Branding Information

Its Time For Some Steak


Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in most business circles.

The Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.  If you want to win big in today?s cutting edge world of business, you have to begin by thinking differently and by challenging the status quo.  Whether you are a new or an established business owner, these ten powerful strategies will position your company for big success.   (1) Adopt the philosophy of ?Givers Gain.?   In 2003, the members of Business Network International (BNI) passed over 2 million referrals to each other.  Founded by CEO Ivan Misner, BNI is a business and professional networking organization that offers members the opportunity to share ideas, contacts and most importantly, referrals.  Misner founded BNI based on the philosophy of ?Givers Gain,? which is the belief that in order to get business, it is important to first give business.  One of the critical factors in achieving success rests in the ability to develop reciprocal relationships where two parties naturally refer business to each other on a consistent basis.  ?It?s not what you know but who you know? has never been so true as it is in today?s competitive world of business.  For more information on Ivan Misner and his philosophy of ?Giver?s Gain,? access an interview here:   http://www.cvcommunity.com/utility/showArticle/?objectID=1452     (2) Focus on Soft Innovations   In today?s competitive marketplace, the old equation of spending more on advertising to increase profits it not working as it once did.  In his latest book, Free Prize Inside, author Seth Godin, makes a strong case for using soft innovations as a way to get noticed in this crowded and noisy world.   Soft innovations are the small yet insightful ideas that can take your product or service from good to remarkable.  They are often hidden, and they usually solve a problem that is ? peripheral to what your product is ostensibly about.?   At first glance, you think the soft innovation does not mean much, but once you have it in place, it becomes an essential part of your product or service.   Examples of soft innovations include Starbuck?s Cards, Dinosaur-shaped pasta for kids, and Amazon.com cutting its ad spend and offering free shipping with the money saved.  For more information, read an interview with Seth Godin in Today?s Coach here:    http://www.cvcommunity.com/utility/showArticle/index.cfm?objectID=1524   (3) Re-groove!   How do you operate when the heat is on?  How do you respond to chaos?  When new skills or new behaviors are needed, how do you respond?  Knowing what to do and how to do it is one thing but being able to respond effectively and to keep your cool under pressure and on a consistent basis is a very different ballgame.  As leaders in today?s world, it is crucial to learn how to work differently and how to be able to shift and bend to meet expectations which here one day and gone the next.  The half-life of a great idea or a new product or service has never been shorter, and it is up to you as a business owner to become masterful with reshaping strategies, adding new perks to old products, and to stay on top of your game in the face of dramatically changing circumstances.  You may find that your strength of achievement was required to get your company up and running but that same strength is now squelching the creativity of your team.  It?s time to Re-Groove!  It?s time to unlock the incredible potential that is inside of you that is required to get the job done under present day demands.    If you are dedicated to re-grooving (getting past the old worn out grooves of your past conditioning,) it is essential to work with a coach or trainer who can coach you through the new behaviors quickly and in real time.  By learning to re-groove, you will be able to create incredible opportunities for your company and for yourself.   (4) Make your brand a ?state of mind?   Are you winning when it comes to style, a smart and accessible mix of products and services, and first rate customer service?   If so, Bravo!  However, this is just a part of the equation of what it takes to truly succeed.  In order to create a brand that is truly memorable, it is crucial for you to live an inspired life and to make your brand a ?state of mind? for your customers.  This state of mind could be a feeling of trust and confidence, a sense of well being, or a state of knowing that you are buying from a company who has your best interests at heart.   This state of mind cannot develop behind the confines of the walls  of your business.   It grows and develops when you are in the middle of  your potential buyers?in restaurants, traveling, checking out the competition, playing sports, tinkering with a hobby, having fun and lots of it!  If you are living fully and in relationship with others, you will be re-energized every day and you will give your customers a vision of what an inspired life actually looks like, because you are living one!  Your brand will become much more than your trimmings...it will become the connection that others feel when they think of you as a valued person in their lives.   (5) Become masterful at mobilizing resources   The ability to galvanize resources, both human and monetary, and to build  effective and efficient projects with them is a critical component of success in today?s marketplace.  We are quick to look first at the monetary costs of a project and quickly get cold feet, when the reality is that we have valuable resources hidden in our personal and professional lives which may not cost a dime.  Social capital is one resource that is one of the most valuable assets available to business owners of today.  The term social capital emphasizes that very specific benefits are made available from the trust, reciprocity, information, and cooperation associated with social networks. The value of social capital is that people can draw on the wisdom of each other to solve common problems, especially as it relates to money, time, and resources.   (6) Buck conventional wisdom   In 1971, Rollin King and Herb Kelleher decided to start an airline that you might say?was different and a little bit quirky.  They began with one simple notion:  If you get your passengers to their destinations on time, at the lowest fare possible, and make sure they have a fantastic time doing it, people will choose you over a competing airline.  This is the story of Southwest Airlines, who chose to move beyond the status quo by offering services and a sense of style that bucked conventional wisdom.  With their focus on fun, games, and "Love Southwest Style,?  Southwest  has made its mark with its strong focus on stellar customer service and conveniences such as allowing customers to proceed to their departure gate without stopping at the ticket counter, skycap, or self-service kiosk.  Most importantly, Southwest has honed in on searching for important personal qualities in those they hire-- the perfect blend of energy, humor, team spirit, and self-confidence to match its famously offbeat culture.  Southwest was once dismissed as a maverick, as their strategies seemed strange to the ?airline powerhouses.?  These same powerhouses are now looking in awe at what this ?maverick? has built.  The strategy of originality worked?It had the sticking power required for success.     (7) Become a Talent Farm When recruiting new employees, what are you looking for? Raw talent?  Raw communication skills?  Intellect?  Athletic ability? Commitment?  Skills?  Flexbility?  What about all of this and more?  If you are a company who wants to operate at the leading edge, where change is the greatest and success is the goal, you will want to recruit the most talented group of people you can find?those people who are self- starters and who are living boldly in the world.  By developing a ?talent farm? culture, you can instill a  mindset of excellence from the top to the bottom of your organization.  This culture encompasses a deeply held belief that having high caliber people is crucial to your success.  With this ?talent farm? approach to recruiting, your company will also be required to recruit great talent every day.  Successful businesses and organizations have a strong sense of what they are looking for, and they are always on the look for new talent and ways to retain them for a lifetime. (8) Embrace your core values   What is it in life that you most value?  Do you value beauty, leadership, creativity, stability, or family?  You can choose to orient your life around your wants and needs or the list of things you feel you ?should? be doing, but if you embrace your core values and build your life around them, you will find experience inspiration and joy at a level you never thought was possible.  Whole Foods Market is one of the fastest growing supermarkets of today, because its commitment to fresh, nutritious products is a value that keeps customers coming back for more and employees happy, hard working, and committed.  When you focus your business on doing what feels right and what fulfills you, you will have no regrets, because you have been true to the very core of your being.   (9) Become a "white hot center" of influence   A ?white hot center? of influence is an organization or group that you most want your company to be aligned with tightly and in a relationship which is reciprocal. One connection into a strong center of influence can position your company to attract a stream of qualified opportunities.  (Example: You are an interior designer, and you want to be in the middle of Southern Accent or Better Homes and Gardens Magazine.)  In order to attract a ?white hot center? of influence, you have to become what you want to attract.   Be well educated, highly skilled, experienced, trained and innovative in your product development.  Fill your network with other business owners who are up to big things in the world and who are experts in their respective fields.  Attract talented people into your company, and tap each and every talent and skill available in your company.  As you begin to raise your bar in all areas of your business and enhance your network, you will eventually become a ?white hot center? that will attract others by the thousands.     (10) Just Begin!   Start where you are, and begin today to create success in your life.   Drop the excuses, reasons or people to blame, dis-empowering attitudes and behaviors and get on with the business of living the life you know you were born to live.  Do what you know you want to do, and do it with passion.  Begin today to create the tomorrow you want.  As Peter Drucker said, ?The best way to predict the future is to create it?      

