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PR Council's Ninth Annual Diversity Distinction Awards Honors Communications Organizations, Professionals and Programs Aimed at Improving Diversity and Inclusion - Yahoo Finance
PR Council's Ninth Annual Diversity Distinction Awards Honors Communications Organizations, Professionals and Programs Aimed at Improving Diversity and Inclusion Yahoo Finance
The PR Council (PRC) announced the winners of the ninth annual Diversity Distinction in PR Awards tonight at its annual Member dinner. The awards ...
Purdue Pharma Hired PR Firm That Rebranded BP After Deepwater Horizon Spill The Intercept
Purdue Pharma, the pharmaceutical firm that manufactures OxyContin and allegedly helped fuel widespread addiction to painkillers, has turned to some of the ...
Five Important PR Lessons Agency Pros Have Learned From Their Mentors Forbes
Good advice can save people a lot of heartache and unnecessary work. Here are some things to consider.
Hurricane Maria, 2 Years Later: ‚ÄėWe Want Another Puerto Rico‚Äô The New York Times
SAN JUAN, P.R. ‚ÄĒ The giant protests are gone now from the streets of Puerto Rico, much like the old governor they ousted in what came to be known as ‚Äúla ...
The school curriculum is failing PR and we need to fix it PRWeek
While I was studying at university, my course had around 30 students. That's all. This number decreased by the time graduation rolled around, too. It doesn't take ...
PR Genius Tony Wyllie Takes His Talents Away From Dan Snyder Deadspin
Sports radio station WJFK in D.C. reported today that Tony Wyllie has quit as Dan Snyder's communications director to take a job with the Special Olympics.
HSBC Plans PR Blitz to Win Over Beijing Bloomberg
HSBC Holdings Plc has launched a public-relations offensive aimed at leaders in Beijing, reflecting worries that its position as the biggest foreign bank in China ...
2019: Year of Transformation for Russia's PR Sector O'Dwyer's PR News
For Russian communications agencies, the year 2019 has meant adapting to transformation, change and a number of worldwide trends.
Greater meaning: The 2019 Diversity Distinction in PR Awards PRWeek
Agencies and brands are not only boosting their diversity efforts, but also broadening them to be more inclusive and innovative. The proof is in the entries to the ...
Green Badger picks Ripley PR as public relations agency Maryville Daily Times
Savannah, Georgia-based Green Badger, leading software solution for LEED certification for the construction industry, has named Maryville-based construction ...
My house burned down and my agency is stronger PRWeek
Personal hardships and vulnerability can create better leaders and a better work environment, says Tom Lindell managing director of Minneapolis-based ...
Exclusive: PR agency bosses pledge to support global climate strike PRWeek
The bosses of leading UK PR agencies have signed an open letter pledging to support staff who wish to join climate strikes tomorrow, PRWeek can reveal.
Redskins PR exec Tony Wyllie says it‚Äôs a ‚Äėprivilege‚Äô to head to Special Olympics - The Undefeated
Redskins PR exec Tony Wyllie says it‚Äôs a ‚Äėprivilege‚Äô to head to Special Olympics The Undefeated
For 29 years, NFL executive Tony Wyllie has helped sports organizations and their athletes with branding and communications, including nearly a decade as a ...
Hong Kong tries and fails to hire PR firms to rebuild image BBC News
Hong Kong's government contacted eight public relations firms to try and rebuild the embattled city's image, but all of them declined the contract. The city has ...
Redskins' PR boss Tony Wyllie exits after nine years, lots of controversies Awful Announcing
From "definitely a fake account" to interrupting on-field interviews to Arab Spring analogies, Tony Wyllie had quite the run handling PR for the Redskins.
3 Winnebago County Board members explore hiring PR help to improve board's image - Rockford Register Star
3 Winnebago County Board members explore hiring PR help to improve board's image Rockford Register Star
ROCKFORD ‚ÄĒ Three Winnebago County Board members met with a public relations expert last month to discuss how her agency could help the board combat ...
