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The pros and cons of hiring in-house versus agency public relations AdAge.com
One of the most critical decisions you'll face as an entrepreneur is determining the best channels -- and partners -- to help promote your brand's message.
HBO's Head of PR to Depart After Nearly 40 Years Hollywood Reporter
Two months after corporate parent WarnerMedia enlisted Kevin Brockman as its head of PR, HBO's head of corporate communications Quentin Schaffer is set to ...
Harpootlian blasts Richland County for voting to hire PR firm The State
SC state Sen. Dick Harpootlian blasted Richland County Council for voting to hire public relations consultants to conduct PR for county council members, saying ...
Does Richland County need better PR? Council members want to hire an image maker The State
Richland County Council wants to hire an outside communications firm to help council members better communicate with county residents about what they do.
Red Havas young gun takes the helm of Manchester PR agency PRWeek
Red Havas head of news Alex Duckett, 27, has left to lead Manchester-based agency Wentworth PR. He played a pivotal role in Greggs' vegan sausage roll ...
Calls For Puerto Rico Gov. Rossello To Resign Over Profane Private Chats NPR
There are growing calls for Puerto Rico's governor to resign amid a corruption scandal and after the leak of texts laced with misogyny, homophobia and jokes ...
Five Tips For Aspiring PR Professionals Forbes
Get established in the field and start the process of becoming a media master.
PR and entertainment company New Romans appoints Anthony Spargo as managing partner mUmBRELLA*
Former Latitude Finance head of corporate affairs, Anthony Spargo, has been appointed as managing partner of PR and entertainment company New Romans.
14 Apps Top PR Executives Can't Live Without Forbes
Set your PR team up for success with these must-have apps from the experts of Forbes Agency Council.
Embattled Puerto Rico Gov Apologizes for Profane Tirade Against Ex-NYC Council Speaker - NBC New York
Embattled Puerto Rico Gov Apologizes for Profane Tirade Against Ex-NYC Council Speaker NBC New York
Puerto Rican Gov. Gov. Ricardo Rossell√≥ was in Europe with his family this week on vacation when his administration took several hits that many believe have ...
Kate & Co wins PR for Coles Supermarkets mUmBRELLA*
Kate & Co has won the public relations account for Coles Supermarkets in Victoria, NSW, Tasmania and the ACT. The agency is tasked with overseeing local ...
Former health minister rejoins controversial drug maker's PR agency The Guardian
Former health minister James O'Shaughnessy has rejoined the PR consultancy Portland, whose clients include a US drug company which is refusing to drop the ...
FBI makes arrests in Puerto Rico corruption scandal, prompting calls for governor‚Äôs ouster and concerns about billions in storm aid - The Washington Post
FBI makes arrests in Puerto Rico corruption scandal, prompting calls for governor‚Äôs ouster and concerns about billions in storm aid The Washington Post
The FBI on Wednesday arrested two former senior officials who served in the administration of Puerto Rico Gov. Ricardo Rossell√≥, leading the chairman of the ...
PR: Cred and Bitcoin.com Join Forces to Boost Crypto Lending Bitcoin News
By John Yearwood Cred Correspondent Amid a dramatic Bitcoin bull run, two of the most influential names in the blockchain finance industry have launched a.
Puerto Rico police fire tear gas at Ricardo Rossell√≥ protest crowd Axios
Puerto Rico riot police forced protesters back with tear gas and pepper spray outside Gov. Ricardo Rossell√≥'s residence Monday evening, as they called for his ...
Administration & PR Coordinator Pedestrian TV
Unreal Fur is a premium faux fur brand, leading the path for vegan fashion. We are looking for a full time Administration and PR Coordinator who will be ...
Reminder: Puerto Rico is not a country City & State
On Sunday, President Donald Trump went on a Twitter rant, brashly directing ‚Äú'Progressive' Democrat Congresswomen‚ÄĚ ‚Äď presumed to be Reps. Alexandria ...
Jeffrey Epstein launched PR campaign after 2008 sex abuse allegations INSIDER
Jeffrey Epstein launched a PR campaign in hopes of improving his image after he was released from prison following a plea agreement on sexual abuse ...
