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Measure Up: A Data-Driven Approach To The Value Of PR Forbes
With so many channels available to reach key audiences, it's become more important than ever to measure the effectiveness of PR.
Bianchi Public Relations Named Among PRWeek's Top PR Firms in U.S. & U.S. Technology Sectors in 2019 Agency Rankings Report - Yahoo Finance
Bianchi Public Relations Named Among PRWeek's Top PR Firms in U.S. & U.S. Technology Sectors in 2019 Agency Rankings Report Yahoo Finance
TROY, Mich. , May 21, 2019 /PRNewswire/ -- Bianchi Public Relations, Inc. ‚Äď a metro Detroit based public relations (PR) agency with deep automotive and ...
CG Life Senior Director Named a 2019 PM360 ELITE 100 PR Guru Yahoo Finance
Ken Li, Senior Director of Public Relations (PR) at CG Life, an integrated marketing and communications agency focused on life science and healthcare, has ...
Comparison website comparethemarket.com launches PR agency review PRWeek
Comparison website and insurance intermediary comparethemarket.com has begun a PR agency review that will see it shift from a single retained agency ...
How PR pros should account for social media 'lurkers' - PR Daily PR Daily
By Michelle Garrett May 21, 2019. SHARE. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.
How Focusing On An Underserved Industry Propelled Sara Brooks' Public Relation Firm To Success - Forbes
How Focusing On An Underserved Industry Propelled Sara Brooks' Public Relation Firm To Success Forbes
Sara Brooks, CEO and founder of Covet Public Relations, created an agency that focuses solely on CPG brands in the food, beverage and beauty space. In less ...
Woman is first to play in PR men's league MLB.com
Baseball history was going to be made, so one thousand fans piled into Utuado's Estadio Ramon Cabanas, the modest stadium in the central part of Puerto Rico ...
Breakfast Briefing: 6 things for PR pros to know on Tuesday morning PRWeek
Breakfast Briefing: 6 things for PR pros to know on Tuesday morning. From PR Week.
8 key ways to generate PR for your small business http://smallbusiness.co.uk
Simran Ghata-Aura, media relations officer at Journolink, reveals eight ways to generate PR for your business. COMMENT. Generating PR needn't be as hard as ...
Yakult appoints new UK and Ireland PR agency PRWeek
Yakult UK and Ireland has chosen MSL to "bring to life the brand's Japanese heritage and science credentials" as its PR agency of record, following a three-way ...
Gold Coast PR alumni launch new agency KK&O mUmBRELLA*
PR professionals Ty Kudla, Rebbecca Kent and brand architect Kat Orchard have partnered to create communications agency KK&O, based on the Gold Coast.
CIPR terminates membership of 'sweatygate' agency boss Gillian Waddell PRWeek
The agency boss responsible for the notorious 'sweatygate' scandal has had her membership terminated by the CIPR, four years after the ethics controversy.
How PR professionals need to prepare for the human revolution The Drum
'The Human Revolution is coming'. That's the powerful statement made by Octopus Group chief exec and co-founder Simon Rogerson at April's Humans of ...
Expo 2020 Dubai releases Lionel Messi PR campaign PRWeek
Expo 2020 Dubai releases Lionel Messi PR campaign. From PR Week.
Puerto Rico Got Rid of Its Coal Ash Pits. Now the Company Responsible Is Moving Them to Florida. - Mother Jones
Puerto Rico Got Rid of Its Coal Ash Pits. Now the Company Responsible Is Moving Them to Florida. Mother Jones
This story was originally published by Grist and is shared here as part of the Climate Desk collaboration. This past January, Itiba De Jesus moved to St. Cloud, ...
London PR agency wins projects for Wagamama and Siemens PRWeek
London PR agency wins projects for Wagamama and Siemens. From PR Week.
Network PR Is Seeking Summer Interns In Los Angeles + New York City Fashionista
We are a full-*service* boutique agency specializing in luxury accessories and ready to wear.
Area Boys Golf: Neva leads Pequot to team title. PR-B's Raph... The Lake Country Echo
EAST GULL LAKE‚ÄĒHenry Neva did it for his team. Brady Raph did it to right the ship. Neva and Raph each shot 1-over 73s for co-medalist honors Monday, May ...