The PR Week: 9.20.2019: Howard Schacter, Acreage Holdings PRWeek
Acreage Holdings' Howard Schacter joins The PR Week podcast.
The Feather in Felicity Huffman Crisis P.R. Campaign Cap Vanity Fair
Community *service* began almost immediately for the first parent in the college admissions scandal sentenced.
The US Minority Chamber Of Commerce is Ready for the Exclusive Premier Bi-Annual the Americas Security Summit Miami 2019 - PRNewswire
The US Minority Chamber Of Commerce is Ready for the Exclusive Premier Bi-Annual the Americas Security Summit Miami 2019 PRNewswire
MIAMI, Sept. 20, 2019 /PRNewswire-HISPANIC PR WIRE/ -- The Premier Edition will highlight four main discussion: 1. Crime, U.S Economy and terrorism ...
Steve Dowling, Apple‚Äôs VP of communications, is leaving the company Vox.com
Dowling headed Apple's communications for the last five years.
Northeastern communications team wins three awards from PR News, besting PepsiCo, National Geographic, and Johnson & Johnson - News@Northeastern
Northeastern communications team wins three awards from PR News, besting PepsiCo, National Geographic, and Johnson & Johnson News@Northeastern
Northeastern University's communications team on Tuesday won three national awards at PR News's Platinum PR Awards in New York, topping a group of ...
There seems to be a PR campaign against France's Steam reselling ruling (update) Windows Central
On September 17, a French court said that Valve needed to let its consumers resell their digital games in the country. This concept was initially proposed by ...
Screw Johnson‚Äôs elitist PR stunts. Here‚Äôs why Corbyn is the people‚Äôs leader we so desperately need. - The Canary
Screw Johnson‚Äôs elitist PR stunts. Here‚Äôs why Corbyn is the people‚Äôs leader we so desperately need. The Canary
Yet again, Corbyn is on the right side of history. And Johnson is nowhere to be seen.
Israel‚Äôs self-destructive PR must change in its next government The Jerusalem Post
Wouldn't be great if Isrotel worked with StandWithUs like El Al, to empower their employees, helping them to realize they are the face of Israel.
Area Cross-Country: Pillager girls win, PR-B boys 2nd Brainerd Dispatch
EAST GULL LAKE -- Pillager's Grayson Beard was the boys individual winner with a 19:59.74 run as the Huskies were third as a team in the Pillager Invite ...
MUSD extends partnership with PR firm Moorpark Acorn
The Moorpark Unified School District is continuing to seek outside help to manage its public relations efforts and communicate with the local community. Last.
How to get your ads working, and whether PR is worth it TechCrunch
Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing ...
Why website accessibility is crucial for a client's digital reputation - PR Daily PR Daily
Stemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today's online audiences.
The Lede Company Is Hollywood's Hottest Publicity Firm MarieClaire.com
The women behind the Lede Company quit their jobs, took an entrepreneurial leap, and now run one of the most powerful PR firms in entertainment.
Q&A: Manufacturing jobs victims of 'bad PR' Finance and Commerce
Uponor North America President Bill Gray talks about the workforce challenge and what can be done to change the perception of manufacturing as a ‚Äúdirty‚ÄĚ job.
BBH hires The Academy's Chris Bamford as first PR creative director PRWeek
Bartle Bogle Hegarty London has hired Chris Bamford as its first creative director in PR. Bamford started this month and is part of the creative department, ...
Legally Blind PR Student to Speak at PR Council Forum O'Dwyer's PR News
A legally blind PR student at New York University's School of Professional Studies will deliver a presentation at a Carnegie Hall forum tomorrow that focuses on ...
Align PR Adds Five Key Staffers, Including Senior Publicist Brit Reece Hollywood Reporter
Nicole Perez-Krueger launched the company over the summer and continues to expand operations across both coasts.
PR Newswire - End of Day Yahoo Finance UK
PR Newswire This is the END of day message for the PR Newswire Disclose *service* ...
Are Silicon Valley marketing and comms pros over it? PRWeek
Departing Apple comms head Steve Dowling's memo to staffers about his exit this week recounted the "countless keynotes, product launches and the occasional ...
