Raniere wanted branding ceremony to resemble ritual sacrifice Times Union
NEW YORK â Jurors at the federal trial of Keith Raniere listened to a recording Wednesday of the NXIVM leader instructing actress Allison Mack how women in ...
Life as a Nxivm âSlaveâ: Branding, Whippings and Cold Showers The New York Times
A witness at the trial of Keith Raniere, Nxivm's leader, described being branded and the harsh punishments meted out to women for failing to follow orders.
The Colors Of Branding Forbes
The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design ...
Mercedes to sport Lauda tribute branding in Monaco Motorsport.com
The Mercedes Formula 1 team will run special branding at the Monaco Grand Prix as a tribute to Niki Lauda, who died at the start of the week.
Going stealth: Bad guys embrace the power of branding | SC Media SC Magazine
By Stu Sjouwerman Since the very dawn of organized phishing attacks, the bad guys have recognized the power of exploiting trusted brands and online.
Google Search's latest mobile facelift makes ads and website branding more obvious TechSpot
Throughout 2018, Google went on a bit of a redesign spree. It rolled out facelifts for a wide variety of its properties, ranging from Google Chrome, to Gmail, ...
How Cannabis Branding Has Changed Since Legalization Civilized
In a series of interviews, we take a deep dive look into how cannabis branding is shaping the market.
Susan Myers Supports New Branding for City SaultOnline.com
Susan Myers who was a member of City Council 2006-2018, Manager of Marketing and Tourism SSMEDC 1989 â 2003. Overseer of development of Naturally ...
Why local leaders are looking to Upstate South Carolina as a regional branding success story - WJHL-TV News Channel 11
Why local leaders are looking to Upstate South Carolina as a regional branding success story WJHL-TV News Channel 11
Local leaders point to Upstate South Carolina's regional rebranding as a success story they hope to replicate to bolster economic activity and tourism in the ...
Nine Personal Branding Questions To Ask Yourself Forbes
This first part of the personal branding process involves introspection. Here are the questions you need to ask yourself so you can build a strong and enduring ...
Former 'Slave Master' Recounts Sex Cult Branding Ritual Courthouse News Service
BROOKLYN, N.Y. (CN) â Slaves of Keith Raniere, former leader of the purported self-help group NXIVM on trial for sex trafficking and other charges, were ...
Bucks and Raptors Suffer from Lack of Branding Fox Sports Radio
Doug Gottlieb understands why nobody is buying into the Bucks or Raptors. He thinks it all comes down to branding for the teams and their superstars. Unless ...
Five Unexpected Lessons From A Rebrand (From A CEO Who Didn't Believe In Branding) Forbes
With the right approach, a rebrand can open doors for you.
Albertsons updates branding for Signature Select | 2019-05-22 Food Business News
BOISE, IDAHO â Albertsons Companies, Inc. is expanding its Signature Select brand, adding more than 300 new products and updating branding. As part of ...
âNaturally Well-Roundedâ â Main Street DeFuniak Springs talks city branding [PREMIUM] - DeFuniak Springs Herald
âNaturally Well-Roundedâ â Main Street DeFuniak Springs talks city branding [PREMIUM] DeFuniak Springs Herald
By JENNA BAILEY. On Monday, May 20, Main Street DeFuniak Springs (DFS) held a brand presentation workshop for the DFS city council. Speaking for the ...
People's Association council on the search for branding and digital agencies - Marketing Interactive
People's Association council on the search for branding and digital agencies Marketing Interactive
The People's Association (PA) is on the hunt for branding consultancy, media liaison and digital marketing services for its South West Community Development ...
Branded sharks stir social media fury. SC wildlife officers hunt for suspect. - Charleston Post Courier
Branded sharks stir social media fury. SC wildlife officers hunt for suspect. Charleston Post Courier
Photos have emerged on Facebook of two caught sharks that had been branding with a personal logo, a practice fishery professionals say they have never seen ...
Weight Watchers: Re-Imagined Branding Falls Flat (Avoid!) Seeking Alpha
On April 28, Weight Watchers (WW) reported its Q1 â 2019 results, with shares spiking 15% on the back of an earnings beat and a successful cost-cutting ...
