The Allure of Antique Store Fixtures
They say if you wait long enough, a style you liked in almost any genre will come back. This is as true for retail store fixtures as it is for clothing or styles of music. The look of the 1960s came back strong in the early 90s and now it appears as if the 1970s are enjoying a renaissance. This rule of thumb applies not only to the style and type of merchandise being sold, but also to the look and feel of the retail establishments selling them. A good way for a new retail business to save money on start up expenses is to do some research and find vintage store fixtures which can often be purchased for a fraction of their original cost. You may find yourself in a bidding war, however, as vintage store fixtures maintained in good condition are few and far between.
How to Buy Wholesale Store Fixtures for Your Business
It may sound funny, but honestly, if you?re opening up your own retail store the last thing you?ll ever want to do again for the rest of your life is buy anything retail -- especially if it?s for your own store. Buying your store fixtures wholesale is not only mandatory it?s a last resort after you?ve tried buying antique fixtures at a fraction of the cost. Even if you?ve hired a top-notch retail store designer, he or she should be buying your fixtures and other materials at prices even better than wholesale. The designer should be charging for his services and not making a markup on the raw materials.
The Benefits of Buying Used Store Fixtures
The difference between antique or vintage store fixtures and used store fixtures is simple: antique fixtures have a classic look and style. In many cases they are brand new but manufactured in a style of the past such as deco or minimalist. Used store fixtures are just that ?- they?ve been used before. They may be only six months old, purchased by a retail store owner who failed quickly. They may be in good shape and being they?re not new, if they are what you are looking for, they?re probably cheap.
An Introduction to Mannequins
Just about every clothing store uses mannequins. There are many types of mannequins made of different materials including wood, wax, fiberglass, and plastic. Some mannequins are set in one pose, while others have adjustable arms and legs. There are mannequins that look like men, women, and children. Some mannequins are even made to resemble famous movie stars and celebrities.
A Look at Mannequin Heads
A mannequin head is a life-size head that includes all of the features of a human face. Mannequin heads can be used in several different situations. They can be used to model hats, wigs, makeup, or be used as practice dummies by people learning to cut hair in beauty school. Mannequin heads can be made to look like all types of people and are built to scale, giving them a lifelike look that is almost eerie. Mannequin heads are usually made of foam, plastic, or vinyl.
Finding a Used Mannequin
Many stores on a budget choose to buy a used mannequin. Used mannequins are a good deal for several reasons. Many stores do not see the purpose in buying new mannequins when used ones work just as well. While some used mannequins may have slight damage or need to be repainted, most of them look as good as new. Many places offer used mannequins for rent as well.
The Benefits of Display Mannequins
Mannequins are primarily used in stores to display clothing. A display mannequin is usually a full-size dummy in the shape of a person. A display mannequin will normally include all parts of the human body including a head and feet. Display mannequins can be made of several different materials, including fiberglass, wood, plaster, or wax.
Where to Find Mannequins for Sale
Any time a clothing store opens or expands, they must buy mannequins. There are many different places to find a mannequin for sale, including the Internet, companies that mass produce mannequins, and businesses that make unique mannequins one at a time. Other mannequin sellers offer used mannequins at a discount.
A Look at Child Mannequins
Not all mannequins are made to look like full-grown adults. Child mannequins are also common in many clothing stores. A child mannequin is the same as an adult mannequin except that it is built to the scale of a child. These mannequins are made specifically for displaying children?s clothes. A child mannequin is made of the same materials as an adult mannequin and has the same level of detail.
Female Mannequins: An Overview
Female mannequins are very common in clothing stores. They are often found throughout the store, from the front window where they display the store?s latest and greatest fashions, to all other sections that featuring women?s clothing. There are many types of female mannequins. Some are full-size figures that are completely built to the scale of a real female body, while others simply feature a torso on a stand. Other female mannequins are just heads that are used to model hats, makeup, or wigs.
Buying Wholesale Mannequins
Many mannequin manufacturers sell their mannequins in wholesale. This means that they sell large quantities at a discount. There are many advantages to buying a wholesale mannequin. Buying mannequins wholesale can save stores that need a large supply of them money. Wholesale mannequins made by the same manufacturer are usually of consistent quality. A wholesale mannequin is as good as a mannequin made by a smaller manufacturer, there are just more of the wholesale mannequins.
The Secrets Behind Hypnotic Selling
Hypnosis has been a taboo word for far too long. And many people see it in a mystical light. Yet what they do not realize is that hypnosis is a naturally occurring state experienced by everyone every single day. And it is only in recent times, that business professionals have discovered the power of hypnosis and boosted their sales and their businesses.