The Brand Called You


The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual, and personal needs that may not necessarily be addressed in our daily work. Address these needs and you begin to improve your brand. Here is my agenda for building your brand. Join and participate in community and professional organizations Generate media coverage about your brand Stay in touch, or renew old ties with friends, family and business associates Let?s examine how each one improves your brand.Join and participate in professional and community organizationsThe best brands grow, evolve and get better with time, while maintaining their special qualities from the past.Professional and community organizations provide ample opportunity to learn and grow.They provide professional development opportunities. They allow you to network with peers as well as with people you would not necessarily ever meet in the normal course of your workday.For instance, I am a member and served on the board of our local International Association of Business Communicators chapter. This allowed me to broaden my contacts in the corporate communications world, as well as form a number of friendships I probably never would have developed. I?m also a member of the North Carolina Citizens For Business and Industry. Here I meet people from all walks of life and all work disciplines. Finally, I am involved with Charlotte Reads, a local non-profit that focuses on literacy issues. This allows me to use my communication experience in support of an issue I feel very strongly about.But it?s not enough to just join groups: you must participate to benefit fully. As a participant you have the opportunity to stretch, to gain confidence in yourself. Learn to lead by involvement on the board or in a special project.If you are a communicator by trade, try being treasurer for the group to exercise the other side of your brain, or take on a special project about which you feel strongly.Generate media coverage about your brandAll that professional and community involvement will certainly lead to opportunities to leverage that involvement into news about the brand called you. And, of course, there will be promotions, new assignments, and awards at work, too. More opportunities to make headlines.Your achievements are of interest to local print, broadcast, and online media, particularly the business pages. In Charlotte, the Observer has a weekly feature called On The Move spotlighting someone in a new position. The Charlotte Business Journal has a similar feature called Moving Up. If it is a big enough move and your company won?t do it, pay the estimated $150 to place it on BusinessWire or PR Newswire. Consider it an investment in your future. Don?t forget trade publications serving your industry and alumni publications.Seek out speaking engagements and write guest articles, too. This is yet another way to publicize your brand. And don?t forget to do news releases when you make a speech or write an article. It?s all about merchandising.To stay top of mind, you might even want to develop your own monthly e-newsletter like Think, the Hoover ink publication. Keep it mostly informational and limit the commercial material.Stay in touch, or renew old ties with friends, family and business associatesEveryone you know can be a brand ambassador for you, so stay in touch or reach out to those you haven?t talked with for a while.Yet another reason for having a monthly newsletter that shares your expertise.The network of contacts you have built over your lifetime will be instrumental if you decide to start your own business, or change jobs.So, heed this word of advice: always deal fairly with people. One bad experience with your brand can negate 10 positive ones.Now, get out there and start branding.  

