Branding Information

Its Time For Some Steak


Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in most business circles.

The Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.  If you want to win big in today?s cutting edge world of business, you have to begin by thinking differently and by challenging the status quo.  Whether you are a new or an established business owner, these ten powerful strategies will position your company for big success.   (1) Adopt the philosophy of ?Givers Gain.?   In 2003, the members of Business Network International (BNI) passed over 2 million referrals to each other.  Founded by CEO Ivan Misner, BNI is a business and professional networking organization that offers members the opportunity to share ideas, contacts and most importantly, referrals.  Misner founded BNI based on the philosophy of ?Givers Gain,? which is the belief that in order to get business, it is important to first give business.  One of the critical factors in achieving success rests in the ability to develop reciprocal relationships where two parties naturally refer business to each other on a consistent basis.  ?It?s not what you know but who you know? has never been so true as it is in today?s competitive world of business.  For more information on Ivan Misner and his philosophy of ?Giver?s Gain,? access an interview here:   http://www.cvcommunity.com/utility/showArticle/?objectID=1452     (2) Focus on Soft Innovations   In today?s competitive marketplace, the old equation of spending more on advertising to increase profits it not working as it once did.  In his latest book, Free Prize Inside, author Seth Godin, makes a strong case for using soft innovations as a way to get noticed in this crowded and noisy world.   Soft innovations are the small yet insightful ideas that can take your product or service from good to remarkable.  They are often hidden, and they usually solve a problem that is ? peripheral to what your product is ostensibly about.?   At first glance, you think the soft innovation does not mean much, but once you have it in place, it becomes an essential part of your product or service.   Examples of soft innovations include Starbuck?s Cards, Dinosaur-shaped pasta for kids, and Amazon.com cutting its ad spend and offering free shipping with the money saved.  For more information, read an interview with Seth Godin in Today?s Coach here:    http://www.cvcommunity.com/utility/showArticle/index.cfm?objectID=1524   (3) Re-groove!   How do you operate when the heat is on?  How do you respond to chaos?  When new skills or new behaviors are needed, how do you respond?  Knowing what to do and how to do it is one thing but being able to respond effectively and to keep your cool under pressure and on a consistent basis is a very different ballgame.  As leaders in today?s world, it is crucial to learn how to work differently and how to be able to shift and bend to meet expectations which here one day and gone the next.  The half-life of a great idea or a new product or service has never been shorter, and it is up to you as a business owner to become masterful with reshaping strategies, adding new perks to old products, and to stay on top of your game in the face of dramatically changing circumstances.  You may find that your strength of achievement was required to get your company up and running but that same strength is now squelching the creativity of your team.  It?s time to Re-Groove!  It?s time to unlock the incredible potential that is inside of you that is required to get the job done under present day demands.    If you are dedicated to re-grooving (getting past the old worn out grooves of your past conditioning,) it is essential to work with a coach or trainer who can coach you through the new behaviors quickly and in real time.  By learning to re-groove, you will be able to create incredible opportunities for your company and for yourself.   (4) Make your brand a ?state of mind?   Are you winning when it comes to style, a smart and accessible mix of products and services, and first rate customer service?   If so, Bravo!  However, this is just a part of the equation of what it takes to truly succeed.  In order to create a brand that is truly memorable, it is crucial for you to live an inspired life and to make your brand a ?state of mind? for your customers.  This state of mind could be a feeling of trust and confidence, a sense of well being, or a state of knowing that you are buying from a company who has your best interests at heart.   This state of mind cannot develop behind the confines of the walls  of your business.   It grows and develops when you are in the middle of  your potential buyers?in restaurants, traveling, checking out the competition, playing sports, tinkering with a hobby, having fun and lots of it!  If you are living fully and in relationship with others, you will be re-energized every day and you will give your customers a vision of what an inspired life actually looks like, because you are living one!  Your brand will become much more than your trimmings...it will become the connection that others feel when they think of you as a valued person in their lives.   (5) Become masterful at mobilizing resources   The ability to galvanize resources, both human and monetary, and to build  effective and efficient projects with them is a critical component of success in today?s marketplace.  We are quick to look first at the monetary costs of a project and quickly get cold feet, when the reality is that we have valuable resources hidden in our personal and professional lives which may not cost a dime.  Social capital is one resource that is one of the most valuable assets available to business owners of today.  The term social capital emphasizes that very specific benefits are made available from the trust, reciprocity, information, and cooperation associated with social networks. The value of social capital is that people can draw on the wisdom of each other to solve common problems, especially as it relates to money, time, and resources.   (6) Buck conventional wisdom   In 1971, Rollin King and Herb Kelleher decided to start an airline that you might say?was different and a little bit quirky.  They began with one simple notion:  If you get your passengers to their destinations on time, at the lowest fare possible, and make sure they have a fantastic time doing it, people will choose you over a competing airline.  This is the story of Southwest Airlines, who chose to move beyond the status quo by offering services and a sense of style that bucked conventional wisdom.  With their focus on fun, games, and "Love Southwest Style,?  Southwest  has made its mark with its strong focus on stellar customer service and conveniences such as allowing customers to proceed to their departure gate without stopping at the ticket counter, skycap, or self-service kiosk.  Most importantly, Southwest has honed in on searching for important personal qualities in those they hire-- the perfect blend of energy, humor, team spirit, and self-confidence to match its famously offbeat culture.  Southwest was once dismissed as a maverick, as their strategies seemed strange to the ?airline powerhouses.?  These same powerhouses are now looking in awe at what this ?maverick? has built.  The strategy of originality worked?It had the sticking power required for success.     (7) Become a Talent Farm When recruiting new employees, what are you looking for? Raw talent?  Raw communication skills?  Intellect?  Athletic ability? Commitment?  Skills?  Flexbility?  What about all of this and more?  If you are a company who wants to operate at the leading edge, where change is the greatest and success is the goal, you will want to recruit the most talented group of people you can find?those people who are self- starters and who are living boldly in the world.  By developing a ?talent farm? culture, you can instill a  mindset of excellence from the top to the bottom of your organization.  This culture encompasses a deeply held belief that having high caliber people is crucial to your success.  With this ?talent farm? approach to recruiting, your company will also be required to recruit great talent every day.  Successful businesses and organizations have a strong sense of what they are looking for, and they are always on the look for new talent and ways to retain them for a lifetime. (8) Embrace your core values   What is it in life that you most value?  Do you value beauty, leadership, creativity, stability, or family?  You can choose to orient your life around your wants and needs or the list of things you feel you ?should? be doing, but if you embrace your core values and build your life around them, you will find experience inspiration and joy at a level you never thought was possible.  Whole Foods Market is one of the fastest growing supermarkets of today, because its commitment to fresh, nutritious products is a value that keeps customers coming back for more and employees happy, hard working, and committed.  When you focus your business on doing what feels right and what fulfills you, you will have no regrets, because you have been true to the very core of your being.   (9) Become a "white hot center" of influence   A ?white hot center? of influence is an organization or group that you most want your company to be aligned with tightly and in a relationship which is reciprocal. One connection into a strong center of influence can position your company to attract a stream of qualified opportunities.  (Example: You are an interior designer, and you want to be in the middle of Southern Accent or Better Homes and Gardens Magazine.)  In order to attract a ?white hot center? of influence, you have to become what you want to attract.   Be well educated, highly skilled, experienced, trained and innovative in your product development.  Fill your network with other business owners who are up to big things in the world and who are experts in their respective fields.  Attract talented people into your company, and tap each and every talent and skill available in your company.  As you begin to raise your bar in all areas of your business and enhance your network, you will eventually become a ?white hot center? that will attract others by the thousands.     (10) Just Begin!   Start where you are, and begin today to create success in your life.   Drop the excuses, reasons or people to blame, dis-empowering attitudes and behaviors and get on with the business of living the life you know you were born to live.  Do what you know you want to do, and do it with passion.  Begin today to create the tomorrow you want.  As Peter Drucker said, ?The best way to predict the future is to create it?      

