Branding Information

Its Time For Some Steak


Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in most business circles.

The Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.  If you want to win big in today?s cutting edge world of business, you have to begin by thinking differently and by challenging the status quo.  Whether you are a new or an established business owner, these ten powerful strategies will position your company for big success.   (1) Adopt the philosophy of ?Givers Gain.?   In 2003, the members of Business Network International (BNI) passed over 2 million referrals to each other.  Founded by CEO Ivan Misner, BNI is a business and professional networking organization that offers members the opportunity to share ideas, contacts and most importantly, referrals.  Misner founded BNI based on the philosophy of ?Givers Gain,? which is the belief that in order to get business, it is important to first give business.  One of the critical factors in achieving success rests in the ability to develop reciprocal relationships where two parties naturally refer business to each other on a consistent basis.  ?It?s not what you know but who you know? has never been so true as it is in today?s competitive world of business.  For more information on Ivan Misner and his philosophy of ?Giver?s Gain,? access an interview here:   http://www.cvcommunity.com/utility/showArticle/?objectID=1452     (2) Focus on Soft Innovations   In today?s competitive marketplace, the old equation of spending more on advertising to increase profits it not working as it once did.  In his latest book, Free Prize Inside, author Seth Godin, makes a strong case for using soft innovations as a way to get noticed in this crowded and noisy world.   Soft innovations are the small yet insightful ideas that can take your product or service from good to remarkable.  They are often hidden, and they usually solve a problem that is ? peripheral to what your product is ostensibly about.?   At first glance, you think the soft innovation does not mean much, but once you have it in place, it becomes an essential part of your product or service.   Examples of soft innovations include Starbuck?s Cards, Dinosaur-shaped pasta for kids, and Amazon.com cutting its ad spend and offering free shipping with the money saved.  For more information, read an interview with Seth Godin in Today?s Coach here:    http://www.cvcommunity.com/utility/showArticle/index.cfm?objectID=1524   (3) Re-groove!   How do you operate when the heat is on?  How do you respond to chaos?  When new skills or new behaviors are needed, how do you respond?  Knowing what to do and how to do it is one thing but being able to respond effectively and to keep your cool under pressure and on a consistent basis is a very different ballgame.  As leaders in today?s world, it is crucial to learn how to work differently and how to be able to shift and bend to meet expectations which here one day and gone the next.  The half-life of a great idea or a new product or service has never been shorter, and it is up to you as a business owner to become masterful with reshaping strategies, adding new perks to old products, and to stay on top of your game in the face of dramatically changing circumstances.  You may find that your strength of achievement was required to get your company up and running but that same strength is now squelching the creativity of your team.  It?s time to Re-Groove!  It?s time to unlock the incredible potential that is inside of you that is required to get the job done under present day demands.    If you are dedicated to re-grooving (getting past the old worn out grooves of your past conditioning,) it is essential to work with a coach or trainer who can coach you through the new behaviors quickly and in real time.  By learning to re-groove, you will be able to create incredible opportunities for your company and for yourself.   (4) Make your brand a ?state of mind?   Are you winning when it comes to style, a smart and accessible mix of products and services, and first rate customer service?   If so, Bravo!  However, this is just a part of the equation of what it takes to truly succeed.  In order to create a brand that is truly memorable, it is crucial for you to live an inspired life and to make your brand a ?state of mind? for your customers.  This state of mind could be a feeling of trust and confidence, a sense of well being, or a state of knowing that you are buying from a company who has your best interests at heart.   This state of mind cannot develop behind the confines of the walls  of your business.   It grows and develops when you are in the middle of  your potential buyers?in restaurants, traveling, checking out the competition, playing sports, tinkering with a hobby, having fun and lots of it!  If you are living fully and in relationship with others, you will be re-energized every day and you will give your customers a vision of what an inspired life actually looks like, because you are living one!  Your brand will become much more than your trimmings...it will become the connection that others feel when they think of you as a valued person in their lives.   (5) Become masterful at mobilizing resources   The ability to galvanize resources, both human and monetary, and to build  effective and efficient projects with them is a critical component of success in today?s marketplace.  We are quick to look first at the monetary costs of a project and quickly get cold feet, when the reality is that we have valuable resources hidden in our personal and professional lives which may not cost a dime.  Social capital is one resource that is one of the most valuable assets available to business owners of today.  The term social capital emphasizes that very specific benefits are made available from the trust, reciprocity, information, and cooperation associated with social networks. The value of social capital is that people can draw on the wisdom of each other to solve common problems, especially as it relates to money, time, and resources.   (6) Buck conventional wisdom   In 1971, Rollin King and Herb Kelleher decided to start an airline that you might say?was different and a little bit quirky.  They began with one simple notion:  If you get your passengers to their destinations on time, at the lowest fare possible, and make sure they have a fantastic time doing it, people will choose you over a competing airline.  This is the story of Southwest Airlines, who chose to move beyond the status quo by offering services and a sense of style that bucked conventional wisdom.  With their focus on fun, games, and "Love Southwest Style,?  Southwest  has made its mark with its strong focus on stellar customer service and conveniences such as allowing customers to proceed to their departure gate without stopping at the ticket counter, skycap, or self-service kiosk.  Most importantly, Southwest has honed in on searching for important personal qualities in those they hire-- the perfect blend of energy, humor, team spirit, and self-confidence to match its famously offbeat culture.  Southwest was once dismissed as a maverick, as their strategies seemed strange to the ?airline powerhouses.?  These same powerhouses are now looking in awe at what this ?maverick? has built.  The strategy of originality worked?It had the sticking power required for success.     (7) Become a Talent Farm When recruiting new employees, what are you looking for? Raw talent?  Raw communication skills?  Intellect?  Athletic ability? Commitment?  Skills?  Flexbility?  What about all of this and more?  If you are a company who wants to operate at the leading edge, where change is the greatest and success is the goal, you will want to recruit the most talented group of people you can find?those people who are self- starters and who are living boldly in the world.  By developing a ?talent farm? culture, you can instill a  mindset of excellence from the top to the bottom of your organization.  This culture encompasses a deeply held belief that having high caliber people is crucial to your success.  With this ?talent farm? approach to recruiting, your company will also be required to recruit great talent every day.  Successful businesses and organizations have a strong sense of what they are looking for, and they are always on the look for new talent and ways to retain them for a lifetime. (8) Embrace your core values   What is it in life that you most value?  Do you value beauty, leadership, creativity, stability, or family?  You can choose to orient your life around your wants and needs or the list of things you feel you ?should? be doing, but if you embrace your core values and build your life around them, you will find experience inspiration and joy at a level you never thought was possible.  Whole Foods Market is one of the fastest growing supermarkets of today, because its commitment to fresh, nutritious products is a value that keeps customers coming back for more and employees happy, hard working, and committed.  When you focus your business on doing what feels right and what fulfills you, you will have no regrets, because you have been true to the very core of your being.   (9) Become a "white hot center" of influence   A ?white hot center? of influence is an organization or group that you most want your company to be aligned with tightly and in a relationship which is reciprocal. One connection into a strong center of influence can position your company to attract a stream of qualified opportunities.  (Example: You are an interior designer, and you want to be in the middle of Southern Accent or Better Homes and Gardens Magazine.)  In order to attract a ?white hot center? of influence, you have to become what you want to attract.   Be well educated, highly skilled, experienced, trained and innovative in your product development.  Fill your network with other business owners who are up to big things in the world and who are experts in their respective fields.  Attract talented people into your company, and tap each and every talent and skill available in your company.  As you begin to raise your bar in all areas of your business and enhance your network, you will eventually become a ?white hot center? that will attract others by the thousands.     (10) Just Begin!   Start where you are, and begin today to create success in your life.   Drop the excuses, reasons or people to blame, dis-empowering attitudes and behaviors and get on with the business of living the life you know you were born to live.  Do what you know you want to do, and do it with passion.  Begin today to create the tomorrow you want.  As Peter Drucker said, ?The best way to predict the future is to create it?      

