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Branding Information
More Articles from Branding Information: From Nike to Apple: which US brands could be hit hardest by Trump tariffs and what’s at stake? The Guardian What Does Gen Z Want in France? American Beauty Brands. The New York Times More brands are blending deterministic and probabilistic data for hybrid targeting approaches Digiday How beauty brands can prepare for EU tariffs Vogue Business PR Roundup: Ford's Ad Campaign Offering 'Employee Pricing', Brands' DEI and Sustainability Comms Ranked Globally prnewsonline.com From Beneficiary to Branding Visionary: James Sommerville OBE Redesigns The King’s Trust markets.businessinsider.com WBFO/WNED Consolidate Under BTPM Branding RadioInsight Pittsburgh Paints Co. CEO Provides Insights on the Industry, Announces New Branding Hardware Retailing Pediatrics Has a Branding Problem Medscape Survey: Bad experiences a 'deal beaker' for brands; customer service key on social media Chain Store Age Microsoft at 50: what the brand's done right Creative Bloq BMR unveils new branding hardlines.ca A Bold New Chapter: Magisso Joins Voysey Brands Yahoo Finance Why So Many Brands Gave Up on Clothing Rental The Business of Fashion 10 Instant Espresso Brands, Ranked Worst To Best Tasting Table 4 NYC women-owned brands challenging male domination in fashion Washington Square News BeanstalkAsia Taps Rajneesh Chaturvedi as CEO Branding in Asia Union looks to update branding Emissourian The Valley Boys sanctioned to utilize official branding Eye Witness News – Bahamas Latest News Nebraska feedlot political fight makes way to statehouse Nebraska Examiner 'Buy Canadian' wave jolts U.S. companies as shoppers ditch American brands, threatening billions in cross- The Economic Times Report Looks at Consumer Expectations of Brands on Social in 2025 Social Media Today Branding and Marketing Your Program Lone Star Gridiron Stacey Cohen takes branding to the next stage in new book Westfair Communications Global Launch Preparations: Polyrizon's Game-Changing Virus Protection Technology Takes Major Step Forward Stock Titan MHS Branding Guidance Health.mil Nikon Trademarks ‘Z Cinema’ Branding PetaPixel Content Marketing Strategy Examples from Top Brands Influencer Marketing Hub Bloombox Brand Engineers launches ‘Equity-Based Branding Support’ program for startups Exchange4media Amazon’s new 'Buy for Me' feature helps customers find and buy products from other brands’ sites AboutAmazon.com Show Me the ROI: Only 18% of Companies Communicate Impact of Employer Branding Longview News-Journal Amp Unveils Sonic Branding Insights - The Sound of Luxury Little Black Book New Live Nation amphitheater near Kansas City opens a rare branding opportunity The Business Journals Letter: Re-branding masters dominate the discussion Chico Enterprise-Record Tag: ellerton Branding in Asia Sutter Health Park switches branding for start to new A's era after River Cats' opening series CBS News brand (marketing) Britannica Beauty brands face tough choices as tariffs drive up costs Cosmetics Design North America Audience is everything for brands Brand Innovators Why Is Branding Important? (2025) DesignRush L.L.Bean Hits 4imprint With Trademark Lawsuit Over ‘Boat and Tote’ Branding members.asicentral.com Marketplace Briefing: U.S. brands eye global expansion on TikTok Shop amid nationwide ban Modern Retail PCNA Announces Partnerships With Brands London Fog, Weather Station & Leuchtturm1917 members.asicentral.com How a Company Creates a Brand Investopedia Towering Toward the Blue KU News |
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Branding Your Products Is Important I was chatting with a couple of friends, all of us are either copy writers or graphic designers?or both?.in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole advertising campaign. He is also in-charge of a couple of large International brands of products. And during this conversation, he told me about this story that inspired me. He says that branding is so important to a product that it can either make or break a product?or even the company. Profitable Partnering Become your customers top-of-mind choice. Franchisor Policies for Unlicensed or Sold Territories Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system. We came up with this policy, which is also in our Confidential Operations Manuals. Here is a sample policy for our franchisees: Brand Identity and Brand Image - Brand Identity Guru It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand values so that the heart of the brand remains the same - what it stands for, or its personality. The Role of a Visual Vocabulary in Brand Identity Design Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo. Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them. They are great at parties and at screenings - the red glow looks really cool in a dark room. Everybody asks about them when they see them so it's a great entre into talking about the film". Branding Advertising Agency Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships. You've heard enthusiastic talks about branding, but you are still not sure if you should get a brand management plan going for your business. Choosing the Right Color Palette Color is a highly personal experience ? everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to? Tips for Creating Brilliant Business Names Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened "Premier Coffees". The names would be far more descriptive than their current ones. But they wouldn't embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it's unlikely Yahoo! or StarBucks would enjoy the same market share they now possess if given the more descriptive, and arguably accurate, names. Trade Journals in Franchising As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. They use to give away subscriptions to Successful Franchising on franchise web sites; unfortunately that magazine was unable to weather the storm. They stop publishing in October of 2001. Now we see a re-emergence of Franchise Times, who has hired a new salesman, who is going to all the franchisors and telling them to advertise. Putting You and Your Company in Position to Own Your Market Americans have always liked their coffee hot. But then Starbucks made hot coffee desirable, in demand, and extraordinarily profitable. And then Starbucks made coffee "cool" with its super-popular iced Frappucino drink -- just as trendy, fashionable, and universally appealing. Starbucks is no doubt one of the greatest marketing stories of recent history. How this company turned an unassuming beverage into an icon of sophistication and taste is no mystery, however. It's all about a marketing tenet called positioning. The coffee company started out