Branding lessons from Countess Carnarvon of Highclere Castle Ladders
In the runup to the new Downton Abbey movie, you'd be forgiven for imagining someone with the title of Countess of Carnarvon lounges around her 300-room ...
13 Important Branding Lessons from the Top 4 E-Commerce Giants Total Retail
The most successful e-commerce businesses know that their brand identity and brand is everything. We've studied what these four e-commerce brands are ...
What makes a good or bad logo? Here's what science says Fast Company
An effective identity probably doesn't look the way you think it looks.
How States Forget that Branding Affects the Development of the State in the Field of Tourism. - International Policy Digest
How States Forget that Branding Affects the Development of the State in the Field of Tourism. International Policy Digest
In the context of global competition, not just companies but entire countries have become brands and are busy building their image on the international stage.
Personal Branding is Built on Authenticity Newswise
How to develop a personal brand as honest as Michelle Obama's.
Avoid these top five branding myths to improve business Houston Business Journal
Your brand is your most valuable asset. Yet, there's an abundance of misinformation in the marketplace about what it means to brand a business or organization.
MPAA's Big Branding Shift: It's No Longer MPAA Associations Now
In an effort to better reflect its scale, the Motion Picture Association of America will now be known as the Motion Picture Association, bringing the group's name in ...
Branding as a Strategy for Listings, and Repeat and Referral Business RisMedia.com
Branding brings in a continuous flow of leads and referrals.
UTA Unveils New Branding Hollywood Reporter
The agency calls its new logo "an abstract, three-dimensional shape that emphasizes UTA's continued and evolving commitment to united ideas, opportunities ...
Office 365 might be in for a Microsoft 365 branding shift Windows Central
Microsoft appears to be experimenting with re-branding Office 365 under the Microsoft 365 banner, perhaps hinting at a consumer version of Microsoft 365 that ...
Consultants supply insight on Charlottetown branding The Guardian
The City of Charlottetown is looking to beef things up when it comes to branding itself. For years now, the city has run with the slogan, âGreat Things Happen ...
With gold production near, Relief Canyon Mine owner changes branding NN Business View
In anticipation of gold production at Relief Canyon Mine, Americas Silver has changed its name to Americas Gold and Silver, along with a new gold and silver ...
San Francisco Brand Agency: Things to Know Why Branding Matters - VENTS Magazine
Branding really matters for the marketing experts in this world. That's why you have to try San Francisco Brand Agency Services to help your business grow.
How to... navigate music festival branding Shots
With the summer festival season now over, The Moon Unit looks back at how brands have aligned themselves with music events and what the pros and cons of ...
Bold Branding In Airline Wars: LATAM Airlines Launches Star Wars-Inspired Boeing 777 Forbes
South America's largest carrier, LATAM, launches a Star Wars-branded Boeing 777.
How Emerging Technologies Are Affecting Real Estate Branding Propmodo
According to Arello, there are over two million active real estate licenses in the United States alone. Despite the obviously crowded field, real estate has been ...
How can Social Enterprises Create Good Branding on Small Budgets Entrepreneur
Think ahead, and consider how you want to be viewed by potential customers, investors or employees, and put branding first.
Why Personal Branding Makes Selling Easier Forbes
What is that one thing that will make it easier for you to attract better clients? To get more sales with ease? To charge higher prices? The answer is far away from ...
Schick bought Harryâs razors for $1.4 billion for its branding prowess Vox.com
When struggling personal care company Edgewell, which owns brands like Schick, Playtex, and Wet Ones, decided to buy its direct-to-consumer competition ...
The 7 branding mistakes made by start-ups - Features Digital Arts Online
Branding matters to start-ups. As any successful entrepreneur will tell you, a great product combined with effective manufacturing, distribution and sales will get ...
State Farm X Weather Channel: An Integrated Branding Partnership Digital Media Solutions
State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel â a first for the network.
Fresh water to play role in branding Milwaukee during DNC - Milwaukee Milwaukee Business Journal
Marketing experts say the city should emphasize its outdoor recreation opportunities.
Personal Branding Mistakes You Must Avoid When Making A Career Change Forbes
Making a successful career change requires strong personal branding. As you change careers and reinvent yourself, you're stepping out into new waters.
Personal branding for people who hate personal branding Fast Company
Self-promotion might not come naturally for some, but less outgoing people can use their natural strengths to create an authentic online presence.
