Branding Information

Its Time For Some Steak


Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in most business circles.

The Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.  If you want to win big in today?s cutting edge world of business, you have to begin by thinking differently and by challenging the status quo.  Whether you are a new or an established business owner, these ten powerful strategies will position your company for big success.   (1) Adopt the philosophy of ?Givers Gain.?   In 2003, the members of Business Network International (BNI) passed over 2 million referrals to each other.  Founded by CEO Ivan Misner, BNI is a business and professional networking organization that offers members the opportunity to share ideas, contacts and most importantly, referrals.  Misner founded BNI based on the philosophy of ?Givers Gain,? which is the belief that in order to get business, it is important to first give business.  One of the critical factors in achieving success rests in the ability to develop reciprocal relationships where two parties naturally refer business to each other on a consistent basis.  ?It?s not what you know but who you know? has never been so true as it is in today?s competitive world of business.  For more information on Ivan Misner and his philosophy of ?Giver?s Gain,? access an interview here:   http://www.cvcommunity.com/utility/showArticle/?objectID=1452     (2) Focus on Soft Innovations   In today?s competitive marketplace, the old equation of spending more on advertising to increase profits it not working as it once did.  In his latest book, Free Prize Inside, author Seth Godin, makes a strong case for using soft innovations as a way to get noticed in this crowded and noisy world.   Soft innovations are the small yet insightful ideas that can take your product or service from good to remarkable.  They are often hidden, and they usually solve a problem that is ? peripheral to what your product is ostensibly about.?   At first glance, you think the soft innovation does not mean much, but once you have it in place, it becomes an essential part of your product or service.   Examples of soft innovations include Starbuck?s Cards, Dinosaur-shaped pasta for kids, and Amazon.com cutting its ad spend and offering free shipping with the money saved.  For more information, read an interview with Seth Godin in Today?s Coach here:    http://www.cvcommunity.com/utility/showArticle/index.cfm?objectID=1524   (3) Re-groove!   How do you operate when the heat is on?  How do you respond to chaos?  When new skills or new behaviors are needed, how do you respond?  Knowing what to do and how to do it is one thing but being able to respond effectively and to keep your cool under pressure and on a consistent basis is a very different ballgame.  As leaders in today?s world, it is crucial to learn how to work differently and how to be able to shift and bend to meet expectations which here one day and gone the next.  The half-life of a great idea or a new product or service has never been shorter, and it is up to you as a business owner to become masterful with reshaping strategies, adding new perks to old products, and to stay on top of your game in the face of dramatically changing circumstances.  You may find that your strength of achievement was required to get your company up and running but that same strength is now squelching the creativity of your team.  It?s time to Re-Groove!  It?s time to unlock the incredible potential that is inside of you that is required to get the job done under present day demands.    If you are dedicated to re-grooving (getting past the old worn out grooves of your past conditioning,) it is essential to work with a coach or trainer who can coach you through the new behaviors quickly and in real time.  By learning to re-groove, you will be able to create incredible opportunities for your company and for yourself.   (4) Make your brand a ?state of mind?   Are you winning when it comes to style, a smart and accessible mix of products and services, and first rate customer service?   If so, Bravo!  However, this is just a part of the equation of what it takes to truly succeed.  In order to create a brand that is truly memorable, it is crucial for you to live an inspired life and to make your brand a ?state of mind? for your customers.  This state of mind could be a feeling of trust and confidence, a sense of well being, or a state of knowing that you are buying from a company who has your best interests at heart.   This state of mind cannot develop behind the confines of the walls  of your business.   It grows and develops when you are in the middle of  your potential buyers?in restaurants, traveling, checking out the competition, playing sports, tinkering with a hobby, having fun and lots of it!  If you are living fully and in relationship with others, you will be re-energized every day and you will give your customers a vision of what an inspired life actually looks like, because you are living one!  Your brand will become much more than your trimmings...it will become the connection that others feel when they think of you as a valued person in their lives.   (5) Become masterful at mobilizing resources   The ability to galvanize resources, both human and monetary, and to build  effective and efficient projects with them is a critical component of success in today?s marketplace.  We are quick to look first at the monetary costs of a project and quickly get cold feet, when the reality is that we have valuable resources hidden in our personal and professional lives which may not cost a dime.  Social capital is one resource that is one of the most valuable assets available to business owners of today.  The term social capital emphasizes that very specific benefits are made available from the trust, reciprocity, information, and cooperation associated with social networks. The value of social capital is that people can draw on the wisdom of each other to solve common problems, especially as it relates to money, time, and resources.   (6) Buck conventional wisdom   In 1971, Rollin King and Herb Kelleher decided to start an airline that you might say?was different and a little bit quirky.  They began with one simple notion:  If you get your passengers to their destinations on time, at the lowest fare possible, and make sure they have a fantastic time doing it, people will choose you over a competing airline.  This is the story of Southwest Airlines, who chose to move beyond the status quo by offering services and a sense of style that bucked conventional wisdom.  With their focus on fun, games, and "Love Southwest Style,?  Southwest  has made its mark with its strong focus on stellar customer service and conveniences such as allowing customers to proceed to their departure gate without stopping at the ticket counter, skycap, or self-service kiosk.  Most importantly, Southwest has honed in on searching for important personal qualities in those they hire-- the perfect blend of energy, humor, team spirit, and self-confidence to match its famously offbeat culture.  Southwest was once dismissed as a maverick, as their strategies seemed strange to the ?airline powerhouses.?  These same powerhouses are now looking in awe at what this ?maverick? has built.  The strategy of originality worked?It had the sticking power required for success.     (7) Become a Talent Farm When recruiting new employees, what are you looking for? Raw talent?  Raw communication skills?  Intellect?  Athletic ability? Commitment?  Skills?  Flexbility?  What about all of this and more?  If you are a company who wants to operate at the leading edge, where change is the greatest and success is the goal, you will want to recruit the most talented group of people you can find?those people who are self- starters and who are living boldly in the world.  By developing a ?talent farm? culture, you can instill a  mindset of excellence from the top to the bottom of your organization.  This culture encompasses a deeply held belief that having high caliber people is crucial to your success.  With this ?talent farm? approach to recruiting, your company will also be required to recruit great talent every day.  Successful businesses and organizations have a strong sense of what they are looking for, and they are always on the look for new talent and ways to retain them for a lifetime. (8) Embrace your core values   What is it in life that you most value?  Do you value beauty, leadership, creativity, stability, or family?  You can choose to orient your life around your wants and needs or the list of things you feel you ?should? be doing, but if you embrace your core values and build your life around them, you will find experience inspiration and joy at a level you never thought was possible.  Whole Foods Market is one of the fastest growing supermarkets of today, because its commitment to fresh, nutritious products is a value that keeps customers coming back for more and employees happy, hard working, and committed.  When you focus your business on doing what feels right and what fulfills you, you will have no regrets, because you have been true to the very core of your being.   (9) Become a "white hot center" of influence   A ?white hot center? of influence is an organization or group that you most want your company to be aligned with tightly and in a relationship which is reciprocal. One connection into a strong center of influence can position your company to attract a stream of qualified opportunities.  (Example: You are an interior designer, and you want to be in the middle of Southern Accent or Better Homes and Gardens Magazine.)  In order to attract a ?white hot center? of influence, you have to become what you want to attract.   Be well educated, highly skilled, experienced, trained and innovative in your product development.  Fill your network with other business owners who are up to big things in the world and who are experts in their respective fields.  Attract talented people into your company, and tap each and every talent and skill available in your company.  As you begin to raise your bar in all areas of your business and enhance your network, you will eventually become a ?white hot center? that will attract others by the thousands.     (10) Just Begin!   Start where you are, and begin today to create success in your life.   Drop the excuses, reasons or people to blame, dis-empowering attitudes and behaviors and get on with the business of living the life you know you were born to live.  Do what you know you want to do, and do it with passion.  Begin today to create the tomorrow you want.  As Peter Drucker said, ?The best way to predict the future is to create it?      