The Brand Called You


The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual, and personal needs that may not necessarily be addressed in our daily work. Address these needs and you begin to improve your brand. Here is my agenda for building your brand. Join and participate in community and professional organizations Generate media coverage about your brand Stay in touch, or renew old ties with friends, family and business associates Let?s examine how each one improves your brand.Join and participate in professional and community organizationsThe best brands grow, evolve and get better with time, while maintaining their special qualities from the past.Professional and community organizations provide ample opportunity to learn and grow.They provide professional development opportunities. They allow you to network with peers as well as with people you would not necessarily ever meet in the normal course of your workday.For instance, I am a member and served on the board of our local International Association of Business Communicators chapter. This allowed me to broaden my contacts in the corporate communications world, as well as form a number of friendships I probably never would have developed. I?m also a member of the North Carolina Citizens For Business and Industry. Here I meet people from all walks of life and all work disciplines. Finally, I am involved with Charlotte Reads, a local non-profit that focuses on literacy issues. This allows me to use my communication experience in support of an issue I feel very strongly about.But it?s not enough to just join groups: you must participate to benefit fully. As a participant you have the opportunity to stretch, to gain confidence in yourself. Learn to lead by involvement on the board or in a special project.If you are a communicator by trade, try being treasurer for the group to exercise the other side of your brain, or take on a special project about which you feel strongly.Generate media coverage about your brandAll that professional and community involvement will certainly lead to opportunities to leverage that involvement into news about the brand called you. And, of course, there will be promotions, new assignments, and awards at work, too. More opportunities to make headlines.Your achievements are of interest to local print, broadcast, and online media, particularly the business pages. In Charlotte, the Observer has a weekly feature called On The Move spotlighting someone in a new position. The Charlotte Business Journal has a similar feature called Moving Up. If it is a big enough move and your company won?t do it, pay the estimated $150 to place it on BusinessWire or PR Newswire. Consider it an investment in your future. Don?t forget trade publications serving your industry and alumni publications.Seek out speaking engagements and write guest articles, too. This is yet another way to publicize your brand. And don?t forget to do news releases when you make a speech or write an article. It?s all about merchandising.To stay top of mind, you might even want to develop your own monthly e-newsletter like Think, the Hoover ink publication. Keep it mostly informational and limit the commercial material.Stay in touch, or renew old ties with friends, family and business associatesEveryone you know can be a brand ambassador for you, so stay in touch or reach out to those you haven?t talked with for a while.Yet another reason for having a monthly newsletter that shares your expertise.The network of contacts you have built over your lifetime will be instrumental if you decide to start your own business, or change jobs.So, heed this word of advice: always deal fairly with people. One bad experience with your brand can negate 10 positive ones.Now, get out there and start branding.  