Blake Mallen Leads Liv Marketing Team to Earn International Branding Awards Benzinga
New Lifestyle Experience Platform Adds Hermes Creative Awards to Growing Honors List LOS ANGELES (PRWEB) May 22, 2019 Liv, a global lifestyle brand ...
Billboard Recognizes Four Masters of Branding for 2019 Billboard
This year, as part of its 2019 Branding Power Players report, Billboard recognizes four Masters of Branding: Marcie Allen, founder/president of MAC Presents; ...
Revealed: Billboard's 2019 Branding Power Players Billboard
Everyone has gotten into the music business: beverage companies, financial firms, clothing retailers, hoteliers, cellphone providers, car manufacturers and more ...
2019 craft beer branding trends (part two of two) Craft Brewing Business
Minimalism, maximalism, rotation nation and âlite craft.â This piece was provided by CODO Design, a branding firm based in Indianapolis. They've worked with ...
Ionis peeks behind the science with first official brandingâ30 years after its founding - FiercePharma
Ionis peeks behind the science with first official brandingâ30 years after its founding FiercePharma
Ionis has a long-standing reputation for being science driven, but in its 30-year history the company had never told its own story until now. The debut of its first ...
5 Personal Branding Lessons From The Dragonfire Of 'Game Of Thrones' Forbes
Game of Thrones provides a fascinating backdrop for personal branding lessons on power, clarity, morality and good old-fashioned dragon-fire.
Podcast: Brian Solis On Embracing Influence 2.0, Better Branding And Rescaling Your Digital Life - TVRev
Podcast: Brian Solis On Embracing Influence 2.0, Better Branding And Rescaling Your Digital Life TVRev
âDigital Anthropologistâ Brian Solis, a consultant with Altimeter Group, has spent much of the past quarter-century advising companies about digital technologies ...
Milford instrument company sues rival, alleging branding theft Milford Daily News
WORCESTER â A Milford instrument oil company whose namesake invented mouthpieces used by Dizzy Gillespie and Louis Armstrong is suing a rival oil seller ...
Synergy Grill Technology overhauls website to match new branding Catering Insight
Synergy Grill Technology has launched a simplified new website which complements the company's recent rebranding. In addition to undergoing an aesthetic ...
Startup Myths: Branding Is Just A Logo Forbes
You can read the previous post in the series here. Establishing your business in the minds of potential customers is an important step in the growth of your ...
Entrepreneurs Applying Branding Principles To Improve Education Forbes
In a world where inclusion, equity and authenticity are needed more than ever, schools have the opportunity to rise to the occasion and rethink their brand.
Biz growth, branding and leadership: Lessons from #Intro19 Technical.ly
It ended a full three days ago, true. But its previous eight days of learning, celebrating and collaborating â check out digital agency Grue and Bleen's âWhy I ...
Branding Made EZO TheCryptoUpdates
In the highly-competitive worldwide marketplace in which brand recognition is critical, it is increasingly difficult to cut through the clutter and reach your ...
Four Things Steve Canal Wants You to Know About Marketing and Branding Black Enterprise
Steve Canal was a star college athlete and now is a branding expert. His work has led him to other marketing realizations from which others can learn.
Milford music oil company sues rival, alleging branding theft Worcester Telegram
WORCESTER â A Milford instrument oil company whose namesake invented mouthpieces used by Dizzy Gillespie and Louis Armstrong is suing a rival oil seller ...
'Fun Guy' Kawhi Leonard the latest example of NBA branding CBC.ca
New Balance was looking for uncommon personalities in sport and got one in Kawhi Leonard, beating all the big basketball players like Nike for the Toronto ...
3 Tips For Branding Your E-Commerce Business In A Crowded Market Forbes
Many businesses live or die based on their branding. Consistent messaging creates a satisfying sense of continuity for consumers in the same way that ...
Witness accuses doctor of branding Nxivm 'sex slaves' New York Post
Nxivm turned to a New York doctor who was one of its members to brand female members â and who partied with the cult's slaves on a remote Fijian island, ...
3 Branding Questions Your Firm Must Answer ThinkAdvisor
To grow your business you don't need to redesign your logo but you do need to clearly define the focus of your advisory work.
How to Achieve Cohesive, Unique, Money-Making Branding Inc.
Modern advertising is breaking the branding mold, and here's why you should too.