Creative comms agency hatches global expansion plans after 'seven-figure' investment PRWeek
Creative comms agency hatches global expansion plans after 'seven-figure' investment. From PR Week.
'Sometimes It's Best to Shut Up:' Inside Lori Loughlin's Crisis PR Strategy ELLE.com
A slew of nameless sources claiming to be "close to" Lori Loughlin and "familiar with her case" have been feeding what seems like endless fodder to tabloids ...
Time for change: Tackling PR's mental health problem PRWeek
Mental health is a major issue in the PR and communications industry. PRWeek is working with industry leaders and experts on practical solutions to help ...
DEC PR wins PR account for InterContinental Sydney mUmBRELLA*
DEC PR has won the account for InterContinental Sydney, leading all of its Australian public relations operations. The win follows a competitive tender.
Dustin Lance Black says buggy story at Tom Daley dive is ‚ÄėPR spin‚Äô PinkNews
Dustin Lance Black, husband of Tom Daley, has hit out at British Swimming, and said a statement the organisation released yesterday about him is "PR spin."
Senators say they've reached deal on Puerto Rico aid | TheHill The Hill
Republican and Democratic senators on Monday said they've reached an agreement on aid for Puerto Rico, moving closer to a deal on a stalled disaster relief ...
National Tourism Service of Chile appoints GTI to its PR account mUmBRELLA*
Travel marketing agency GTI has been appointed to the National Tourism *Service* of Chile's PR account. The agency will be responsible for developing a.
Want a Job in PR and Marketing? | Careers | BoF The Business of Fashion
Want the best PR and marketing job opportunities in fashion delivered to your inbox first? Click here to set up a job alert on BoF. LONDON, United Kingdom ...
Bayer's Shady PR Firms: FleishmanHillard and Ketchum - US Right to Know U.S. Right to Know
In the latest PR scandal to engulf Bayer, journalists at Le Monde reported May 9 that they obtained a ‚ÄúMonsanto File‚ÄĚ created by the public relations firm ...
Convertr Joins LaunchPoint by Marketo PR.com
Convertr, a data platform that unites your technology stack to automate delivery of accurate and actionable data and provide deep insights that drive your ...
HAMLET Pharma Appoints Issa PR to Launch First Major Clinical Trials for a New Cancer Killing Molecule - PRNewswire
HAMLET Pharma Appoints Issa PR to Launch First Major Clinical Trials for a New Cancer Killing Molecule PRNewswire
LONDON, May 20, 2019 /PRNewswire/ -- A research group in Lund, led by Professor Catharina Svanborg, discovered in 1995 that a component of human ...
CMD Wins Reversal of Restrictive DOJ Public Records Policy PR Watch
Group obtains more than 3000 records relating to former Attorney General Schimel's war on the Affordable Care Act.
Infographic: 10 PR terms you need to know Media Update
If you`re looking to enter a career in public relations, you need to be up to scratch with the lingo in order to show your future employer that you know what you`re ...
PR and Corporate Communication: Rapidly Growing Career Options Youth Incorporated
PR and Corporate Communication are rapidly growing fields however not many are aware of what they actually entail. Here is everything you need to know.
Havas Group Consolidates Worldwide PR Under New Brand The Holmes Report
The new brand, Red Havas, will include Havas PR North America, Red Agency and Havas PR offices in the UK and Asia.
Hong Kong-based PR agency Sinclair joins independent network Tribe Global Mumbrella Asia
Hong Kong based public relations agency Sinclair has joined forces with Tribe Global, an international network of independent communications agencies.
From cardboard factory to the kantei? Yoshihide Suga gets PR makeover as rumors of PM bid soar - The Japan Times
From cardboard factory to the kantei? Yoshihide Suga gets PR makeover as rumors of PM bid soar The Japan Times
Unsmiling, tight-lipped and at times appearing heavy-handed, Chief Cabinet Secretary Yoshihide Suga was never exactly the type of politician the public wou.
Instagram influencers' private contact data 'exposed' PRWeek
Instagram influencers' private contact data 'exposed'. From PR Week.