Id Buy That: Getting A Brand Mindset


Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.

Are You Brand Worthy? Are You Brand Worthy? 


Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN


Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery?  Ever see an astounding independent film and wonder why people all over the world don't know about it?

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding


When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?

Too Dull? Too Sharp?


You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth


How many times have you heard of seen advertising for a graphic design company that states that they do branding?

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.   Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.   Let the brainstorming begin!I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.::: Start List :::? "grill - where ideas sizzle" ? "water cooler"    ...sidenote: i thought that's where people really talk openly ? "feedbag - serving up ideas" ? "your market draw"    ...sidenote: i don't know how i got here ? "evoke"   ...sidenote: now i'm just writing words, synonyms ? "persuade"   ...sidenote: this is where the dictionary & thesaurus come in? "convince"? "share"... a few minutes pass by... a few more minutes pass by? "Slice-A-Day.com"    ...sidenote: visual images of pie and cake   ...sidenote: slice is a portion of a bigger piece...hmm? "Share Your Slice On Marketing"    ...sidenote: tagline that explains and supports vision ::: End Brainstorming List :::

Brand Building 201: Finding The Ideal Way


The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons.

12 Ways to Reduce Postage


1. Never send a letter that weighs less than 30 gms.  Five size8-1/2x11 circulars can be mailed with a 1st class postage stamp. By using all 10 sides with a variety of offers you have agreater chance of receiving an order.

How to Write Classified Ads that Get Results Now.


SELLING DIRECTLY FROM A CLASSIFIED AD

How to Create Your Own Mail Order Products


Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice.  When you select amailorder product, select one which:

My First Year In Cyber Space


My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills-online business is a whole new ball-game. Here aresome of the things I learnt in my first year in CyberSpace:

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The Dems have a branding problem | Media - AdAge.com
The Dems have a branding problem | Media  AdAge.com

Time magazine's latest issue, on newsstands tomorrow, arrives with an amusing cover illustration—look at all those wannabes!—but the story inside has a ...


7 Steps to Create Your Local Branding Strategy to Get More Traffic - Search Engine Journal
7 Steps to Create Your Local Branding Strategy to Get More Traffic  Search Engine Journal

Targeting a local market can be difficult. Use this seven-step method to get more traffic for your local clients or your own marketing agency.


When You Need Branding And When You Need Marketing - Forbes
When You Need Branding And When You Need Marketing  Forbes

The reason most people waste so much money on their business tends to originate with the confusion around where branding ends and marketing begins.


Creative branding agency tyny co. launched in Troy - The Saratogian
Creative branding agency tyny co. launched in Troy  The Saratogian

TROY, N.Y. — Local company LinguaLinx Language Solutions, Inc. is launching a new creative branding agency called tyny co.


Opinion: The rules of fashion and beauty branding are changing - Glossy
Opinion: The rules of fashion and beauty branding are changing  Glossy

Jasmine Bina is a brand strategist. Lifestyle branding is starting to outgrow its roots. Until recently, most premium players in beauty and fashion had taken a page ...


Harnessing The Power Of Story To Fuel Your Branding - Forbes
Harnessing The Power Of Story To Fuel Your Branding  Forbes

While SEO and PPC experts may say that keywords are all that matter, a compelling story has the power to attract a prospective customer who may wind up ...


Beyond Meat Names Stun as Branding and Media Agency Partner - AgencySpy
Beyond Meat Names Stun as Branding and Media Agency Partner  AgencySpy

Beyond Meat, the Los Angeles-based makers of plant-based meat substitutes, has selected L.A. creative/production company Stun as its branding and media ...


What 'Branding' in This Age of Renewed Interest in Space Means for Entrepreneurs - Entrepreneur
What 'Branding' in This Age of Renewed Interest in Space Means for Entrepreneurs  Entrepreneur

Today, we are entering a renewed and re-energized era of space exploration and commercialization that to my belief is having a profound effect: It's instilling in ...


5 Startup Branding Trends to Watch for in 2019 - Entrepreneur
5 Startup Branding Trends to Watch for in 2019  Entrepreneur

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy.