Royal Caribbean: Want to help the Bahamas? Book a ticket PRWeek
MIAMI: The best way to help Bahamians affected by Hurricane Dorian is to book a trip to the islands, according to Royal Caribbean VP and chief ...
The 150 people PR show EJ Insight
The number 150 seems to bear some special significance to the HKSAR government. Otherwise why would it pick only 150 people for the first ‚Äúopen dialogue‚ÄĚ ...
IonTuition and META Select BLASTmedia as PR Agency of Record Business Wire
BLASTmedia, the only PR agency dedicated to SaaS, recently added IonTuition and META to its roster of technology clients.
E.ON tackles air-quality crisis with 16ft lungs PRWeek
On a mission to highlight the perils of air pollution in the Big Smoke, E.ON has erected a 16ft activation on London's South Bank. Created by Engine PR agency ...
Facebook outed a Ukrainian PR agency which spent $1.6 million on ads for fake accounts and pages - INSIDER
Facebook outed a Ukrainian PR agency which spent $1.6 million on ads for fake accounts and pages INSIDER
Facebook announced Monday that it has taken down hundreds of fake accounts, groups, and pages originating from Ukraine and Iraq.
As Tony Bennett Gets Good PR, What Do His Players Get? Deadspin
Virginia men's basketball coach Tony Bennett makes more money from just a few years of work than an average person can hope to earn in a lifetime. Going off ...
TransPerfect Puerto Rico Opens Doors in San Juan PRNewswire
NEW YORK and SAN JUAN, Sept. 19, 2019 /PRNewswire/ -- TransPerfect, the world's largest provider of language and technology solutions for global business, ...
Greggs, Virgin and McDonald's: complete winners list of The Drum's inaugural PR Awards The Drum
It was a big night for brands like Greggs, Virgin and McDonald's at The Drum's inaugural PR Awards, which took place at The Marriot Grosvenor Square Hotel, ...
Breakfast Briefing: 5 things for PR pros to know on Thursday morning PRWeek
Unilever vet Keith Weed to join WPP's board; Area 51 parties to feature Arby's, Bud Light and Kool-Aid: Oh, yeah or oh, no? News ¬∑ Tweet ...
Puerto Rico NPR
Puerto Rico became a U.S. territory in 1898 and for much of the next fifty years Puerto Ricans fought fiercely about this status. Should they struggle for ...
Doug Manchester 's PR disaster tour San Diego Reader
Former Union-Tribune owner Douglas Manchester, his appointment by Republican President Donald Trump to be ambassador to the Bahamas stalled for over ...
HSE‚Äôs ‚ā¨1m spend on national children‚Äôs hospital PR ‚Äėunacceptable‚Äô The Irish Times
HSE spent over ‚ā¨11m on consultancy fees for national children's hospital group.
The 16-Year-Old Leading The Fight For A Green New Deal In Puerto Rico HuffPost
La generaci√≥n del "yo no me dejo" is about to merge with Generation Green New Deal as climate strikes take place worldwide.
Opinion: UAW's 'Mad Men' pull off a PR coup The Detroit News
Don Draper, the fictional advertising whiz in the television show ‚ÄúMad Men,‚ÄĚ once offered this PR advice to a potential client: ‚ÄúIf you don't like what's being said, ...
PROTON's Vijayaratnam Tharumartnam on why bosses can't expect PR to just 'buy' a story - Marketing Interactive
PROTON's Vijayaratnam Tharumartnam on why bosses can't expect PR to just 'buy' a story Marketing Interactive
The PROTON brand has grown to become synonymous with Malaysia ever since its founding in 1983. Undoubtedly the pride and joy of many Malaysians, ...
Jerry strengthens into a hurricane, eyes Puerto Rico and Bermuda Fox News
Tropical Storm Jerry strengthened into a hurricane Thursday morning and is expected to pass north of Puerto Rico on Saturday and east of the Bahamas on ...