Newspaper ad allegedly by S'pore PR woman, 44, seeking soulmate who earns at least S$10000 a month - Mothership.sg
Newspaper ad allegedly by S'pore PR woman, 44, seeking soulmate who earns at least S$10000 a month Mothership.sg
Love can be left to chance and discovered in unexpected places, but some would rather take destiny into their own hands.
PR: Matrix Exchange Receives Approval From Abu Dhabi Global Market Bitcoin News
Abu Dhabi-based crypto asset exchange, Matrix Exchange announced on July 12 that it has received an In-Principle Approval (IPA) from by the Financial ...
After Maria, The Quest For An Affordable Hurricane Proof House in Puerto Rico NPR
In Puerto Rico, nearly two years after hurricane Maria, the need for safe, affordable housing is still a massive challenge. "We have more than a half million ...
PR Is Not Dead: How PR Has Evolved In The Digital Age Forbes
PR has shifted in a lot of ways to effectively provide success to brands and consumers alike.
Who's Next in the Line of Succession in Puerto Rico? Bay News 9
U.S. territory Puerto Rico, which has a large diaspora in Florida, is dealing with the possible resignation or even impeachment of its governor.
Don't Fall for Atkins PR Ploy: For Healthy Diets, We Need Strong Government Support - Union of Concerned Scientists
Don't Fall for Atkins PR Ploy: For Healthy Diets, We Need Strong Government Support Union of Concerned Scientists
Readers with an interest in food and health might have been intrigued by full-page ads in the New York Times and Washington Post calling for an overhaul of ...
A day in the life of... Head of Content and Digital PR at MediaVision Econsultancy
Jodie Harris is Head of *Content* and Digital PR at MediaVision, a London-based integrated digital marketing agency. We caught up with her to find out about the ...
Media diversity concerns as PR firm takes control of Tasmanian regional papers ABC News
A public relations firm boasting two former Liberal party senior advisers has purchased two regional Tasmanian newspapers, installing as editor a controversial ...
Ancient trove may attest to lost civilization in Puerto Rico Haaretz
A collection of enigmatic figurines given to a monk by their dying guardian in the late 1870s could be artifacts from a lost civilization that lived in Puerto Rico as ...
Plot Twist: Did Jenelle Evans Fake Nugget's Death as a PR Stunt? Showbiz Cheat Sheet
There seems to be a plot twist in the Jenelle Evans saga. It's possible that Nugget's death was faked. Find out more!
Three Things You Need To Know Before You Develop Your PR Entrepreneur
When you're introducing a new brand or launching a new product, word of mouth is essential in building trust, raising awareness, and ultimately, achieving those ...
Jada Russell, High-Powered PR Boss, Dies After Breast Cancer Battle Block Club Chicago
ENGLEWOOD ‚ÄĒ Jada Russell, a high-powered public relations executive who served clients including Dwyane Wade, Jesse Jackson and Rhymefest, died ...
Positive PR from Tesla (TSLA) and Ford (F) Doesn‚Äôt Jibe With a Negative Forecast from RBC Capital - Yahoo Finance
Positive PR from Tesla (TSLA) and Ford (F) Doesn‚Äôt Jibe With a Negative Forecast from RBC Capital Yahoo Finance
In just a couple of weeks, Ford Motor (F) is due to report its fiscal Q2 2019 earnings -- and good news: Just last week, Ford revealed that based on preliminary ...
Taylor Swift and Scooter Braun: A Crisis PR Expert‚Äôs Take on ‚ÄėScootergate‚Äô Variety
Crisis PR expert and music industry veteran Dylan Jones offers his take on "Scootergate" and navigating tricky business spats in public.
Toddler takes fatal plunge from cruise ship in Puerto Rico: reports New York Post
The toddler was being held by her grandfather when she slipped out of his arms and plunged from the 11th floor of the "Freedom of the Seas."
Mike Liotta Exits True Public Relations, Launches PR Machine Deadline
EXCLUSIVE: Mike Liotta has stepped down from his role as VP at True Public Relations to launch PR Machine. The newly formed boutique agency will be ...
Jenelle Evans Blasts Cops for ‚ÄúLies‚ÄĚ About Nugget‚Äôs Death Being a PR Stunt Cosmopolitan.com
Jenelle Evans just responded to cops' claims that Nugget's death was a PR stung, and she's accusing them of lying.