The Answers (1 - 5) Are Here !!! - Challenge Yourself - Evaluate Your Selling Skills
?THE ANSWERS (1 - 5) ARE HERE!!!?Question 1) List the top five most important steps in the selling process?Answer: 1. Rapport. Help me, the customer, feel comfortable with you. The more comfortable I feel the more information I provide.The more information I provide the more you understand my needs and wants.The more you understand my needs and wants the easier it will be for you to sell me.Be sincere. Nothing will turn a customer off quicker that insincerity.
2. Overview. Help me understand what we?re going to do while we?re together today (assume this is our initial visit). I?m looking to purchase a new roof, you?re the rep for the roofing company. The overview would include the elements or the steps of the sales process.EXAMPLE: ?Teri, while we are together today I?d like to better understand what?s important to you when replacing your roof - such as the style, the color, as well as the budget you are looking to stay within. Next, I?ll measure the roof and show you the different options and packages we have available. And, finally, I?ll show you what we need to do while we?re together today to get started.?3. Qualifying. Using the right approach and asking specific, relevant questions in a non invasive way.EXAMPLE: ?Teri, have you ever had a roof replaced? At that time what roofing company did you use? Is there a specific reason you chose not to use that company this time? How soon are you looking to have the roof replaced? Aside from yourself is there anyone else that will be involved in the decision making process? Is there a budget that you are looking to stay within? How would you be paying for the new roof?Cash, credit, or financing?, etc.? 4. Presentation. Now that you?ve helped me feel comfortable, have identified the steps that will transpire while we?re together and qualified me on areas of importance, its time to provide a presentation that would include company bio, credibility, service, product line, etc.5. Recap. This step helps pull everything together by assuring you understand my needs and wants. Also, it gives you, the salesperson, an opportunity to clear away any additional questions or concerns that I might have, touch in on the benefits and features of your products, and allows you to show me why your company would be the best choice. WHAT HAPPENED TO THE CLOSE? - CLOSING STARTED WITH HELLO!It's not about the close - it's about the qualifying. If you're following a well documented sales process and asking great qualifying questions, the close will become a formality.Question 2) Of these top five, which is the most important? Why?Answer:Qualifying. Qualifying is critical because:if you don?t understand my needs or wants;if you don't understand what motivates me to buy; if you don?t know who the decision makers are; if you don?t know if I could afford what you have; How are you going CLOSE the sale?
DON'T FRUSTRATE YOURSELF!Ask great questions and listen for the answers (objections, concerns, fears).Question 3) List the top three steps in the qualifying process?Answer: 1. Identifying the decision maker. 2. Identifying that there is a need or want. 3. Identifying affordability.Question 4) Of the top three which is most important. Why?Answer:Identifying the decision maker. Without identifying the decision maker/s you?ll invest a lot of time and emotion only to find there are one or more additional people needed to move forward. Don?t get caught in the trap of believing the person or people you are talking to will do a better job of selling than you can. If you?re not dealing with all the decision makers you lose. And, if by some miracle you do close the sale, it will be a very lengthy selling cycle.Question 5) What is more important - qualifying or closing? Why?Answer:
"If you don?t know the answer to this one, WE NEED TO TALK!"
How to Revive a Dead Lead
It?s easy to spend days, weeks, or months speaking with a prospect, working up to a decision to buy. This is especially true if your prospects are in larger companies.
How Can Fundraising Consulting Help Us Raise Money?
If you need to hold a fundraiser and don?t know where to begin there is help out there for you. It is time for you to seek fundraising consulting advice especially if your fundraising event is going to be on a larger scale. Fundraising consulting will help you organize and take you through the steps to ensure your fund raising efforts will be successful.
More Articles from Sales Information:
Sales Letters - How to Write Them
You could just send out your brochure to potential customers
but it's much better to personalise your mailing with a well
written sales letter.
Selling: an art of a skill?
Selling is as much an art as it is a skill. The basics of the
selling process can be learned by anyone, but the practice
of selling is something that the super star sales people
have brought to an art level.
Store Owners - Five Ideas to Increase Sales
1. Animate your window display.
How To Get Face To Face Over The Phone
One disadvantage of selling by telephone is the lack of face
to face contact.
Talking To A Prospect As If To A Friend
While working with a new coaching client, I asked to hear her sound bite. Everyone needs a good sound bite. A sound bite, sometimes also called an "elevator speech," is a 10- to 15-second commercial on what your company does, offers or stands for. Use it when you meet someone new in business, use it at networking meetings, and use it on the telephone as part of your introductory calling script.
60 Ways to Increase Your Mail Order Catalog Sales
This article is meant to inform. Please don't construe this as legal advice.
My Competitor Has a Better Product
The topic of this issue's article is a response to a question submitted by one of my newsletter readers.