Down to Business: Marketing agency K Desings brings personal touch to business branding - Chicago Tribune
Down to Business: Marketing agency K Desings brings personal touch to business branding Chicago Tribune
Marketing agency K Designs brings personal touch to business branding.
Coldwell Banker debuts finalized new logo, branding standards Inman
Coldwell Banker debuted on Thursday the finalized version of its new logo that will replace the well-known branding the company has used for decades.
Sarah Edmonson: Actress & Former NXIVM Member Describes âHorrificâ Flesh Branding In Book - Hollywood Life
Sarah Edmonson: Actress & Former NXIVM Member Describes âHorrificâ Flesh Branding In Book Hollywood Life
NXIVM survivor Sarah Edmonson detailed the treatment she endured in the cult in her new book, and it's horrifying.
Customers Left Confused as Office 365 Branding Switches to Microsoft 365 WinBuzzer
Some consumers are noting a switch of their Office 365 and ProPlus branding to Microsoft 365, but Microsoft says there's nothing to see here.
Whatâs Your Value Proposition? Three Steps To Self-Branding Forbes
People who take charge of their lives as CEO of ME Inc. offer solutions that are both different and beneficial.
KAABOO Bought Through Virgin Fest Affiliate â â Branding Will Stay Digital Music News
Virgin Fest Founder and CEO Jason Felts has fully acquired the rights to the KAABOO brand and assets through a Virgin Fest affiliate.
UConn stole one of NC Stateâs logos for its new student section branding but itâs fine weâre not mad - Backing The Pack
UConn stole one of NC Stateâs logos for its new student section branding but itâs fine weâre not mad Backing The Pack
Sound the alarm in the NC State lawhouse (it's exactly like a firehouse, but for lawyers), there's a lawyering emergency afoot! There has been some copyright ...
How To Create A Successful Visual Branding Strategy For Instagram Forbes
Visual *content* is king and creativity will always win.
Borek: Whiskey Acres event highlights value of branding DeKalb Daily Chronicle
Great whiskey isn't made. It's grown.â This is much more than a tagline, according to Whiskey Acres President Jamie Walter. It's a commitment to the marketplace ...
Branding for Cannabis Companies 101: Part 3 Cannabis Industry Journal
Editor's Note: In Part 1, Jennifer Whetzel introduced the concepts of branding, marketing and advertising for cannabis companies. Part 2 took a closer look at the ...
Gen Z doesn't like branding, so Doritos tries a new approach CNBC
Doritos calls this audience "emerging adults" and said that "newer generations are increasingly turned off by blatant, promotional marketing."
Breakwater District branding will include historic Ogden name Times Colonist
The Greater Victoria Harbour Authority served up its new name for the site of Victoria's cruise-ship terminal Wednesday, along with a solid helping of ...
Digital Marketing Company, fishbat, Explains the Importance of a Strong Branding Strategy for Start-Ups - PRNewswire
Digital Marketing Company, fishbat, Explains the Importance of a Strong Branding Strategy for Start-Ups PRNewswire
NEW YORK, Aug. 27, 2019 /PRNewswire/ -- To help new businesses find their footing with online media, digital marketing company, fishbat, explains the ...
Laundry/Linen Services Need to Analyze Branding American Laundry News
CHARLOTTE, N.C. â âWe help you have a better imageâ is a line that many textile rental companies tell prospective customers when asked why they should be ...
Hello Kitty Brings Branding Bonanza to LA Apparel News
Cute culture pioneer and licensing juggernaut Hello Kitty will celebrate its 45th anniversary this year, the cartoon character is coming to Los Angeles to celebrate ...
How Can You Protect Branding That Barely Even Exists? The Fashion Law
When did simple or minimal branding become so desirable? Did it start with Coco Chanel's distinctive No.5 perfume bottle in 1924? Was it an automatic ...
The New Buzzword in Cannabis Branding? 'Affordable Luxury' Green Entrepreneur
From a high-end dispensary opening up in Barneys New York to cannabis-infused pastilles and $20 chocolate bars, luxury cannabis has been all the rage this ...
Montessori Center School Branding Has New Look | School Zone Noozhawk
Montessori Center School (MCS) has implemented a new brand-identity system intended to reflect the school's vision, mission, and core values. The visual ...
Podcasts Grow As Branding Tool 09/12/2019 MediaPost Communications
It does seem that America has become infatuated with podcasts, thanks in no small measure to efforts like "Serial" and "This American Life." Nielsen research ...