The Brand Called You


The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual, and personal needs that may not necessarily be addressed in our daily work. Address these needs and you begin to improve your brand. Here is my agenda for building your brand. Join and participate in community and professional organizations Generate media coverage about your brand Stay in touch, or renew old ties with friends, family and business associates Let?s examine how each one improves your brand.Join and participate in professional and community organizationsThe best brands grow, evolve and get better with time, while maintaining their special qualities from the past.Professional and community organizations provide ample opportunity to learn and grow.They provide professional development opportunities. They allow you to network with peers as well as with people you would not necessarily ever meet in the normal course of your workday.For instance, I am a member and served on the board of our local International Association of Business Communicators chapter. This allowed me to broaden my contacts in the corporate communications world, as well as form a number of friendships I probably never would have developed. I?m also a member of the North Carolina Citizens For Business and Industry. Here I meet people from all walks of life and all work disciplines. Finally, I am involved with Charlotte Reads, a local non-profit that focuses on literacy issues. This allows me to use my communication experience in support of an issue I feel very strongly about.But it?s not enough to just join groups: you must participate to benefit fully. As a participant you have the opportunity to stretch, to gain confidence in yourself. Learn to lead by involvement on the board or in a special project.If you are a communicator by trade, try being treasurer for the group to exercise the other side of your brain, or take on a special project about which you feel strongly.Generate media coverage about your brandAll that professional and community involvement will certainly lead to opportunities to leverage that involvement into news about the brand called you. And, of course, there will be promotions, new assignments, and awards at work, too. More opportunities to make headlines.Your achievements are of interest to local print, broadcast, and online media, particularly the business pages. In Charlotte, the Observer has a weekly feature called On The Move spotlighting someone in a new position. The Charlotte Business Journal has a similar feature called Moving Up. If it is a big enough move and your company won?t do it, pay the estimated $150 to place it on BusinessWire or PR Newswire. Consider it an investment in your future. Don?t forget trade publications serving your industry and alumni publications.Seek out speaking engagements and write guest articles, too. This is yet another way to publicize your brand. And don?t forget to do news releases when you make a speech or write an article. It?s all about merchandising.To stay top of mind, you might even want to develop your own monthly e-newsletter like Think, the Hoover ink publication. Keep it mostly informational and limit the commercial material.Stay in touch, or renew old ties with friends, family and business associatesEveryone you know can be a brand ambassador for you, so stay in touch or reach out to those you haven?t talked with for a while.Yet another reason for having a monthly newsletter that shares your expertise.The network of contacts you have built over your lifetime will be instrumental if you decide to start your own business, or change jobs.So, heed this word of advice: always deal fairly with people. One bad experience with your brand can negate 10 positive ones.Now, get out there and start branding.  