Id Buy That: Getting A Brand Mindset


Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.

Are You Brand Worthy? Are You Brand Worthy? 


Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN


Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery?  Ever see an astounding independent film and wonder why people all over the world don't know about it?

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding


When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?

Too Dull? Too Sharp?


You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth


How many times have you heard of seen advertising for a graphic design company that states that they do branding?

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.   Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.   Let the brainstorming begin!I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.::: Start List :::? "grill - where ideas sizzle" ? "water cooler"    ...sidenote: i thought that's where people really talk openly ? "feedbag - serving up ideas" ? "your market draw"    ...sidenote: i don't know how i got here ? "evoke"   ...sidenote: now i'm just writing words, synonyms ? "persuade"   ...sidenote: this is where the dictionary & thesaurus come in? "convince"? "share"... a few minutes pass by... a few more minutes pass by? "Slice-A-Day.com"    ...sidenote: visual images of pie and cake   ...sidenote: slice is a portion of a bigger piece...hmm? "Share Your Slice On Marketing"    ...sidenote: tagline that explains and supports vision ::: End Brainstorming List :::

Brand Building 201: Finding The Ideal Way


The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons.

12 Ways to Reduce Postage


1. Never send a letter that weighs less than 30 gms.  Five size8-1/2x11 circulars can be mailed with a 1st class postage stamp. By using all 10 sides with a variety of offers you have agreater chance of receiving an order.

How to Write Classified Ads that Get Results Now.


SELLING DIRECTLY FROM A CLASSIFIED AD

How to Create Your Own Mail Order Products


Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice.  When you select amailorder product, select one which:

My First Year In Cyber Space


My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills-online business is a whole new ball-game. Here aresome of the things I learnt in my first year in CyberSpace:

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Branding lessons from Countess Carnarvon of Highclere Castle - Ladders
Branding lessons from Countess Carnarvon of Highclere Castle  Ladders

In the runup to the new Downton Abbey movie, you'd be forgiven for imagining someone with the title of Countess of Carnarvon lounges around her 300-room ...


13 Important Branding Lessons from the Top 4 E-Commerce Giants - Total Retail
13 Important Branding Lessons from the Top 4 E-Commerce Giants  Total Retail

The most successful e-commerce businesses know that their brand identity and brand is everything. We've studied what these four e-commerce brands are ...


What makes a good or bad logo? Here's what science says - Fast Company
What makes a good or bad logo? Here's what science says  Fast Company

An effective identity probably doesn't look the way you think it looks.


How States Forget that Branding Affects the Development of the State in the Field of Tourism. - International Policy Digest
How States Forget that Branding Affects the Development of the State in the Field of Tourism.  International Policy Digest

In the context of global competition, not just companies but entire countries have become brands and are busy building their image on the international stage.


Personal Branding is Built on Authenticity - Newswise
Personal Branding is Built on Authenticity  Newswise

How to develop a personal brand as honest as Michelle Obama's.


Avoid these top five branding myths to improve business - Houston Business Journal
Avoid these top five branding myths to improve business  Houston Business Journal

Your brand is your most valuable asset. Yet, there's an abundance of misinformation in the marketplace about what it means to brand a business or organization.


MPAA's Big Branding Shift: It's No Longer MPAA - Associations Now
MPAA's Big Branding Shift: It's No Longer MPAA  Associations Now

In an effort to better reflect its scale, the Motion Picture Association of America will now be known as the Motion Picture Association, bringing the group's name in ...


Branding as a Strategy for Listings, and Repeat and Referral Business - RisMedia.com
Branding as a Strategy for Listings, and Repeat and Referral Business  RisMedia.com

Branding brings in a continuous flow of leads and referrals.


UTA Unveils New Branding - Hollywood Reporter
UTA Unveils New Branding  Hollywood Reporter

The agency calls its new logo "an abstract, three-dimensional shape that emphasizes UTA's continued and evolving commitment to united ideas, opportunities ...


Office 365 might be in for a Microsoft 365 branding shift - Windows Central
Office 365 might be in for a Microsoft 365 branding shift  Windows Central

Microsoft appears to be experimenting with re-branding Office 365 under the Microsoft 365 banner, perhaps hinting at a consumer version of Microsoft 365 that ...


Consultants supply insight on Charlottetown branding - The Guardian
Consultants supply insight on Charlottetown branding  The Guardian

The City of Charlottetown is looking to beef things up when it comes to branding itself. For years now, the city has run with the slogan, “Great Things Happen ...


With gold production near, Relief Canyon Mine owner changes branding - NN Business View
With gold production near, Relief Canyon Mine owner changes branding  NN Business View

In anticipation of gold production at Relief Canyon Mine, Americas Silver has changed its name to Americas Gold and Silver, along with a new gold and silver ...