Gay cake shop owner called ‚Äėp**fy pr**k‚Äô in vile hate mail saying his ‚Äėhands shouldn‚Äôt be near any food‚Äô - The Sun
Gay cake shop owner called ‚Äėp**fy pr**k‚Äô in vile hate mail saying his ‚Äėhands shouldn‚Äôt be near any food‚Äô The Sun
A GAY cake shop owner was called a "p**fy pr**k" in a hate-filled anonymous letter saying his hands "shouldn't be near any food." Michael Burns, 51, was sent ...
Galway TD slams one million euro spend on Children‚Äôs Hospital PR Connacht Tribune Group
Galway Bay fm newsroom: A Galway TD says a one million euro spend on public relations for the National Children's Hospital is 'unacceptable.' The figure has ...
BBH hires Chris Bamford as first creative director in PR CampaignLive
Bartle Bogle Hegarty London has hired Chris Bamford as its first creative director in PR. Bamford started this month and is part of the creative department, ...
Influencer fraud's $1.3B price tag‚ÄĒand how marketers can respond - PR Daily PR Daily
By Ted Kitterman ¬∑ @tedkitkat. Sept. 16, 2019. SHARE. AddThis Sharing Buttons. Share to LinkedIn LinkedInShare to Twitter TwitterShare to Facebook ...
Eight PR firms decline to work with Hong Kong government SupChina
Has the Hong Kong government damaged its image beyond repair? Public relations firms ‚ÄĒ professional image-repairers ‚ÄĒ seem to think so. Eight PR firms ...
PR-SSC Receives Maximum 10-Year Reaccreditation Patch.com
SOUTH HOLLAND, IL ‚Äď South Suburban College officially received its full accreditation for the maximum period of ten years from the Higher Learning ...
PR crises that have defined 2019 - PR Daily PR Daily
There are four months left in 2019, but it already feels like we've witnessed a year's worth of scandal and crisis. Last year, it was Facebook's data misuse and ...
HSE spent ‚ā¨1m on children's hospital PR BreakingNews.ie
The HSE has been accused of an "unacceptable" misuse of public money after it emerged it has spent more than ‚ā¨1m on children's hospital PR in the past five ...
‚ā¨1m PR spending on new children's hospital is branded 'unacceptable' Independent.ie
The spending of more than ‚ā¨1m on public relations for the controversial new national children's hospital has been branded "unacceptable".
Bad fauxmance: when celebrity couples become PR stunts The Guardian
From Camila Cabello and Shawn Mendes to J Lo and Drake, pop is awash with accusations of fake relationships ‚Äď but who's for real?
PR agency expands following client wins Insider Media
Huddersfield-based communications agency Scriba PR has moved to larger offices following a series of client wins.
PR minister visits modern control system Business Recorder
LAHORE: Federal Minister Pakistan Railways Sheikh Rashid Ahmad visited railway control office set up on modern lines at the Pakistan Railway headquarters ...
Prince Harry, Duchess Meghan hire Hollywood PR firm for travel organization Fox Business
Meghan Markle and Prince Harry are breaking away with their own travel initiative, and that includes a new PR team.
MCIS Insurance appoints creative and PR agencies Marketing Interactive
MCIS Insurance, a member of South African financial services group, has appointed Re:Think to handle creative and digital duties, as well as AS.iF Asia to ...
How Ancient DNA Can Help Recast Colonial History The Atlantic
The people of pre-colonial Puerto Rico did not disappear entirely‚ÄĒa new study shows that the island's residents still carry bits of their DNA.
PR Icon Kelly Cutrone bans Jezebel writer for life Page Six
PR icon Kelly Cutrone has banned a Jezebel writer from her fashion shows after the blogger claimed that Cutrone kicked her out of a seat at a Fashion Week ...
New business wins across tech and fashion for PR firm Rice Mumbrella Asia
Singapore based PR firm Rice has won several new clients. These include online fashion destination Zalora, global analytics platform Tableau and software ...
Are Tax Moves to Puerto Rico Worth It for Crypto Holders? Cointelegraph
Some in the crypto community have embraced Puerto Rico, which seems to have done a good job of promoting itself. But is it for you? I can only address the tax ...