Id Buy That: Getting A Brand Mindset


Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.

Are You Brand Worthy? Are You Brand Worthy? 


Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN


Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnčt in a gallery?  Ever see an astounding independent film and wonder why people all over the world don't know about it?

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding


When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?

Too Dull? Too Sharp?


You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth


How many times have you heard of seen advertising for a graphic design company that states that they do branding?

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.   Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.   Let the brainstorming begin!I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.::: Start List :::? "grill - where ideas sizzle" ? "water cooler"    ...sidenote: i thought that's where people really talk openly ? "feedbag - serving up ideas" ? "your market draw"    ...sidenote: i don't know how i got here ? "evoke"   ...sidenote: now i'm just writing words, synonyms ? "persuade"   ...sidenote: this is where the dictionary & thesaurus come in? "convince"? "share"... a few minutes pass by... a few more minutes pass by? "Slice-A-Day.com"    ...sidenote: visual images of pie and cake   ...sidenote: slice is a portion of a bigger piece...hmm? "Share Your Slice On Marketing"    ...sidenote: tagline that explains and supports vision ::: End Brainstorming List :::

Brand Building 201: Finding The Ideal Way


The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons.

12 Ways to Reduce Postage


1. Never send a letter that weighs less than 30 gms.  Five size8-1/2x11 circulars can be mailed with a 1st class postage stamp. By using all 10 sides with a variety of offers you have agreater chance of receiving an order.

How to Write Classified Ads that Get Results Now.


SELLING DIRECTLY FROM A CLASSIFIED AD

How to Create Your Own Mail Order Products


Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice.  When you select amailorder product, select one which:

My First Year In Cyber Space


My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills-online business is a whole new ball-game. Here aresome of the things I learnt in my first year in CyberSpace:

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Raniere wanted branding ceremony to resemble ritual sacrifice - Times Union
Raniere wanted branding ceremony to resemble ritual sacrifice  Times Union

NEW YORK — Jurors at the federal trial of Keith Raniere listened to a recording Wednesday of the NXIVM leader instructing actress Allison Mack how women in ...


Life as a Nxivm ‘Slave’: Branding, Whippings and Cold Showers - The New York Times
Life as a Nxivm ‘Slave’: Branding, Whippings and Cold Showers  The New York Times

A witness at the trial of Keith Raniere, Nxivm's leader, described being branded and the harsh punishments meted out to women for failing to follow orders.


The Colors Of Branding - Forbes
The Colors Of Branding  Forbes

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design ...


Mercedes to sport Lauda tribute branding in Monaco - Motorsport.com
Mercedes to sport Lauda tribute branding in Monaco  Motorsport.com

The Mercedes Formula 1 team will run special branding at the Monaco Grand Prix as a tribute to Niki Lauda, who died at the start of the week.


Going stealth: Bad guys embrace the power of branding | SC Media - SC Magazine
Going stealth: Bad guys embrace the power of branding | SC Media  SC Magazine

By Stu Sjouwerman Since the very dawn of organized phishing attacks, the bad guys have recognized the power of exploiting trusted brands and online.


Google Search's latest mobile facelift makes ads and website branding more obvious - TechSpot
Google Search's latest mobile facelift makes ads and website branding more obvious  TechSpot

Throughout 2018, Google went on a bit of a redesign spree. It rolled out facelifts for a wide variety of its properties, ranging from Google Chrome, to Gmail, ...


How Cannabis Branding Has Changed Since Legalization - Civilized
How Cannabis Branding Has Changed Since Legalization  Civilized

In a series of interviews, we take a deep dive look into how cannabis branding is shaping the market.


Susan Myers Supports New Branding for City - SaultOnline.com
Susan Myers Supports New Branding for City  SaultOnline.com

Susan Myers who was a member of City Council 2006-2018, Manager of Marketing and Tourism SSMEDC 1989 – 2003. Overseer of development of Naturally ...


Why local leaders are looking to Upstate South Carolina as a regional branding success story - WJHL-TV News Channel 11
Why local leaders are looking to Upstate South Carolina as a regional branding success story  WJHL-TV News Channel 11

Local leaders point to Upstate South Carolina's regional rebranding as a success story they hope to replicate to bolster economic activity and tourism in the ...


Nine Personal Branding Questions To Ask Yourself - Forbes
Nine Personal Branding Questions To Ask Yourself  Forbes

This first part of the personal branding process involves introspection. Here are the questions you need to ask yourself so you can build a strong and enduring ...


Former 'Slave Master' Recounts Sex Cult Branding Ritual - Courthouse News Service
Former 'Slave Master' Recounts Sex Cult Branding Ritual  Courthouse News Service

BROOKLYN, N.Y. (CN) – Slaves of Keith Raniere, former leader of the purported self-help group NXIVM on trial for sex trafficking and other charges, were ...