San Francisco Brand Agency: Things to Know Why Branding Matters - - VENTS Magazine
San Francisco Brand Agency: Things to Know Why Branding Matters -  VENTS Magazine

Branding really matters for the marketing experts in this world. That's why you have to try San Francisco Brand Agency Services to help your business grow.


How to... navigate music festival branding - Shots
How to... navigate music festival branding  Shots

With the summer festival season now over, The Moon Unit looks back at how brands have aligned themselves with music events and what the pros and cons of ...


Bold Branding In Airline Wars: LATAM Airlines Launches Star Wars-Inspired Boeing 777 - Forbes
Bold Branding In Airline Wars: LATAM Airlines Launches Star Wars-Inspired Boeing 777  Forbes

South America's largest carrier, LATAM, launches a Star Wars-branded Boeing 777.


How Emerging Technologies Are Affecting Real Estate Branding - Propmodo
How Emerging Technologies Are Affecting Real Estate Branding  Propmodo

According to Arello, there are over two million active real estate licenses in the United States alone. Despite the obviously crowded field, real estate has been ...


How can Social Enterprises Create Good Branding on Small Budgets - Entrepreneur
How can Social Enterprises Create Good Branding on Small Budgets  Entrepreneur

Think ahead, and consider how you want to be viewed by potential customers, investors or employees, and put branding first.


Why Personal Branding Makes Selling Easier - Forbes
Why Personal Branding Makes Selling Easier  Forbes

What is that one thing that will make it easier for you to attract better clients? To get more sales with ease? To charge higher prices? The answer is far away from ...


Schick bought Harry’s razors for $1.4 billion for its branding prowess - Vox.com
Schick bought Harry’s razors for $1.4 billion for its branding prowess  Vox.com

When struggling personal care company Edgewell, which owns brands like Schick, Playtex, and Wet Ones, decided to buy its direct-to-consumer competition ...


The 7 branding mistakes made by start-ups - Features - Digital Arts Online
The 7 branding mistakes made by start-ups - Features  Digital Arts Online

Branding matters to start-ups. As any successful entrepreneur will tell you, a great product combined with effective manufacturing, distribution and sales will get ...


State Farm X Weather Channel: An Integrated Branding Partnership - Digital Media Solutions
State Farm X Weather Channel: An Integrated Branding Partnership  Digital Media Solutions

State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.


Fresh water to play role in branding Milwaukee during DNC - Milwaukee - Milwaukee Business Journal
Fresh water to play role in branding Milwaukee during DNC - Milwaukee  Milwaukee Business Journal

Marketing experts say the city should emphasize its outdoor recreation opportunities.


Personal Branding Mistakes You Must Avoid When Making A Career Change - Forbes
Personal Branding Mistakes You Must Avoid When Making A Career Change  Forbes

Making a successful career change requires strong personal branding. As you change careers and reinvent yourself, you're stepping out into new waters.


Personal branding for people who hate personal branding - Fast Company
Personal branding for people who hate personal branding  Fast Company

Self-promotion might not come naturally for some, but less outgoing people can use their natural strengths to create an authentic online presence.


Down to Business: Marketing agency K Desings brings personal touch to business branding - Chicago Tribune
Down to Business: Marketing agency K Desings brings personal touch to business branding  Chicago Tribune

Marketing agency K Designs brings personal touch to business branding.


Coldwell Banker debuts finalized new logo, branding standards - Inman
Coldwell Banker debuts finalized new logo, branding standards  Inman

Coldwell Banker debuted on Thursday the finalized version of its new logo that will replace the well-known branding the company has used for decades.


Sarah Edmonson: Actress & Former NXIVM Member Describes ‘Horrific’ Flesh Branding In Book - Hollywood Life
Sarah Edmonson: Actress & Former NXIVM Member Describes ‘Horrific’ Flesh Branding In Book  Hollywood Life

NXIVM survivor Sarah Edmonson detailed the treatment she endured in the cult in her new book, and it's horrifying.


Customers Left Confused as Office 365 Branding Switches to Microsoft 365 - WinBuzzer
Customers Left Confused as Office 365 Branding Switches to Microsoft 365  WinBuzzer

Some consumers are noting a switch of their Office 365 and ProPlus branding to Microsoft 365, but Microsoft says there's nothing to see here.


What’s Your Value Proposition? Three Steps To Self-Branding - Forbes
What’s Your Value Proposition? Three Steps To Self-Branding  Forbes

People who take charge of their lives as CEO of ME Inc. offer solutions that are both different and beneficial.


KAABOO Bought Through Virgin Fest Affiliate ⁠— Branding Will Stay - Digital Music News
KAABOO Bought Through Virgin Fest Affiliate ⁠— Branding Will Stay  Digital Music News

Virgin Fest Founder and CEO Jason Felts has fully acquired the rights to the KAABOO brand and assets through a Virgin Fest affiliate.


UConn stole one of NC State’s logos for its new student section branding but it’s fine we’re not mad - Backing The Pack
UConn stole one of NC State’s logos for its new student section branding but it’s fine we’re not mad  Backing The Pack

Sound the alarm in the NC State lawhouse (it's exactly like a firehouse, but for lawyers), there's a lawyering emergency afoot! There has been some copyright ...


How To Create A Successful Visual Branding Strategy For Instagram - Forbes
How To Create A Successful Visual Branding Strategy For Instagram  Forbes

Visual *content* is king and creativity will always win.


