Branding Information

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business

On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry. When people find out we specifically do not want to sell franchises to those in our industry we are often ask; ?Why Not,? as it would appear that a franchisee with prior experience has a leg up on the world and would have a better chance of instant success in our business models.

Corporate Internet Branding is only Part of A Business Success

Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company?s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

The Very Basics of Design

Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market. The main aim of every design material related to advertising or promotion is either to sell something, promote something or brand a company.

Trade Journals in Franchising

As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. They use to give away subscriptions to Successful Franchising on franchise web sites; unfortunately that magazine was unable to weather the storm. They stop publishing in October of 2001. Now we see a re-emergence of Franchise Times, who has hired a new salesman, who is going to all the franchisors and telling them to advertise.

Business Case Study Automotive Detailing Franchise Company

How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.

Whats In A Name? When It Comes To Your Business, Plenty!

Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember? -- Randy P.

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards

June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, ?The necklaces have been a huge hit. Several people have offered to buy them. They are great at parties and at screenings - the red glow looks really cool in a dark room. Everybody asks about them when they see them so it's a great entre into talking about the film?.

Mascots ? The Killer Promotional Concept

Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of ?Stickiness?. Your great customer support and product quality sticks only so long. You got to remind folks often that you are there alive and well waiting for the next business transaction. The cheapest and effective way is creating and promoting a mascot for your company. Television Ads could have this mascot as the central theme or as an add-on. These typically tend to stick to the audience than your product or company name. This is both good and bad; a good mascot tends to make the customers take ownership of the mascot. Meaning they like to display and talk about it to others, a copycat cheap mascot brings in the wrath of the customer. So make a good Mascot for your company or team.

The Aim of the Name

Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers.

Brand Boring or Brand Buzz?

I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company?s ad. They pay an ad agency to write and produce their commercials. There are so many words at their disposal, so many descriptions, so many emotional statements to attract customers, why would they use the trite phrase, ? knowledgeable, friendly staff to serve you?? Even if they couldn?t think of anything exciting, they could have used, ?if you?ve got questions, we?ve got answers?, ?we specialize in providing answers???specializing in premium products and effective solutions?.?Try and stump the staff with your questions, they love a challenge?. ?We don?t have all the answers but we?ll help find solutions?

Branding: What Not to Do

Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.

A Lesson in Branding from Paris Hilton

I have never been a fan of Paris Hilton.

Why Should I do Business With You?

It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.

Product Positioning for Enterprise Software and Information Technology Companies

Good marketing positioning is like good lying. No, we?re not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it?s remarkable how much the properties of good positioning resemble the properties of a good lie.

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