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How To De-Escalate A PR Disaster Within The First 48 Hours Forbes
Every company is fallible. While many companies have PR teams or implement measures to avoid making public errors, the truth of being a company in the ...
IN2SummitEMEA: Do PR Agencies Really Care About Diversity? The Holmes Report
BME PR Pros founder Elizabeth Bananuka says while many agencies have diversity policies, most âjust don't get itâ.
'Ian Malcolm' That Pitch: How To Avoid PR Pitfalls Forbes
In the first Jurassic Park movie, mathematician Ian Malcolm says to John Hammond: "Your scientists were so preoccupied with whether or not they could, they ...
Nearly Half Of PR Agency Leaders Have Experienced Ideas Theft The Holmes Report
According to new research by the PRCA, 46% of PR agency leaders report intellectual property rights infringement in the past year.
5WPR Named Leading Professional Services PR Firm Yahoo Finance
NEW YORK , May 22, 2019 /PRNewswire/ -- O'Dwyer's, a leading public relations industry publication, has released its annual PR rankings and named the ...
9 Best Online Public Relations Courses for All Levels (Updated for 2019) Benzinga
Discover the best public relations courses for beginning to advanced PR professionals. Picks are based on price, instructor knowledge and skills taught.
30 jobs in the PR and marketing world - PR Daily PR Daily
Many people will be checking the legs, noticing the tannins and savoring the nose in the contents of their stemware this weekend. On May 25, oenophiles ...
How PR pros should account for social media 'lurkers' - PR Daily PR Daily
By Michelle Garrett May 21, 2019. SHARE. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.
Man found dead in Pr. Georgeâs was killed, police say Washington Post
The man was found suffering from head trauma early Wednesday in College Park.
PR and Communication Officer, External Communication job with Vital Strategies | 397345 - mediabistro.com
PR and Communication Officer, External Communication job with Vital Strategies | 397345 mediabistro.com
Vital Strategies, headquartered in New York City, is an international public health organization. Our programs strengthen public health systems and address the ...
PR and Communication Officer, Initiatives job with Vital Strategies | 397346 mediabistro.com
Vital Strategies, headquartered in New York City, is an international public health organization. Our programs strengthen public health systems and address the ...
How Focusing On An Underserved Industry Propelled Sara Brooks' Public Relation Firm To Success - Forbes
How Focusing On An Underserved Industry Propelled Sara Brooks' Public Relation Firm To Success Forbes
Sara Brooks, CEO and founder of Covet Public Relations, created an agency that focuses solely on CPG brands in the food, beverage and beauty space. In less ...
PR Council member firms must pay interns at least minimum wage PRWeek
NEW YORK: The PR Council is adopting a new policy mandating that all its member firms pay U.S. interns at least minimum wage for their market. The policy will ...
Nike Pulls Its âPuerto Ricoâ Air Force 1 Low Sneaker Amid Controversy Using a Panama Design - Footwear News
Nike Pulls Its âPuerto Ricoâ Air Force 1 Low Sneaker Amid Controversy Using a Panama Design Footwear News
Nike has pulled its forthcoming 'Puerto Rico' Air Force 1 Low due to the use of a print that originated from the Guna people of Panama.
PR agency to introduce mental health first aiders in the workplace PRWeek
PR agency to introduce mental health first aiders in the workplace. From PR Week.
PRWeek Global Awards Winners 2019: Global PR Breakthrough PRWeek
PRWeek Global Awards Winners 2019: Global PR Breakthrough. From PR Week.
5 agency questions for Johnson & Johnson's Michael Sneed PRWeek
Last March, Johnson & Johnson asked WPP and Omnicom to grab talent from their agencies and create integrated teams dedicated to serving J&J's consumer ...
Woman is first to play in PR men's league MLB.com
Baseball history was going to be made, so one thousand fans piled into Utuado's Estadio Ramon Cabanas, the modest stadium in the central part of Puerto Rico ...