Borek: Whiskey Acres event highlights value of branding - DeKalb Daily Chronicle
Borek: Whiskey Acres event highlights value of branding  DeKalb Daily Chronicle

Great whiskey isn't made. It's grown.” This is much more than a tagline, according to Whiskey Acres President Jamie Walter. It's a commitment to the marketplace ...


Branding for Cannabis Companies 101: Part 3 - Cannabis Industry Journal
Branding for Cannabis Companies 101: Part 3  Cannabis Industry Journal

Editor's Note: In Part 1, Jennifer Whetzel introduced the concepts of branding, marketing and advertising for cannabis companies. Part 2 took a closer look at the ...


Gen Z doesn't like branding, so Doritos tries a new approach - CNBC
Gen Z doesn't like branding, so Doritos tries a new approach  CNBC

Doritos calls this audience "emerging adults" and said that "newer generations are increasingly turned off by blatant, promotional marketing."


Breakwater District branding will include historic Ogden name - Times Colonist
Breakwater District branding will include historic Ogden name  Times Colonist

The Greater Victoria Harbour Authority served up its new name for the site of Victoria's cruise-ship terminal Wednesday, along with a solid helping of ...


Digital Marketing Company, fishbat, Explains the Importance of a Strong Branding Strategy for Start-Ups - PRNewswire
Digital Marketing Company, fishbat, Explains the Importance of a Strong Branding Strategy for Start-Ups  PRNewswire

NEW YORK, Aug. 27, 2019 /PRNewswire/ -- To help new businesses find their footing with online media, digital marketing company, fishbat, explains the ...


Laundry/Linen Services Need to Analyze Branding - American Laundry News
Laundry/Linen Services Need to Analyze Branding  American Laundry News

CHARLOTTE, N.C. — “We help you have a better image” is a line that many textile rental companies tell prospective customers when asked why they should be ...


Hello Kitty Brings Branding Bonanza to LA - Apparel News
Hello Kitty Brings Branding Bonanza to LA  Apparel News

Cute culture pioneer and licensing juggernaut Hello Kitty will celebrate its 45th anniversary this year, the cartoon character is coming to Los Angeles to celebrate ...


How Can You Protect Branding That Barely Even Exists? - The Fashion Law
How Can You Protect Branding That Barely Even Exists?  The Fashion Law

When did simple or minimal branding become so desirable? Did it start with Coco Chanel's distinctive No.5 perfume bottle in 1924? Was it an automatic ...


The New Buzzword in Cannabis Branding? 'Affordable Luxury' - Green Entrepreneur
The New Buzzword in Cannabis Branding? 'Affordable Luxury'  Green Entrepreneur

From a high-end dispensary opening up in Barneys New York to cannabis-infused pastilles and $20 chocolate bars, luxury cannabis has been all the rage this ...


Montessori Center School Branding Has New Look | School Zone - Noozhawk
Montessori Center School Branding Has New Look | School Zone  Noozhawk

Montessori Center School (MCS) has implemented a new brand-identity system intended to reflect the school's vision, mission, and core values. The visual ...


Podcasts Grow As Branding Tool 09/12/2019 - MediaPost Communications
Podcasts Grow As Branding Tool 09/12/2019  MediaPost Communications

It does seem that America has become infatuated with podcasts, thanks in no small measure to efforts like "Serial" and "This American Life." Nielsen research ...


Five Stage stores in Acadiana to rebranded as off-price branded Gordman's - The Advocate
Five Stage stores in Acadiana to rebranded as off-price branded Gordman's  The Advocate

The five Stage stores outside of Lafayette that will remain open will be converted to Gordman's, the company's off-price branding, Stage Stores officials ...


AT&T's Terrible New TV Branding Confuses Even AT&T - Techdirt
AT&T's Terrible New TV Branding Confuses Even AT&T  Techdirt

AT&T's efforts to dominate the online streaming (and advertising segment) has had a bit of a rocky start. After spending more than $150 billion to acquire both ...


How to Incorporate Charity and Community Give-Back into Your Dealership Branding - http://cbtnews.com/
How to Incorporate Charity and Community Give-Back into Your Dealership Branding  http://cbtnews.com/

Charity and giving back to your community as part of your dealership is a powerful tool for engaging many customers, particularly millennials...


The Effects of Good Branding | The Crusader Newspaper Group - The Chicago Cusader
The Effects of Good Branding | The Crusader Newspaper Group  The Chicago Cusader

By Mike Martin “Branding” is among the most essential components of effective business strategy. However, as fundamental as it may be, many organizations ...


Beyond the Brand: Why Branding Can't Compensate for SEO | New Jersey Law Journal - Law.com
Beyond the Brand: Why Branding Can't Compensate for SEO | New Jersey Law Journal  Law.com

It will take more than name recognition or having many years in a specific industry to dominate the competitive channel of organic search.


Re-branding for excellence - Contracting Business
Re-branding for excellence  Contracting Business

Blair Husak and Blair Services have rebranded the HVAC company image.


