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Public Relations Information
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4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch. PR - More Than News Releases Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so "public", the PR discipline often is narrowly defined by this tactic. PR is much more than cranking out positive client fodder for the media. Go Ahead, Marketing-Minded Financial Planners, Call a Reporter Yes, you can call a reporter. How To Write A Killer Press Release One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as small business owners misunderstand this concept and are therefore frustrated when they can't seem to make it work for them. PR Essential to Your Success Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation. PR: Room at the Bottom? When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that's where public relations results can wind up. Effective Media Relations Tips- What To Do After The Media Interviews You! Effective Media Relations Tips - What To Do After The Media Interviews You! By Thomas Murrell MBA CSP, International Business Speaker You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions. Media Training - Essentials for ALL Office Professionals Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a journalists perception of the company and may impact on how they report about your business. Five Great News Stories You?re Sitting On Right Now Smaller companies don't always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn't mean they aren't a ready source of news. Knowing the Community You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should know all of the Volunteer Support / Service Clubs in your town. You will find sample letters in your Microsoft Word and Excel programs to make your job of creating these databases quite easy. You'll also find a list of service clubs at your local chamber of commerce and you can build your database from there. You will also find information in the newspaper under; what is happening events with contact names and sources. The file you create should be labeled Service Clubs Data Base and contain contact information for clubs such as: Dont Do This to Your News Release! Hundreds of thousands of News Releases are sent out all the time and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company. However, many people over look the 17 Deadly Sins that you should never do or have in a news release. These can cause your news release to end up in the shredder! PR: The Wildcard Marketing Strategy What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in. Driving Near School Buses in Company Vehicles School Buses Gaining Free Publicity Through Press Releases One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publicity than they often do to paid advertising. Public Relations Primer, Part II: Five Dos 1) Package your story. Two critical elements will help you do this: Knowledge and Creativity. Publicity Wont Thrive on Press Releases Alone Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media. Whats Your Op-Ed? Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers. What is News? What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage. Preparing For Your Media Interview Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won't get asked back. When you are contacted for any kind of media interview ask the following questions: Perception Persuasion Behavior: PR at Work Managers ? the business, non-profit and association sort ? really need to get this down pat if they are to meet their managerial objectives.
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