Branding Dilemma Ahead For Carmakers And Other Auto Tech Predictions - Forbes
Branding Dilemma Ahead For Carmakers And Other Auto Tech Predictions  Forbes

The auto industry is heading toward a perplexing branding issue regarding future infotainment systems, according to a list of predictions released this week by ...


Gene Bishop, whose banking and branding success with MCorp led to Dallas' Comerica Tower, dies - Dallas News
Gene Bishop, whose banking and branding success with MCorp led to Dallas' Comerica Tower, dies  Dallas News

Gene H. Bishop, a power player who helped bring Texas banks to the forefront of the international financial world, died early Friday morning of...


Branding the women running for president in 2020 - Fast Company
Branding the women running for president in 2020  Fast Company

The most diverse field of presidential candidates ever is also pushing the color of campaign branding like never before.


Sign of the times: New branding on post office due to close next week - Independent.ie
Sign of the times: New branding on post office due to close next week  Independent.ie

A Co Sligo community has accused An Post of adding insult to injury by erecting new signage on a post office which is due to close next week.


WATCH: Wife ‘surprises’ husband with ‘I love my wife’ branding on his car - Citizen
WATCH: Wife ‘surprises’ husband with ‘I love my wife’ branding on his car  Citizen

Businessman and owner of Infinity Sourcing Derrick du Plessis learnt that consulting with your wife on her exact plans before allowing her to brand your car ...


School board debates junior high branding - WTVY, Dothan
School board debates junior high branding  WTVY, Dothan

There are still a lot of decisions to be made about the future of Dothan City Schools. Tuesday night, the school board had hoped to make a few at their monthly ...


‘We Are Ivy’: Ivy College of Business launches new branding effort - Ames Tribune
‘We Are Ivy’: Ivy College of Business launches new branding effort  Ames Tribune

The Ivy College of Business underwent a re-branding process after adding the Ivy name, and they are now ready to show the world what it means.In September ...


Opinion: Branding 2020 Democrats as 'socialist' could be harder than Republicans think - Pocono Record
Opinion: Branding 2020 Democrats as 'socialist' could be harder than Republicans think  Pocono Record

With the 2020 Democratic field growing by the week, base-pleasers such as the Green New Deal and Medicare-for-all have already become familiar applause ...


WPP Unveils the Branding for Its Newest Agency, Wunderman Thompson - Adweek
WPP Unveils the Branding for Its Newest Agency, Wunderman Thompson  Adweek

Two months after confirming its plans to merge Wunderman with J. Walter Thompson, WPP has officially released the new identity for Wunderman Thompson, ...


Superior pitch: Small companies harness North Shore's branding power - MinnPost
Superior pitch: Small companies harness North Shore's branding power  MinnPost

Such micro-branding efforts have roots in what marketers call “place branding” – efforts by regions or states to create a unique sense of place.


Inline Plastics Completes Branding Refresh with New Website - Convenience Store Decisions
Inline Plastics Completes Branding Refresh with New Website  Convenience Store Decisions

Inline Plastics has launched a fully redesigned website showcasing extensive resources, rich images and easy navigation on a mobile-friendly platform.


Nashville MLS team makes major announcement for inaugural 2020 season - The Tennessean
Nashville MLS team makes major announcement for inaugural 2020 season  The Tennessean

Nashville MLS is making a big announcement at 5 p.m. Wednesday at Marathon Music Works concerning its inaugural 2020 season. The announcement will ...


Is the #Resistance Just a Branding Exercise? - The New Republic
Is the #Resistance Just a Branding Exercise?  The New Republic

It was supposed to be a movement to stop Trump, but it's little more than hashtag opposition.


Hyperion Hires Anthony Hillsberg As President Of Branding - Deadline
Hyperion Hires Anthony Hillsberg As President Of Branding  Deadline

EXCLUSIVE: Anthony Hillsberg has joined Ryan Bartlett's Hyperion Talent Agency and will launch their branding division. Hyperion has been developing their ...


Welsh sheep farmers fear post-Brexit British branding - The Guardian
Welsh sheep farmers fear post-Brexit British branding  The Guardian

Farmers and food producers in Wales may suffer after Brexit if their lamb and beef is marketed under the union flag rather than with specific Welsh branding, ...


Radford looks to establish unique identity through branding - Roanoke Times
Radford looks to establish unique identity through branding  Roanoke Times

RADFORD — The city is in the midst of re-branding its logos for the first time in more than 15 years.


Chelsea: “Sarriball” was always a case study in branding, not football - The Pride of London
Chelsea: “Sarriball” was always a case study in branding, not football  The Pride of London

Maurizio Sarri did not mastermind the "Sarriball" mania at Chelsea. He was merely its beneficiary, until he became its victim.