In lawsuit, Amazon takes on ‘unlawful advertising scheme’ that mimics its branding and trademarks - GeekWire
In lawsuit, Amazon takes on ‘unlawful advertising scheme’ that mimics its branding and trademarks  GeekWire

Amazon alleges in a new lawsuit that a group of unnamed individuals used the tech giant's name, trademarks and branding to dupe people into clicking on links ...


How To Create Buzz: 4 Branding Lessons From Lauren Levin, CMO Of Lightstone’s Moxy Hotels - Forbes
How To Create Buzz: 4 Branding Lessons From Lauren Levin, CMO Of Lightstone’s Moxy Hotels  Forbes

Today's guests are looking for more than a memorable hotel stay or night out: they want experiences, they want to be part of a movement (by association), and ...


Developing your digital branding strategy: What are you waiting for? - Accounting Today
Developing your digital branding strategy: What are you waiting for?  Accounting Today

How your brand is shaped in the digital world is affected by online *content*.


NRA sues over San Francisco resolution branding it 'domestic terrorist organization' - NBCNews.com
NRA sues over San Francisco resolution branding it 'domestic terrorist organization'  NBCNews.com

The National Rifle Association filed a lawsuit challenging a resolution passed by the San Francisco Board of Supervisors labeling it a "terrorist organization."


Why You Need to Implement the C.O.R.E Branding Method into Your Business with Jeff J. Hunter - Influencive
Why You Need to Implement the C.O.R.E Branding Method into Your Business with Jeff J. Hunter  Influencive

Standing out in a crowded marketplace can be a tough task for a business. This is a problem so many entrepreneurs and businesses deal with on a daily basis.


Branding is still a necessary part of the cattle business - Alberta Express
Branding is still a necessary part of the cattle business  Alberta Express

The Feeder Associations of Alberta Limited wishes to respond to the column by Roy Lewis that appeared in the July 15 edition and was titled “Is there.


Starbucks introduces new branding scheme, colors, and typography - Fast Company
Starbucks introduces new branding scheme, colors, and typography  Fast Company

Whether you love or hate its coffee, there is no denying that the Starbucks brand is a juggernaut. The green siren logo—with her ingeniously asymmetrical ...


From WeDo to East Town, why so many neighborhood branding efforts in Minneapolis go up in smoke - MinnPost
From WeDo to East Town, why so many neighborhood branding efforts in Minneapolis go up in smoke  MinnPost

A series of initiatives to reimagine areas of Minneapolis have come and gone in recent years, all of which had the same ostensible goal: to attract people to ...


6 Inspiring Personal Branding Examples From Women on the World Stage - MarTech Advisor
6 Inspiring Personal Branding Examples From Women on the World Stage  MarTech Advisor

Branding is all about how you present yourselves to your audiences. Here are personal branding examples from six inspiring women around the globe.


Dave's Mercury Prize win branded 'disgusting' by mother of teenager his brother killed - Sky News
Dave's Mercury Prize win branded 'disgusting' by mother of teenager his brother killed  Sky News

Dave won the Mercury Prize for his album Psychodrama which includes a track featuring his brother, who is in jail for murder.


Toronto Raptors Introduce Branded Hijabs - The New York Times
Toronto Raptors Introduce Branded Hijabs  The New York Times

The hijabs were inspired by a group based in Toronto that promotes Muslim women in sports.


De Ligt’s poor Juventus form has fans branding him ‘Dutch Phil Jones’ as his side concede two at Atletico Madr - The Sun
De Ligt’s poor Juventus form has fans branding him ‘Dutch Phil Jones’ as his side concede two at Atletico Madr  The Sun

MATTHIJS DE LIGT'S poor start to his Juventus career has got even worse after fans began branding him the "Dutch Phil Jones." The former Ajax captain was ...


USB4 Branding Is Reportedly Downright Bad - ExtremeTech
USB4 Branding Is Reportedly Downright Bad  ExtremeTech

USB4 isn't going to fix the confusing branding issues that surround USB 3.2. If anything, it seems likely to make ...


Penn Athletics announces re-branding of student development approach - The Daily Pennsylvanian
Penn Athletics announces re-branding of student development approach  The Daily Pennsylvanian

On Thursday, Penn Athletic Director M. Grace Calhoun announced a re-branding of Penn Athletics' student development approach, in addition to its new name: ...


Spring Bloom campaign replaces NZ Cup and Show branding - Stuff.co.nz
Spring Bloom campaign replaces NZ Cup and Show branding  Stuff.co.nz

First it was Showtime Canterbury, then it was the NZ Cup and Show Week. Now you can call it Bloom.


Why Employer Branding is More Important than Ever- Especially for Manufacturers | Custom Content - Worcester Business Journal
Why Employer Branding is More Important than Ever- Especially for Manufacturers | Custom Content  Worcester Business Journal

Sponsored *Content*: Finding talent is tough, particularly in manufacturing these days. During the past few decades, manufacturing has moved offshore and has ...


Pottercast Episode 294: Much Ado About (Cursed Child) Branding - The-Leaky-Cauldron.org - The Leaky Cauldron.org
Pottercast Episode 294: Much Ado About (Cursed Child) Branding - The-Leaky-Cauldron.org  The Leaky Cauldron.org

Episode 294 of Pottercast has arrived! Just five more episodes to squeeze in before the 10th Anniversary of Leakycon where Melissa, John and Frak will be ...