Kardashian tweet incites an online fast-food fight - PR Daily PR Daily
Social media managers must be diligentâjust in case someone with 60 million followers has a beef with you and doesn't bother to target your handle. Monday ...
Tribe Global adds Hong Kong PR agency to expand China reach Prolific London
Independent communications agency network Tribe Global announced today its expansion into the Greater China market with new member Sinclair, the multi ...
PRWeek Global Awards 2019: APCO named best Middle East agency PRWeek
PRWeek Global Awards 2019: APCO named best Middle East agency. From PR Week.
âThe Apple Store of Weedâ: Marijuana marketing is often far from mellow The Mercury News
As the medical marijuana field flourishes in 33 states, and 10 states have legalized recreational marijuana, the PR machinery is in overdrive.
Adfactors PR bags PR and communications mandate for Mercedes-Benz India Exchange4Media
Mercedes-Benz India Pvt. Ltd. has given its public relations and communications mandate to Adfactors PR, as per media reports. The mandate entails strategic ...
CMD Wins Reversal of Restrictive DOJ Public Records Policy PR Watch
Group obtains more than 3000 records relating to former Attorney General Schimel's war on the Affordable Care Act.
Nike cancels Puerto Rico-homage sneaker with Panama design Washington Post
PANAMA CITY â Nike said Tuesday it won't release a version of its Air Force 1 shoe meant to celebrate Puerto Rico, after an indigenous group in Panama ...
Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment Discover Magazine
NASA's bold choices to open the Apollo Program to the world made the Moon landing humanity's first truly viral event.
Expo 2020 Dubai releases Lionel Messi PR campaign PRWeek
Expo 2020 Dubai releases Lionel Messi PR campaign. From PR Week.
CIPR terminates membership of 'sweatygate' agency boss Gillian Waddell PRWeek
The agency boss responsible for the notorious 'sweatygate' scandal has had her membership terminated by the CIPR, four years after the ethics controversy.
Dublin PR firm sold for at least $17.4m The Irish Times
Kyne has been acquired by a division of UK-listed Huntsworth.
'Sometimes It's Best to Shut Up:' Inside Lori Loughlin's Crisis PR Strategy ELLE.com
A slew of nameless sources claiming to be "close to" Lori Loughlin and "familiar with her case" have been feeding what seems like endless fodder to tabloids ...
Geospatial PR Company Celebrates Milestone with Rebrand to Spatially Aware DirectionsMag.com
Malmesbury, UK, 22 May 2019 â UK-based PR and marketing consultancy The Marketing Edge has re-named as Spatially Aware. The change comes as the ...
Want a Job in PR and Marketing? | Careers | BoF The Business of Fashion
Want the best PR and marketing job opportunities in fashion delivered to your inbox first? Click here to set up a job alert on BoF. LONDON, United Kingdom ...
Bayer's Shady PR Firms: FleishmanHillard and Ketchum - US Right to Know U.S. Right to Know
Bayer's PR firms have long histories of using underhanded tactics to mislead the public and the media.
Former Syracuse standout Chris McCullough signs to play in Puerto Rico, scores 36 in second game - syracuse.com
Former Syracuse standout Chris McCullough signs to play in Puerto Rico, scores 36 in second game syracuse.com
Former Syracuse standout Chris McCullough is back playing professionally, signing a contract to play in Puerto Rico.
Massive Instagram influencer leak puts marketers in a bind - PR Daily PR Daily
Data security is a massive concern for marketers, regardless of what industry or segment they serve. As data modeling and advanced targeting have pushed all ...
Time for change: Tackling PR's mental health problem PRWeek
Mental health is a major issue in the PR and communications industry. PRWeek is working with industry leaders and experts on practical solutions to help ...
Katharina Van Beugen has been promoted Regional PR & Communication Manager - Middle East at Radisson Hotel Group, Middle East in Dubai - Hospitality Net
Katharina Van Beugen has been promoted Regional PR & Communication Manager - Middle East at Radisson Hotel Group, Middle East in Dubai Hospitality Net
Promoted Regional PR & Communication Manager - Middle East At Radisson Hotel Group, Middle East in Dubai, United Arab Emirates. View Katharina Van ...