The Brand Called You


The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual, and personal needs that may not necessarily be addressed in our daily work. Address these needs and you begin to improve your brand. Here is my agenda for building your brand. Join and participate in community and professional organizations Generate media coverage about your brand Stay in touch, or renew old ties with friends, family and business associates Let?s examine how each one improves your brand.Join and participate in professional and community organizationsThe best brands grow, evolve and get better with time, while maintaining their special qualities from the past.Professional and community organizations provide ample opportunity to learn and grow.They provide professional development opportunities. They allow you to network with peers as well as with people you would not necessarily ever meet in the normal course of your workday.For instance, I am a member and served on the board of our local International Association of Business Communicators chapter. This allowed me to broaden my contacts in the corporate communications world, as well as form a number of friendships I probably never would have developed. I?m also a member of the North Carolina Citizens For Business and Industry. Here I meet people from all walks of life and all work disciplines. Finally, I am involved with Charlotte Reads, a local non-profit that focuses on literacy issues. This allows me to use my communication experience in support of an issue I feel very strongly about.But it?s not enough to just join groups: you must participate to benefit fully. As a participant you have the opportunity to stretch, to gain confidence in yourself. Learn to lead by involvement on the board or in a special project.If you are a communicator by trade, try being treasurer for the group to exercise the other side of your brain, or take on a special project about which you feel strongly.Generate media coverage about your brandAll that professional and community involvement will certainly lead to opportunities to leverage that involvement into news about the brand called you. And, of course, there will be promotions, new assignments, and awards at work, too. More opportunities to make headlines.Your achievements are of interest to local print, broadcast, and online media, particularly the business pages. In Charlotte, the Observer has a weekly feature called On The Move spotlighting someone in a new position. The Charlotte Business Journal has a similar feature called Moving Up. If it is a big enough move and your company won?t do it, pay the estimated $150 to place it on BusinessWire or PR Newswire. Consider it an investment in your future. Don?t forget trade publications serving your industry and alumni publications.Seek out speaking engagements and write guest articles, too. This is yet another way to publicize your brand. And don?t forget to do news releases when you make a speech or write an article. It?s all about merchandising.To stay top of mind, you might even want to develop your own monthly e-newsletter like Think, the Hoover ink publication. Keep it mostly informational and limit the commercial material.Stay in touch, or renew old ties with friends, family and business associatesEveryone you know can be a brand ambassador for you, so stay in touch or reach out to those you haven?t talked with for a while.Yet another reason for having a monthly newsletter that shares your expertise.The network of contacts you have built over your lifetime will be instrumental if you decide to start your own business, or change jobs.So, heed this word of advice: always deal fairly with people. One bad experience with your brand can negate 10 positive ones.Now, get out there and start branding.  

