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Branding Information
More Articles from Branding Information: Are these the worst rebrands of all time? Creative Bloq What Gen Z really wants from alcohol brands Vogue Business How to Build Beauty Brands Bigger Than Their Founders The Business of Fashion Patagonia and other outdoor brands bet on nonpartisan support for public lands. It worked Fast Company The Future of Branding Isnât Where You Think. Itâs Already Happening in Nairobi - PRINT Magazine 33 New Branding Statistics and Trends for 2025 Exploding Topics Keep your branding, marketing and advertising sizzlinâ this summer Tri-County Times City of Carmel unifies branding around new identity Current Publishing Mapping the momentum of store brands Food Business News Brands Briefing: Brands capitalize on 'recession beauty' routines as shoppers spend more on at-home treatments Modern Retail Cannabis Branding and Trademark Protection Harris Sliwoski Fresh look for UAH athletics: New brand identity revealed rocketcitynow.com California Businesses Increase Use of Branding Services Amid Market Growth, Digital Silk Study Shows Newsfile Cameron Dicker Takes Part in NFL Player Personal Branding & Social Workshop Los Angeles Chargers 7UP Launches its First Sonic Logo in India, Expanding Brand Identity Branding in Asia From E.l.f. to Pillsbury, brands bet on Labubu to generate their next viral social media moment Modern Retail Optronics Logo Lights Bring Branding to 4-Inch LED Series Fleet Equipment Magazine UH to keep TDECU branding on football stadium for 2025 season Houston Chronicle The Brands: Piero Braga: âSlowear a philosophyâ the-spin-off.com Ocular Therapeutixâą Unveils New Corporate Branding, Reflecting its Transformation to a Retina-Focused Company GlobeNewswire ODW, the French Creative Agency accompanying US brands grow across Europe with Entertainment-Driven campaigns GlobeNewswire These Chic Kidsâ Brands Are Ones To Watch At Atlanta Apparel! Daily Front Row 'The year brands blinked': While some brands skipped Pride, campaigns from Wildfang, Levi's stood out Modern Retail Author Seth Godin on AI, Branding, and Attention The Motley Fool 4basebio introduces new branding to reflect next phase of growth enabling development of advanced genetic therapies Cambridge Network Playfully Branded Skateboarder Partnerships Trend Hunter Surge Brands to Lead Global Licensing for Whirly Pop The Toy Book Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times Phys.org What is Branding? It's More Than a Logo Southern New Hampshire University Nissan ranks highest among Mass-Market brands in J.D. Power 2025 U.S. Initial Quality Study æ„çŁèȘćè»ăă„ăŒăčă«ăŒă Dandelion Branding offers a Better Way to Drive Authentic Growth for Sustainable Businesses Barchart.com Accusing China of âbrandingâ South Pacific projects reveals Australiaâs Monroe Doctrine mentality Global Times City of Bloomington Launches Branding Initiative to Drive Future Growth City of Bloomington, Indiana (.gov) Quiet Luxury: An Opportunity for Black-Owned Brands Shoppe Black Which Brands Top the Plastic Packaging Pollution List? Supply Chain Digital Chinese brands are sweeping the world. Good The Economist Faces Over Logos: The Art of Personal Branding in 2025 With JJ Carter and 7 Wonders The National Law Review How CPG Brands Can Track Price-to-Value Perception During Tariff Disruption Consumer Goods Technology Ocular Therapeutix Launches New Corporate Branding to Enhance Retina-Focused Mission Quiver Quantitative Photos: Big brands are pulling out of Pride. Here's how their involvement has changed over the years Fortune Top 5 uniquely popular potato chip brands in Washington KMVU FOX 26 Medford Brand Guidelines Texas Woman's University 7UPâs new audio logo is permanently stuck in my head Creative Bloq Digistreet wins Branding & Digital Mandate for Ichiban Oishi LLP Foodsâ âTasty Ninjaâ MediaNews4U Branding guru David Aaker updates his signature playbook for volatile times University of California, Berkeley IAM Union Branding GOIAM A luxury experience in China: Global high-end brands bet on conceptual stores to revive sales Reuters Beauty retailers must partner new brands to attract trend-led consumers Retail Insight Network MCSD students learn professional communications and branding Times Republican Fashion brands drag feet on their green promises Context News |
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Branding Your Products Is Important I was chatting with a couple of friends, all of us are either copy writers or graphic designers?or both?.in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole advertising campaign. He is also in-charge of a couple of large International brands of products. And during this conversation, he told me about this story that inspired me. He says that branding is so important to a product that it can either make or break a product?or even the company. Profitable Partnering Become your customers top-of-mind choice. Franchisor Policies for Unlicensed or Sold Territories Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system. We came up with this policy, which is also in our Confidential Operations Manuals. Here is a sample policy for our franchisees: Brand Identity and Brand Image - Brand Identity Guru It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand values so that the heart of the brand remains the same - what it stands for, or its personality. The Role of a Visual Vocabulary in Brand Identity Design Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo. Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them. They are great at parties and at screenings - the red glow looks really cool in a dark room. Everybody asks about them when they see them so it's a great entre into talking about the film". Branding Advertising Agency Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships. You've heard enthusiastic talks about branding, but you are still not sure if you should get a brand management plan going for your business. Choosing the Right Color Palette Color is a highly personal experience ? everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to? Tips for Creating Brilliant Business Names Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened "Premier Coffees". The names would be far more descriptive than their current ones. But they wouldn't embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it's unlikely Yahoo! or StarBucks would enjoy the same market share they now possess if given the more descriptive, and arguably accurate, names. Trade Journals in Franchising As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. They use to give away subscriptions to Successful Franchising on franchise web sites; unfortunately that magazine was unable to weather the storm. They stop publishing in October of 2001. Now we see a re-emergence of Franchise Times, who has hired a new salesman, who is going to all the franchisors and telling them