Bucks and Raptors Suffer from Lack of Branding - Fox Sports Radio
Bucks and Raptors Suffer from Lack of Branding  Fox Sports Radio

Doug Gottlieb understands why nobody is buying into the Bucks or Raptors. He thinks it all comes down to branding for the teams and their superstars. Unless ...


Five Unexpected Lessons From A Rebrand (From A CEO Who Didn't Believe In Branding) - Forbes
Five Unexpected Lessons From A Rebrand (From A CEO Who Didn't Believe In Branding)  Forbes

With the right approach, a rebrand can open doors for you.


Albertsons updates branding for Signature Select | 2019-05-22 - Food Business News
Albertsons updates branding for Signature Select | 2019-05-22  Food Business News

BOISE, IDAHO — Albertsons Companies, Inc. is expanding its Signature Select brand, adding more than 300 new products and updating branding. As part of ...


“Naturally Well-Rounded” – Main Street DeFuniak Springs talks city branding [PREMIUM] - DeFuniak Springs Herald
“Naturally Well-Rounded” – Main Street DeFuniak Springs talks city branding [PREMIUM]  DeFuniak Springs Herald

By JENNA BAILEY. On Monday, May 20, Main Street DeFuniak Springs (DFS) held a brand presentation workshop for the DFS city council. Speaking for the ...


People's Association council on the search for branding and digital agencies - Marketing Interactive
People's Association council on the search for branding and digital agencies  Marketing Interactive

The People's Association (PA) is on the hunt for branding consultancy, media liaison and digital marketing services for its South West Community Development ...


Branded sharks stir social media fury. SC wildlife officers hunt for suspect. - Charleston Post Courier
Branded sharks stir social media fury. SC wildlife officers hunt for suspect.  Charleston Post Courier

Photos have emerged on Facebook of two caught sharks that had been branding with a personal logo, a practice fishery professionals say they have never seen ...


Weight Watchers: Re-Imagined Branding Falls Flat (Avoid!) - Seeking Alpha
Weight Watchers: Re-Imagined Branding Falls Flat (Avoid!)  Seeking Alpha

On April 28, Weight Watchers (WW) reported its Q1 – 2019 results, with shares spiking 15% on the back of an earnings beat and a successful cost-cutting ...


Blake Mallen Leads Liv Marketing Team to Earn International Branding Awards - Benzinga
Blake Mallen Leads Liv Marketing Team to Earn International Branding Awards  Benzinga

New Lifestyle Experience Platform Adds Hermes Creative Awards to Growing Honors List LOS ANGELES (PRWEB) May 22, 2019 Liv, a global lifestyle brand ...


Billboard Recognizes Four Masters of Branding for 2019 - Billboard
Billboard Recognizes Four Masters of Branding for 2019  Billboard

This year, as part of its 2019 Branding Power Players report, Billboard recognizes four Masters of Branding: Marcie Allen, founder/president of MAC Presents; ...


Revealed: Billboard's 2019 Branding Power Players - Billboard
Revealed: Billboard's 2019 Branding Power Players  Billboard

Everyone has gotten into the music business: beverage companies, financial firms, clothing retailers, hoteliers, cellphone providers, car manufacturers and more ...


2019 craft beer branding trends (part two of two) - Craft Brewing Business
2019 craft beer branding trends (part two of two)  Craft Brewing Business

Minimalism, maximalism, rotation nation and “lite craft.” This piece was provided by CODO Design, a branding firm based in Indianapolis. They've worked with ...


Ionis peeks behind the science with first official branding—30 years after its founding - FiercePharma
Ionis peeks behind the science with first official branding—30 years after its founding  FiercePharma

Ionis has a long-standing reputation for being science driven, but in its 30-year history the company had never told its own story until now. The debut of its first ...


5 Personal Branding Lessons From The Dragonfire Of 'Game Of Thrones' - Forbes
5 Personal Branding Lessons From The Dragonfire Of 'Game Of Thrones'  Forbes

Game of Thrones provides a fascinating backdrop for personal branding lessons on power, clarity, morality and good old-fashioned dragon-fire.


Podcast: Brian Solis On Embracing Influence 2.0, Better Branding And Rescaling Your Digital Life - TVRev
Podcast: Brian Solis On Embracing Influence 2.0, Better Branding And Rescaling Your Digital Life  TVRev

“Digital Anthropologist” Brian Solis, a consultant with Altimeter Group, has spent much of the past quarter-century advising companies about digital technologies ...


Milford instrument company sues rival, alleging branding theft - Milford Daily News
Milford instrument company sues rival, alleging branding theft  Milford Daily News

WORCESTER – A Milford instrument oil company whose namesake invented mouthpieces used by Dizzy Gillespie and Louis Armstrong is suing a rival oil seller ...


Synergy Grill Technology overhauls website to match new branding - Catering Insight
Synergy Grill Technology overhauls website to match new branding  Catering Insight

Synergy Grill Technology has launched a simplified new website which complements the company's recent rebranding. In addition to undergoing an aesthetic ...


Startup Myths: Branding Is Just A Logo - Forbes
Startup Myths: Branding Is Just A Logo  Forbes

You can read the previous post in the series here. Establishing your business in the minds of potential customers is an important step in the growth of your ...