Id Buy That: Getting A Brand Mindset


Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.

Are You Brand Worthy? Are You Brand Worthy? 


Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN


Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnčt in a gallery?  Ever see an astounding independent film and wonder why people all over the world don't know about it?

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding


When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?

Too Dull? Too Sharp?


You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth


How many times have you heard of seen advertising for a graphic design company that states that they do branding?

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.   Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.   Let the brainstorming begin!I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.::: Start List :::? "grill - where ideas sizzle" ? "water cooler"    ...sidenote: i thought that's where people really talk openly ? "feedbag - serving up ideas" ? "your market draw"    ...sidenote: i don't know how i got here ? "evoke"   ...sidenote: now i'm just writing words, synonyms ? "persuade"   ...sidenote: this is where the dictionary & thesaurus come in? "convince"? "share"... a few minutes pass by... a few more minutes pass by? "Slice-A-Day.com"    ...sidenote: visual images of pie and cake   ...sidenote: slice is a portion of a bigger piece...hmm? "Share Your Slice On Marketing"    ...sidenote: tagline that explains and supports vision ::: End Brainstorming List :::

Brand Building 201: Finding The Ideal Way


The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons.

12 Ways to Reduce Postage


1. Never send a letter that weighs less than 30 gms.  Five size8-1/2x11 circulars can be mailed with a 1st class postage stamp. By using all 10 sides with a variety of offers you have agreater chance of receiving an order.

How to Write Classified Ads that Get Results Now.


SELLING DIRECTLY FROM A CLASSIFIED AD

How to Create Your Own Mail Order Products


Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice.  When you select amailorder product, select one which:

My First Year In Cyber Space


My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills-online business is a whole new ball-game. Here aresome of the things I learnt in my first year in CyberSpace:

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How Do Branding Processes Work And How Long Do They Take? - Forbes
How Do Branding Processes Work And How Long Do They Take?  Forbes

In business, many top executives find it difficult seeing tangible benefits branding offers to their business. For this reason, they often write off branding as not ...


Three Branding Techniques For Savvy Entrepreneurs - Forbes
Three Branding Techniques For Savvy Entrepreneurs  Forbes

Entrepreneurs don't have much time to spare. But luckily for us, there is a variety of new-age digital and social media platforms out there that allow us to promote ...


Does Pittsburgh need a $100,000 branding makeover? Readers weigh in. - NEXTpittsburgh
Does Pittsburgh need a $100,000 branding makeover? Readers weigh in.  NEXTpittsburgh

There aren't many American cities with an official color scheme. Or a nickname known around the world. Pittsburgh has both, thanks to its three major sports ...


In 2019, health care companies must prioritize branding - Miami's Community Newspapers
In 2019, health care companies must prioritize branding  Miami's Community Newspapers

Is your hospital on Facebook? Whether you've “liked” it or not, the likelihood is that your local health care center is active on social media—Twitter, Instagram, ...


Ultra X branding looks to drop “masculine” association with marathons - Design Week
Ultra X branding looks to drop “masculine” association with marathons  Design Week

We Launch has designed the branding for a new ultra-marathon group that looks to be accessible to anyone and avoid the “masculine” marketing associated ...


CODA Launches Sports Division; Names Debbie Ward Head of Branding, Sponsorship, Corporate Team - Pollstar
CODA Launches Sports Division; Names Debbie Ward Head of Branding, Sponsorship, Corporate Team  Pollstar

London-based CODA Agency today announced the establishment of CODA Independent Sports agency and the appointment of Debbie Ward to a new ...


Painesville to unveil new branding for city | Lake County - News-Herald.com
Painesville to unveil new branding for city | Lake County  News-Herald.com

Present-day Painesville no longer reflects a wayward past that was high in crime and low in economic opportunities. The current administration and police ...


WPP reveals fresh branding to mark evolution - CampaignLive
WPP reveals fresh branding to mark evolution  CampaignLive

WPP has switched its logo from a plain black-on-white serif typeface (pictured, below) to a multicoloured, dynamic dot pattern to underline its change of ...


Poor branding culture hinders growth of intellectual property - Kuensel, Buhutan's National Newspaper
Poor branding culture hinders growth of intellectual property  Kuensel, Buhutan's National Newspaper

Poor branding culture in the country has resulted in the intellectual property (IP) system not benefiting from potential products, designs and the business people ...


Halal Branding: New Book Probes The Sticky Intersections Between Retail, Religion & Pop Culture - Forbes
Halal Branding: New Book Probes The Sticky Intersections Between Retail, Religion & Pop Culture  Forbes

New book Halal Branding / FKA Twigs in a "stylised minimalist Arab 'battoulah' face mask that the book's author describes as a modern urban tribal fusion.