Marketing and branding agency to create 40 jobs The Business Desk
Marketing and branding agency Champions (UK) has told TheBusinessDesk.com that it will create 40 jobs at its Leicestershire headquarters over the next 12 ...
5 Must-Haves for a Winning Healthcare Branding Strategy Pacifc54 Blog
A brand is much more than a logo or slogan. Here are a few steps to take to ensure a winning healthcare branding strategy.
Inside the Chamber column: Colorado's new regional branding Glenwood Springs Post Independent
In 2018, the Colorado Tourism Office conducted workshops across the state to discuss how Colorado's seven travel regions could be reimagined, not only to ...
Consistency: The key to successful branding The Drum
In an age of distributed *content*, brands are keener than ever to stand out to audiences. Across new social channels, at unique experiential spaces, and on new ...
OPINION: Let's talk branding. SaultOnline.com
Let's talk branding. Our beloved city is due for a makeover apparently and the fine people over at Future SSM have come forward with a staggering $100,000 ...
Rumored AMD Navi Radeon RX 3080 Branding Is Risky And Ridiculous Hot Hardware
There are plenty of rumors floating around about naming for AMD's Navi cards, and not much of it makes sense.
Branding the OTR empire: the inside story InDaily
From a single *service* station in Woodville, the Shahin family has grown its On The Run empire to become an unprecedented South Australian retail juggernaut.
Branding, Politics and Art Come Together at First GQ Heroes Event WWD
Speakers included Tracey Emin, Richard Branson, Jonathan Akeroyd and Savage x Fenty creative director Philippa Price.
âBrandingâ Is A Dangerous Gig Radio Ink
(By Ronald Robinson) Any discussion of âbrandingâ can quickly turn into a wild scurrying to radio operators' panic-burrows â places of security where unsettling ...
Cal Poly launches reimagined logo, branding Mustang News
Cal Poly debuted their reimagined brand after a year-long development effort, redefining âLearn by Doingâ with a new logo, extended color palette and brand ...
Bridezilla slammed for branding fiancĂ©âs daughter, 3, a âcrotch goblinâ who she wants to BAN from weddin - The Sun
Bridezilla slammed for branding fiancĂ©âs daughter, 3, a âcrotch goblinâ who she wants to BAN from weddin The Sun
THE bride-to-be also said her future stepdaughter was a 'mistake' in a viral rant that was posted on a Facebook 'wedding shaming' group on Monday. In the ...
The branding of USF | The The Oracle
When Tom Veit, the creator of the iconic Bull U, developed the athletic logo back in 2003-04, he said he wanted to create something that was both current and ...
Branding in the Golden Age of TV Matters More Now Than Ever Adweek
We are living in the goldenâperhaps platinumâage of television, with more *content* available than ever before. The element of consumer discovery that may ...
St. Peters Bay branding business keeps things In-Focus The Guardian
When Michael Cashin heads for work, he takes a 30-second drive down the road to his office, which overlooks sparkling St. Peters Bay. âI'm literally 300 metres ...
City unveils new logo, branding strategy SooToday
'By being bold and confident in how we tell our story, we will inspire others in the community to do the same' - Tom Vair.
Twin Ports Ambulances receive new branding CBS 3 Duluth
DULUTH, MN â You may have noticed ambulances in the Twin Ports are now sporting a new name and look. Gold Cross Ambulance is now Mayo Clinic ...
Sioux Falls seeking firm to create new branding logo KSFY
The city of Sioux Falls is looking for help in developing new branding for the city.
Protecting your branding, customer experience from third-party delivery Fast Casual
FastCasual's Cherryh Cansler sits down with Scott Absher, CEO of ShiftPixy, to learn how to solve pain points often associated with third-party delivery.
JMU Athletics announces branding partnership with UVA Health System WHSV
JMU Athletics has reached their largest corporate financial agreement in history through a partnership with the University of Virginia Health System.
USF Abandons "Charging Bull" Logo, Branding Bay News 9
The process of removing the "Charging Bull" will continue throughout the summer.
Branding the Muslim Brotherhood a terrorist organization could rattle US allies in the Middle East - CNBC
Branding the Muslim Brotherhood a terrorist organization could rattle US allies in the Middle East CNBC
Experts say the plan could cut funding for humanitarian programs, weaken the validity of U.S. terrorism listings, project hostility toward Muslims and play into the ...