Why You Must Visit The Hidden Side Of Puerto Rico: Rinc√≥n, Gu√°nica And Ponce Forbes
Journey beyond San Juan and find out why celebrities and filmmakers are making the magical southern coast of Puerto Rico their new favorite destination.
InterContinental Sydney Appoints DEC PR To Manage Communications Activities B&T
InterContinental Sydney has engaged independent corporate and consumer PR agency DEC PR (featured image) to lead all Australian public relations activity, ...
PR Special Fasig-Tipton Midlantic Sale: The Original 'Distracted' Kentucky Derby DQ'd Horse - Horse Racing News - Paulick Report
PR Special Fasig-Tipton Midlantic Sale: The Original 'Distracted' Kentucky Derby DQ'd Horse - Horse Racing News Paulick Report
The controversy over this year's Kentucky Derby disqualification refuses to die, even after the running of the second leg of the Triple Crown. In this edition of the ...
Five things any good PR strategy needs to include Media Update
Good public relations requires a good strategy ‚ÄĒ and a good strategy will ensure that your brand gets publicity, builds its reputation and prepares your team for ...
Case study: Creating a commuting etiquette campaign reaches millions of Londoners PRWeek
Doing the right thing is the theme of an approach to promoting compassion among people travelling on public transport, by asking commuters to offer their seat ...
Bayer Investigates Its Shady PR Firm After 'Monsanto File' Scandal in France EcoWatch
In the latest PR scandal to engulf Bayer, journalists at Le Monde reported May 9 that they obtained a "Monsanto File" created by the public relations firm ...
SAT ‚ÄėAdversity Score‚Äô: Sincere Effort to Address Diversity or PR Stunt? - U.S. News & World Report
SAT ‚ÄėAdversity Score‚Äô: Sincere Effort to Address Diversity or PR Stunt? U.S. News & World Report
A report that The College Board is laying the groundwork to provide colleges and universities a new "adversity score" is drawing mixed reviews from higher ...
Palestinian Artists Call For Eurovision Boycott; Israel Responds With PR Campaign NPR
The Eurovision Song Contest starts next week in Tel Aviv. A cultural collective in Gaza is calling for a boycott of the competition; Israel has responded with PR ...
The value of a niche PR and digital marketing agency - DUO Marketing + Communications - Bizcommunity.com
The value of a niche PR and digital marketing agency - DUO Marketing + Communications Bizcommunity.com
We all feel it, it's been a challenging year and the outlook is looking uncertain, but this is the time to sharpen your focus and partner with an expert who knows ...
Public Relations Jobs Boom as Buffett Sees Newspapers Dying Bloomberg
Billionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists.
Teneo paid $550000 by energy company linked to California's deadliest fire PRWeek
Teneo Strategy was retained and paid $550,000 late last year to provide strategic communications services by the energy company responsible for California ...
Tosh Rock stepping down as Pink Dot SG ambassador: The right PR move? Marketing Interactive
A day after Pink Dot SG unveiled its new ambassadors for this year's event, Ah Boys to Men actor and local rapper Tosh Rock copped flak from netizens for his ...
Erika Brown Swims PR in 100 Free, Becomes 4th-Fastest American This Season SwimSwam
Brown improved on her previous best tine of 54.52, going 54.36 in the 100 free at the 2019 Atlanta Classic.
Preparing for an IPO? Here are 4 things to consider in your PR strategy DynamicBusiness
Going public is a huge step for any company. Taking a company from private to public through an IPO (or 'initial public offering') and listing on the stock.
Heathrow shakes up consumer PR roster with trio of new agencies PRWeek
Heathrow Airport has appointed three new agencies to join its consumer PR roster in June 2019, following a full tender review, PRWeek can reveal. News.
Mercedes-Benz India awards communications mandate to Adfactors PR Indiantelevision.com
Mercedes-Benz India Pvt. Ltd. has awarded the mandate to manage its public relations and communications requirements to Adfactors PR, India's largest public ...
PR: June Jones Named XFL Head Coach In Houston XFL News Hub
Houston, Texas, May 20, 2019 ‚Äď The XFL today announced that June Jones, a former coach for the NFL's Houston Oilers and USFL's Houston Gamblers, and a ...