Five Stage stores in Acadiana to rebranded as off-price branded Gordman's The Advocate
The five Stage stores outside of Lafayette that will remain open will be converted to Gordman's, the company's off-price branding, Stage Stores officials ...
AT&T's Terrible New TV Branding Confuses Even AT&T Techdirt
AT&T's efforts to dominate the online streaming (and advertising segment) has had a bit of a rocky start. After spending more than $150 billion to acquire both ...
How to Incorporate Charity and Community Give-Back into Your Dealership Branding - http://cbtnews.com/
How to Incorporate Charity and Community Give-Back into Your Dealership Branding http://cbtnews.com/
Charity and giving back to your community as part of your dealership is a powerful tool for engaging many customers, particularly millennials...
The Effects of Good Branding | The Crusader Newspaper Group The Chicago Cusader
By Mike Martin âBrandingâ is among the most essential components of effective business strategy. However, as fundamental as it may be, many organizations ...
Beyond the Brand: Why Branding Can't Compensate for SEO | New Jersey Law Journal Law.com
It will take more than name recognition or having many years in a specific industry to dominate the competitive channel of organic search.
Re-branding for excellence Contracting Business
Blair Husak and Blair Services have rebranded the HVAC company image.
In lawsuit, Amazon takes on âunlawful advertising schemeâ that mimics its branding and trademarks - GeekWire
In lawsuit, Amazon takes on âunlawful advertising schemeâ that mimics its branding and trademarks GeekWire
Amazon alleges in a new lawsuit that a group of unnamed individuals used the tech giant's name, trademarks and branding to dupe people into clicking on links ...
How To Create Buzz: 4 Branding Lessons From Lauren Levin, CMO Of Lightstoneâs Moxy Hotels - Forbes
How To Create Buzz: 4 Branding Lessons From Lauren Levin, CMO Of Lightstoneâs Moxy Hotels Forbes
Today's guests are looking for more than a memorable hotel stay or night out: they want experiences, they want to be part of a movement (by association), and ...
Developing your digital branding strategy: What are you waiting for? Accounting Today
How your brand is shaped in the digital world is affected by online *content*.
NRA sues over San Francisco resolution branding it 'domestic terrorist organization' NBCNews.com
The National Rifle Association filed a lawsuit challenging a resolution passed by the San Francisco Board of Supervisors labeling it a "terrorist organization."
Why You Need to Implement the C.O.R.E Branding Method into Your Business with Jeff J. Hunter - Influencive
Why You Need to Implement the C.O.R.E Branding Method into Your Business with Jeff J. Hunter Influencive
Standing out in a crowded marketplace can be a tough task for a business. This is a problem so many entrepreneurs and businesses deal with on a daily basis.
Branding is still a necessary part of the cattle business Alberta Express
The Feeder Associations of Alberta Limited wishes to respond to the column by Roy Lewis that appeared in the July 15 edition and was titled âIs there.
Starbucks introduces new branding scheme, colors, and typography Fast Company
Whether you love or hate its coffee, there is no denying that the Starbucks brand is a juggernaut. The green siren logoâwith her ingeniously asymmetrical ...
From WeDo to East Town, why so many neighborhood branding efforts in Minneapolis go up in smoke - MinnPost
From WeDo to East Town, why so many neighborhood branding efforts in Minneapolis go up in smoke MinnPost
A series of initiatives to reimagine areas of Minneapolis have come and gone in recent years, all of which had the same ostensible goal: to attract people to ...
6 Inspiring Personal Branding Examples From Women on the World Stage MarTech Advisor
Branding is all about how you present yourselves to your audiences. Here are personal branding examples from six inspiring women around the globe.
Dave's Mercury Prize win branded 'disgusting' by mother of teenager his brother killed Sky News
Dave won the Mercury Prize for his album Psychodrama which includes a track featuring his brother, who is in jail for murder.
Toronto Raptors Introduce Branded Hijabs The New York Times
The hijabs were inspired by a group based in Toronto that promotes Muslim women in sports.
De Ligtâs poor Juventus form has fans branding him âDutch Phil Jonesâ as his side concede two at Atletico Madr - The Sun
De Ligtâs poor Juventus form has fans branding him âDutch Phil Jonesâ as his side concede two at Atletico Madr The Sun
MATTHIJS DE LIGT'S poor start to his Juventus career has got even worse after fans began branding him the "Dutch Phil Jones." The former Ajax captain was ...