Entrepreneurs Applying Branding Principles To Improve Education - Forbes
Entrepreneurs Applying Branding Principles To Improve Education  Forbes

In a world where inclusion, equity and authenticity are needed more than ever, schools have the opportunity to rise to the occasion and rethink their brand.


Biz growth, branding and leadership: Lessons from #Intro19 - Technical.ly
Biz growth, branding and leadership: Lessons from #Intro19  Technical.ly

It ended a full three days ago, true. But its previous eight days of learning, celebrating and collaborating — check out digital agency Grue and Bleen's “Why I ...


Branding Made EZO - TheCryptoUpdates
Branding Made EZO  TheCryptoUpdates

In the highly-competitive worldwide marketplace in which brand recognition is critical, it is increasingly difficult to cut through the clutter and reach your ...


Four Things Steve Canal Wants You to Know About Marketing and Branding - Black Enterprise
Four Things Steve Canal Wants You to Know About Marketing and Branding  Black Enterprise

Steve Canal was a star college athlete and now is a branding expert. His work has led him to other marketing realizations from which others can learn.


Milford music oil company sues rival, alleging branding theft - Worcester Telegram
Milford music oil company sues rival, alleging branding theft  Worcester Telegram

WORCESTER – A Milford instrument oil company whose namesake invented mouthpieces used by Dizzy Gillespie and Louis Armstrong is suing a rival oil seller ...


'Fun Guy' Kawhi Leonard the latest example of NBA branding - CBC.ca
'Fun Guy' Kawhi Leonard the latest example of NBA branding  CBC.ca

New Balance was looking for uncommon personalities in sport and got one in Kawhi Leonard, beating all the big basketball players like Nike for the Toronto ...


3 Tips For Branding Your E-Commerce Business In A Crowded Market - Forbes
3 Tips For Branding Your E-Commerce Business In A Crowded Market  Forbes

Many businesses live or die based on their branding. Consistent messaging creates a satisfying sense of continuity for consumers in the same way that ...


Witness accuses doctor of branding Nxivm 'sex slaves' - New York Post
Witness accuses doctor of branding Nxivm 'sex slaves'  New York Post

Nxivm turned to a New York doctor who was one of its members to brand female members — and who partied with the cult's slaves on a remote Fijian island, ...


3 Branding Questions Your Firm Must Answer - ThinkAdvisor
3 Branding Questions Your Firm Must Answer  ThinkAdvisor

To grow your business you don't need to redesign your logo but you do need to clearly define the focus of your advisory work.


How to Achieve Cohesive, Unique, Money-Making Branding - Inc.
How to Achieve Cohesive, Unique, Money-Making Branding  Inc.

Modern advertising is breaking the branding mold, and here's why you should too.


Marketing and branding agency to create 40 jobs - The Business Desk
Marketing and branding agency to create 40 jobs  The Business Desk

Marketing and branding agency Champions (UK) has told TheBusinessDesk.com that it will create 40 jobs at its Leicestershire headquarters over the next 12 ...


5 Must-Haves for a Winning Healthcare Branding Strategy - Pacifc54 Blog
5 Must-Haves for a Winning Healthcare Branding Strategy  Pacifc54 Blog

A brand is much more than a logo or slogan. Here are a few steps to take to ensure a winning healthcare branding strategy.


Inside the Chamber column: Colorado's new regional branding - Glenwood Springs Post Independent
Inside the Chamber column: Colorado's new regional branding  Glenwood Springs Post Independent

In 2018, the Colorado Tourism Office conducted workshops across the state to discuss how Colorado's seven travel regions could be reimagined, not only to ...


Consistency: The key to successful branding - The Drum
Consistency: The key to successful branding  The Drum

In an age of distributed *content*, brands are keener than ever to stand out to audiences. Across new social channels, at unique experiential spaces, and on new ...


OPINION: Let's talk branding. - SaultOnline.com
OPINION: Let's talk branding.  SaultOnline.com

Let's talk branding. Our beloved city is due for a makeover apparently and the fine people over at Future SSM have come forward with a staggering $100,000 ...


Rumored AMD Navi Radeon RX 3080 Branding Is Risky And Ridiculous - Hot Hardware
Rumored AMD Navi Radeon RX 3080 Branding Is Risky And Ridiculous  Hot Hardware

There are plenty of rumors floating around about naming for AMD's Navi cards, and not much of it makes sense.


Branding the OTR empire: the inside story - InDaily
Branding the OTR empire: the inside story  InDaily

From a single *service* station in Woodville, the Shahin family has grown its On The Run empire to become an unprecedented South Australian retail juggernaut.


Branding, Politics and Art Come Together at First GQ Heroes Event - WWD
Branding, Politics and Art Come Together at First GQ Heroes Event  WWD

Speakers included Tracey Emin, Richard Branson, Jonathan Akeroyd and Savage x Fenty creative director Philippa Price.


“Branding” Is A Dangerous Gig - Radio Ink
“Branding” Is A Dangerous Gig  Radio Ink

(By Ronald Robinson) Any discussion of “branding” can quickly turn into a wild scurrying to radio operators' panic-burrows – places of security where unsettling ...