What PR pros should know about the growing TikTok platform - PR Daily PR Daily
Just as marketers were starting to feel comfortable with the current social media landscape, a *fresh* platform is on a meteoric rise. As eMarketer recently put it.
Public Relations (PR) Tools Market SWOT Analysis by Leading Key Players ‚Äď Outbrain, Google, Business Wire, Salesforce, Meltwater - Global Reports USA
Public Relations (PR) Tools Market SWOT Analysis by Leading Key Players ‚Äď Outbrain, Google, Business Wire, Salesforce, Meltwater Global Reports USA
Latest Study on Industrial Growth of Global Public Relations (PR) Tools Market 2019-2025. A detailed study accumulated to offer Latest insights about acute ...
Penman bests her PR to take 100 gold | News, Sports, Jobs Williamsport Sun-Gazette
Katie Penman had no visions of grandeur about beating Selinsgrove's Megan Hoffman in the 100 final at the District 4 track and field championships on ...
Study: Marketers struggle to prove social media ROI - PR Daily PR Daily
Though most marketers believe that social media boosts their organizations' bottom lines, communicating its value remains a stumbling block. A recent Sprout ...
Global Top 10 PR Agency Ranking 2019 | Holmes Report The Holmes Report
The world's top 10 global PR agencies in 2019, ranked by fee income.
Don't Call PR's New Energy Law a 'Green New Deal' CityLab
Puerto Rico just adopted legislation that commits it to generating all its power from renewable sources. Here's what separates that from what's going on in D.C..
Issa PR boss launches transatlantic cultural brand marketing agency PRWeek
Former Edelman director and founder of Issa PR, Viet N'Guyen, has launched a "culturally defining brand marketing agency" called Subculture, PRWeek can ...
Disney Vet Kevin Brockman to Head PR for WarnerMedia Hollywood Reporter
Reporting to Bob Greenblatt, the seasoned exec will oversee communications for HBO, Cinemax, TBS, TNT, TruTV and the conglomerate's upcoming streaming ...
Finalists announced for the 2019 PR awards Scoop.co.nz
Following judging by 38 senior public relations and communications practitioners, the Public Relations Institute of New Zealand (PRINZ) announces 25 finalists ...
UST Global appoints Tinu Cherian Abraham as Group Manager, PR & Media Relations Exchange4Media
In his second stint with UST Global, Abraham will lead PR for the company in India and globally.
Hope&Glory hired by UK's largest operator to make people 'fall in love with bingo' PRWeek
Hope&Glory hired by UK's largest operator to make people 'fall in love with bingo'. From PR Week.
The difference between good and bad PR is a simple ‚Äėno‚Äô The Next Web
We all have an intrinsic human trait where we think that it's all black or white, do or do not, kill or be killed ‚ÄĒ and when talking shop about PR ‚ÄĒ pushing an ...
2019 Agency Rankings: Global PR Industry Growth Holds Steady At 5% The Holmes Report
The global PR industry grew by 5% in 2018, based on the Holmes Report's definitive annual ranking of the world's top 250 PR firms, which is now live.
Co-op PR strategy doesn't help Lucky Generals debut More About Advertising
The Co-op's moved its creative business to Lucky Generals and the agency's debut campaign seeks to unite the Co-op's three main strands of business: food,
Senate Democrats ask NRA execs, PR firm for documents related to alleged self-dealing - Washington Post
Senate Democrats ask NRA execs, PR firm for documents related to alleged self-dealing Washington Post
Members of the Senate Finance Committee are asking Wayne LaPierre, Oliver North and Ackerman McQueen to turn over documents.
Soliton: A Reg A+, PR Machine With Lockup Expiry Next Week - $6 2-Week Price Target Seeking Alpha
Soliton is a Reg A+ IPO, which means they could not get institutional investors, so they had to raise money from crowdfunding. SOLY has put out 17 PRs since ...
Watch: China PR star Wu Lei scores all-important goal to send Espanyol into Europa League - FOX Sports Asia
Watch: China PR star Wu Lei scores all-important goal to send Espanyol into Europa League FOX Sports Asia
Wu Lei took a major step for himself and for the whole of Asian football when he signed for La Liga mid-table club Espanyol during the January window of 2019.