Government sugar crackdown branded a 'shambles' as it emerges sweets got sweeter during campaign - The Telegraph
Government sugar crackdown branded a 'shambles' as it emerges sweets got sweeter during campaign  The Telegraph

Puddings and confectionary became sweeter during a government sugar crackdown, a new report has shown, as obesity campaigners branded the outcome a ...


Our Rich History: Business branding and regional trademarks — some recognized globally - User-generated content
Our Rich History: Business branding and regional trademarks — some recognized globally  User-generated content

By John Schlipp Special to NKyTribune. All of us have identities — sort of like product brands—in addition to our names. Throughout history, even cities have ...


Elon Musk Claims Branding Hero Diver A 'Pedo Guy' Did Not Mean He Was Accusing Him Of Paedophilia - HuffPost UK
Elon Musk Claims Branding Hero Diver A 'Pedo Guy' Did Not Mean He Was Accusing Him Of Paedophilia  HuffPost UK

Vernon Unsworth, who was made an MBE for his *service* to cave diving, is suing the tech billionaire for defamation over the Twitter smear.


Nation branding: What image does Tokyo want to portray? - Nikkei Asian Review
Nation branding: What image does Tokyo want to portray?  Nikkei Asian Review

TOKYO -- In its perennial disputes over historical issues with neighbors, Japan has struggled to find a clear message that can win over world opinion.


From Procurement to Co-Branding: A Future for Coffee (Part 1) - Daily Coffee News
From Procurement to Co-Branding: A Future for Coffee (Part 1)  Daily Coffee News

Nearly a year ago, as the current coffee price crisis was becoming painfully apparent to the industry at large, Daily Coffee News published “A New World Coffee ...


Kiss set to roar ahead of the pack with branded Penrite Racing supercar - Louder
Kiss set to roar ahead of the pack with branded Penrite Racing supercar  Louder

Kiss reveal collaboration with Penrite Racing ahead of the Australian leg of their End Of The Road tour.


‘The Smell of Burned Flesh’: Former NXIVM Member Describes Being Branded with Cult Leader’s Initials - PEOPLE.com
‘The Smell of Burned Flesh’: Former NXIVM Member Describes Being Branded with Cult Leader’s Initials  PEOPLE.com

Former NXIVM member Sarah Edmondson describes being branded with sex cult leader Keith Raniere's initials during a secret initiation ceremony.


Volkswagen unveils new branding as part of company-wide reboot - Autocar
Volkswagen unveils new branding as part of company-wide reboot  Autocar

Volkswagen is transforming its entire business – including rebranding itself with a new logo.


San Francisco's branding of NRA as terror organization panned by Washington Post, LA Times - Fox News
San Francisco's branding of NRA as terror organization panned by Washington Post, LA Times  Fox News

Two columnists on opposite coasts didn't mince words Thursday in disagreeing with a San Francisco Board of Supervisors resolution labeling the National Rifle ...


Elon Musk denies branding heroic British Thai cave rescue diver 'a paedophile' - Birmingham Live
Elon Musk denies branding heroic British Thai cave rescue diver 'a paedophile'  Birmingham Live

Billionaire, who is being sued for defamation, said his insult was suggesting rescuer Vernon Unsworth was a 'creepy old man'


Saint Lucia To Improve Branding, Marketing Of Carnival - St. Lucia Times Online News
Saint Lucia To Improve Branding, Marketing Of Carnival  St. Lucia Times Online News

Press Release:- Export Saint Lucia has successfully garnered funding from the highly subscribed Cultural and Creative Industries Innovation Fund (CIIF).


Apple Decides to Modernize and Dump the iPhone's Numeric Branding just as Google Decides to Adopt it for Android 10 - Patently Apple
Apple Decides to Modernize and Dump the iPhone's Numeric Branding just as Google Decides to Adopt it for Android 10  Patently Apple

Just as the news broke that Apple was dropping it's boring alphanumeric branding for iPhone, Google decided to announce that they've adopt it.


First 'Expo' branded number plates to be auctioned in Dubai - Gulf News
First 'Expo' branded number plates to be auctioned in Dubai  Gulf News

Dubai: Number plates with the Dubai Expo 2020 logo printed on them will be auctioned off by the Roads and Transport Authority (RTA) for the first time next ...


How the U.S. Open became a branded juggernaut - AdAge.com
How the U.S. Open became a branded juggernaut  AdAge.com

Open ... for business: From Heineken to Mercedes to Rolex, sponsors pump record dollars into the brand-friendly tournament.


Bakersfield, Kern County get re-branded to boost business and tourism - Bakersfield Now
Bakersfield, Kern County get re-branded to boost business and tourism  Bakersfield Now

Kern County and Bakersfield are getting some new mottos. It's the culmination of a two-year re branding process. You'll start to see new blue and green logos ...


Greater Victoria Harbour Authority keeps Ogden Point in Breakwater branding after public response - CHEK
Greater Victoria Harbour Authority keeps Ogden Point in Breakwater branding after public response  CHEK

The promenade along the waterfront in Victoria officially has its new name, a month after the harbour authority faced backlash about the change.