Cost of Decatur's branding plan increases - WAFF
Cost of Decatur's branding plan increases  WAFF

A Birmingham company will oversee the city of Decatur's branding, which will require the city to increase its marketing budget again.


Cresco Labs Appoints Beverage Branding Executives to Team - Cannabis Business Times
Cresco Labs Appoints Beverage Branding Executives to Team  Cannabis Business Times

Cory Rothschild has been named Vice President of Brand Marketing and Cris Rivera has been named Vice President of Consumer Experience.


Branding Starts With Consistency - Forbes
Branding Starts With Consistency  Forbes

For any consumer product, consistency is essential each time a consumer comes into contact with any of its attributes or features. It is through consistent ...


How Any Business Can Improve Their Branding Strategy On A Low Budget - Forbes
How Any Business Can Improve Their Branding Strategy On A Low Budget  Forbes

Spending on brand marketing and public relations is not always easy to estimate. In addition, sales promotion and costing are not necessarily the classic core ...


AI needs branding - Fast Company
AI needs branding  Fast Company

Average consumers typically have no idea they're interacting with–or being manipulated by–an algorithm. That's a branding problem.


The Most Important Branding Terms You Should Know About - Forbes
The Most Important Branding Terms You Should Know About  Forbes

In the world of business and marketing, branding is critical in keeping your company relevant. That's why it helps to know and understand critical brand ...


The Transformation Of Branding From The Inside Out - Forbes
The Transformation Of Branding From The Inside Out  Forbes

The consumer-facing aspects of a brand and the internal culture of an organization are inextricably intertwined.


The Outer Worlds interview: Character building, companions, branding, and more - Shacknews
The Outer Worlds interview: Character building, companions, branding, and more  Shacknews

To learn more about The Outer Worlds, Shacknews sits down with Senior Narrative Designer Megan Starks to discuss character building, dialogue options, ...


The story behind Squarespace's redesigned branding - Fast Company
The story behind Squarespace's redesigned branding  Fast Company

The company is ditching quiet friendliness for a very New York swagger.


Four Branding Mistakes You May Be Making With Your Agency - Forbes
Four Branding Mistakes You May Be Making With Your Agency  Forbes

It's hard to devote time to your own agency's branding and marketing when you're trying to keep customers happy and scale your business.


Create Branding To Drive Restaurant Sales And Growth - Forbes
Create Branding To Drive Restaurant Sales And Growth  Forbes

Whether yours is a franchise or independent restaurant, it takes more than great food and *service* to lure customers and build loyalty and repeat business.


The 7 Most Embarrassing Branding Mistakes of 2018 - Inc.
The 7 Most Embarrassing Branding Mistakes of 2018  Inc.

Nearly any idea can sound great in the conference room. But when the idea takes form in the outside world, it can go wrong. In some cases, terribly wrong.


Branding Requires Character Development; You Are The Author - Forbes
Branding Requires Character Development; You Are The Author  Forbes

It can be tempting to do your branding from the outside-in, where outside factors--usually in the form of shiny new social media objects--determine your courses ...


New Oscars Host Kevin Hart Hopes His Branding Mojo Can Stop the Show's Ratings Spiral - Adweek
New Oscars Host Kevin Hart Hopes His Branding Mojo Can Stop the Show's Ratings Spiral  Adweek

As ABC and the Academy of Motion Picture Arts and Sciences try to stop the Oscar's steep ratings declines—the 18-49 audience, which had already hit an ...


Brandon Expedition League Branding Finalists Unveiled - Ballpark Digest
Brandon Expedition League Branding Finalists Unveiled  Ballpark Digest

Five finalists have been unveiled in the team name contest for a Brandon, Manitoba club that will begin play next season in the summer-collegiate Expedition ...


Cresco Labs Assembles Consumer Marketing Dream Team with Appointments of Beverage Branding All-Stars - Business Wire
Cresco Labs Assembles Consumer Marketing Dream Team with Appointments of Beverage Branding All-Stars  Business Wire

CHICAGO--(BUSINESS WIRE)--Cresco Labs (CSE: CL), one of the largest vertically integrated multistate cannabis operators in the United States, today ...


ChĂąteau Margaux announces new branding - The Drinks Business
ChĂąteau Margaux announces new branding  The Drinks Business

Bordeaux first growth ChĂąteau Margaux has announced it is making a number of changes to its branding and packaging from the 2016 vintage onwards.


Payless' Upscale 'Palessi' Stunt And The Power Of Branding - Forbes
Payless' Upscale 'Palessi' Stunt And The Power Of Branding  Forbes

Kudos to Payless for scoring a PR coup with its' “Palessi” hoax. The chain fabricated a fake designer (Bruno Palessi) and staged a “grand opening” of the line's ...


Friendly's taps former El Pollo Loco CMO for new branding role - Nation's Restaurant News
Friendly's taps former El Pollo Loco CMO for new branding role  Nation's Restaurant News

Ed Valle, who abruptly left his CMO role at El Pollo Loco earlier this year, has resurfaced as chief branding officer at Friendly's parent company, FIC Restaurants ...


Meet the Surprisingly Small Group of Branding Shops Behind Today's Top Challenger Brands - Adweek
Meet the Surprisingly Small Group of Branding Shops Behind Today's Top Challenger Brands  Adweek

Think about some of the most of-the-moment companies—the ones we label “challenger brands.” Praised for shaking up entire categories, they're changing the ...