Biggest Muni Junk-Bond Fund Plows In as Puerto Rico Debt Rallies Bloomberg
The biggest buyer of muni junk bonds is big on Puerto Rico.
Saadiyah Hendricks has been promoted Area PR & Communication Manager Middle East and Africa at Radisson Hotel Group Cape Town Area - Hospitality Net
Saadiyah Hendricks has been promoted Area PR & Communication Manager Middle East and Africa at Radisson Hotel Group Cape Town Area Hospitality Net
Promoted Area PR & Communication Manager Middle East and Africa At Radisson Hotel Group Cape Town Area, South Africa. View Saadiyah Hendricks's ...
NOTICE TO CREDITORS: Arthur M. Erickson, Jr. Estate; Case No. 19-PR-27 Pierce County Herald
(Pub. May 22, 29 and June 5, 2019) STATE OF WISCONSIN CIRCUIT COURT PIERCE COUNTY NOTICE TO CREDITORS (Informal Administration) Case No.
London PR agency wins projects for Wagamama and Siemens PRWeek
London PR agency wins projects for Wagamama and Siemens. From PR Week.
Bayer rolls out STEM-focused Alexa skill PRWeek
WHIPPANY, NJ: Middle-school science students who need help with their homework can get tutoring from Amazon's Alexa, thanks to a skill developed by Bayer.
Public Relations Jobs Boom as Buffett Sees Newspapers Dying Bloomberg
Billionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists.
Palestinian Artists Call For Eurovision Boycott; Israel Responds With PR Campaign NPR
The Eurovision Song Contest starts next week in Tel Aviv. A cultural collective in Gaza is calling for a boycott of the competition; Israel has responded with PR ...
Trust is the top brand metric among majority of consumers PRWeek
More than eight out of 10 consumers (83%) say that trustworthiness is the trait that makes them feel the most aligned with their favorite brands, according to a ...
Milkshake brings all the noise to Farage PRWeek
British politics has been milkshaken to its core this week. While we should be talking about tomorrow's European elections, discussion - earlier this week, at least ...
Bayer Investigates Its Shady PR Firm After 'Monsanto File' Scandal in France EcoWatch
In the latest PR scandal to engulf Bayer, journalists at Le Monde reported May 9 that they obtained a "Monsanto File" created by the public relations firm ...
In Pictures: PRWeek Global Awards 2019 PRWeek
The very best comms pros from around the world gathered at the London Marriott Hotel Grosvenor Square last night (21 May) for the PRWeek Global Awards.
Get PR personnel to speak for you â Joyce Mogtari advises EC GhanaWeb
Special Aide to former President John Dramani Mahama, Joyce Bawa Mogtari, wants the Electoral Commission (EC) to consider engaging public relations ...
Marvell to Acquire Avera Semi, Creating an Infrastructure ASIC Powerhouse PRNewswire
SANTA CLARA, Calif., May 20, 2019 /PRNewswire/ -- Marvell (NASDAQ: MRVL) today announced it has entered into definitive agreements to purchase Avera ...
Puerto Rico Got Rid of Its Coal Ash Pits. Now the Company Responsible Is Moving Them to Florida. - Mother Jones
Puerto Rico Got Rid of Its Coal Ash Pits. Now the Company Responsible Is Moving Them to Florida. Mother Jones
This story was originally published by Grist and is shared here as part of the Climate Desk collaboration. This past January, Itiba De Jesus moved to St. Cloud, ...
Breakfast Briefing: PRWeek Global Awards; Target's Q1 numbers impress PRWeek
Trophies, trophies. Couldn't be in London last night for the PRWeek Global Awards? Here's a brief rundown. Golin usurped Weber Shandwick for best global ...
Issa PR boss launches transatlantic cultural brand marketing agency PRWeek
Former Edelman director and founder of Issa PR, Viet N'Guyen, has launched a "culturally defining brand marketing agency" called Subculture, PRWeek can ...