USB4 Branding Is Reportedly Downright Bad ExtremeTech
USB4 isn't going to fix the confusing branding issues that surround USB 3.2. If anything, it seems likely to make ...
Penn Athletics announces re-branding of student development approach The Daily Pennsylvanian
On Thursday, Penn Athletic Director M. Grace Calhoun announced a re-branding of Penn Athletics' student development approach, in addition to its new name: ...
Spring Bloom campaign replaces NZ Cup and Show branding Stuff.co.nz
First it was Showtime Canterbury, then it was the NZ Cup and Show Week. Now you can call it Bloom.
Why Employer Branding is More Important than Ever- Especially for Manufacturers | Custom Content - Worcester Business Journal
Why Employer Branding is More Important than Ever- Especially for Manufacturers | Custom Content Worcester Business Journal
Sponsored *Content*: Finding talent is tough, particularly in manufacturing these days. During the past few decades, manufacturing has moved offshore and has ...
Pottercast Episode 294: Much Ado About (Cursed Child) Branding - The-Leaky-Cauldron.org - The Leaky Cauldron.org
Pottercast Episode 294: Much Ado About (Cursed Child) Branding - The-Leaky-Cauldron.org The Leaky Cauldron.org
Episode 294 of Pottercast has arrived! Just five more episodes to squeeze in before the 10th Anniversary of Leakycon where Melissa, John and Frak will be ...
Government sugar crackdown branded a 'shambles' as it emerges sweets got sweeter during campaign - The Telegraph
Government sugar crackdown branded a 'shambles' as it emerges sweets got sweeter during campaign The Telegraph
Puddings and confectionary became sweeter during a government sugar crackdown, a new report has shown, as obesity campaigners branded the outcome a ...
Our Rich History: Business branding and regional trademarks â some recognized globally - User-generated content
Our Rich History: Business branding and regional trademarks â some recognized globally User-generated content
By John Schlipp Special to NKyTribune. All of us have identities â sort of like product brandsâin addition to our names. Throughout history, even cities have ...
Elon Musk Claims Branding Hero Diver A 'Pedo Guy' Did Not Mean He Was Accusing Him Of Paedophilia - HuffPost UK
Elon Musk Claims Branding Hero Diver A 'Pedo Guy' Did Not Mean He Was Accusing Him Of Paedophilia HuffPost UK
Vernon Unsworth, who was made an MBE for his *service* to cave diving, is suing the tech billionaire for defamation over the Twitter smear.
Nation branding: What image does Tokyo want to portray? Nikkei Asian Review
TOKYO -- In its perennial disputes over historical issues with neighbors, Japan has struggled to find a clear message that can win over world opinion.
From Procurement to Co-Branding: A Future for Coffee (Part 1) Daily Coffee News
Nearly a year ago, as the current coffee price crisis was becoming painfully apparent to the industry at large, Daily Coffee News published âA New World Coffee ...
Kiss set to roar ahead of the pack with branded Penrite Racing supercar Louder
Kiss reveal collaboration with Penrite Racing ahead of the Australian leg of their End Of The Road tour.
âThe Smell of Burned Fleshâ: Former NXIVM Member Describes Being Branded with Cult Leaderâs Initials - PEOPLE.com
âThe Smell of Burned Fleshâ: Former NXIVM Member Describes Being Branded with Cult Leaderâs Initials PEOPLE.com
Former NXIVM member Sarah Edmondson describes being branded with sex cult leader Keith Raniere's initials during a secret initiation ceremony.
Volkswagen unveils new branding as part of company-wide reboot Autocar
Volkswagen is transforming its entire business â including rebranding itself with a new logo.
San Francisco's branding of NRA as terror organization panned by Washington Post, LA Times - Fox News
San Francisco's branding of NRA as terror organization panned by Washington Post, LA Times Fox News
Two columnists on opposite coasts didn't mince words Thursday in disagreeing with a San Francisco Board of Supervisors resolution labeling the National Rifle ...
Elon Musk denies branding heroic British Thai cave rescue diver 'a paedophile' Birmingham Live
Billionaire, who is being sued for defamation, said his insult was suggesting rescuer Vernon Unsworth was a 'creepy old man'
Saint Lucia To Improve Branding, Marketing Of Carnival St. Lucia Times Online News
Press Release:- Export Saint Lucia has successfully garnered funding from the highly subscribed Cultural and Creative Industries Innovation Fund (CIIF).