NRN video of the week: Dunkin' makes new branding official - Nation's Restaurant News
NRN video of the week: Dunkin' makes new branding official  Nation's Restaurant News

Quick-*service* chain wants to be on "first name basis with America"


Branding Expert Cynthia Johnson Says Don't Be Afraid to Ask for What You Want—at Work and in Life - Parade
Branding Expert Cynthia Johnson Says Don't Be Afraid to Ask for What You Want—at Work and in Life  Parade

While everyone is fighting oversaturated social media platforms in the hopes of being noticed, Cynthia Johnson has created a fool-proof action plan for making it ...


Sony is showcasing the Xperia 1 at MWC, dropping its XZ branding - KLGadgetGuy
Sony is showcasing the Xperia 1 at MWC, dropping its XZ branding  KLGadgetGuy

Sony will be joining MWC 2019, and based on its recent post on Twitter, the company appears to be launching a new phone called the Xperia 1. If the name is ...


Why Personal Branding Is More Important Than Ever - Forbes
Why Personal Branding Is More Important Than Ever  Forbes

Do you want to allow your online reputation to take on a life of its own or control the narrative? With the proliferation of social media and the gig economy, it has ...


How To Build A Personal Brand Without Being Annoying - Forbes
How To Build A Personal Brand Without Being Annoying  Forbes

Many entrepreneurs know they should build a “personal brand" yet resist doing it, because they fear it entails posting pictures of the perfect life they're not yet ...


Sprint sues AT&T over 5G branding - Reuters
Sprint sues AT&T over 5G branding  Reuters

(Reuters) - Sprint Corp sued AT&T Inc late on Thursday, saying it was misleading consumers into believing that they were using fifth generation or 5G wireless ...


The New Branding Strategy: Churn Out ‘Content’ - The Wall Street Journal
The New Branding Strategy: Churn Out ‘Content’  The Wall Street Journal

Co-opting the tools of traditional journalism, brands from Red Bull to Ralph Lauren have refashioned themselves into *content*-creating machines.


The DA 'brand' is struggling – Andy Rice (branding and advertising expert) - 702
The DA 'brand' is struggling – Andy Rice (branding and advertising expert)  702

With general elections around the corner, advertising and branding expert Andy Rice critiques the Democratic Alliance's brand.


LeBron James' ownership comments highlight modern NBA stars' emphasis on branding - CBS Sports
LeBron James' ownership comments highlight modern NBA stars' emphasis on branding  CBS Sports

LeBron James has had one of the most successful careers in NBA history, he's gotten more involved in media, and he has a lifetime contract with Nike. In spite of ...


Deschutes Shares Reasoning Behind Updated Branding - TheFullPint.com
Deschutes Shares Reasoning Behind Updated Branding  TheFullPint.com

(Bend, OR) ‐ When Gary Fish founded Deschutes Brewery 30 years ago in the town of Bend, Oregon, less than 100 craft breweries dotted the landscape. Today ...


Sprint sues AT&T over wireless network branding - WGN TV Chicago
Sprint sues AT&T over wireless network branding  WGN TV Chicago

Sprint is accusing AT&T of deceptive advertising. Sprint filed a lawsuit, claiming AT&T falsely brands its 4G wireless network as 5G technology. AT&T renamed a ...


Closing The Branding Gap Between Male And Female Athletes - Texas A&M Today - Texas A&M University
Closing The Branding Gap Between Male And Female Athletes - Texas A&M Today  Texas A&M University

On Forbes' list of the world's highest paid athletes, not a single female athlete made the cut. Why is that? Recent Research from the Department of Health and ...


The brand champion: Michelle Ledford brings branding expertise as new chairwoman of the Lakeland Chamber of Commerce - The Ledger
The brand champion: Michelle Ledford brings branding expertise as new chairwoman of the Lakeland Chamber of Commerce  The Ledger

Michelle Ledford's attachment to her hometown has taken her to one of the city's top leadership posts, chairwoman of the Lakeland Chamber of Commerce.


SENIOR GRAPHIC DESIGNER (BRANDING/MARKETING) | Jobs - OZY
SENIOR GRAPHIC DESIGNER (BRANDING/MARKETING) | Jobs  OZY

At OZY, you will work collaboratively with our Creative Director and team of talented designers to create engaging design materials. This exciting role puts you at ...


Branding Becomes Key as CBD is Expected to Overtake the Cannabis Market - GlobeNewswire
Branding Becomes Key as CBD is Expected to Overtake the Cannabis Market  GlobeNewswire

POINT ROBERTS, Wash. and DELTA, British Columbia, Feb. 08, 2019 (GLOBE NEWSWIRE) -- Investorideas.com, a leading investor news resource covering ...


How Important Is Branding When Launching a Book? A Bestselling Launch Expert Explains - Influencive
How Important Is Branding When Launching a Book? A Bestselling Launch Expert Explains  Influencive

Branding is about having a consistent message, delivering it clearly, connecting with the audiences emotionally, and then motivating them to buy our products ...