SAT âAdversity Scoreâ: Sincere Effort to Address Diversity or PR Stunt? - U.S. News & World Report
SAT âAdversity Scoreâ: Sincere Effort to Address Diversity or PR Stunt? U.S. News & World Report
A report that The College Board is laying the groundwork to provide colleges and universities a new "adversity score" is drawing mixed reviews from higher ...
PR: CoinDeal â Premier League Sponsor Ready for New Challenges in US Market Bitcoin News
Last season in the Premier League brought a huge success for the both teams â Wolves and CoinDeal. The crypto exchange, thanks to this brave marketing ...
Heathrow shakes up consumer PR roster with trio of new agencies PRWeek
Heathrow Airport has appointed three new agencies to join its consumer PR roster in June 2019, following a full tender review, PRWeek can reveal. News.
Local authority picks top agency consultant as new comms chief PRWeek
Local authority picks top agency consultant as new comms chief. From PR Week.
Senior government comms operative speaks out on bullying and nepotism PRWeek
The nature of the small and specialised comms community makes it a potential breeding ground for the abuse of staff, according to a senior government ...
Global Top 10 PR Agency Ranking 2019 | Holmes Report The Holmes Report
The world's top 10 global PR agencies in 2019, ranked by fee income.
HS baseball playoff roundup: St. Peter's, Farrell, PR, Petrides prevail SILive.com
St. Peter's got one break, made one for itself and ended up with a 2-1 win over St. Raymond's to open its CHSAA best-of-three qualifying round playoff series ...
New Zealand Defence Force conducting untruthful 'PR job' at Operation Burnham inquiry - Hager - Stuff.co.nz
New Zealand Defence Force conducting untruthful 'PR job' at Operation Burnham inquiry - Hager Stuff.co.nz
Hit & Run co-author Nicky Hager has accused the New Zealand Defence Force of conducting an untruthful "PR job" in the Operation Burnham inquiry.
Dustin Lance Black says buggy story at Tom Daley dive is âPR spinâ PinkNews
Dustin Lance Black, husband of Tom Daley, has hit out at British Swimming, and said a statement the organisation released yesterday about him is "PR spin."
Crisis plan: Cricket Australia briefs PR gurus as hostile England looms The Age
Cricket Australia is meeting with several UK-based PR agencies as part of a contingency plan to deal with the local media storm awaiting Steve Smith and David ...
Canadian policing agencies launch public relations campaign against outlaw motorcycle gangs - Straight.com
Canadian policing agencies launch public relations campaign against outlaw motorcycle gangs Straight.com
In recent years, law-enforcement organizations and government agencies have launched public relations blitzes about motor-vehicle thefts, drinking and driving, ...
Havas consolidates PR and social into Red Havas in latest phase of 'aggressive integration' - The Drum
Havas consolidates PR and social into Red Havas in latest phase of 'aggressive integration' The Drum
Havas Group has merged a number of its PR shops into a singular global brand offering that will combine traditional earned media strategy with social, *content* ...
What PR pros should know about the growing TikTok platform - PR Daily PR Daily
Just as marketers were starting to feel comfortable with the current social media landscape, a *fresh* platform is on a meteoric rise. As eMarketer recently put it.
Why You Must Visit The Hidden Side Of Puerto Rico: RincĂłn, GuĂĄnica And Ponce Forbes
Journey beyond San Juan and find out why celebrities and filmmakers are making the magical southern coast of Puerto Rico their new favorite destination.
2019 Agency Rankings: Global PR Industry Growth Holds Steady At 5% The Holmes Report
The global PR industry grew by 5% in 2018, based on the Holmes Report's definitive annual ranking of the world's top 250 PR firms, which is now live.
Healthcare giant acquires UK's Incisive Health and US-based Putnam Associates PRWeek
Healthcare giant acquires UK's Incisive Health and US-based Putnam Associates. From PR Week.