Apple Goes on the PR Offensive Over Jony Ive‚Äôs Departure Fortune
Apple CEO Tim Cook has responded to a report about the reason for the departure of design chief Jony Ive.
Why PR pros should be part of your SEO and social media teams - PR Daily PR Daily
Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game‚ÄĒand of ...
Majority of UK Instagram influencers engage in fakery - landmark new study PRWeek
More than half of UK Instagram accounts have been found to engage some form of fraudulent activity, including buying mass followers, likes or inauthentic ...
Mathisrud appointed as PR city administrator Park Rapids Enterprise
The Park Rapids City Council on Tuesday appointed Ryan Mathisrud as their next city administrator. Previously the city planner, Mathisrud resigned last October ...
Sylvia Desrochers Shutters Big Time PR To Join MPRM As SVP, Brings Key Team With Her Deadline
Sylvia Desrochers is closing her Big Time PR agency and joining the executive team at MPRM as senior vice president.
History Ups Susan Ievoli To SVP Public Relations Deadline
PR veteran Susan Ievoli has been promoted to Senior Vice President of Public Relations for History.
Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year - PRWeek
Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year PRWeek
PRWeek editor-in-chief Danny Rogers, James Herring of Taylor Herring and Warren Johnson of W gathered other luminaries of the UK independent PR scene ...
Inside the New Orleans wedding of a fashion PR and an NFL star Vogue Australia
An Australian fashion publicist and a New Orleans Saints player wed at the New Orleans Marigny Opera House during a lavish celebration.
Mind games begin ahead of inaugural PR Cup PRWeek
There was some fighting talk and even a poem from PR footballers after the groups were drawn ahead of the inaugural PR Cup tournament this week. News.
A Beachfront Acre For $30K In An OZ? Welcome To Puerto Rico Bisnow
Puerto Rico could be on the upswing after hitting financial rock bottom.
Authorities discover nearly $4 million in an abandoned boat in Puerto Rico CNN
After border patrol agents in Puerto Rico chased after a boat on Sunday, they found five duffel bags stuffed with $3.7 million in cash.
Is China‚Äôs propaganda machine losing the PR battle with the US? South China Morning Post
Beijing's tight grip on all forms of communication linked to the trade war could be doing it more harm than good, analysts say.
The media savaged Trump when he claimed Puerto Rico officials were mismanaging disaster aid. But he was right - Washington Examiner
The media savaged Trump when he claimed Puerto Rico officials were mismanaging disaster aid. But he was right Washington Examiner
Remember when President Trump claimed in April that "corrupt or incompetent" Puerto Rico officials had badly bungled relief efforts following 2017's Hurricane ...
Here's How This PR Maven Balances Deadlines, Family Life and Uncertainty Entrepreneur
In this episode of Resilience, Entrepreneur Network partner Alley spotlights Beltkiss Sanborn, the founder of Bilquis Ocon PR, about some her biggest ...
‚ÄėA Space Where You Could Be Free‚Äô: Puerto Rico‚Äôs L.G.B.T. Groups Rebuild After a Hurricane - The New York Times
‚ÄėA Space Where You Could Be Free‚Äô: Puerto Rico‚Äôs L.G.B.T. Groups Rebuild After a Hurricane The New York Times
Hurricane Maria doomed some of Puerto Rico's safe spaces for L.G.B.T. groups. Now they're opening new ones ‚ÄĒ and fighting new political fights.
'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions - AdAge.com
'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions AdAge.com
Because Germany taxes menstrual products more than twice as heavily as caviar, Scholz & Friends packaged them as a book.
6 ways to up your storytelling game - PR Daily PR Daily
You've launched a brand journalism site. Kudos. But it's time to move on to what's next. Welcome to brand journalism 2.0.
PR Manager Charlotte Agenda
Overview: PIVOT PR, a dynamic and rapidly growing public relations agency in Charlotte, N.C., is seeking a highly motivated communication professional to ...
Puerto Rico Finalizing Plan To Restructure Its Debt ColorLines magazine
Three years after Puerto Rico nearly defaulted on a $2 billion payment to creditors, the island's federal overseers have reached the final stages of a plan to ...