Edelman names new EMEA COO PRWeek
Edelman has promoted the GM of its Amsterdam firm, Arent Jan Hesselink, to chief operating officer of EMEA under the leadership of new EMEA CEO and ...
Hispanic Heritage Month: Kissimmee Artist Creating 3-D Art Inspired by Puerto Rico News 13
KISSIMMEE, Fla. ‚ÄĒ A Kissimmee artist is creating unique pieces of art using photography, an X-acto knife, and plenty of pride in his Hispanic heritage.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning PRWeek
If you're wondering 'where is everyone?' on Friday, they could be taking part in the Global Climate Strike, which is set to draw attention to the climate change ...
Amazon hires Fever co-founder for EMEA consumer comms role PRWeek
Amazon hires Fever co-founder for EMEA consumer comms role. From PR Week.
Pype picks Ripley to handle its US public relations Maryville Daily Times
Pype, a leading construction software platform that uses machine-learning to provide data insights from plans, specs and automates workflows from ...
The PR Process That Drives Hundreds of Links Time After Time Search Engine Journal
Links remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming ...
Tim Bell, 77, Dies; Brazen P.R. Man for Thatcher and Other Leaders The New York Times
Tim Bell, an irrepressible pioneer in the field of political public relations who helped Margaret Thatcher and Britain's Conservative Party win three elections, then ...
Are Aldi's lower profits really such a bad thing, PR-wise, in these uncertain times? The Grocer
Aldi isn't bothered by short-term shareholder concerns. It's investing in the future.
How Katie Sturino Went from Working in PR to Becoming an Influencer-Entrepreneur Fashionista
In our long-running series, "How I'm Making It," we talk to people making a living in the fashion industry about how they broke in and found success.
‚ÄėFantasy Island‚Äô: How the American Dream fueled Puerto Rico‚Äôs decline Washington Post
About US is a new initiative by The Washington Post to cover issues of identity in the United States. Sign up for the newsletter. I want to take you on a journey ...
Puerto Rico Police Officer Alfred Zanyet-Perez, father of 8, had memorable laugh and dedicated work ethic - Fox News
Puerto Rico Police Officer Alfred Zanyet-Perez, father of 8, had memorable laugh and dedicated work ethic Fox News
Alfred Zanyet-Perez, a 52-year-old father of eight and an agent with the Puerto Rico Police Department, was in a San German store Feb. 15 engaged in just such ...
Domino's Pizza announces retained consumer PR agency PRWeek
Domino's Pizza announces retained consumer PR agency. From PR Week.
Traditional PR Doesn't Work Anymore. Here's What Does. The Business of Fashion
NEW YORK, United States ‚ÄĒ PR just isn't what it used to be. Consider the experience of Tibi designer Amy Smilovic, who started her New York-based label in ...
Puerto Rico faces slow recovery 2 years after Maria Morning Call
Weekly power outages. Hundreds of uncleared landslides. More than 25000 homes with blue tarps as roofs.
Puerto Rico Symphony Orchestra Offers Free Concert to Public School Students The Weekly Journal
As part of its educational mission to introduce the youth to the musical arts, the Puerto Rico Symphony Orchestra (PRSO) presented on Thursday an educational ...
Infographic: 12 crucial video marketing statistics - PR Daily PR Daily
Just how important is video for your messaging? That's the question every communicator must answer as they ponder investing in video production equipment ...
Why and how PR pros should embrace artificial intelligence - PR Daily PR Daily
Artificial intelligence (AI) is finding its way into customer *service*, online search and even the crafting of articles. All this gives rise to a new phenomenon for ...
Puerto Rico was spared the brunt of Dorian, but a 'powerful hurricane' threatens mainland US CNN
Puerto Rico was spared the brunt of hurricane-force winds from Dorian that tore through the British and US Virgin Islands Wednesday, but the threat is just ...
