Sales Information

Prepare to Sell!


Sales is a critical part of any business, including non-profits. Sales is not complicated or difficult, but requires preparation, consistent action and a plan. Before completing any preparatory work in sales, consider asking yourself some tough questions.

Nothing Happens Until Someone Sells Somthing


You can always tell a good salesperson, they are always on the look-out for opportunities to do exactly that. Every chance they get they'll promote whatever it is they offer. They are driven through their need to either make money, they're passionate about the goods and services they offer or both.

Solution-Sell is a Myth!


Who among us is not already up to here with the omni-smarts who wax poetic the benefits of "Solution Selling." Now it may seem strange for me, the author of the book ?Up Your Income! Solution Selling for Profitability? to cast aspersions on the merits of this approach. Nevertheless like so many things in the real world, theory is one thing, application thereof is quite another.

Incentive Dilemma:


Manufacturers and distributors are rolling out more sales incentive programs for their channel partners than ever before.

Money Does Talk!


When buying something, you can buy in one of two markets. The first is buying on terms in the retail market and the second is buying in the wholesale cash market. This can be illustrated by referring to the biggest purchase we all make in our lifetime - Real Estate.

Stop Screwing Up Your Sales Letter


"Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed to convince a visitor that they will benefit from buying what you are selling.

What Successful Sellers Know - Others Dont ... The Subtle Art of Closing


Ask any salesperson, "At what point in the selling process does the 'Close' take place?" Eight out of ten will answer, ?at the End?. To be fair, they are not totally incorrect but they are, nevertheless, more wrong than right proving in principle and in practice, Perado's Law: Twenty percent of the sales force make eighty percent of the sales and profitability.

Three Big Ol Tips for Better Sales Letters


Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wasn't descriptive enough.

Flea Marketing Lessons


A few days ago, I was signing copies of my book ? Climb Your Stairway to Heaven: the 9 habits of maximum happiness ? at the flea market. Nobody expects an author to sign books at a flea market. Some people sell a few worn-over books, but authors just don't do book signings at flea markets. Especially not books about finding happiness.

Throw Out Your Selling Language - Unlock Your Natural Voice


I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie."

Sell More: How to Get Motivated Buyers To Call You First


How many sales opportunities have you lost to competitors who seemed to have the inside track? It?s likely your prospect purchased from their emotional favorite.

Hate Follow-Up Phone Calls To Hot Prospects Who Won?t Call You Back? Stop Calling!


We all learned in Sales 101 we must follow up with our prospects until they buy. Unfortunately, while we?re busy trying to make all these follow-ups, some very fine prospects who are ready to buy now are flying under our radar.

Do You Have Enough Prospects To Make Your Numbers?


Several years ago I worked with a CPA who wanted 20 new clients. We came up with a great direct marketing campaign that brought in 10 leads per 1,000 letters. His closing rate was 10%, so after his first few clients came on board, we calculated that acquiring new clients was costing him between $500 and $600. He liked the numbers (one client was worth about $8,000/year), but progress was slow. We advised him to open the spigot and mail 5,000 at a time, instead of the 1,000 he was sending. It worked, and he acquired the new clients he was looking for sooner rather than later.

Leads, Prospects, and the Huge Gap Between


The leads marketing delivers to the sales team never seem good enough. Either the leads are "bad" and are wastes of a salesperson's time, or there are just not enough "good" ones. If sales had more good prospects, the company would have more sales. Perhaps sales and marketing could work together more successfully if all agreed on what is a lead and what is a prospect.

How to Sell: Selling Tips of Master Moms


"If you don't think well of yourself, no one will think anything of you."

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