Gavin McInnes Sues Southern Poverty Law Center for Branding Proud Boys 'Hate Group' - The Daily Beast
Gavin McInnes Sues Southern Poverty Law Center for Branding Proud Boys 'Hate Group'  The Daily Beast

Proud Boys founder Gavin McInnes sued the Southern Poverty Law Center on Monday, claiming that the civil-rights organization has cost him business ...


Texas A&M study: Closing the branding gap between male and female athletes - KBTX
Texas A&M study: Closing the branding gap between male and female athletes  KBTX

TEXAS A&M UNIVERSITY (Texas A&M Today) - On Forbes' list of the world's highest paid athletes, not a single female athlete made the cut. Why is that?


Connected Critics: Branding for A People-Centered Food System - Resilience
Connected Critics: Branding for A People-Centered Food System  Resilience

Connected critics, Walzer maintains, argue from the edge, but not from the outside. They do not burn constitutions. They offer amendments.


Imagination Park Introduces AR Tool for Advertising & Branding - PR.com
Imagination Park Introduces AR Tool for Advertising & Branding  PR.com

Media and Technology Leader Joins as VP Sales to Work with Agencies & Brands.


Wintrust Business Lunch 2/19/19:The National Infrastructure Conversation, Personal/Business Branding, & Disrupting The Workforce - WGN Radio - Chicago
Wintrust Business Lunch 2/19/19:The National Infrastructure Conversation, Personal/Business Branding, & Disrupting The Workforce  WGN Radio - Chicago

The market has felt good over the last few weeks and Jon Najarian has been explaining why and who some of those drivers are with Steve Bertrand as they kick ...


Toronto Maple Leafs and Snoop continue legal skirmish over logos, branding - The GrowthOp
Toronto Maple Leafs and Snoop continue legal skirmish over logos, branding  The GrowthOp

The Toronto Maple Leafs and rapper Snoop Dogg are in an unlikely legal skirmish over branding and logos.


Meeting the New Acorn: Logo, website, branding initiative unveiled - Harborcountry News
Meeting the New Acorn: Logo, website, branding initiative unveiled  Harborcountry News

THREE OAKS — The Acorn Theater unveiled its new logo, website and branding campaign during a well-attended “Meet the New Acorn” night held Saturday, ...


...Movie branding hits every avenue - BusinessLine
...Movie branding hits every avenue  BusinessLine

Snapchatters in India who aim to be protagonist Murad in the movie Gully Boy have a pleasant surprise. With the help of a special AR lens, they can step into ...


'MontreALS': Montreal Alouettes unveil new look, branding - Montreal Gazette
'MontreALS': Montreal Alouettes unveil new look, branding  Montreal Gazette

Team president Patrick Boivin says he believes the new look "marks a new era for the Montreal Alouettes."


EXCLUSIVE: Cincinnati brewery updates branding in anticipation of expansion - Cincinnati Business Courier
EXCLUSIVE: Cincinnati brewery updates branding in anticipation of expansion  Cincinnati Business Courier

A Cincinnati craft brewery that expanded from Over-the-Rhine's largest restaurant to a second brewing location is updating its brand identity in anticipation of ...


Nashville MLS: Team releases new logo, brands itself as Nashville SC - The Tennessean
Nashville MLS: Team releases new logo, brands itself as Nashville SC  The Tennessean

Nashville's MLS team revealed its new logo, colors and branded itself as Nashville SC at Marathon Music Works.


Sex trafficking survivors call attention to tattoo branding - Channel3000.com - WISC-TV3
Sex trafficking survivors call attention to tattoo branding  Channel3000.com - WISC-TV3

Sex trafficking survivors and advocates are working across Wisconsin to help communities recognize signs of exploitation, such as tattoos used to brand victims.


LOL! Area branding spelled incorrectly on police van - Roodepoort Record
LOL! Area branding spelled incorrectly on police van  Roodepoort Record

A “Rooderpoort” police bakkie has created a few giggles in the community while doing the rounds in the precinct with its branding identification (Roodepoort) ...


EastEnders branded 'racist' by viewers as Kat Slater mocks Habiba Ahmed by calling her 'Haribo' - Daily Mail
EastEnders branded 'racist' by viewers as Kat Slater mocks Habiba Ahmed by calling her 'Haribo'  Daily Mail

The latest instalment of EastEnders has drawn criticism from viewers following a 'racist' comment by character Kat Slater (Jessie Wallace).


Australian authorities investigating 'Mission Winnow' branding - Wheels24
Australian authorities investigating 'Mission Winnow' branding  Wheels24

Australian authorities have launched an investigation into Ferrari's new 'Mission Winnow' branding.


City hopes investment in re-branding will attract younger residents - Greenfield Daily Reporter
City hopes investment in re-branding will attract younger residents  Greenfield Daily Reporter

GREENFIELD — Thousands of people commute into Hancock County and Greenfield each weekday to work. But once 5 o'clock strikes, many hurry back home ...


Sonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound - Adweek
Sonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound  Adweek

Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today ...