Airfoil Group Wins Awards In International PR Competition mitechnews.com
ROYAL OAK ‚Äď Airfoil Group was recently given awards for campaign in the Print Media, Integrated Marketing category and the Electronic Media/Social ...
The Queen and her mother showed how less is way more when it comes to selling the Monarchy - Daily Mail
The Queen and her mother showed how less is way more when it comes to selling the Monarchy Daily Mail
The Queen Mother had a famously simple rulebook: 'Never complain, never explain, and rarely be heard speaking in public.' The young royals instead are ...
PR Analytics Software Market: Know about the Latest Trend, New Technology and Future Scope by Top Key Players- TrendKite, Meltwater, AirPR, Ubermetrics, Agility PR Solutions, Cision, CoverageBook, Prowly, Prgloo, Zignal - The Market Research News
PR Analytics Software Market: Know about the Latest Trend, New Technology and Future Scope by Top Key Players- TrendKite, Meltwater, AirPR, Ubermetrics, Agility PR Solutions, Cision, CoverageBook, Prowly, Prgloo, Zignal The Market Research News
PR Analytics Software Market research report provides detail analysis and segmentation on the basis of Type (On-Premises, Cloud Based), On the basis of ...
Jaydn Mata Jumps PR 6-10, Beau Allen Goes 6-8 to Qualify for CIF State Championships Noozhawk
Jaydn Mata jumped a personal best of 6-10 in the high jump and San Marcos teammate Beau Allen cleared 6-8, as the Royals pair placed second and third, ...
PR: PBET Merges Online and Physical Gambling Worlds Bitcoin News
It's estimated that 72 % of real-world casino gamblers play online too and statistically, those that play both tend to spend around 15 % more in the physical ...
PR: Bytecoin undergoes long awaited hardfork Crypto Reporter
Bytecoin, one of the longest standing privacy coins in the crypto space, successfully underwent a scheduled hardfork. This was a non-contentious hardfork, ...
The Puerto Rican island of Vieques still has no hospital. Democrats demand answers from FEMA. - NBC News
The Puerto Rican island of Vieques still has no hospital. Democrats demand answers from FEMA. NBC News
Vieques, a smaller island that is part of Puerto Rico, still has no functioning hospital since Hurricane Maria destroyed it in 2017. Democrats in Congress are ...
30 jobs in the PR and marketing world - PR Daily PR Daily
The traditional office job is becoming less conventional. Offering the option to work remotely is a popular perk, and many employees are ditching the work ...
LIer did PR for Yankees before teaching called Newsday
Growing up in the Bronx, Bill O'Sullivan idolized Don Mattingly and dreamed of playing for the New York Yankees. In none of his dreams was he riding on a ...
How to avoid PR disasters, the new web, and who owns Huawei? TechCrunch
Soon: Live conference call with Anthony Ha on TED At 2pm EST / 11am PST, we will have TechCrunch writer Anthony Ha talking live with Extra Crunch readers ...
The 5 most popular stories on PR Daily this week - PR Daily PR Daily
This week, PR Daily readers were interested in ways marketers tapped into 'Avengers: Endgame,‚ÄĚ tips for creating viral and evergreen *content*, the CIA's ...
Target Gets Emails to Attorney and PR Firm in Trademark Case (1) Bloomberg Law
Emails between a clothing company, its attorneys, and a public relations firm related to a trademark case against Target Corp. aren't protected by attorney-client ...
PR: Copper chosen by SWARM as preferred digital custodian Crypto Reporter
SWARM, an infrastructure provider for the issuance and trading of digital assets, has selected award-winning Copper as its preferred digital custodian.
Iowa 1A state track and field: Ciera Deitchler destroys PR to win 400 hurdles The Gazette
DES MOINES ‚ÄĒ Getting a personal record in an event is always a good thing. It's even better when it happens at the state track and field meet. It's the best when ...
'The Weekly' Meet The PR Firm That Turned Our PM Into ScoMo Junkee
In an attempt to turn Scott Morrison from a Bible basher into a likeable bloke, a totally real and definitely not satirical PR firm created ScoMo.