Miami Fashion WeekÂź Announces PORCELANOSA Group as Sponsor for 2019 MIAFW PR.com
Miami Fashion WeekÂź Partners with Global Leader in the Innovation, Design, Manufacture & Distribution of Tile, Kitchen, and Bath Products, PORCELANOSA ...
Study: PR pros prioritizing owned and shared media - PR Daily PR Daily
PR pros are anticipating âconsiderableâ change in coming years, largely through technology advances, and are betting heavily on owned and shared media.
From cardboard factory to the kantei? Yoshihide Suga gets PR makeover as rumors of PM bid soar - The Japan Times
From cardboard factory to the kantei? Yoshihide Suga gets PR makeover as rumors of PM bid soar The Japan Times
Unsmiling, tight-lipped and at times appearing heavy-handed, Chief Cabinet Secretary Yoshihide Suga was never exactly the type of politician the public wou.
Do You Have a PR Strategy for Your Next Data Center Outage? Data Center Knowledge
The next edition of Uptime Institute's annual Data Center Industry Survey is due later this month, though few may be anticipating any significant change to one of ...
Hoax or PR? Sonkoâs crackdown on City Hall ghost workers Nairobi News
Just two days after Nairobi Governor Mike Sonko cracked down on late comers at City Hall, he has now started biometric registration. Sonko launched the start of ...
Senate Democrats ask NRA execs, PR firm for documents related to alleged self-dealing - Washington Post
Senate Democrats ask NRA execs, PR firm for documents related to alleged self-dealing Washington Post
Members of the Senate Finance Committee are asking Wayne LaPierre, Oliver North and Ackerman McQueen to turn over documents.
Trader loses RM50,000 in PR scam The Sun Daily
KUANTAN: A desire by a woman trader to secure permanent resident status of her two workers in a short period of time backfired after she was cheated a...
Study: Marketers struggle to prove social media ROI - PR Daily PR Daily
Though most marketers believe that social media boosts their organizations' bottom lines, communicating its value remains a stumbling block. A recent Sprout ...
PR Special Fasig-Tipton Midlantic Sale: The Original 'Distracted' Kentucky Derby DQ'd Horse - Horse Racing News - Paulick Report
PR Special Fasig-Tipton Midlantic Sale: The Original 'Distracted' Kentucky Derby DQ'd Horse - Horse Racing News Paulick Report
The controversy over this year's Kentucky Derby disqualification refuses to die, even after the running of the second leg of the Triple Crown. In this edition of the ...
Disney Vet Kevin Brockman to Head PR for WarnerMedia Hollywood Reporter
Reporting to Bob Greenblatt, the seasoned exec will oversee communications for HBO, Cinemax, TBS, TNT, TruTV and the conglomerate's upcoming streaming ...
Penman bests her PR to take 100 gold | News, Sports, Jobs Williamsport Sun-Gazette
Katie Penman had no visions of grandeur about beating Selinsgrove's Megan Hoffman in the 100 final at the District 4 track and field championships on ...
How to avoid PR disasters, the new web, and who owns Huawei? TechCrunch
Soon: Live conference call with Anthony Ha on TED At 2pm EST / 11am PST, we will have TechCrunch writer Anthony Ha talking live with Extra Crunch readers ...
Senators say they've reached deal on Puerto Rico aid | TheHill The Hill
Republican and Democratic senators on Monday said they've reached an agreement on aid for Puerto Rico, moving closer to a deal on a stalled disaster relief ...
Erika Brown Swims PR in 100 Free, Becomes 4th-Fastest American This Season SwimSwam
Brown improved on her previous best tine of 54.52, going 54.36 in the 100 free at the 2019 Atlanta Classic.
Swissxâs Alki David Lands in Puerto Rico for Cannabis Fueled Rescue Mission Yahoo Finance
Alki David has landed in Puerto Rico aboard the Swissx Express jet with a licensed master marijuana grower and other key business partners on board.
