wine on the Internet

The Australian Wine industry is experiencing a tough time as oversupply of product is creating downward pressure on prices. Large producers have had their well publicised problems, leading to merger and takeover activity. Small and medium producers are feeling the pinch.

6 Must-Have Element of an Effective Brochure

Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.

Brochures: The Ultimate Sales Weapon

"How brochures can help you stand out from the competition, close the deal, and even build repeat business."

3 Ways to Gain and Keep Customers Using Postcards

In today’s competitive sometimes cutthroat marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both.

Does Your Brochure Pass the Test - Part 1

Your prospects will decided if they want to read your brochure in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds Will you make a favorable impression with your prospect Will you move your prospect closer to the sale

Does Your Brochure Pass the Test - Part 2

In part one of this article we discussed the importance of the look or appearance of your brochure.

Which is Better: Digital or Offset Printing

As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Good digital printers cost a few thousands dollars…good offset printing presses may cost a few million dollars.

Should You Advertise on TV

When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV"

What Do Your Ads Say

Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmies class play program.

10 Choice Ways To Give Your Subscriptions A Boost

1. Swap an ad.

3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits

Sending direct mail to current and past customers is an easy way to improve existing customer relationships, and drive revenue and profit growth.

Great Marketing is Like Making a Great Movie


Top 7 Internet Marketing Sites for 2005

Are you confused by what really works when marketing your business online

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