âGoogle Nestâ branding extends to cameras, video doorbell, thermostat, more 9to5Google
Google I/O finally delivered the âNest Hub Maxâ smart display, and also confirmed the new Google Nest branding. Replacing Google Home, this new branding is ...
Homage or Appropriation? Navigating Cultural Branding and Complicated Spirits VinePair
There's a right way and a wrong way to occupy cultural spaces in the booze business. From Belgian gin to American mezcal, here's what to do and what not to ...
OPRF to conduct $24k branding project Chicago Tribune
OPRF High School is poised to undergo its first branding project in more than a century to try and unify the image it presents to the community.
Leadership Cape Cod Celebrates Launch of New Branding CapeCod.com News
HARWICH PORT â A newly named organization designed to provide enhanced leadership training on Cape Cod gathered to celebrate the name change on ...
United Airlines' new livery: Take a photo tour through its new branding USA TODAY
United Airlines employees pose for photos as its new livery is unveiled on a 737-800 at Chicago O'Hare airport on April 24th, 2019. Tyler R. Mallory, for USA ...
Wenatchi Wear launches Valley-centric branding line | Business iFIBER One News
Mary Big Bull-Lewis and her husband Rob Lewis, both 39, are the team behind Wenatchi Wear, just launched about a month ago to fit Valley residents with ...
United flaunts new branding, faces mixed reactions on social media USA TODAY
United Airlines' new livery is finally ready to hit the skies â though not everyone on Twitter thought the airline stuck the landing.
African Agriculture has a Branding Problem: Here's How to Fix it AllAfrica - Top Africa News
Opinion - Make agriculture âsexyâ to woo youth was the main message shared at a recent meeting for business and government leaders in Africa and India.
New York doctor accused in court of 'branding female sex slaves' Daily Mail
Dr. Danielle Roberts, 37, was identified as a bikini-clad brunette pictured looking relaxed as Nxivm's lush resort headquarters in a 2014 photo. The photos were ...
2019 craft beer branding trends (part one of two) Craft Brewing Business
This piece was provided by CODO Design, a branding firm based in Indianapolis, Ind. They've worked with breweries across the United States and around the ...
Grayscale Investments Is Branding Bitcoin The New Gold Forbes
Bitcoin is often referred to as digital gold, but the first scarce digital asset has a long way to go before it even comes close to gold's total worth and widespread ...
Chamber Director works towards 'Re-Branding' Chamberlain/Oacoma Chamberlain Oacoma Sun
Chamber/Lake Francis Case Development Executive Director Natalie Muruano met with members of the Chamberlain City Commission Monday night about ...
Logo or no go: What do you think of Oberon's new branding options? Oberon Review
The draft branding strategy will go on public exhibition until June 14.
Grubls gather for annual branding | Local News Black Hills Pioneer
STURGIS â Organized chaos: That aptly describes the scene at the Grubl Ranch Friday as family and friends gathered for the annual spring branding.
What the 'evil genius' Brexit Party logo can teach Change UK about branding The Drum
'My milkshake brings no joy to Farage' was a rather lovely tweet in response the Brexit Party's leader being liberally doused in a big cup of Five Guys' salted ...
NYC schools chancellor is accused of branding whiteness as toxic Daily Mail
The chancellor of New York City's public schools has been accused of promoting the concept of 'toxic whiteness' by white administrators who are preparing to ...
Equinox Hotels Represents the Next Generation of Lifestyle Branding Skift
New York City's massive $20-billion real estate development Hudson Yards officially opened on March 15, but it'll be at least another month until it New York's ...
Branding cattle: Tradition stays strong despite modern threats Daily Record-News
Bryce Henderson strides across the green field in leather chaps, rapidly unwinding a long, rubber-coated wire behind him, carefully avoiding the iron's ...
Women in Business Conference Focuses on Personal Branding, Inclusion Lehigh University News
How do you speak up for yourself without being bossy? How important is maintaining a personal brand? As a new hire, how do you help the culture of an ...
Why Change UK The Independent Group's branding fails to deliver Wired.co.uk
The opportunity for a political party name is to give voters a clear shortcut to what the party stands for. Not just its policies, but the feeling, emotion or spirit that the ...
DSU unveils new logo, branding KSFY
Dakota State University has unveiled its new logo and branding this morning.
