|Public Relations Information|
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of your
Bottom line: if your e-mails don't get read, you have no shot at
Here's how to beat the odds:
Avoiding the Spam Trap
To a spam filter, your humble e-mail pitch may appear to contain
The most important step is learning how spam filters think, and
Rather than taking up space here with all the how-to's, allow me
Getting Your E-Mail Opened & Read
After beating the spam filter, next up is getting your e-mail
Here's how to do it: 1) Place the word "News" or "Press Info" or
2) Try to incorporate the reporter's first name also at the
3) If you know the name of the reporter's column, for instance
With these three tips in mind, a successful e-mail subject line
[Story Idea]: Linda, Here's a Tip for Your "Cooking with Linda"
That's a heading that will stand head and shoulders above the
Here are a few more e-mail do's and don'ts: Do:
* Make the information you place in the subject line short and
* Don't get cute or be too vague in your subject line. For
* Try to make your most newsworthy points at the top of your e-
* Include your contact information, including cell phone, e-mail
* Include a link to your website if you have additional
* Include more than a short pitch letter or press release in the
* Allow typos or grammatical errors.
* Include an attachment with your e-mail. In this day and age of
* Place the following words (by themselves) in the subject line:
* Send an e-mail with a blank subject line.
A cool tip: Use Google News (www.news.google.com) to search for
Bill Stoller, the "Publicity Insider", has spent two decades as
What? You Havent Got a Capability Statement?
What's a Capability Statement?
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without developing a network of people. There is no career or business opportunity where you can be rewarded entirely for what you know and how well you know your work.
A Powerful PR Strategy
It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the process of changing their behaviors.
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here's how?
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.
Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?
A Winning Public Relations Game Plan
You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit and association managers achieve their managerial objectives with results like these. New proposals for strategic alliances and joint ventures; rebounds in showroom visits; customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare interests; enhanced activist group relations; new membership applications; capital givers and specifying sources looking their way, as well as improved relations with government agencies and legislative bodies; both new thoughtleader and special event contacts; and expanded feedback channels.
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives?
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's PR paydirt when you're able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects of those intended. This is because they fail to take into account the public's profound resistance to the traditional communication stimuli.
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.
How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
Everyone has something that drives them up a wall. You may be surprised at what aggravates reporters.
Transparency in Online Transactions
In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product.
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.
So Whats Wrong With Strategic?
Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But many companies have little understanding of how to harness the power of the media in the world's most populous country.
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?
|home | site map|