Apple Decides to Modernize and Dump the iPhone's Numeric Branding just as Google Decides to Adopt it for Android 10 - Patently Apple
Apple Decides to Modernize and Dump the iPhone's Numeric Branding just as Google Decides to Adopt it for Android 10 Patently Apple
Just as the news broke that Apple was dropping it's boring alphanumeric branding for iPhone, Google decided to announce that they've adopt it.
First 'Expo' branded number plates to be auctioned in Dubai Gulf News
Dubai: Number plates with the Dubai Expo 2020 logo printed on them will be auctioned off by the Roads and Transport Authority (RTA) for the first time next ...
How the U.S. Open became a branded juggernaut AdAge.com
Open ... for business: From Heineken to Mercedes to Rolex, sponsors pump record dollars into the brand-friendly tournament.
Bakersfield, Kern County get re-branded to boost business and tourism Bakersfield Now
Kern County and Bakersfield are getting some new mottos. It's the culmination of a two-year re branding process. You'll start to see new blue and green logos ...
Greater Victoria Harbour Authority keeps Ogden Point in Breakwater branding after public response - CHEK
Greater Victoria Harbour Authority keeps Ogden Point in Breakwater branding after public response CHEK
The promenade along the waterfront in Victoria officially has its new name, a month after the harbour authority faced backlash about the change.
Branding an umbrella for civil activism: A look back on the Long Beach Reform Coalition, future campaigns - Signal Tribune
Branding an umbrella for civil activism: A look back on the Long Beach Reform Coalition, future campaigns Signal Tribune
For the past year following its inception, the Long Beach Reform Coalition (LBRC) has become an umbrella organization for grass-roots activism, according to ...
These Vintage Watches' Dual-Branded Dials Would Be Unthinkable Today gearpatrol.com
It might be somewhat perplexing to modern sensibilities that someone would want a garish Domino's Pizza logo on the dial of their otherwise elegant Rolex ...
Boulder City branding important Bouldercityreview
A brand is very important to the success of any enterprise. In my business â the casino business â it's crucial.
Anti-Christian messages branded in red spray paint on Texas churches Fox News
Three houses of worship across the same neighborhood in Dallas are now emblazoned with anti-Christian messages written in red spray paint after someone ...
NASCAR driver Landon Cassill to race Richmond-branded car WWBT NBC12 News
RICHMOND, Va. (WWBT) - Landon Cassill is set to drive a University of Richmond-branded car in an upcoming NASCAR race. The university is the primary ...
Butler Twp. Looking For Feedback On Branding Ideas butlerradio.com
Butler Township is asking for feedback from residents about branding ideas for logos and signage. A focus group will meet with students from Slippery Rock ...
New MOT rules could see your car branded 'dangerous' Express
MOT changes have been introduced with new categories brought in for vehicle safety checks to help battle climate change and car crashes.
Lycra Announces its First Branded Elastane Made From Recycled Materials Sourcing Journal
Lycra says it also plans to convert most of its Coolmax and Thermolite fiber products to include recycled *content* by the end of 2021.
Raptors' branded hijabs send 'powerful message' The Philadelphia Tribune
The Toronto Raptors have introduced a new line of team-branded hijabs in an effort to be more inclusive to fans of all cultures.
Madison Design launches Tandem health care branding agency - Cincinnati Business Courier - Cincinnati Business Courier
Madison Design launches Tandem health care branding agency - Cincinnati Business Courier Cincinnati Business Courier
Madison Design, one of the largest women-owned businesses in Greater Cincinnati, has launched a consulting agency focused on health care systems that ...
Actress Sarah Edmondson recalls being branded in 'horrific' Nxivm sex cult ritual and the 'smoky flesh burning' smell - Yahoo Entertainment
Actress Sarah Edmondson recalls being branded in 'horrific' Nxivm sex cult ritual and the 'smoky flesh burning' smell Yahoo Entertainment
Sarah Edmondson â an actress who recruited thousands of women to Nxivm before blowing the whistle on the sex slave cult â is speaking out about her 12 ...
Doritos' 'No Logo' ad is a triumph of branding More About Advertising
Doritos is making a big show of omitting its brand name from a new US ad campaign by Goodby Silverstein & Partners. The idea is that Doritos' target Gen Z.