City of Franklin unveils new logo and branding WDJT
FRANKLIN, Wis. (CBS 58) â The City of Franklin has unveiled a new logo with the tagline âCelebrating Quality of Lifeâ in an effort to "enhance its communications ...
Â» Archive Â» Fullscreen proves branded content increases sales Kidscreen
GM of the digital company's brand studio dives into how engaged audiences drove a 58% sales lift, and how other companies can capitalize on this research.
Brookhaven budgets $1.6M for branding and tourism; state rep. questions tax system - Reporter Newspapers
Brookhaven budgets $1.6M for branding and tourism; state rep. questions tax system Reporter Newspapers
Posted by Dyana Bagby | May 4, 2019. Brookhaven budgets $1.6M for branding and tourism; state rep. questions tax system. Brookhaven's Convention and ...
Council's 'extravagant' change of branding to woo tourists The Border Mail
A "W" formed with lines signifying the meeting of two rivers will be the new way Wangaratta is marketed to potential new residents and tourists.
Make Bread Great Again: Talking Bread Puts Branding (and Trump) on Loaves The Spoon
Ever wanted an inspirational saying, company logo or the face of Donald Trump on a loaf of bread? Ok, probably not, but if you do I have good news for you: ...
Intermedia Expands Reseller Program with Co-Branding Option Channel Partners
Intermedia has updated its reseller program with a new co-branded option designed to provide MSPs and other members of the channel community with more ...
Mark Ritson: Turning Carlsberg Liverpool-red is a branding masterstroke Marketing Week
By adopting Liverpool FC's red colour to celebrate its long association with the club, Carlsberg continues to play with its distinctive assets in a way that revitalises ...
AT&T and Sprint settle lawsuit over faux 5G branding Engadget
To say AT&T's rivals were unhappy with its fake 5G branding is an understatement -- Sprint even filed a lawsuit against the carrier, accusing it of "blatant...
By branding the BBC as the 'enemy' Brexit Party leader Nigel Farage is playing to his followers - The Telegraph
By branding the BBC as the 'enemy' Brexit Party leader Nigel Farage is playing to his followers The Telegraph
Nigel Farage branded the BBC 'the enemy' after appearing on The Andrew Marr Show.
The ESI Podcast: Teams vs players - developing image rights and branding Esports Insider
Episode 3 of the Esports Insider podcast in partnership with Mischon de Reya we take a look at how players vs team image rights and branding work.
Nest branding coming to Home speakers, Google Account migration starts this summer 9to5Google
At I/O 2019, Google announced that moving forward its smart home products would be branded under âNest.â The Home Hub became the Nest Hub, while the ...
SpartanNash Wraps $ 18.3M Re-Branding Project PerishableNews
A locally based grocery chain has re-opened 18 stores after an $18.3-million re-branding process that created 120 jobs. Byron Center-based SpartanNash ...
Grizzlies to Adapt âBest in Showâ into 2020 Lowriders Branding Ballpark Digest
The Fresno Grizzlies are planning a car show in which the "Best in Show" will be adapted into the 2020 branding for Fresno Lowriders, the team's Copa ...
Amazon HQ2 'a major branding lift' for business-friendly Virginia Fort Hunt Herald
Featured image: National Landing site for Amazon's HQ2 campus (Credit: JBG Smith). By Lori Ostrow, Fort Hunt Herald. New York City's fumbled Amazon HQ2 ...
Brandiose plans: A baseball branding bonanza, and 2 guys helping it happen | News, Sports, Jobs - Tiffin Advertiser Tribune
Brandiose plans: A baseball branding bonanza, and 2 guys helping it happen | News, Sports, Jobs Tiffin Advertiser Tribune
ALLENTOWN, Pa. (AP) â On a spring evening in eastern Pennsylvania, upon a bluff overlooking the Lehigh Valley, a carnival of baseball and pork products is ...
Following merger decision, elementary school unveils new name, branding to prepare for student influx - St George News
Following merger decision, elementary school unveils new name, branding to prepare for student influx St George News
ST. GEORGE â As Dixie Sun Elementary prepares to merge with Coral Cliffs Elementary in the fall, officials from both the school and the district unveiled a new ...
