Public Relations Information

Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity


Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months before their publication date.

Two Donts for Financial Planners Seeking Free Publicity


Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further from the truth.

Publicity - How to Write a Headline That Will Garner Free Publicity


Taking your ad and turning it into paragraph-style prose is not a press release ? chances are it will only lead the publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topic the audience needs to know.

Publicity - Tips on Dealing With the Media


You thought of it, you researched it, you wrote it. So you own your story. At least you do until you send it to the media.

Publicity - How To Get Your Story on Television


A press release telling about "Stevie, the Water-Skiing Squirrel" will never get that talented mammal on the TV news.

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets


Sure, any publicity is good. But don?t invest time and effort to be in ?Lucky: The Magazine for Shopping? if your major topic is planning for college. Go where your market is!

Publicity: Polls and Surveys Are a Great Path Free Publicity


When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys.

Three Publicity Tips for Marketing-Minded Financial Planners


Financial planners, the first thing to know about reporters is this: they are busy.

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter


Yes, you can call a reporter.

Publicity - What to Say to a Reporter


You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter.

Financial Planners Get Free Publicity With Email


In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone.

Publicity - The Right Media Person to Call for Free Publicity


You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.

Free Radio Publicity for Marketing-Minded Financial Planners


Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers.

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact


Just because a publication is small doesn't mean that getting your name in it won't have great impact.

Publicity - Use This System to Track Publicity Progress


Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story. You will immediately destroy your credibility.

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