Una Mullally: Electric Picnic or Branded Picnic? The Irish Times
Brands and agencies need to realise that less is more as advertising hurts atmosphere.
Supposed leaked Apple document reveals 'iPhone 11' branding, OS release dates, new iPads in October, more - AppleInsider
Supposed leaked Apple document reveals 'iPhone 11' branding, OS release dates, new iPads in October, more AppleInsider
A supposedly leaked internal document reveals a wealth of information regarding Apple's fall product lineup, including the names and release timelines of new ...
Editorial: University Circle's branding problem The Observer
In recent years, University Circle has lost many of its staple restaurants. From the Happy Dog Euclid Tavern to the Falafel Cafe, many university favorites have ...
Community branding session to brainstorm ideas is held Iosco County News Herald
OSCODA â A public engagement session in Oscoda Township gave participants an opportunity to share their input on a branding system for the community.
Volkswagen Reveals New Logo & Branding At Frankfurt Motor Show 2019 CarDekho
German automaker enters its electric phase with a simpler identity.
Samsung reaches peak flagship with a blockchain-branded Galaxy Note 10 The Verge
Samsung is releasing a blockchain-branded variant of the Galaxy Note 10 dubbed the KlaytnPhone, to bring in customers holding out for a ...
Branding Your Products Is Important
I was chatting with a couple of friends, all of us are either copy writers or graphic designers?or both?.in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole advertising campaign. He is also in-charge of a couple of large International brands of products. And during this conversation, he told me about this story that inspired me. He says that branding is so important to a product that it can either make or break a product?or even the company.
Become your customers top-of-mind choice.
Franchisor Policies for Unlicensed or Sold Territories
Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system. We came up with this policy, which is also in our Confidential Operations Manuals. Here is a sample policy for our franchisees:
Brand Identity and Brand Image - Brand Identity Guru
It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand values so that the heart of the brand remains the same - what it stands for, or its personality.
The Role of a Visual Vocabulary in Brand Identity Design
Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo.
Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards
June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them. They are great at parties and at screenings - the red glow looks really cool in a dark room. Everybody asks about them when they see them so it's a great entre into talking about the film".
Branding Advertising Agency
Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships. You've heard enthusiastic talks about branding, but you are still not sure if you should get a brand management plan going for your business.
Choosing the Right Color Palette
Color is a highly personal experience ? everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?
Tips for Creating Brilliant Business Names
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened "Premier Coffees". The names would be far more descriptive than their current ones. But they wouldn't embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it's unlikely Yahoo! or StarBucks would enjoy the same market share they now possess if given the more descriptive, and arguably accurate, names.
Trade Journals in Franchising
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. They use to give away subscriptions to Successful Franchising on franchise web sites; unfortunately that magazine was unable to weather the storm. They stop publishing in October of 2001. Now we see a re-emergence of Franchise Times, who has hired a new salesman, who is going to all the franchisors and telling them to advertise.
Putting You and Your Company in Position to Own Your Market
Americans have always liked their coffee hot. But then Starbucks made hot coffee desirable, in demand, and extraordinarily profitable. And then Starbucks made coffee "cool" with its super-popular iced Frappucino drink -- just as trendy, fashionable, and universally appealing. Starbucks is no doubt one of the greatest marketing stories of recent history. How this company turned an unassuming beverage into an icon of sophistication and taste is no mystery, however. It's all about a marketing tenet called positioning. The coffee company started out in Seattle's Pike Place market in 1971 as a single gourmet coffee shop, and by 1995, the chain's earnings were $26.1 million. Marketing experts agree that Starbucks' skyrocket to fortune centers on its aesthetic sense. In other words, the public's perception of Starbucks has to do with how it appreciates this company's style. Sure, Starbucks filled a need and created unique product brands, but what attracts coffee drinkers again and again is the experience of the Starbucks environment and its products. Smooth, sophisticated, artistic: These are seductive qualities even for a business based on a little brown bean. The Starbucks story illustrates at least two powerful marketing principles. Both help us to better understand effective positioning, or the process of finding a "place" for ourselves in people's minds: People buy for their own reasons, not anyone else's. The stronger position is found in the experience, outcome, or benefit you provide as opposed to the methods you use for producing those outcomes. Starbucks shows us that it's not about packaging -- it's about positioning. The environment of Starbucks creates an experience that invites us to come study for exams, hang out and philosophize with friends, or get the day started with a warm cup of java and the morning news. Starbucks is an invitation to linger, not just get your coffee and go. When you are assessing your own position and considering how you might improve your image and thus your market