Stacey Dooley clarifies comments after branding Nigel Farage 'attractive' on live TV Yahoo Movies
Stacey Dooley has clarified her comments after appearing to praise Nigel Farage on live TV. Dooley made comments while appearing the Andrew Marr Show ...
Longtime corporate exec, sports branding expert hired to lead LakePoint in Bartow MDJOnline.com
Owners of LakePoint announced they hired a longtime sports and corporate executive with longtime experience in brand development to lead the multi-sports ...
Grocery chain wraps $18.3M re-branding project | 2019-05-20 grbj.com
A locally based grocery chain has re-opened 18 stores after an $18.3-million re-branding process that created 120 jobs. Byron Center-based SpartanNash ...
Gillingham chairman Paul Scally brands fans 'a form of cancer' after making Steve Evans new manager - Daily Mail
Gillingham chairman Paul Scally brands fans 'a form of cancer' after making Steve Evans new manager Daily Mail
Gillingham chairman Paul Scally launched an extraordinary attack on the club's fans and called a section of supporters 'a form of cancer', after announcing ...
Branding Your Products Is Important
I was chatting with a couple of friends, all of us are either copy writers or graphic designers?or both?.in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole advertising campaign. He is also in-charge of a couple of large International brands of products. And during this conversation, he told me about this story that inspired me. He says that branding is so important to a product that it can either make or break a product?or even the company.
Become your customers top-of-mind choice.
Franchisor Policies for Unlicensed or Sold Territories
Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system. We came up with this policy, which is also in our Confidential Operations Manuals. Here is a sample policy for our franchisees:
Brand Identity and Brand Image - Brand Identity Guru
It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand values so that the heart of the brand remains the same - what it stands for, or its personality.
The Role of a Visual Vocabulary in Brand Identity Design
Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo.
Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards
June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them. They are great at parties and at screenings - the red glow looks really cool in a dark room. Everybody asks about them when they see them so it's a great entre into talking about the film".
Branding Advertising Agency
Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships. You've heard enthusiastic talks about branding, but you are still not sure if you should get a brand management plan going for your business.
Choosing the Right Color Palette
Color is a highly personal experience ? everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?
Tips for Creating Brilliant Business Names
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened "Premier Coffees". The names would be far more descriptive than their current ones. But they wouldn't embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it's unlikely Yahoo! or StarBucks would enjoy the same market share they now possess if given the more descriptive, and arguably accurate, names.
Trade Journals in Franchising
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. They use to give away subscriptions to Successful Franchising on franchise web sites; unfortunately that magazine was unable to weather the storm. They stop publishing in October of 2001. Now we see a re-emergence of Franchise Times, who has hired a new salesman, who is going to all the franchisors and telling them to advertise.
Putting You and Your Company in Position to Own Your Market
Americans have always liked their coffee hot. But then Starbucks made hot coffee desirable, in demand, and extraordinarily profitable. And then Starbucks made coffee "cool" with its super-popular iced Frappucino drink -- just as trendy, fashionable, and universally appealing. Starbucks is no doubt one of the greatest marketing stories of recent history. How this company turned an unassuming beverage into an icon of sophistication and taste is no mystery, however. It's all about a marketing tenet called positioning. The coffee company started out in Seattle's Pike Place market in 1971 as a single gourmet coffee shop, and by 1995, the chain's earnings were $26.1 million. Marketing experts agree that Starbucks' skyrocket to fortune centers on its aesthetic sense. In other words, the public's perception of Starbucks has to do with how it appreciates this company's style. Sure, Starbucks filled a need and created unique product brands, but what attracts coffee drinkers again and again is the experience of the Starbucks environment and its products. Smooth, sophisticated, artistic: These are seductive qualities even for a business based on a little brown bean. The Starbucks story illustrates at least two powerful marketing principles. Both help us to better understand effective positioning, or the process of finding a "place" for ourselves in people's minds: People buy for their own reasons, not anyone else's. The stronger position is found in the experience, outcome, or benefit you provide as opposed to the methods you use for producing those outcomes. Starbucks shows us that it's not about packaging -- it's about positioning. The environment of Starbucks creates an experience that invites us to come study for exams, hang out and philosophize with friends, or get the day started with a warm cup of java and the morning news. Starbucks is an invitation to linger, not just get your coffee and go. When you are assessing your own position and considering how you might improve your image and thus your market share, remember that there are essentially four winning positions: better, different, faster, or cheaper. You can certainly