Cal Poly launches reimagined logo, branding - Mustang News
Cal Poly launches reimagined logo, branding  Mustang News

Cal Poly debuted their reimagined brand after a year-long development effort, redefining “Learn by Doing” with a new logo, extended color palette and brand ...


Bridezilla slammed for branding fiancé’s daughter, 3, a ‘crotch goblin’ who she wants to BAN from weddin - The Sun
Bridezilla slammed for branding fiancé’s daughter, 3, a ‘crotch goblin’ who she wants to BAN from weddin  The Sun

THE bride-to-be also said her future stepdaughter was a 'mistake' in a viral rant that was posted on a Facebook 'wedding shaming' group on Monday. In the ...


The branding of USF | The - The Oracle
The branding of USF | The  The Oracle

When Tom Veit, the creator of the iconic Bull U, developed the athletic logo back in 2003-04, he said he wanted to create something that was both current and ...


Branding in the Golden Age of TV Matters More Now Than Ever - Adweek
Branding in the Golden Age of TV Matters More Now Than Ever  Adweek

We are living in the golden—perhaps platinum—age of television, with more *content* available than ever before. The element of consumer discovery that may ...


St. Peters Bay branding business keeps things In-Focus - The Guardian
St. Peters Bay branding business keeps things In-Focus  The Guardian

When Michael Cashin heads for work, he takes a 30-second drive down the road to his office, which overlooks sparkling St. Peters Bay. “I'm literally 300 metres ...


City unveils new logo, branding strategy - SooToday
City unveils new logo, branding strategy  SooToday

'By being bold and confident in how we tell our story, we will inspire others in the community to do the same' - Tom Vair.


Twin Ports Ambulances receive new branding - CBS 3 Duluth
Twin Ports Ambulances receive new branding  CBS 3 Duluth

DULUTH, MN — You may have noticed ambulances in the Twin Ports are now sporting a new name and look. Gold Cross Ambulance is now Mayo Clinic ...


Sioux Falls seeking firm to create new branding logo - KSFY
Sioux Falls seeking firm to create new branding logo  KSFY

The city of Sioux Falls is looking for help in developing new branding for the city.


Protecting your branding, customer experience from third-party delivery - Fast Casual
Protecting your branding, customer experience from third-party delivery  Fast Casual

FastCasual's Cherryh Cansler sits down with Scott Absher, CEO of ShiftPixy, to learn how to solve pain points often associated with third-party delivery.


JMU Athletics announces branding partnership with UVA Health System - WHSV
JMU Athletics announces branding partnership with UVA Health System  WHSV

JMU Athletics has reached their largest corporate financial agreement in history through a partnership with the University of Virginia Health System.


USF Abandons "Charging Bull" Logo, Branding - Bay News 9
USF Abandons "Charging Bull" Logo, Branding  Bay News 9

The process of removing the "Charging Bull" will continue throughout the summer.


Branding the Muslim Brotherhood a terrorist organization could rattle US allies in the Middle East - CNBC
Branding the Muslim Brotherhood a terrorist organization could rattle US allies in the Middle East  CNBC

Experts say the plan could cut funding for humanitarian programs, weaken the validity of U.S. terrorism listings, project hostility toward Muslims and play into the ...


‘Google Nest’ branding extends to cameras, video doorbell, thermostat, more - 9to5Google
‘Google Nest’ branding extends to cameras, video doorbell, thermostat, more  9to5Google

Google I/O finally delivered the “Nest Hub Max” smart display, and also confirmed the new Google Nest branding. Replacing Google Home, this new branding is ...


Homage or Appropriation? Navigating Cultural Branding and Complicated Spirits - VinePair
Homage or Appropriation? Navigating Cultural Branding and Complicated Spirits  VinePair

There's a right way and a wrong way to occupy cultural spaces in the booze business. From Belgian gin to American mezcal, here's what to do and what not to ...


OPRF to conduct $24k branding project - Chicago Tribune
OPRF to conduct $24k branding project  Chicago Tribune

OPRF High School is poised to undergo its first branding project in more than a century to try and unify the image it presents to the community.


Leadership Cape Cod Celebrates Launch of New Branding - CapeCod.com News
Leadership Cape Cod Celebrates Launch of New Branding  CapeCod.com News

HARWICH PORT – A newly named organization designed to provide enhanced leadership training on Cape Cod gathered to celebrate the name change on ...


United Airlines' new livery: Take a photo tour through its new branding - USA TODAY
United Airlines' new livery: Take a photo tour through its new branding  USA TODAY

United Airlines employees pose for photos as its new livery is unveiled on a 737-800 at Chicago O'Hare airport on April 24th, 2019. Tyler R. Mallory, for USA ...


Wenatchi Wear launches Valley-centric branding line | Business - iFIBER One News
Wenatchi Wear launches Valley-centric branding line | Business  iFIBER One News

Mary Big Bull-Lewis and her husband Rob Lewis, both 39, are the team behind Wenatchi Wear, just launched about a month ago to fit Valley residents with ...


United flaunts new branding, faces mixed reactions on social media - USA TODAY
United flaunts new branding, faces mixed reactions on social media  USA TODAY

United Airlines' new livery is finally ready to hit the skies − though not everyone on Twitter thought the airline stuck the landing.