NSB Staff, Customers Embracing New Power Of Local Branding - The Newtown Bee
NSB Staff, Customers Embracing New Power Of Local Branding  The Newtown Bee

While a lot of smaller banks across the country work to make themselves look like their larger corporate competitors, Newtown Savings Bank President and CEO ...


Pittsburgh council balks over six-figure branding proposal - Pittsburgh Post-Gazette
Pittsburgh council balks over six-figure branding proposal  Pittsburgh Post-Gazette

The plan would allocate as much as $100000 for professional branding services for Pittsburgh's city government.


How raising a puppy is like branding - CUinsight.com
How raising a puppy is like branding  CUinsight.com

“We'll never get another dog.” Those were the words my wife and I shared after our two Cavalier King Charles Spaniels passed away earlier this year. As you ...


Vesper Hu Introduces the Marketing and Branding Strategy of Heilind Asia Pacific - Business Wire
Vesper Hu Introduces the Marketing and Branding Strategy of Heilind Asia Pacific  Business Wire

Superb Crew's exclusive interview for Vesper Hu, Marketing & Corporate Communications Manager APAC, Heilind Electronics Inc.


Mastering the Art of Branding Means Navigating a Constantly Evolving Industry - Adweek
Mastering the Art of Branding Means Navigating a Constantly Evolving Industry  Adweek

Brand marketers have a million and one considerations when they start the process of determining how best to share their story and entice their target audience.


The Importance of Branding in an Investor's Toolbox - ETF Trends
The Importance of Branding in an Investor's Toolbox  ETF Trends

Companies know all too well about the importance a strong brand can bring in discerning themselves from market competition within their respective sectors as ...


Branding Bridgewater with new downtown signage - Enterprise News
Branding Bridgewater with new downtown signage  Enterprise News

The Bridgewater Branding and Wayfinding Committee is hoping to hear from residents in choosing a design for new downtown signage.


Consumers sue snack maker over branding - The Columbian
Consumers sue snack maker over branding  The Columbian

HONOLULU — A class-action lawsuit has been filed against the maker of potato chips sold under the brand name Hawaiian, claiming the chips made in ...


Fire, noise and human branding with Non Grata in Houston - Houston Chronicle
Fire, noise and human branding with Non Grata in Houston  Houston Chronicle

This is an account of what happened shortly after 9 p.m. on Wednesday, at the Main Street bar Notsuoh, during the half-hour performance of the Estonia-based ...


Vodafone refreshes enterprise branding after annual trends report - Seeking Alpha
Vodafone refreshes enterprise branding after annual trends report  Seeking Alpha

Vodafone (VOD -2.1%) is refreshing its enterprise division branding in conjunction with the release of its 2019 Global Trends Report. The enterprise unit i.


FC Dallas announces branding for USL side North Texas SC - MLSsoccer.com
FC Dallas announces branding for USL side North Texas SC  MLSsoccer.com

FC Dallas have revealed the branding for their newly founded USL League One side: North Texas SC. Long one of the top academy systems in MLS, FCD have ...


Why Midsize Law Firms Are Built for 'Superior Branding' - Law.com
Why Midsize Law Firms Are Built for 'Superior Branding'  Law.com

There's a great opportunity for mid-market firms to do superior branding said Ross Fishman of Fishman Marketing. Midsize firms can have stronger cultures more ...


Rollingwood branding project continues - Community Impact Newspaper
Rollingwood branding project continues  Community Impact Newspaper

Buie & Co. partner Ashley Kegley-Whitehead discussed her company's progress at the Nov. 28 Rollingwood City Council meeting regarding the city's branding ...


New branding agency may be Philadelphia's 1st to focus on budding cannabis industry - Philadelphia Business Journal
New branding agency may be Philadelphia's 1st to focus on budding cannabis industry  Philadelphia Business Journal

There's a new branding agency in Philadelphia and it may be the first centered on the budding — but complex — cannabis industry still in need of consumer ...


Traverse City Branding Finalists Unveiled - Ballpark Digest
Traverse City Branding Finalists Unveiled  Ballpark Digest

Finalists have been unveiled for the branding of a Traverse City, MI squad that will compete in the summer-collegiate Northwoods League starting in 2019.


Sterling closing in on branding rollout - SaukValley.com
Sterling closing in on branding rollout  SaukValley.com

STERLING – The city is close to seeing some tangible results from its rebranding work with urban planning firm Arnett Muldrow & Associates. The city entered ...


Overwatch League: Washington Justice announce branding, staff, first female coach - ESPN
Overwatch League: Washington Justice announce branding, staff, first female coach  ESPN

The Washington Justice are the final Overwatch League expansion team to announce their branding and also revealed their staff for the 2019 season.


Q&A: Branding Guru Nick Williams on Unearthing Denim's Hidden Gems - Sourcing Journal
Q&A: Branding Guru Nick Williams on Unearthing Denim's Hidden Gems  Sourcing Journal

With his book, Denim Branded: Jeanswear's Evolving Design Details, Nick Williams highlights branding moments from denim's storied lifetime.