position yourself as one of these, perhaps even two; capturing a position as three of them is tough and probably not desirable, and cornering all four is just about impossible. Not everyone is up to the task of creating another Starbucks. It's tempting, with price wars so rampant, to believe that a perception of being cheapest is easiest to establish. Yet in truth this is the most difficult because of fixed costs. It's like doing the limbo: you can go only so low, and then you're overextended or flat on your back. Definitely not the easiest position to be in. How about being better instead? Contrary to popular belief, this is perhaps the easiest position to take, since making an improvement or simply creating the impression of greater quality or ability has no constraints. One tip: when you capture the different category, you may get the better category as a by-product. Starbucks capitalized on this technique, as did Dennis Rodman, the oddball of basketball. He came up with a way to take two positions in fans' eyes: both different and better. Okay, maybe he wasn't actually better than his teammate Michael Jordan, who was unbeatable, but certainly he was perceived for a time as better (cooler, trendier) among those who were captivated by his style. His fashion and fascinating antics made him so unique that he became unforgettable. And because he was also an excellent ball handler, he became famous and highly regarded in his sport. BMW has also taken the better-different approach. Until fairly recently, Mercedes-Benz had the better luxury car market sewn up, so BMW -- a competitor with a parity product -- simply repositioned itself. Its tag, "the ultimate driving machine," appeals to a younger crowd and gives them luxury with power and handling. This is "hip luxury," which is different from the Mercedes position, which could be summed up as "elegant luxury." And voilà: BMW became as hot and desirable as a cappucino on a wintry morning. BMW marketers had both a strong sense of the position they wanted to hold and precisely defined their premium clients, the créme de la créme within their target market. You can do this, too. Once you've figured out what position you can successfully gain in your business, ask yourself the following. Who is my premium client? Who would be the most enjoyable and rewarding to serve? What are this client's unique desires, needs, and challenges? How can I best serve this client? What do I (or can I) provide in a unique way to help my clients achieve their business outcomes? How can I position myself as an expert in this market? With this information, you can tailor your marketing efforts -- everything you say to people, any support materials you use, even the way you dress and act -- directly to this audience to help establish your position. This is the first step to "owning your market." Positioning is like popularity: You have to be seen in the right places and with the right people. This is more than social climbing: You learn more about your clients and they learn more about you when you frequent the same places, attend the same functions, join the same associations, be published in their periodicals, and develop products and services specifically for them. Positioning is as much about who you are not as it is about who you are. Starbucks is not a cheaper and faster cuppa joe; it is an upscale, gourmet coffee experience. BMW is no old-style luxury; it is stylish performance. Dennis Rodman is no gentleman forward; he is the outrageous, extreme athlete who is a recognized celebrity even for people who don't know basketball from billiards. Do you want to win big? If so, have the courage to answer these questions clearly and define your own game: Who are you? Who are you not? Who are your clients? These are the essential decisions you must make if you want to not only understand but own your market.
A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.
10 Secrets for Free Media Placement
Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?
Britney Spears Branding
How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps.
How Important it is to have a Professional Logo Design for your Business?
There are a lot of things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success of a business. To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company. Here comes in the importance for having a custom logo design.
FTC Reviews The Franchise Rule
After more than a decade since the last attempt to update the 1970's Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry? Why we are trying make rules upon rules, where no rules are needed since no problem really exits? Why can't we use the red magic marker approach and start drawing lines thru massive amount meaningless dribble required in these disclosure documents?
Brand Building 101
Building your brand into a brand leader isn't easy. There are 2 areas that can really help you grow your brand, passion and consistency. Passion is incredibly important. You have to understand that even if you are a start up or a one-man operation, or are well on your way, you are still a brand. You have to care passionately about the way your brand is nurtured, developed and presented to your target audience. Everything that leaves your building, every impression that your staff and your company make, is lasting. Take advantage of this opportunity to get your customers and potential customers to remember you in the way that you want them too!
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid brand image. Your Web design, brochures, ads and all other collateral should be developed to enhance the corporate identity of your company and enable customers to instantly identify with your organization's spirit and messaging.
How to Write Classified Ads that Get Results Now.
SELLING DIRECTLY FROM A CLASSIFIED AD
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