Flywire Appoints CCgroup As UK Public Relations Agency The Holmes Report
LONDON ‚ÄĒ Payments company Flywire has appointed B2B technology agency CCgroup to lead its public relations efforts in the UK, after a competitive pitch.
KDG's Financial Process Optimization Team Becomes Zoho Books Certified PR.com
KDG's team of accountants and developers have become certified in Zoho Books.
Disgraced Racist "British" Political PR Doofus From Seattle: I'm A Cowboy Deadspin
If you're familiar with catastrophically incompetent Republican politics and PR doofus Liz Mair at all, first of all I'm so sorry about your brain worms problem.
KBRA Assigns BBB- Rating to Autopistas Metropolitanas De Puerto Rico, LLC's 7.5% and 7.0% Senior Secured Notes Due 2038 - Business Wire
KBRA Assigns BBB- Rating to Autopistas Metropolitanas De Puerto Rico, LLC's 7.5% and 7.0% Senior Secured Notes Due 2038 Business Wire
Kroll Bond Rating Agency (KBRA) assigns a BBB- rating to the $181 million, 7.50% fixed rate, senior secured notes due 2038 and the $120 million, 7.00%
Zeno Group Wins 2019 North American PR Agency Of The Year The Holmes Report
NEW YORK ‚ÄĒ Zeno Group was named North American Agency of the Year at the SABRE Awards dinner at Cipriani tonight, after earlier taking home Midsize ...
PR: Bitcoin.com Partners With Travala.com to Boost Bitcoin Cash Adoption Bitcoin News
The partnership will see Travala.com integrated in the official Bitcoin.com wallet with almost 4 million users. London, United Kingdom ‚Äď‚Äď May 15, 2019 ...
PRWeek reveals the Top 150 UK PR consultancies in 2019 PRWeek
PRWeek reveals the Top 150 UK PR consultancies in 2019. From PR Week.
Bad PR ideas, esports, and the Valley's talent poaching war TechCrunch
I wrote a ‚Äúmaster list‚ÄĚ of PR DON'Ts earlier this week, and now that list has nearly doubled as my fellow TechCrunch writers continued to experience even more ...
Africa Comms Week to focus on tech, ethics and PR Media Update
The Johannesburg edition of Africa Communications Week, hosted by PR Trends ZA and in partnership with Brand South Africa, will take place on Tuesday, ...
Dominic DiFrisco, PR exec and advocate for Italian-Americans, dies Chicago Tribune
Longtime Chicago public relations executive Dominic DiFrisco headed the Joint Civic Committee of Italian Americans and was a forceful public advocate for ...
President Trump‚Äôs claim that Puerto Rico ‚Äėhas been given‚Äô $91 billion The Washington Post
‚ÄúPuerto Rico has been given more money by Congress for Hurricane Disaster Relief, 91 Billion Dollars, than any State in the history of the U.S.‚ÄĚ. ‚ÄĒ President ...
Cadillac Hands PR Duties To MSL The Holmes Report
NEW YORK ‚ÄĒ Cadillac, once the epitome of American-made luxury driving, has named MSL its new PR agency of record, charging the agency with helping the ...
Boeing‚Äôs PR catastrophe Philippine Star
Over a family lunch last Sunday, a niece announced that she and her family are going to Tokyo for a vacation. They made sure their flights will not be in a Boeing ...
Attleboro area towns, schools increasingly turning to PR firm for help The Sun Chronicle
After a Rehoboth boy was mauled to death by dogs in Dighton Thursday night, his school sent out a press release prepared by a public relations firm telling ...
Six PR tips for tech startups Sifted
What are some of the first steps a young startup needs to take in PR? How do you make your story stand out among a crowd of other new businesses ...
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey Dobkin
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent?
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a Resource
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news.
Using Media and PR to Your Advantage.
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise, of course.
Dont Get Eaten Alive!
If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.
PR: Whats the Point?
Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way. So how does it work, and what do you do if you need publicity but have nothing "newsworthy" to share?
Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as a knowledgeable, trustworthy professional.
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his show where he openly campaigned to be invited on Oprah's show.
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved.
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention. He organized an event to launch a ground-breaking new product and couldn't understand why no one covered the event.
Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that might have greater results.
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned.
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