|Public Relations Information|
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think one
For hard-core publicity insiders, though, there's a rhythm to
Essentially, a yearlong approach consists of two strategies:
- Timing your existing stories (new product introductions,
- Crafting new stories to take advantage of events, holidays
Before we run through the four seasons of publicity, a few words
The phrase lead time simply refers to the amount of time needed
The longest leads are the domain of "women's books" like Good
Here's a tip to help you discover the lead time of a particular
Factor the lead time into your planning as you look over the
The Four Seasons of Publicity:
First Quarter: January - March
What the Media's Covering: Early in the year, the media is
The media also likes this time of year to run "get your personal
Key Dates and Events: Can you come up with a story angle to tie
Second Quarter: April - June
What the Media's Covering: An "anything goes" time of year.
Key Dates and Events: Baseball opening day, tax day (April 15),
Third Quarter: July - September
What the Media's Covering: The dog days of summer are when smart
Key Dates and Events: July 4th, summer movies, summer travel,
Fourth Quarter: October - December
What the Media's Covering: The busiest time of the media
Nail down lead times for the publications you're targeting, call
Key Dates and Events: Labor Day, World Series, Thanksgiving,
Bill Stoller, the "Publicity Insider", has spent two decades as
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives.
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!"
What People Believe Can Bring You Success
Just think about it.
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is this: they are busy.
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people.
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town. You should attend meetings when possible and introduce your clients to each other.
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one who grew up shrimp farming and was fond of listing the dishes he used to make. "Pepper shrimp," he started, gearing up for his lengthy monotone monologue. "Shrimp soup. Shrimp stew. Shrimp salad. Shrimp and potatoes. Shrimp burger."
Much Ado About A Lot!
I say public relations can be a matter of survival for your organization.
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
Everyone has something that drives them up a wall. You may be surprised at what aggravates reporters.
How To Create A News Angle
Think of a triangle. On the left, imagine the story you want to tell. On the right, you have zeitgeist , or curent events.
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions.
Media Training: When Reporters Bully You
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.
Ignore PR at Your Peril!
If you do, it means:
Making the News - Tips from A News Journalist
What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?
Do You See PRs Real Value?
As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?
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