in Seattle's Pike Place market in 1971 as a single gourmet coffee shop, and by 1995, the chain's earnings were $26.1 million. Marketing experts agree that Starbucks' skyrocket to fortune centers on its aesthetic sense. In other words, the public's perception of Starbucks has to do with how it appreciates this company's style. Sure, Starbucks filled a need and created unique product brands, but what attracts coffee drinkers again and again is the experience of the Starbucks environment and its products. Smooth, sophisticated, artistic: These are seductive qualities even for a business based on a little brown bean. The Starbucks story illustrates at least two powerful marketing principles. Both help us to better understand effective positioning, or the process of finding a "place" for ourselves in people's minds: People buy for their own reasons, not anyone else's. The stronger position is found in the experience, outcome, or benefit you provide as opposed to the methods you use for producing those outcomes. Starbucks shows us that it's not about packaging -- it's about positioning. The environment of Starbucks creates an experience that invites us to come study for exams, hang out and philosophize with friends, or get the day started with a warm cup of java and the morning news. Starbucks is an invitation to linger, not just get your coffee and go. When you are assessing your own position and considering how you might improve your image and thus your market share, remember that there are essentially four winning positions: better, different, faster, or cheaper. You can certainly position yourself as one of these, perhaps even two; capturing a position as three of them is tough and probably not desirable, and cornering all four is just about impossible. Not everyone is up to the task of creating another Starbucks. It's tempting, with price wars so rampant, to believe that a perception of being cheapest is easiest to establish. Yet in truth this is the most difficult because of fixed costs. It's like doing the limbo: you can go only so low, and then you're overextended or flat on your back. Definitely not the easiest position to be in. How about being better instead? Contrary to popular belief, this is perhaps the easiest position to take, since making an improvement or simply creating the impression of greater quality or ability has no constraints. One tip: when you capture the different category, you may get the better category as a by-product. Starbucks capitalized on this technique, as did Dennis Rodman, the oddball of basketball. He came up with a way to take two positions in fans' eyes: both different and better. Okay, maybe he wasn't actually better than his teammate Michael Jordan, who was unbeatable, but certainly he was perceived for a time as better (cooler, trendier) among those who were captivated by his style. His fashion and fascinating antics made him so unique that he became unforgettable. And because he was also an excellent ball handler, he became famous and highly regarded in his sport. BMW has also taken the better-different approach. Until fairly recently, Mercedes-Benz had the better luxury car market sewn up, so BMW -- a competitor with a parity product -- simply repositioned itself. Its tag, "the ultimate driving machine," appeals to a younger crowd and gives them luxury with power and handling. This is "hip luxury," which is different from the Mercedes position, which could be summed up as "elegant luxury." And voilà: BMW became as hot and desirable as a cappucino on a wintry morning. BMW marketers had both a strong sense of the position they wanted to hold and precisely defined their premium clients, the créme de la créme within their target market. You can do this, too. Once you've figured out what position you can successfully gain in your business, ask yourself the following. Who is my premium client? Who would be the most enjoyable and rewarding to serve? What are this client's unique desires, needs, and challenges? How can I best serve this client? What do I (or can I) provide in a unique way to help my clients achieve their business outcomes? How can I position myself as an expert in this market? With this information, you can tailor your marketing efforts -- everything you say to people, any support materials you use, even the way you dress and act -- directly to this audience to help establish your position. This is the first step to "owning your market." Positioning is like popularity: You have to be seen in the right places and with the right people. This is more than social climbing: You learn more about your clients and they learn more about you when you frequent the same places, attend the same functions, join the same associations, be published in their periodicals, and develop products and services specifically for them. Positioning is as much about who you are not as it is about who you are. Starbucks is not a cheaper and faster cuppa joe; it is an upscale, gourmet coffee experience. BMW is no old-style luxury; it is stylish performance. Dennis Rodman is no gentleman forward; he is the outrageous, extreme athlete who is a recognized celebrity even for people who don't know basketball from billiards. Do you want to win big? If so, have the courage to answer these questions clearly and define your own game: Who are you? Who are you not? Who are your clients? These are the essential decisions you must make if you want to not only understand but own your market. A Lesson in Branding from Paris Hilton I have never been a fan of Paris Hilton. 10 Secrets for Free Media Placement Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book? Britney Spears Branding How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps. How Important it is to have a Professional Logo Design for your Business? There are a lot of things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success of a business. To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company. Here comes in the importance for having a custom logo design. FTC Reviews The Franchise Rule After more than a decade since the last attempt to update the 1970's Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry? 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It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY. Logo Design - Corporate Identity Branding - Brand Identity Guru Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid brand image. Your Web design, brochures, ads and all other collateral should be developed to enhance the corporate identity of your company and enable customers to instantly identify with your organization's spirit and messaging. How to Write Classified Ads that Get Results Now. SELLING DIRECTLY FROM A CLASSIFIED AD
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