Lesbian couple left in tears after an anonymous neighbour branded their marriage 'immoral and wrong' - Daily Mail
Lesbian couple left in tears after an anonymous neighbour branded their marriage 'immoral and wrong'  Daily Mail

Same-sex couple Vikki Parkey, 36, and her wife Stephanie, 29, from Hull, were left shocked after a hateful letter was posted through their letter box stating they ...


These Branding Firms Mastered the Art of Selling to Millennials - Bloomberg
These Branding Firms Mastered the Art of Selling to Millennials  Bloomberg

For direct-to-consumer companies, a new paradigm was required to win over the “digital native.” Brick-and-mortar retailers should take notice.


Nigeria: Anti-Corruption War - Perception and Reality in Branding Nigeria - AllAfrica.com
Nigeria: Anti-Corruption War - Perception and Reality in Branding Nigeria  AllAfrica.com

Indeed, corruption is endemic in Nigeria. Little wonder President Muhammadu Buhari has kept saying that if Nigeria does not kill corruption, corruption will kill ...


Boss of firm accused of stockpiling human remains branded not ‘fit and proper’ - The Scottish Sun
Boss of firm accused of stockpiling human remains branded not ‘fit and proper’  The Scottish Sun

The head of a company accused of stockpiling human remains was ruled not “fit and proper” by watchdogs following a secret permit switch bid.


Beck Branded Fuels Rolls Out New Identity - Convenience Store Decisions
Beck Branded Fuels Rolls Out New Identity  Convenience Store Decisions

Corporate wide rebranding initiative creates a more cohesive brand tying the company's five strategic business units together. Beck Branded Fuels, a division of ...


Northeast Indiana branding effort aims to attract young workers - WTHR
Northeast Indiana branding effort aims to attract young workers  WTHR

FORT WAYNE, Ind. (AP) — Northeastern Indiana business and civic leaders are hoping a new branding effort can help lure more young workers to the region.


M&S Bank Arena unveils new branding - The Business Desk
M&S Bank Arena unveils new branding  The Business Desk

The M&S Bank Arena Liverpool rebrand has been unveiled after M&S Bank became the official naming partner of the city's number one venue for entertainment.


Food, beverage branding experts to headline Feb. 28 North Coast business conference - Sonoma Index-Tribune
Food, beverage branding experts to headline Feb. 28 North Coast business conference  Sonoma Index-Tribune

North Bay Business Journal's North Coast Specialty Food & Beverage Industry Conference will bring together UC Berkeley's William Rosenzweig, case studies ...


Branded Entertainment Network Sees Growth In Hollywood Data Biz - AdExchanger
Branded Entertainment Network Sees Growth In Hollywood Data Biz  AdExchanger

Branded Entertainment Network (BEN), an LA-based agency that specializes in product placement and influencer marketing, wants to bring a more data-driven ...


Cargo jet flying for Amazon crashes outside of Houston with 3 people on board - CNBC
Cargo jet flying for Amazon crashes outside of Houston with 3 people on board  CNBC

A Boeing 767 cargo jet flying en route to Houston from Miami crashed into a marshy bay outside of Houston Saturday afternoon with three people on board, the ...


P&G is testing a Tide-branded laundry service - Digiday
P&G is testing a Tide-branded laundry service  Digiday

Procter & Gamble wants to break Tide, one of its most recognizable brands, out of the drugstore and turn it into an on-demand, mobile laundry *service* .


Mississippi man helps design Super Bowl LIII branding - WJTV
Mississippi man helps design Super Bowl LIII branding  WJTV

A graphic designer from Mississippi is playing a crucial role in Super Bowl LIII with his designs reaching from coast to coast.


Alfa Romeo Debuts 2019 F1 Livery With Giulia And Stelvio Branding - Carscoops
Alfa Romeo Debuts 2019 F1 Livery With Giulia And Stelvio Branding  Carscoops

After putting on a special Valentine's Day livery for their 2019 Formula 1 car reveal last week, Alfa Romeo Racing has now unveiled the official livery with which it ...


Do I Need Good Branding to Make Money Online? - Forbes
Do I Need Good Branding to Make Money Online?  Forbes

The branding style of any company is one unique marketing method that helps boost online sales. As the online market for various industries keeps on changing ...


The Most Important Branding Terms You Should Know About - Forbes
The Most Important Branding Terms You Should Know About  Forbes

In the world of business and marketing, branding is critical in keeping your company relevant. That's why it helps to know and understand critical brand ...


Mastercard's Smart New Branding Strategy Speaks Louder Than Words - Forbes
Mastercard's Smart New Branding Strategy Speaks Louder Than Words  Forbes

From my branding perspective, I think MasterCard's branding move is a smart one. Like every other brand today, it is facing major marketing challenges as it tries ...


Carnegie Mellon University Announces Two Leadership Positions - Carnegie Mellon University
Carnegie Mellon University Announces Two Leadership Positions  Carnegie Mellon University

Following national searches, Carnegie Mellon University has announced the appointment of two key leadership positions, naming Key Nuttall as the new vice ...