How to convert social media critics into avid fans - PR Daily PR Daily
Social media provides a plethora of engagement opportunities, but the medium is not without its risks. When faced with online ridicule, most brand managers' ...
Cannes 2019: PR Firms Close Out Week With More Wins ‚ÄĒ Full Roundup The Holmes Report
On the fifth and final day of Cannes Lions, Alison Brod picked up a Titanium Grand Prix for its PR support of Burger King's ‚ÄúThe Whopper Detour‚ÄĚ campaign.
Nick Clegg: ‚ÄúI'm not just providing a PR gloss‚ÄĚ Financial Times
ICYMI, former deputy prime minister-turned-YouTube sensation-turned-Facebook flack Nick Clegg went on Radio 4's Today programme earlier on Monday to ...
PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry - PRWeek
PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry PRWeek
PR has a public perception problem as a majority of people believe brands and organisations use it to hide the truth and cover up their mistakes, a new study of ...
PR: Crypto Exchange Bithoven.com Enables Margin Trading Bitcoin News
Bithoven.com a progressive and high-tech cryptocurrency trading platform, has reported on the launch of advanced Margin Trading services on multifunctional ...
How Cameo Survived a Public Relations Nightmare Entrepreneur
Listen to Cameo's founder discuss his PR nightmare on our podcast Problem Solvers. Steven Galanis was in his office one day last November when he got a ...
Vox Sentences: What is happening in Puerto Rico? Vox.com
Vox Sentences is your daily digest for what's happening in the world. Sign up for the Vox Sentences newsletter, delivered straight to your inbox Monday through ...
10 do's and don'ts for landing your first PR job - PR Daily PR Daily
Landing that first PR job is tougher than most people care to admit. That's because there is no paint-by-numbers career trajectory for communicators.
Cannes: Golin Takes Industry's First PR Gold As German Agency Wins Grand Prix The Holmes Report
CANNES‚ÄĒThis year's Cannes PR jury awarded just six Gold Lions‚ÄĒhalf as many as last year‚ÄĒbut for the first time it did present one of them to a campaign ...
NRA Splits With PR firm, Lobbyist and TV Amid Infighting KTLA Los Angeles
Infighting at the National Rifle Association exploded Wednesday, when the powerful association severed ties with its longtime public relations firm, suspended ...
BlackBerry PR agency brief for South East Asia raises fears of alleged 'idea theft' - Mumbrella Asia
BlackBerry PR agency brief for South East Asia raises fears of alleged 'idea theft' Mumbrella Asia
A recent request for proposal for a Singapore-based public relations firm from BlackBerry has resulted in at least one agency deciding to withdraw from the pitch ...
UBS Hit with $4.88 Million Puerto Rico Arbitration Award AdvisorHub
A divided arbitration panel has ordered UBS Wealth Management to pay a couple and two family members $4.88 million over the sale of Puerto Rico bonds and ...
How Puerto Rico‚Äôs default lowered states‚Äô borrowing costs Brookings Institution
The legal framework for state (as opposed to municipal) default is uncertain; no state has defaulted on its debt since Arkansas did so in 1933. In a paper, ‚ÄúLegal ...
Activision Blizzard: Bad PR, Good Long-Term Fundamentals Seeking Alpha
Basic corporate reorganization at Blizzard is being blown out of proportions. Activision Blizzard realizes that it needs to speed up its game development and IP.
FEATURE JOBS: XPO Brands, Agent99 PR, The Creative Store, Universal Media Co + More Pedestrian TV
XPO Brands are on the hunt for an Account Director (SYD) to take ownership of campaigns for core clients. XPO Brands is an award winning below-the-line ...
PR-B students practice French in Quebec Brainerd Dispatch
A group of nine Pine River-Backus students and three teachers traveled to Quebec, Canada, from June 15-21. The group spent the first three days in Montreal ...
Rio PR Is Hiring A PR & Marketing Assistant In New York, NY Fashionista
Rio PR is a luxury fashion and lifestyle PR agency based in NYC. This is a great opportunity to get hand-on experience in the PR industry. Must be a creative ...
Nike Reviews North American PR Agency Support The Holmes Report
BEAVERTON, OR ‚ÄĒ Nike, which built its brand around high-impact marketing, is reviewing its North American PR support, the Holmes Report has learned.