Branding an umbrella for civil activism: A look back on the Long Beach Reform Coalition, future campaigns - Signal Tribune
Branding an umbrella for civil activism: A look back on the Long Beach Reform Coalition, future campaigns  Signal Tribune

For the past year following its inception, the Long Beach Reform Coalition (LBRC) has become an umbrella organization for grass-roots activism, according to ...


These Vintage Watches' Dual-Branded Dials Would Be Unthinkable Today - gearpatrol.com
These Vintage Watches' Dual-Branded Dials Would Be Unthinkable Today  gearpatrol.com

It might be somewhat perplexing to modern sensibilities that someone would want a garish Domino's Pizza logo on the dial of their otherwise elegant Rolex ...


Boulder City branding important - Bouldercityreview
Boulder City branding important  Bouldercityreview

A brand is very important to the success of any enterprise. In my business — the casino business — it's crucial.


Anti-Christian messages branded in red spray paint on Texas churches - Fox News
Anti-Christian messages branded in red spray paint on Texas churches  Fox News

Three houses of worship across the same neighborhood in Dallas are now emblazoned with anti-Christian messages written in red spray paint after someone ...


NASCAR driver Landon Cassill to race Richmond-branded car - WWBT NBC12 News
NASCAR driver Landon Cassill to race Richmond-branded car  WWBT NBC12 News

RICHMOND, Va. (WWBT) - Landon Cassill is set to drive a University of Richmond-branded car in an upcoming NASCAR race. The university is the primary ...


Butler Twp. Looking For Feedback On Branding Ideas - butlerradio.com
Butler Twp. Looking For Feedback On Branding Ideas  butlerradio.com

Butler Township is asking for feedback from residents about branding ideas for logos and signage. A focus group will meet with students from Slippery Rock ...


New MOT rules could see your car branded 'dangerous' - Express
New MOT rules could see your car branded 'dangerous'  Express

MOT changes have been introduced with new categories brought in for vehicle safety checks to help battle climate change and car crashes.


Lycra Announces its First Branded Elastane Made From Recycled Materials - Sourcing Journal
Lycra Announces its First Branded Elastane Made From Recycled Materials  Sourcing Journal

Lycra says it also plans to convert most of its Coolmax and Thermolite fiber products to include recycled *content* by the end of 2021.


Raptors' branded hijabs send 'powerful message' - The Philadelphia Tribune
Raptors' branded hijabs send 'powerful message'  The Philadelphia Tribune

The Toronto Raptors have introduced a new line of team-branded hijabs in an effort to be more inclusive to fans of all cultures.


Madison Design launches Tandem health care branding agency - Cincinnati Business Courier - Cincinnati Business Courier
Madison Design launches Tandem health care branding agency - Cincinnati Business Courier  Cincinnati Business Courier

Madison Design, one of the largest women-owned businesses in Greater Cincinnati, has launched a consulting agency focused on health care systems that ...


Actress Sarah Edmondson recalls being branded in 'horrific' Nxivm sex cult ritual and the 'smoky flesh burning' smell - Yahoo Entertainment
Actress Sarah Edmondson recalls being branded in 'horrific' Nxivm sex cult ritual and the 'smoky flesh burning' smell  Yahoo Entertainment

Sarah Edmondson — an actress who recruited thousands of women to Nxivm before blowing the whistle on the sex slave cult — is speaking out about her 12 ...


Doritos' 'No Logo' ad is a triumph of branding - More About Advertising
Doritos' 'No Logo' ad is a triumph of branding  More About Advertising

Doritos is making a big show of omitting its brand name from a new US ad campaign by Goodby Silverstein & Partners. The idea is that Doritos' target Gen Z.


Una Mullally: Electric Picnic or Branded Picnic? - The Irish Times
Una Mullally: Electric Picnic or Branded Picnic?  The Irish Times

Brands and agencies need to realise that less is more as advertising hurts atmosphere.


Supposed leaked Apple document reveals 'iPhone 11' branding, OS release dates, new iPads in October, more - AppleInsider
Supposed leaked Apple document reveals 'iPhone 11' branding, OS release dates, new iPads in October, more  AppleInsider

A supposedly leaked internal document reveals a wealth of information regarding Apple's fall product lineup, including the names and release timelines of new ...


Editorial: University Circle's branding problem - The Observer
Editorial: University Circle's branding problem  The Observer

In recent years, University Circle has lost many of its staple restaurants. From the Happy Dog Euclid Tavern to the Falafel Cafe, many university favorites have ...


Community branding session to brainstorm ideas is held - Iosco County News Herald
Community branding session to brainstorm ideas is held  Iosco County News Herald

OSCODA – A public engagement session in Oscoda Township gave participants an opportunity to share their input on a branding system for the community.


Volkswagen Reveals New Logo & Branding At Frankfurt Motor Show 2019 - CarDekho
Volkswagen Reveals New Logo & Branding At Frankfurt Motor Show 2019  CarDekho

German automaker enters its electric phase with a simpler identity.


Samsung reaches peak flagship with a blockchain-branded Galaxy Note 10 - The Verge
Samsung reaches peak flagship with a blockchain-branded Galaxy Note 10  The Verge

Samsung is releasing a blockchain-branded variant of the Galaxy Note 10 dubbed the KlaytnPhone, to bring in customers holding out for a ...





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