HTC Appoints Yves Maitre as CEO To Embrace 5G, AI And XR Future PRNewswire
TAIPEI, Taiwan, Sept. 17, 2019 /PRNewswire/ -- HTC Corporation, a leading innovator in mobile and immersive computing, today announced the appointment of ...
The Disappearing Schools of Puerto Rico The New York Times
Over the past three years, hundreds of schools have closed across Puerto Rico. Their ruins are among the most visible evidence of the island's vicious circle of ...
'The Levels Are Rising and So Are We:' Thousands in NYC Participate in Global Climate Strike and Puerto Rico Day of Action - NBC New York
'The Levels Are Rising and So Are We:' Thousands in NYC Participate in Global Climate Strike and Puerto Rico Day of Action NBC New York
Thousands of people in New York City are expected to join worldwide demonstrations on Friday ahead of a U.N. climate summit, and the public schools are ...
Global Climate Strike: Voices of Youth Leaders in Puerto Rico and the Bay Area; Plus: Cine+Mas SF's Latino Film Festival Sep 20-29 - KPFA - 94.1FM
Global Climate Strike: Voices of Youth Leaders in Puerto Rico and the Bay Area; Plus: Cine+Mas SF's Latino Film Festival Sep 20-29 KPFA - 94.1FM
0:08 ‚Äď Global Climate Strike: Today millions are striking and marching to demand action on climate, led by youth. Amira Odeh, a geographer and water resource ...
New York Times' PR Department 'Clarifies' Questions Raised About New Kavanaugh Accusation - Townhall
New York Times' PR Department 'Clarifies' Questions Raised About New Kavanaugh Accusation Townhall
The New York Times on Saturday published an opinion piece from reporters Robin Pogrebin and Kate Kelly, who claim to have details about a new accuser and ...
OPINION: BA and Cathay woes demonstrate airline PR vulnerability Flightglobal
As a flag carrier with an unassailable lead at a major hub, you probably don't expect much sympathy when things go wrong.
Jussie Smollett's PR team: 'Every iota' of his claim is backed up by evidence Page Six
CHICAGO ‚ÄĒ Jussie Smollett's PR team says ‚Äúevery iota‚ÄĚ of his account of being the victim of a racist, anti-gay attack in Chicago is supported by police evidence ...
Trump slams Puerto Rico as impending storm intensifies CNN
President Donald Trump is already picking a fight with Puerto Rican officials as a tropical storm barrels toward the island, showing insensitivity to Americans still ...
Should Your Business Outsource Its Marketing and PR? Business News Daily
Does your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.
A Marquette church hosts Support Puerto Rico 5k Fun Run this weekend WJMN - UPMatters.com
MARQUETTE, MICH (WJMN) ‚ÄĒ A group of 20 youth group members are heading to Puerto Rico to help rebuild and restore the Island from the recent hurricanes ...
A PR stunt? Why the government's wage theft crackdown comes at a suspicious time - SmartCompany.com.au
A PR stunt? Why the government's wage theft crackdown comes at a suspicious time SmartCompany.com.au
The government's threat of jail for bosses engaging in wage theft may be a PR exercise designed to camouflage the blow of big hits to come for workers.
Meghan Markle told new PR company she wanted to 'break the internet' in secret talks Express
The Duchess of Sussex is said to have made the bold statement during a meeting with Hollywood PR company Sunshine Sachs, who worked on the release of ...
As Hurricane Dorian loomed over Puerto Rico, Trump turned to insults, not support CNN
Trump's tweets about Puerto Rico as Hurricane Dorian loomed are an insult to the brave and hardworking Puerto Ricans on the island and the diaspora.
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey Dobkin
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent?
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a Resource
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news.
Using Media and PR to Your Advantage.
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise, of course.
Dont Get Eaten Alive!
If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.
PR: Whats the Point?
Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way. So how does it work, and what do you do if you need publicity but have nothing "newsworthy" to share?
Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as a knowledgeable, trustworthy professional.
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his show where he openly campaigned to be invited on Oprah's show.
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved.
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention. He organized an event to launch a ground-breaking new product and couldn't understand why no one covered the event.
Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that might have greater results.
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned.
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