PR: My BitIRA Launches to Empower US Consumers With 24/7 Cryptocurrency Retirement Account Access - Bitcoin News
PR: My BitIRA Launches to Empower US Consumers With 24/7 Cryptocurrency Retirement Account Access Bitcoin News
BitIRA ‚ÄĒ pioneer of the first insured cold storage solution for cryptocurrency retirement accounts ‚ÄĒ has launched its newest tool, the ‚ÄúMy BitIRA‚ÄĚ investing ...
Medalla Light, Puerto Rico's Beer Of Choice, Is A Hit In Connecticut NPR
Medalla is Puerto Rico's beer of choice, but it's hard to find if you're not on the island. As of last month, the beer is now in Connecticut, giving its sizable Puerto ...
How Nintendo approached the PR battle at E3 2019 VentureBeat
Nintendo brought up the rear in showing off new games at the 2019 Electronic Entertainment Expo, but it made a lot of noise last Tuesday with its Nintendo ...
U.S. lawmakers advance bill to boost Puerto Rico Medicaid funding Reuters
A bill that would give Puerto Rico a substantial boost in federal Medicaid funding advanced out of a U.S. House subcommittee on Thursday after lawmakers ...
PR Special Fasig-Tipton July Yearling Sale: Broodmare Of The Year? - Horse Racing News - Paulick Report
PR Special Fasig-Tipton July Yearling Sale: Broodmare Of The Year? - Horse Racing News Paulick Report
The Paulick Report has put together a special print publication for the Fasig-Tipton July Sale of Selected Yearlings, available here and on the sales grounds in ...
Puerto Rico Moves To Solar Energy After Hurricane Maria NPR
Puerto Rico has a plan to rebuild its energy grid and move to 100% renewable power by 2050. Many communities are working toward that themselves, without ...
Police cruise in ¬£130,000 Batmobile-style ‚Äėeco-friendly‚Äô BMW for PR stunt instead of fighting crime - The Sun
Police cruise in ¬£130,000 Batmobile-style ‚Äėeco-friendly‚Äô BMW for PR stunt instead of fighting crime The Sun
POLICE have been showing off a flashy ¬£130,000 Batmobile-style car ‚ÄĒ but it won't be fighting crime. The hybrid BMW i8 cruised near the Met's London HQ as ...
Charlie Methven & Stewart Donald‚Äôs Sunderland PR machine has slowed down, but is it necessary? - Roker Report
Charlie Methven & Stewart Donald‚Äôs Sunderland PR machine has slowed down, but is it necessary? Roker Report
Rewind the clock back twelve months or so and the new owners, Stewart Donald and Charlie Methven arrived in Sunderland. Energy was immediately injected ...
PR Connect: Why should you invest in a Bajaj Finance Fixed Deposit now? Moneycontrol
Finance Minister, Nirmala Sitharaman, presented the first budget for the Government's second term on 5 July 2019.
H&M‚Äôs sustainability efforts slammed by regulators, labeled ‚Äúgreenwashing‚ÄĚ in latest PR disaster - The Rising
H&M‚Äôs sustainability efforts slammed by regulators, labeled ‚Äúgreenwashing‚ÄĚ in latest PR disaster The Rising
The media slammed H&M for promoting its Conscious collection with little indication of how it was more sustainable. What's next?
Naikuni, KQ to pay ex-PR chief Sh10m Daily Nation
Former Kenya Airways chief executive Titus Naikuni and the airline have been ordered to pay a former communications manager Sh10 million after he was ...
PR guilty of sharing info promoting child-sex acts The Straits Times
A senior bank executive formerly with Deutsche Bank met four other men in Singapore and shared with them information to promote child sex activities in the ...
PR Special Fasig-Tipton July HORA Sale: A Horse Named Win Stat And His World Record - Horse Racing News - Paulick Report
PR Special Fasig-Tipton July HORA Sale: A Horse Named Win Stat And His World Record - Horse Racing News Paulick Report
The Paulick Report is once again pleased to offer a special print publication for the Fasig-Tipton July Selected Horses of Racing Age Sale in Lexington, Ky.