101 Ways to Improve Your Direct Mail Response
1. Mail to your customers more often. If you are now mailing 4times a year, increase the frequency of your mailings to 6 or 8times. If you increase your mailings by 25%, you shouldincrease your sales by at least the same percentage.
Are You a Cultivator or a Harvester?
As a result of providing marketing consulting, training and
coaching to a variety of individuals and industries over the
years, I have come to recognize that people generally
approach the business building process in one of two ways.
Everyone tends to be what I identify as either Cultivators
or Harvesters. The problem is the business building process
requires both cultivation and harvesting. Read on to
determine which you are and how to assure that you are both
cultivating and harvesting new business.
An Ideal Selling Situation
The largest sale that I ever closed was negotiated over hot dogs and a soft drink at a refreshment stand, just off the exhibit floor, at a Superintendent of School Convention in Atlantic City, New Jersey. I met an educator who was interested in the summer study abroad programs that I was selling at the show. He saw my nametag for the Foreign Study League and wanted to learn more about my products. His school district filled two and a half jet airplanes with over 400 students (at more than $1,000 each) who enrolled in my firm's summer study programs in Europe. Exhibiting and selling at tradeshows, if handled properly, is the most cost-effective selling tool in which a business or professional organization can invest.
Get The Help You Need With Fund Raising Ideas
There are many fund raising ideas on the market today for anyone that is looking for them. Fund raising ideas are easy to come up with and are very successful in some cases. Before you start on fund raising there are a few things to do to make it as good as it can be, such as selecting a good leader. This should be someone who is use to organizing and basically used to telling people what they have to do. When fundraising, make sure you have as many volunteers as you can get in all areas that you will need them such as handling the money, setting up tables, advertising, selling the goods, and the all important clean up.
An Introduction to Store Fixtures
Everybody is familiar with the old retail chant, "Location, location, location!" It speaks volumes about making the right decisions from the start to make your retail establishment a success. Once you've decided what it is your store is offering to the general public, the next step you'll take is finding the right location. Once you've found it, the next step is to decide how to dress up your establishment; you'll need to decide what retail store fixtures will properly display your product. At this stage another invaluable cliché applies, "Presentation is everything!"
Tips for Increasing Your Profits with Gift Certificates
Offering gift certificates is an excellent way of increasing sales by solving your customers' gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choose a specific item for someone.
The Hands On Approach
While living in the technology age where everything is computerized, digitized, and auto-responded, it is very easy to forget where we came from, and how all of this progress has almost completely wiped out the personal touch.
Program Your Biocomputer For Sales Success
Selling isn't something you do to people, it's something you do for them. If you feel as though you're being pushy or twisting arms when you are interacting with prospective customers or clients, you might be doing just that. To be successful in sales, you do need to be in control of the sales process and you do need to ask important questions, but you don't have to be obnoxious, overbearing or demanding.
How to Give Your Customers a Choice Between You and the Competition and Have Them Choose You
Instead of giving your customers or potential customers a choice between you and your competition and having them choose the other guy, have them choose you.
Selling To Women - Selling To Men - It Isnt the Same
Selling To Women - Selling To Men - It Isn't the Same
6 Steps on How to Install Confidence Into Your Clients
What methods can we use to install confidence into your
How To Set Goals and Achieve Them
We use only 5% of God's given potential, 95% of them is not used. Why not tap the 95% of our Creative Intelligence and achieve our desired goals. Our goals are limitless because of our creative imagination. You have to commit to your goals. If you don't have a goal , your life will be a failure. You are a goal seeking Organism. You can create your opportunity and you can do it anytime. You have to help yourself to achieve your goals.The only way to reach the top is to have a goal. In order for goals to be effective they need to be big, because big goals create excitement once you accomplish. There is no excitement in mediocrity. The excitement comes when you are at your best. You need to see your life as something big and exciting . The only way to do that is through setting goals. Make a commitment and put it in writing. You have to crystalize your thinking so that you will be able to establish an exact direction for your own life. Goals must be realistic and achieveable. Goals must also include personality changes. Once you set goals and start to achieve them you will become successful.Don't have a goal that is so vague that you can't tell, whether you have accomplished it or not. Have a clear statement of your goals. Write them down. Put deadlines on your goals. Have Short term, Intermediate and Long term goals.When you put them on paper they become tangible and you feel more inclined to do them. As you accomplish your goals, add more ambitious goals to your list.Your goals should be clear and definite.Napolean Hill in his book 'Think and Grow Rich' says that your thinking should be crystal clear. You should know your goals. The purpose of those goals. Make a plan how you are going to achieve them. Be persistent and determined. Finally a burning passion and desire to achieve them.You should give a definite period of time within which to accomplish those goals . Successful people are successful because they see themselves as successful.
7 Pitfalls of Using Email to Sell
* Are you sending e-mails to prospects instead of calling them?