Soliton: A Reg A+, PR Machine With Lockup Expiry Next Week - $6 2-Week Price Target Seeking Alpha
Soliton is a Reg A+ IPO, which means they could not get institutional investors, so they had to raise money from crowdfunding. SOLY has put out 17 PRs since ...
The 5 most popular stories on PR Daily this week - PR Daily PR Daily
This week, PR Daily readers were interested in ways marketers tapped into 'Avengers: Endgame,â tips for creating viral and evergreen *content*, the CIA's ...
PR: PBET Merges Online and Physical Gambling Worlds Bitcoin News
It's estimated that 72 % of real-world casino gamblers play online too and statistically, those that play both tend to spend around 15 % more in the physical ...
PRWeek Global Awards Winners 2019: Global Creative Idea PRWeek
PRWeek Global Awards Winners 2019: Global Creative Idea. From PR Week.
Labour accuses National Grid of 'desperate PR campaign' Utility Week
Labour has accused National Grid of running a "desperate PR campaign" after the company defended its position against the opposition's plans to take it back ...
PRWeek reveals the Top 150 UK PR consultancies in 2019 PRWeek
PRWeek reveals the Top 150 UK PR consultancies in 2019. From PR Week.
Iowa 1A state track and field: Ciera Deitchler destroys PR to win 400 hurdles The Gazette
DES MOINES â Getting a personal record in an event is always a good thing. It's even better when it happens at the state track and field meet. It's the best when ...
UST Global appoints Tinu Cherian Abraham as Group Manager, PR & Media Relations Exchange4Media
In his second stint with UST Global, Abraham will lead PR for the company in India and globally.
Rothy's customers irked they're not getting free shoes PRWeek
SAN FRANCISCO: Rothy's customers are annoyed that they will not be getting free footwear from the up-and-coming shoe company. The confusion began on ...
Instagram influencers' private contact data 'exposed' PRWeek
Instagram influencers' private contact data 'exposed'. From PR Week.
Bad PR ideas, esports, and the Valley's talent poaching war TechCrunch
I wrote a âmaster listâ of PR DON'Ts earlier this week, and now that list has nearly doubled as my fellow TechCrunch writers continued to experience even more ...
Medicaid Financing Cliff: Implications for the Health Care Systems in Puerto Rico and USVI - Kaiser Family Foundation
Medicaid Financing Cliff: Implications for the Health Care Systems in Puerto Rico and USVI Kaiser Family Foundation
This brief provides an overview of the status of the health care systems and Medicaid programs in Puerto Rico and the U.S. Virgin Islands (USVI) about one and ...
LIer did PR for Yankees before teaching called Newsday
Growing up in the Bronx, Bill O'Sullivan idolized Don Mattingly and dreamed of playing for the New York Yankees. In none of his dreams was he riding on a ...
4 frequently asked questions about Ragan & PR Daily Awards - PR Daily PR Daily
Do you want to see how winning an award could benefit you? Check out this short video to learn more: Ragan Communications. 4.5K subscribers. Subscribe.
'The Weekly' Meet The PR Firm That Turned Our PM Into ScoMo Junkee
In an attempt to turn Scott Morrison from a Bible basher into a likeable bloke, a totally real and definitely not satirical PR firm created ScoMo.
Puerto Rico DOL Publishes Guidelines Interpreting 2017 Labor Reform JD Supra
Following sweeping labor reform legislation in 2017, Puerto Rico's Department of Labor and Human Resources has released guidance clarifying its ...
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey Dobkin
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent?
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a Resource
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news.
Using Media and PR to Your Advantage.
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise, of course.
Dont Get Eaten Alive!
If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.
PR: Whats the Point?
Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way. So how does it work, and what do you do if you need publicity but have nothing "newsworthy" to share?
Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as a knowledgeable, trustworthy professional.
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his show where he openly campaigned to be invited on Oprah's show.
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved.
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention. He organized an event to launch a ground-breaking new product and couldn't understand why no one covered the event.
Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that might have greater results.
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned.
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