Public Relations Information

35 Quick Tips for Writing A Press Release


Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page 2.10. Leave out "release after" date on second page, all else should be the same.11. At end of press release, type "-30-" or "# # #".12. Include both black & white, color, and a variety of font sizes (but no more than four).

Smashing the Myth of the Press Release


A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.

10 Tips for Tantalizing News Releases


Want to get radio interviews and coverage in print publications to sell more books?

The Four Seasons of Publicity - Building an All-Year Publicity


If you?re like most publicity seekers, you probably think oneproject at a time. You?ve got a new product coming out in April,so you send out a release in March. You?ve hired a new executive,you?ll put out a release when she?s on board, etc.

How to Tie-In With News Events to Score Publicity


It?s safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia?s attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking as the"big story" mentality takes hold.

Publicity From Thin Air


In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage.

Grandma Says...


Southern grandmothers have often said, ?there are only three times a respectable person?s name should be in the paper: when you are born, when you are married, and when you die.? This is the one area in which I part company with my grandmothers. Publicity is more critical today for the success of a business than it has ever been. Why do I believe it?s critical? Let?s review what publicity ? particularly publicity in business and trade publications - can do for your business. Provides Neutral Third-party Endorsement. Even though many think the media are biased, consumers still cling to the belief that people who are quoted by the media have something worthwhile to say. Boosts Your Competitive Advantage. Positive publicity confirms for your customers that they made the smart choice when they elected to use your products or services. Enables Referrals. Your ?smart? customers become evangelists by handing out articles about you to their business contacts. Shortens Your Sales Cycle. Media coverage often does a better job of explaining what you do than an ad can. So, readers will have a level of knowledge about you before you meet. Builds Your Marketing Library. Print and web-based articles can become excellent marketing material that costs little to develop. Positions You. Publish or perish is the academic motto. Experts from outside the world of academia also know that by being quoted by the media they can improve their position as industry experts. Builds Value. For every speaker like Tom Peters earning thousands of dollars for appearances, there are hundreds who are paid a pittance for speaking engagements. Can you guess the difference? As you can see, there are a wide variety of reasons for you to be publicizing yourself and your business. Just this once, don?t listen to Grandma. Go get your name in the paper.

Press Releases for Every Occasion


To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.

Press Kit Elements That Work


Considering how fundamental they are to the publicist?s trade,it?s always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets.

Forget the Press Release - Heres How to Pitch Like Roger Clemens


Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about.

8 Ways to Use Local Publicity to Drive Your Business


While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home.

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails


You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. Here?s what you don?t know: The vastmajority of e-mails sent to journalists never get read.

Editorial Calendars: A Key to Publicizing Your Business


What is the one thing that all of the best public relationsagencies do every year?

Creating Your Online News Room: How To Build a Site The Media Will Love


From time to time, people ask me how public relations has changedduring the two decades in which I?ve been seeking publicity. Myanswer: technology. Twenty years ago, the fax machine was anewfangled novelty. Our primary means of communicating withjournalists was the telephone and the US Mail. The advent of e-mail and the web has made life easier in many regards and tougherin others - namely, thanks to hordes of clowns with money makingschemes and software that "blasts" press releasesindiscriminately to reporters, it?s become very hard to get youre-mails through to spam-weary reporters.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity


You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity:

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This Is a Test From PR Newswire
PR Newswire (press release)
CLEVELAND, July 20, 2018 /PRNewswire/ -- This is a test from PR Newswire. This is a test from PR Newswire. "This is a test from PR Newswire." This is a test from PR Newswire. 'This is a test from PR Newswire. This is a test from PR Newswire.' This is a ...
This is a Test Release from PR NewswirePR Newswire UK (press release)

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MLB.com

BAT aid 'a true blessing' to recipients in PR
MLB.com
Former Major League outfielder Benny Ayala waited eight hours in line at the gas station just like everybody else after Hurricane Maria devastated Puerto Rico. He stood outside of his local bank for four hours for a chance to withdraw money. He ...



Business 2 Community

Using PR to Tell a Story? Show it.
Business 2 Community
Whether you are pitching the media or incorporating PR tactics into your marketing strategy, it is imperative to “show it” rather than just writing it. The media are swamped with pitches just like yours and third party outlets are filled with written ...



Leading global smart card developer UBIVELOX enters cryptocurrency market with strategic alliance with Pundi X
PR Newswire (press release)
Partnership to co-develop Pundi X ecosystem and support deployment of Pundi X POS in South Korea. SEOUL, South Korea, July 20, 2018 /PRNewswire/ -- Pundi X, the developer of a blockchain-based point-of-sale ("POS") solution, and UBIVELOX ...

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PR Account Executive
mediabistro.com
Our client, an ad agency in Allentown, PA is looking for a PR Account Executive to provide comprehensive PR, media relations and communication support to a broad range of clients primarily in the consumer products sector. This is an ongoing freelance ...



Pueblo City Council to decide on hiring PR firm for Electric Utility Commission
Pueblo Chieftain
Pueblo City Council will decide on Monday night whether to spend $43,000 to hire a public relations firm for the Pueblo Electric Utility Commission. The firm that has been selected following a request for quotation process has been identified as Fort ...



O'Dwyer's PR News

Public Relations: the Next 50 Years
O'Dwyer's PR News
Fifty years of chronicling the growth of the PR industry is certainly a milestone worthy of reflection. Jack O'Dwyer was a financial journalist at two of the biggest daily newspapers in the U.S., the New York Journal-American and the Chicago Tribune.



The Guardian

World's biggest tobacco firm under fire over 'disgraceful' PR stunt
The Guardian
The world's biggest tobacco firm has been accused of staging “a digraceful PR stunt” by offering to help NHS staff quit smoking to help mark the service's 70th birthday. Philip Morris International (PMI), which makes Marlboro cigarettes, is under fire ...

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PR Daily

6 types of PR pros based on Starbucks drinks
PR Daily
Because of this, caffeine is often in order. Whether it's when walking through your organization's doors in the morning or after an intense strategy session, PR pros often have coffee in hand or are making a Starbucks run (settling for break room java ...



Turf Show Times

2018 Los Angeles Rams Roster Preview: WR/KR/PR Pharoh Cooper returns
Turf Show Times
It's a tough question because so many kick and punt returners at the NFL level have other roles. Unlike a kicker or punter or long snapper, many a return man are dual-hatted. Last year's kick return yardage leader, Seattle Seahawks WR/KR/PR Tyler ...

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