England's travel plan branded 'a significant mistake' - RugbyPass
England's travel plan branded 'a significant mistake'  RugbyPass

Wales boss Warren Gatland believes England are making “a significant mistake” with their travel plans for Saturday's Six Nations showdown. While the Wales ...


Jussie Smollett's alleged hate-crime hoax branded 'despicable' by judge - Mirror Online
Jussie Smollett's alleged hate-crime hoax branded 'despicable' by judge  Mirror Online

Jussie Smollett has been condemned by a judge after he reportedly lied about being the victim of a hate crime.


The Business Of Branding: What It Takes To Get It Right - Forbes
The Business Of Branding: What It Takes To Get It Right  Forbes

As the owner of a visual graphics company, branding is my business. It's my job to counsel customers on getting the right look for their brands and provide the ...


The Graphis New Talent Platinum Award-winning Converse Chuck 70s branding campaign by three graphic design seniors - Penn State News
The Graphis New Talent Platinum Award-winning Converse Chuck 70s branding campaign by three graphic design seniors  Penn State News

Images from the 2019 Graphis New Talent Platinum Award-winning branding campaign by graphic design seniors Nick Wilson, Amelia Ball and Noemie Noullet ...


11,883 pairs of fake branded footwear seized - The Sun Daily
11,883 pairs of fake branded footwear seized  The Sun Daily

PUTRAJAYA: A total of 11883 pairs of casual shoes, football boots and slippers that were imitations of leading international brands were seized at a ...


New Age Beverages Corp (NASDAQ:NBEV): A Buy On Bob Marley-Branded Cannabis Drinks - Insider Financial
New Age Beverages Corp (NASDAQ:NBEV): A Buy On Bob Marley-Branded Cannabis Drinks  Insider Financial

Shares of New Age Beverages Corp (NASDAQ:NBEV) have outperformed the broader stock market and the cannabis sector in 2019. A 30% plus pop since the ...


The Part Of Branding That Most Marketers Miss - Forbes
The Part Of Branding That Most Marketers Miss  Forbes

The expectations of a brand have evolved -- and risen -- dramatically over the past few decades.


Chelsea Handler Celebrates Canndescent's New Cannabis Vape, Announces Own Branded Line - Forbes
Chelsea Handler Celebrates Canndescent's New Cannabis Vape, Announces Own Branded Line  Forbes

For those of us among Chelsea Handler's massive social media following, we already know that her love of cannabis is hardly a secret habit. She plays the part ...


Barack Obama’s Branded Bomber Jacket Is the Cool Daddy Look We’ve Been Dreaming Of - HarpersBAZAAR.com
Barack Obama’s Branded Bomber Jacket Is the Cool Daddy Look We’ve Been Dreaming Of  HarpersBAZAAR.com

After two terms in office, the ever-beloved Barack Obama has taken to living his best life as a not-so-common citizen, and he's looking very good doing it.


What Vegemite's branding says about Australian culture - The Sydney Morning Herald
What Vegemite's branding says about Australian culture  The Sydney Morning Herald

From children dressed as soldiers to high-end dining and grand slam tennis, Vegemite is spreading its wings in a bid to retain a spot at the (kitchen) table.


USDA Updates Branding Requirements for Mexican Cattle - Foodmarket
USDA Updates Branding Requirements for Mexican Cattle  Foodmarket

The U.S. Department of Agriculture's (USDA) Animal and Plant Health Inspection *Service* is revising branding requirements for cattle imported from Mexico.


Acadia Parish chamber unveils new branding during chairman's breakfast - The Advocate
Acadia Parish chamber unveils new branding during chairman's breakfast  The Advocate

Officials with the Acadia Parish Chamber of Commerce unveiled a new branding for organization to represent the two parish agencies that combined last year.


Facebook, social media companies branded 'digital gangsters' by UK committee - CNET
Facebook, social media companies branded 'digital gangsters' by UK committee  CNET

A Parliament report on fake news condemns Mark Zuckerberg's "contempt" toward the UK and other countries around the world.


Hearst Magazines Taps First Creative Director for Branded Content - WWD
Hearst Magazines Taps First Creative Director for Branded Content  WWD

Hearst Magazines has named the first creative director of its branded *content* studio as the publisher looks to further expand its work with advertisers.


How Any Business Can Improve Their Branding Strategy On A Low Budget - Forbes
How Any Business Can Improve Their Branding Strategy On A Low Budget  Forbes

Spending on brand marketing and public relations is not always easy to estimate. In addition, sales promotion and costing are not necessarily the classic core ...


Tweed-branded cannabis store proposed in London - Ottawa Business Journal
Tweed-branded cannabis store proposed in London  Ottawa Business Journal

One of Ontario's first cannabis storefronts might open under the Tweed banner in April, despite the Smiths Falls-based licensed producer being barred from ...





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