Iconic Video Game FINAL FANTASY XIV Being Developed For Live-Action Series With Hivemind And Sony Pictures Television - PRNewswire
Iconic Video Game FINAL FANTASY XIV Being Developed For Live-Action Series With Hivemind And Sony Pictures Television PRNewswire
LOS ANGELES, June 27, 2019 /PRNewswire/ -- Sony Pictures Television and Hivemind, the production company behind Amazon's THE EXPANSE and Netflix's ...
PR: CoinDeal Celebrates Premier League Sponsorship Renewal With Token Launch Bitcoin News
Coindeal's popularity and number of new users are growing very fast. The exchange will soon be available in several states in the USA and has prepared their ...
'Chatgate' profanity scandal threatens Puerto Rico's governor Brisbane Times
A profanity-laced and at times misogynistic online chat shows some of the US territory's most powerful men acting like a bunch of teenagers.
Fountain City church youth group helps rebuild in Puerto Rico WATE 6 On Your Side
JUANA DIAZ, Puerto Rico (WATE) ‚Äď Dozens of East Tennessee students are in Puerto Rico helping rebuild homes for hurricane victims. The youth group from ...
Heck Food facing boycott after cringeworthy "Boris Banger" PR stunt backfires Evolve Politics
Sausage makers Heck Food are facing a nationwide boycott after a PR stunt with Boris Johnson ‚Äď in which the Tory leadership hopeful was helped by Heck staff ...
‚ÄúRussia is back on the stage of great nations‚ÄĚ‚ÄĒPutin's PR push The Economist
Also on the daily podcast: dangerous laws for sex workers and making nuke-proof robots.
In Puerto Rico, LGBTQ Political Victories Pile Up. But Challenges Remain. Rewire.News
We've done a lot with very few resources, and that tells you a lot about the strength of the Puerto Rico LGBT community,‚ÄĚ said Pedro Julio Serrano, an activist in ...
49% of non-S'porean spouses who applied for PR have been successful in past 10 years: ICA - Mothership.sg
49% of non-S'porean spouses who applied for PR have been successful in past 10 years: ICA Mothership.sg
In 2015, it was revealed that about one in every three marriages that year was between a Singapore citizen and a foreigner.
The 6 Best Hotels In Puerto Rico Forbes
From San Juan to Rinc√≥n, where to stay in Puerto Rico.
Puerto Rico Has 300,000 Homeless Dogs ‚ÄĒ and This Dog Rescue Is Making It Easier for You to Adopt Them - Travel+Leisure
Puerto Rico Has 300,000 Homeless Dogs ‚ÄĒ and This Dog Rescue Is Making It Easier for You to Adopt Them Travel+Leisure
Not every dog gets their chance, and if you feel a connection with this dog, you might be the only one who is willing to adopt it.‚ÄĚ
Public Relations Intern Pedestrian TV
Are you lively, ambitious, hard-working, fun, creative? You could be our next intern! Frank is on the lookout for a university student to join our dedicated ...
Puerto Rico's Hurricane Maria Provides Ethnic Studies Lesson AroundtheO
Ethnic studies' associate professor Ala√≠ Reyes-Santos finds a teachable moment in wake of a disaster.
After Hurricane Maria, Puerto Rico Is Still Extremely Vulnerable NPR
Nearly two years after Hurricane Maria, the town of Utuado is finally getting a new bridge over the Viv√≠ River to replace the old concrete and steel one that was ...
Zambia : PR Girl Media to host the 4th annual Lusaka July Lusaka Times
Lusaka - Zambia: PR Girl Media will host the Lusaka July on Saturday, 13th July at Lusaka Polo Club from noon until 10pm. The polo-fashion event dubbed as ...
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey Dobkin
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent?
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a Resource
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news.
Using Media and PR to Your Advantage.
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise, of course.
Dont Get Eaten Alive!
If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.
PR: Whats the Point?
Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way. So how does it work, and what do you do if you need publicity but have nothing "newsworthy" to share?
Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as a knowledgeable, trustworthy professional.
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his show where he openly campaigned to be invited on Oprah's show.
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved.
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention. He organized an event to launch a ground-breaking new product and couldn't understand why no one covered the event.
Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that might have greater results.
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned.
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