Overwatch League - Vancouver Titans reveal branding, roster - ESPN
Overwatch League - Vancouver Titans reveal branding, roster  ESPN

The Vancouver Titans are the seventh of the eight Overwatch League expansion franchises to reveal their branding for Season 2.


Jean Barton: Roping and branding on the ranch - Red Bluff Daily News
Jean Barton: Roping and branding on the ranch  Red Bluff Daily News

There was no dust in the corrals thanks to the inch of rain received just before Thanksgiving when grandson Bryce and Erin Borror branded their fall calves with ...


How James Datta Showed Power Of Proper Advertising Branding And So Did The Punjas Roti Man - Fiji Sun Online
How James Datta Showed Power Of Proper Advertising Branding And So Did The Punjas Roti Man  Fiji Sun Online

About 10 years ago there was a thriving professional advertising business sector in Fiji. But, for a number of reasons, the number of practitioners has fallen away ...


Marcus Lemonis steps in to help NYC Bagel Deli's branding - CNBC
Marcus Lemonis steps in to help NYC Bagel Deli's branding  CNBC

With dreams of expanding beyond Chicago, the mastermind behind NYC Bagel Deli needs help in re-branding his business. Will Marcus Lemonis and the bagel ...


National Branding Strategies Evolve and 8 Stories from New... - New Cannabis Ventures
National Branding Strategies Evolve and 8 Stories from New...  New Cannabis Ventures

This is a copy of the November 25th edition of our weekly Newsletter, which we have been publishing since October 2015. Friends,. As the American cannabis ...


Cinnabon's Promotional Merch Showcases Creative Branding - Promo Marketing
Cinnabon's Promotional Merch Showcases Creative Branding  Promo Marketing

Welcome to the ever-growing world of promotional merch, Cinnabon. The Georgia-based company recently launched a line of branded merchandise on its web ...


Casey Neistat Is Hosting A Contest To Design 368’s Logo And Branding. Here’s How To Enter. - Tubefilter
Casey Neistat Is Hosting A Contest To Design 368’s Logo And Branding. Here’s How To Enter.  Tubefilter

Heads up, creatives -- Casey Neistat has put out the call. The YouTuber and filmmaker has teamed up with Adobe to seek a graphic designer, a photographer, ...


A new look? Commissioners expand contract for design, branding in southeast Forsyth - Forsyth County News Online
A new look? Commissioners expand contract for design, branding in southeast Forsyth  Forsyth County News Online

After steps taken by commissioners earlier this year to alleviate some concerns related to the formerly proposed city of Sharon Springs, southeast Forsyth could ...


Seven Author Branding Tips - Publishers Weekly
Seven Author Branding Tips  Publishers Weekly

Readers seek out books by their favorite authors. How does an author achieve the level of awareness, trust, and admiration needed to become a favorite author ...


Lil Beaver Brewery Releases New Branding and Packaging - Brewbound.com
Lil Beaver Brewery Releases New Branding and Packaging  Brewbound.com

BLOOMINGTON, Ill. — After a busy first year, the top rated brewery in Bloomington/Normal is seeing explosive growth and announced today new branding, new ...


DPR Expands With New Corporate & Branding Divisions, Announces Director-Level Promotions - Billboard
DPR Expands With New Corporate & Branding Divisions, Announces Director-Level Promotions  Billboard

Publicity, marketing and communications firm DPR revealed expansion plans on Wednesday, introducing new corporate and branding divisions and promoting ...


Rockwell Automation emphasizes people in new branding - BizTimes.com (Milwaukee)
Rockwell Automation emphasizes people in new branding  BizTimes.com (Milwaukee)

Milwaukee-based Rockwell Automation Inc. unveiled new company branding at its annual Automation Fair conference this week, emphasizing the role of people ...


Football Club Cincinnati: Check Out FC Cincinnati's New Branding - WVXU
Football Club Cincinnati: Check Out FC Cincinnati's New Branding  WVXU

Soccer team FC Cincinnati is embracing its new identity, announcing it is officially becoming Football Club Cincinnati as it enters Major League Soccer.


Seth Godin Has Some Branding and Logo Design Advice - Promo Marketing
Seth Godin Has Some Branding and Logo Design Advice  Promo Marketing

What power do you grant to logo design? In a look at the psychology behind such composition, Seth Godin says that branding must win more favor than logo ...


Pendula Swing developer launches indie branding service - GamesIndustry.biz
Pendula Swing developer launches indie branding service  GamesIndustry.biz

The developer of the episodic adventure game Pendula Swing, Valiant Game Studio AB, has announced the launch of a new branding *service* for indie game ...


Overwatch League Expansion Branding Power Rankings - VPEsports
Overwatch League Expansion Branding Power Rankings  VPEsports

Eight new teams to the Overwatch League for Season 2 means eight new brands to praise or skewer depending on their initial entry into the league. Note that ...


Erwin Center advancing diversity through Summer Scholars branding camp - Clemson Newsstand
Erwin Center advancing diversity through Summer Scholars branding camp  Clemson Newsstand

The Erwin Center for Brand Communications at Clemson University is gearing up for the 2019 edition of its Erwin Center Summer Scholars program. The second ...