African Agriculture has a Branding Problem: Here's How to Fix it - AllAfrica - Top Africa News
African Agriculture has a Branding Problem: Here's How to Fix it  AllAfrica - Top Africa News

Opinion - Make agriculture “sexy” to woo youth was the main message shared at a recent meeting for business and government leaders in Africa and India.


New York doctor accused in court of 'branding female sex slaves' - Daily Mail
New York doctor accused in court of 'branding female sex slaves'  Daily Mail

Dr. Danielle Roberts, 37, was identified as a bikini-clad brunette pictured looking relaxed as Nxivm's lush resort headquarters in a 2014 photo. The photos were ...


2019 craft beer branding trends (part one of two) - Craft Brewing Business
2019 craft beer branding trends (part one of two)  Craft Brewing Business

This piece was provided by CODO Design, a branding firm based in Indianapolis, Ind. They've worked with breweries across the United States and around the ...


Grayscale Investments Is Branding Bitcoin The New Gold - Forbes
Grayscale Investments Is Branding Bitcoin The New Gold  Forbes

Bitcoin is often referred to as digital gold, but the first scarce digital asset has a long way to go before it even comes close to gold's total worth and widespread ...


Chamber Director works towards 'Re-Branding' Chamberlain/Oacoma - Chamberlain Oacoma Sun
Chamber Director works towards 'Re-Branding' Chamberlain/Oacoma  Chamberlain Oacoma Sun

Chamber/Lake Francis Case Development Executive Director Natalie Muruano met with members of the Chamberlain City Commission Monday night about ...


Logo or no go: What do you think of Oberon's new branding options? - Oberon Review
Logo or no go: What do you think of Oberon's new branding options?  Oberon Review

The draft branding strategy will go on public exhibition until June 14.


Grubls gather for annual branding | Local News - Black Hills Pioneer
Grubls gather for annual branding | Local News  Black Hills Pioneer

STURGIS — Organized chaos: That aptly describes the scene at the Grubl Ranch Friday as family and friends gathered for the annual spring branding.


What the 'evil genius' Brexit Party logo can teach Change UK about branding - The Drum
What the 'evil genius' Brexit Party logo can teach Change UK about branding  The Drum

'My milkshake brings no joy to Farage' was a rather lovely tweet in response the Brexit Party's leader being liberally doused in a big cup of Five Guys' salted ...


NYC schools chancellor is accused of branding whiteness as toxic - Daily Mail
NYC schools chancellor is accused of branding whiteness as toxic  Daily Mail

The chancellor of New York City's public schools has been accused of promoting the concept of 'toxic whiteness' by white administrators who are preparing to ...


Equinox Hotels Represents the Next Generation of Lifestyle Branding - Skift
Equinox Hotels Represents the Next Generation of Lifestyle Branding  Skift

New York City's massive $20-billion real estate development Hudson Yards officially opened on March 15, but it'll be at least another month until it New York's ...


Branding cattle: Tradition stays strong despite modern threats - Daily Record-News
Branding cattle: Tradition stays strong despite modern threats  Daily Record-News

Bryce Henderson strides across the green field in leather chaps, rapidly unwinding a long, rubber-coated wire behind him, carefully avoiding the iron's ...


Women in Business Conference Focuses on Personal Branding, Inclusion - Lehigh University News
Women in Business Conference Focuses on Personal Branding, Inclusion  Lehigh University News

How do you speak up for yourself without being bossy? How important is maintaining a personal brand? As a new hire, how do you help the culture of an ...


Why Change UK The Independent Group's branding fails to deliver - Wired.co.uk
Why Change UK The Independent Group's branding fails to deliver  Wired.co.uk

The opportunity for a political party name is to give voters a clear shortcut to what the party stands for. Not just its policies, but the feeling, emotion or spirit that the ...


DSU unveils new logo, branding - KSFY
DSU unveils new logo, branding  KSFY

Dakota State University has unveiled its new logo and branding this morning.


City of Franklin unveils new logo and branding - WDJT
City of Franklin unveils new logo and branding  WDJT

FRANKLIN, Wis. (CBS 58) – The City of Franklin has unveiled a new logo with the tagline “Celebrating Quality of Life” in an effort to "enhance its communications ...


» Archive » Fullscreen proves branded content increases sales - Kidscreen
» Archive » Fullscreen proves branded content increases sales  Kidscreen

GM of the digital company's brand studio dives into how engaged audiences drove a 58% sales lift, and how other companies can capitalize on this research.


Brookhaven budgets $1.6M for branding and tourism; state rep. questions tax system - Reporter Newspapers
Brookhaven budgets $1.6M for branding and tourism; state rep. questions tax system  Reporter Newspapers

Posted by Dyana Bagby | May 4, 2019. Brookhaven budgets $1.6M for branding and tourism; state rep. questions tax system. Brookhaven's Convention and ...


Council's 'extravagant' change of branding to woo tourists - The Border Mail
Council's 'extravagant' change of branding to woo tourists  The Border Mail

A "W" formed with lines signifying the meeting of two rivers will be the new way Wangaratta is marketed to potential new residents and tourists.