share, remember that there are essentially four winning positions: better, different, faster, or cheaper. You can certainly position yourself as one of these, perhaps even two; capturing a position as three of them is tough and probably not desirable, and cornering all four is just about impossible. Not everyone is up to the task of creating another Starbucks. It's tempting, with price wars so rampant, to believe that a perception of being cheapest is easiest to establish. Yet in truth this is the most difficult because of fixed costs. It's like doing the limbo: you can go only so low, and then you're overextended or flat on your back. Definitely not the easiest position to be in. How about being better instead? Contrary to popular belief, this is perhaps the easiest position to take, since making an improvement or simply creating the impression of greater quality or ability has no constraints. One tip: when you capture the different category, you may get the better category as a by-product. Starbucks capitalized on this technique, as did Dennis Rodman, the oddball of basketball. He came up with a way to take two positions in fans' eyes: both different and better. Okay, maybe he wasn't actually better than his teammate Michael Jordan, who was unbeatable, but certainly he was perceived for a time as better (cooler, trendier) among those who were captivated by his style. His fashion and fascinating antics made him so unique that he became unforgettable. And because he was also an excellent ball handler, he became famous and highly regarded in his sport. BMW has also taken the better-different approach. Until fairly recently, Mercedes-Benz had the better luxury car market sewn up, so BMW -- a competitor with a parity product -- simply repositioned itself. Its tag, "the ultimate driving machine," appeals to a younger crowd and gives them luxury with power and handling. This is "hip luxury," which is different from the Mercedes position, which could be summed up as "elegant luxury." And voilŕ: BMW became as hot and desirable as a cappucino on a wintry morning. BMW marketers had both a strong sense of the position they wanted to hold and precisely defined their premium clients, the créme de la créme within their target market. You can do this, too. Once you've figured out what position you can successfully gain in your business, ask yourself the following. Who is my premium client? Who would be the most enjoyable and rewarding to serve? What are this client's unique desires, needs, and challenges? How can I best serve this client? What do I (or can I) provide in a unique way to help my clients achieve their business outcomes? How can I position myself as an expert in this market? With this information, you can tailor your marketing efforts -- everything you say to people, any support materials you use, even the way you dress and act -- directly to this audience to help establish your position. This is the first step to "owning your market." Positioning is like popularity: You have to be seen in the right places and with the right people. This is more than social climbing: You learn more about your clients and they learn more about you when you frequent the same places, attend the same functions, join the same associations, be published in their periodicals, and develop products and services specifically for them. Positioning is as much about who you are not as it is about who you are. Starbucks is not a cheaper and faster cuppa joe; it is an upscale, gourmet coffee experience. BMW is no old-style luxury; it is stylish performance. Dennis Rodman is no gentleman forward; he is the outrageous, extreme athlete who is a recognized celebrity even for people who don't know basketball from billiards. Do you want to win big? If so, have the courage to answer these questions clearly and define your own game: Who are you? Who are you not? Who are your clients? These are the essential decisions you must make if you want to not only understand but own your market.
A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.
10 Secrets for Free Media Placement
Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?
Britney Spears Branding
How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps.
How Important it is to have a Professional Logo Design for your Business?
There are a lot of things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success of a business. To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company. Here comes in the importance for having a custom logo design.
FTC Reviews The Franchise Rule
After more than a decade since the last attempt to update the 1970's Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry? Why we are trying make rules upon rules, where no rules are needed since no problem really exits? Why can't we use the red magic marker approach and start drawing lines thru massive amount meaningless dribble required in these disclosure documents?
Brand Building 101
Building your brand into a brand leader isn't easy. There are 2 areas that can really help you grow your brand, passion and consistency. Passion is incredibly important. You have to understand that even if you are a start up or a one-man operation, or are well on your way, you are still a brand. You have to care passionately about the way your brand is nurtured, developed and presented to your target audience. Everything that leaves your building, every impression that your staff and your company make, is lasting. Take advantage of this opportunity to get your customers and potential customers to remember you in the way that you want them too!
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid brand image. Your Web design, brochures, ads and all other collateral should be developed to enhance the corporate identity of your company and enable customers to instantly identify with your organization's spirit and messaging.
How to Write Classified Ads that Get Results Now.
SELLING DIRECTLY FROM A CLASSIFIED AD
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