to advertise. Putting You and Your Company in Position to Own Your Market Americans have always liked their coffee hot. But then Starbucks made hot coffee desirable, in demand, and extraordinarily profitable. And then Starbucks made coffee "cool" with its super-popular iced Frappucino drink -- just as trendy, fashionable, and universally appealing. Starbucks is no doubt one of the greatest marketing stories of recent history. How this company turned an unassuming beverage into an icon of sophistication and taste is no mystery, however. It's all about a marketing tenet called positioning. The coffee company started out in Seattle's Pike Place market in 1971 as a single gourmet coffee shop, and by 1995, the chain's earnings were $26.1 million. Marketing experts agree that Starbucks' skyrocket to fortune centers on its aesthetic sense. In other words, the public's perception of Starbucks has to do with how it appreciates this company's style. Sure, Starbucks filled a need and created unique product brands, but what attracts coffee drinkers again and again is the experience of the Starbucks environment and its products. Smooth, sophisticated, artistic: These are seductive qualities even for a business based on a little brown bean. The Starbucks story illustrates at least two powerful marketing principles. Both help us to better understand effective positioning, or the process of finding a "place" for ourselves in people's minds: People buy for their own reasons, not anyone else's. The stronger position is found in the experience, outcome, or benefit you provide as opposed to the methods you use for producing those outcomes. Starbucks shows us that it's not about packaging -- it's about positioning. The environment of Starbucks creates an experience that invites us to come study for exams, hang out and philosophize with friends, or get the day started with a warm cup of java and the morning news. Starbucks is an invitation to linger, not just get your coffee and go. When you are assessing your own position and considering how you might improve your image and thus your market share, remember that there are essentially four winning positions: better, different, faster, or cheaper. You can certainly position yourself as one of these, perhaps even two; capturing a position as three of them is tough and probably not desirable, and cornering all four is just about impossible. Not everyone is up to the task of creating another Starbucks. It's tempting, with price wars so rampant, to believe that a perception of being cheapest is easiest to establish. Yet in truth this is the most difficult because of fixed costs. It's like doing the limbo: you can go only so low, and then you're overextended or flat on your back. Definitely not the easiest position to be in. How about being better instead? Contrary to popular belief, this is perhaps the easiest position to take, since making an improvement or simply creating the impression of greater quality or ability has no constraints. One tip: when you capture the different category, you may get the better category as a by-product. Starbucks capitalized on this technique, as did Dennis Rodman, the oddball of basketball. He came up with a way to take two positions in fans' eyes: both different and better. Okay, maybe he wasn't actually better than his teammate Michael Jordan, who was unbeatable, but certainly he was perceived for a time as better (cooler, trendier) among those who were captivated by his style. His fashion and fascinating antics made him so unique that he became unforgettable. And because he was also an excellent ball handler, he became famous and highly regarded in his sport. BMW has also taken the better-different approach. Until fairly recently, Mercedes-Benz had the better luxury car market sewn up, so BMW -- a competitor with a parity product -- simply repositioned itself. Its tag, "the ultimate driving machine," appeals to a younger crowd and gives them luxury with power and handling. This is "hip luxury," which is different from the Mercedes position, which could be summed up as "elegant luxury." And voilà: BMW became as hot and desirable as a cappucino on a wintry morning. BMW marketers had both a strong sense of the position they wanted to hold and precisely defined their premium clients, the créme de la créme within their target market. You can do this, too. Once you've figured out what position you can successfully gain in your business, ask yourself the following. Who is my premium client? Who would be the most enjoyable and rewarding to serve? What are this client's unique desires, needs, and challenges? How can I best serve this client? What do I (or can I) provide in a unique way to help my clients achieve their business outcomes? How can I position myself as an expert in this market? With this information, you can tailor your marketing efforts -- everything you say to people, any support materials you use, even the way you dress and act -- directly to this audience to help establish your position. This is the first step to "owning your market." Positioning is like popularity: You have to be seen in the right places and with the right people. This is more than social climbing: You learn more about your clients and they learn more about you when you frequent the same places, attend the same functions, join the same associations, be published in their periodicals, and develop products and services specifically for them. Positioning is as much about who you are not as it is about who you are. Starbucks is not a cheaper and faster cuppa joe; it is an upscale, gourmet coffee experience. BMW is no old-style luxury; it is stylish performance. Dennis Rodman is no gentleman forward; he is the outrageous, extreme athlete who is a recognized celebrity even for people who don't know basketball from billiards. Do you want to win big? If so, have the courage to answer these questions clearly and define your own game: Who are you? Who are you not? Who are your clients? These are the essential decisions you must make if you want to not only understand but own your market. A Lesson in Branding from Paris Hilton I have never been a fan of Paris Hilton. 10 Secrets for Free Media Placement Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book? Britney Spears Branding How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? 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It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY. Logo Design - Corporate Identity Branding - Brand Identity Guru Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid brand image. Your Web design, brochures, ads and all other collateral should be developed to enhance the corporate identity of your company and enable customers to instantly identify with your organization's spirit and messaging. How to Write Classified Ads that Get Results Now. SELLING DIRECTLY FROM A CLASSIFIED AD
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