Make Bread Great Again: Talking Bread Puts Branding (and Trump) on Loaves - The Spoon
Make Bread Great Again: Talking Bread Puts Branding (and Trump) on Loaves  The Spoon

Ever wanted an inspirational saying, company logo or the face of Donald Trump on a loaf of bread? Ok, probably not, but if you do I have good news for you: ...


Intermedia Expands Reseller Program with Co-Branding Option - Channel Partners
Intermedia Expands Reseller Program with Co-Branding Option  Channel Partners

Intermedia has updated its reseller program with a new co-branded option designed to provide MSPs and other members of the channel community with more ...


Mark Ritson: Turning Carlsberg Liverpool-red is a branding masterstroke - Marketing Week
Mark Ritson: Turning Carlsberg Liverpool-red is a branding masterstroke  Marketing Week

By adopting Liverpool FC's red colour to celebrate its long association with the club, Carlsberg continues to play with its distinctive assets in a way that revitalises ...


AT&T and Sprint settle lawsuit over faux 5G branding - Engadget
AT&T and Sprint settle lawsuit over faux 5G branding  Engadget

To say AT&T's rivals were unhappy with its fake 5G branding is an understatement -- Sprint even filed a lawsuit against the carrier, accusing it of "blatant...


By branding the BBC as the 'enemy' Brexit Party leader Nigel Farage is playing to his followers - The Telegraph
By branding the BBC as the 'enemy' Brexit Party leader Nigel Farage is playing to his followers  The Telegraph

Nigel Farage branded the BBC 'the enemy' after appearing on The Andrew Marr Show.


The ESI Podcast: Teams vs players - developing image rights and branding - Esports Insider
The ESI Podcast: Teams vs players - developing image rights and branding  Esports Insider

Episode 3 of the Esports Insider podcast in partnership with Mischon de Reya we take a look at how players vs team image rights and branding work.


Nest branding coming to Home speakers, Google Account migration starts this summer - 9to5Google
Nest branding coming to Home speakers, Google Account migration starts this summer  9to5Google

At I/O 2019, Google announced that moving forward its smart home products would be branded under “Nest.” The Home Hub became the Nest Hub, while the ...


SpartanNash Wraps $ 18.3M Re-Branding Project - PerishableNews
SpartanNash Wraps $ 18.3M Re-Branding Project  PerishableNews

A locally based grocery chain has re-opened 18 stores after an $18.3-million re-branding process that created 120 jobs. Byron Center-based SpartanNash ...


Grizzlies to Adapt “Best in Show” into 2020 Lowriders Branding - Ballpark Digest
Grizzlies to Adapt “Best in Show” into 2020 Lowriders Branding  Ballpark Digest

The Fresno Grizzlies are planning a car show in which the "Best in Show" will be adapted into the 2020 branding for Fresno Lowriders, the team's Copa ...


Amazon HQ2 'a major branding lift' for business-friendly Virginia - Fort Hunt Herald
Amazon HQ2 'a major branding lift' for business-friendly Virginia  Fort Hunt Herald

Featured image: National Landing site for Amazon's HQ2 campus (Credit: JBG Smith). By Lori Ostrow, Fort Hunt Herald. New York City's fumbled Amazon HQ2 ...


Brandiose plans: A baseball branding bonanza, and 2 guys helping it happen | News, Sports, Jobs - Tiffin Advertiser Tribune
Brandiose plans: A baseball branding bonanza, and 2 guys helping it happen | News, Sports, Jobs  Tiffin Advertiser Tribune

ALLENTOWN, Pa. (AP) — On a spring evening in eastern Pennsylvania, upon a bluff overlooking the Lehigh Valley, a carnival of baseball and pork products is ...


Following merger decision, elementary school unveils new name, branding to prepare for student influx - St George News
Following merger decision, elementary school unveils new name, branding to prepare for student influx  St George News

ST. GEORGE — As Dixie Sun Elementary prepares to merge with Coral Cliffs Elementary in the fall, officials from both the school and the district unveiled a new ...


Stacey Dooley clarifies comments after branding Nigel Farage 'attractive' on live TV - Yahoo Movies
Stacey Dooley clarifies comments after branding Nigel Farage 'attractive' on live TV  Yahoo Movies

Stacey Dooley has clarified her comments after appearing to praise Nigel Farage on live TV. Dooley made comments while appearing the Andrew Marr Show ...


Longtime corporate exec, sports branding expert hired to lead LakePoint in Bartow - MDJOnline.com
Longtime corporate exec, sports branding expert hired to lead LakePoint in Bartow  MDJOnline.com

Owners of LakePoint announced they hired a longtime sports and corporate executive with longtime experience in brand development to lead the multi-sports ...


Grocery chain wraps $18.3M re-branding project | 2019-05-20 - grbj.com
Grocery chain wraps $18.3M re-branding project | 2019-05-20  grbj.com

A locally based grocery chain has re-opened 18 stores after an $18.3-million re-branding process that created 120 jobs. Byron Center-based SpartanNash ...


Gillingham chairman Paul Scally brands fans 'a form of cancer' after making Steve Evans new manager - Daily Mail
Gillingham chairman Paul Scally brands fans 'a form of cancer' after making Steve Evans new manager  Daily Mail

Gillingham chairman Paul Scally launched an extraordinary attack on the club's fans and called a section of supporters 'a form of cancer', after announcing ...





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