Supplement branding expert: 'Don't lead with the science' - NutraIngredients-usa.com
Supplement branding expert: 'Don't lead with the science'  NutraIngredients-usa.com

Most dietary supplement consumers expect a product to have scientific backing, so putting science at the forefront of a marketing or branding campaign just ...


Philadelphia's First Branding Agency Focused on the Multi-Billion Dollar Cannabis Industry Launches - GlobeNewswire
Philadelphia's First Branding Agency Focused on the Multi-Billion Dollar Cannabis Industry Launches  GlobeNewswire

PHILADELPHIA, Nov. 14, 2018 (GLOBE NEWSWIRE) -- Identifying an opportunity in the rapidly emerging multi-billion dollar cannabis industry, Greg Ricciardi, ...


Overwatch League: Hangzhou franchise reveals Spark branding - ESPN
Overwatch League: Hangzhou franchise reveals Spark branding  ESPN

Hangzhou Spark is the third Overwatch League Season 2 expansion franchise in China, along with the Guangzhou Charge and Chengdu Hunters.


Changing consumers, proprietary blends, and out-branding each other: ProSupps COO talks about key issues in the sports nutrition sector - NutraIngredients-usa.com
Changing consumers, proprietary blends, and out-branding each other: ProSupps COO talks about key issues in the sports nutrition sector  NutraIngredients-usa.com

The sports nutrition category has undergone significant change in recent years, as many new non-core consumers are seeking out the products. This has ...


Cisco Unveils New 'Bridge To Possible' Branding Campaign - Forbes
Cisco Unveils New 'Bridge To Possible' Branding Campaign  Forbes

When it comes to corporate brands and campaigns for enterprise tech companies, I believe Cisco Systems is one of the best. Now Cisco is unveiling a refresh to ...


Editor in Chief of Condé Nast Branding Agency Exits - WWD
Editor in Chief of CondĂ© Nast Branding Agency Exits  WWD

The founding leader of Condé Nast's branding agency is leaving the company, WWD has learned. Dirk Standen, who led Condé's 23 Stories agency since it ...


Group Nine Media Launches In-House Branded Content Studio - Adweek
Group Nine Media Launches In-House Branded Content Studio  Adweek

Group Nine Media prides itself on making *content* built for social media—or “social *content* on steroids” as its president, Christa Carone told Adweek. Now, with a ...


Glassdoor unveils customized recruiting, branding website - HR Dive
Glassdoor unveils customized recruiting, branding website  HR Dive

Glassdoor has unveiled a new customized website, Glassdoor For Employers, which will help employers of all sizes recruit and hire, it said. The new site will ...


Editorial: Ballad Health makes a smart branding move - Kingsport Times News
Editorial: Ballad Health makes a smart branding move  Kingsport Times News

Branding is important, not only because of the impression it makes on consumers but in giving them a sense of what they can expect, as Ballad Health ...


DHL-Branded Phone Cases Exist And We Have No Idea Why - Gizmodo UK
DHL-Branded Phone Cases Exist And We Have No Idea Why  Gizmodo UK

Do you LOVE logistics? Does the thought of ordering a parcel and getting it delivered by one of the various identikit and often terrible delivery companies in the ...


FC Cincinnati Announces New Branding Monday Night - WVXU
FC Cincinnati Announces New Branding Monday Night  WVXU

Fans will finally get to see what FC Cincinnati will look like as the team heads to Major League Soccer next year. The soccer club unveils its new branding.


New Nashville Sounds Logos, Branding Unveiled - Ballpark Digest
New Nashville Sounds Logos, Branding Unveiled  Ballpark Digest

New Nashville Sounds logos, marks and branding were unveiled tonight, as the team instituted a classic look while borrowing elements from the Tennessee ...


Migrant caravan: branding migrants 'human shields' has a deadly motive - The Conversation - UK
Migrant caravan: branding migrants 'human shields' has a deadly motive  The Conversation - UK

Migrants are being portrayed as a enemy that can legitimately be targeted – and even killed – by the military.


Re-Branding the Wall - NumbersUSA
Re-Branding the Wall  NumbersUSA

Thanks to the feckless Republican leadership, President Trump is unlikely to get funding for his border “wall” or legislative solutions for the Southwest border ...


'Nightly News' gets more cohesive with its 'Investigates' branding - NewscastStudio
'Nightly News' gets more cohesive with its 'Investigates' branding  NewscastStudio

Although the branding and logo have been used for years, "NBC Nightly News" has developed a more cohesive look for its investigative reporting. Branding.


Dolce & Gabbana's branding at all time low in China after racist ad scandal - The Drum
Dolce & Gabbana's branding at all time low in China after racist ad scandal  The Drum

Dolce & Gabbana's brand has fallen in favor among consumers in China since the release of its racist and sexist ads that made fun of chopsticks, which led ...


Curate Mobile acquires Juice Mobile to bridge branding with ad performance - Mobile Marketer
Curate Mobile acquires Juice Mobile to bridge branding with ad performance  Mobile Marketer

Mobile ad agency Curate Mobile announced plans to acquire Canadian adtech firm Juice Mobile, according to a statement shared with Mobile Marketer.


BI bids farewell until spring - The Branding Iron
BI bids farewell until spring  The Branding Iron

It's the end of the semester, and that means the end of University of WyomingBranding Iron print editions until classes resume for the spring. But don't worry ...


Friendly’s names chief branding officer - Restaurant Business Online
Friendly’s names chief branding officer  Restaurant Business Online

Ed Valle, who departed as El Pollo Loco's chief marketing officer earlier this year, is now chief branding officer for Friendly's, the.


Housing.com to invest Rs 35 cr on branding, will launch ad campaign with Vicky Kaushal, Kiara Advani - Daily News & Analysis
Housing.com to invest Rs 35 cr on branding, will launch ad campaign with Vicky Kaushal, Kiara Advani  Daily News & Analysis

News Corp-backed Housing.com will invest USD 5 million (around Rs 35 crore) by March next year on branding and promotion as it seeks to increase customer ...


Experienced branding designer named head of Penn State Graphic Design program - Penn State News
Experienced branding designer named head of Penn State Graphic Design program  Penn State News

Phil Choo, professor and coordinator of the master of fine arts in graphic design program in the Department of Art, Graphic Design and Art History at Oklahoma ...


GALLERY: FC Cincinnati MLS logo, branding reveal at Woodward Theater - Cincinnati.com
GALLERY: FC Cincinnati MLS logo, branding reveal at Woodward Theater  Cincinnati.com

FC Cincinnati unveiled its new MLS branding at the Woodward Theater Monday, Nov. 12, 2018.


Hard Rock branding will be removed as part of Northfield Park’s switchover to MGM - cleveland.com
Hard Rock branding will be removed as part of Northfield Park’s switchover to MGM  cleveland.com

The Hard Rock Racino Northfield Park will be getting a new name next spring as part of the switchover to the MGM brand.


Director Mickey Finnegan Joins BestFriend For Spots, Branded Content, Music Videos - SHOOT Online
Director Mickey Finnegan Joins BestFriend For Spots, Branded Content, Music Videos  SHOOT Online

BestFriend has added writer/director Mickey Finnegan to its talent roster.


flexdrive Unveils New Branding to Better Reflect Company's Vision and Market Positioning - Business Wire
flexdrive Unveils New Branding to Better Reflect Company's Vision and Market Positioning  Business Wire

Today, flexdrive debuted its full rebrand to better illustrate the company it is today and the markets it serves. Launched in 2014, flexdrive is a car.


Hangzhou Spark Overwatch League Team & Branding Revealed - Twin Galaxies
Hangzhou Spark Overwatch League Team & Branding Revealed  Twin Galaxies

The last of the latest new Overwatch League Chinese teams has been revealed! Hangzhou Spark showed off their bright colors and branding today, bringing a ...


Live updates: FC Cincinnati's new MLS logo, branding reveal - Cincinnati.com
Live updates: FC Cincinnati's new MLS logo, branding reveal  Cincinnati.com

FC Cincinnati reveals its new logo ahead of the 2019 MLS season Monday night at the Woodward Theater.


Nail artist Denise White gives tips on beauty branding - Rolling Out
Nail artist Denise White gives tips on beauty branding  Rolling Out

I am a blogger, journalist and media enthusiast. I am passionate about covering entertainment, fashion and beauty. Keep up with me at Cassinthecity.com.


Infographic: What Consumers Want From Branded Sweepstakes - Adweek
Infographic: What Consumers Want From Branded Sweepstakes  Adweek

In an increasingly digital world, brands have to constantly reevaluate their strategies, and branded sweepstakes are no exception. New research from digital ...


Parents share reactions as 'fit and sporty' four-year-old branded overweight by NHS - Lancashire Evening Post
Parents share reactions as 'fit and sporty' four-year-old branded overweight by NHS  Lancashire Evening Post

One Lancashire mum was horrified to receive a letter telling her her 'fit and sporty' four-year-old son was overweight.


Workington crossfit gym to be re-branded - Times & Star
Workington crossfit gym to be re-branded  Times & Star

A Workington crossfit gym has been re-branded and it gearing-up for 2019.


Car-branded phones need to make a U-turn if they ever want to impress - Digital Trends
Car-branded phones need to make a U-turn if they ever want to impress  Digital Trends

Your car and your smartphone are becoming one, yet smartphones branded or co-created by car companies are a problem. What should be good has almost ...


This Week in Time - The Branding Iron
This Week in Time  The Branding Iron

10 years ago
 Construction on the new Information Technology building was slated to be completed by the end of December. ○ Wyoming Governor Dave ...


Liverpool vs Manchester United: Paul Pogba branded ‘the most undisciplined player of all time’ by Jamie Carragher in combined XI debate with Gary Neville - The Independent
Liverpool vs Manchester United: Paul Pogba branded ‘the most undisciplined player of all time’ by Jamie Carragher in combined XI debate with Gary Neville  The Independent

Manchester United midfielder Paul Pogba has been branded “the most undisciplined player of all time” by Liverpool legend and Sky Sports pundit Jamie ...


Governor submits recommendations for UW budget - The Branding Iron
Governor submits recommendations for UW budget  The Branding Iron

UW News. Gov. Matt Mead has recommended funding to match private donations for scholarships, academics and athletics at the University of Wyoming, as well ...





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