|
|
| Site Promotion Information |
|
|
|
|
Using Free Publicity to Build Your Web Site Links and TrafficMatt Hockin So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search. You’re not alone. This scenario is playing out all across the web, yet there is a simple solution to the problem. Publicity. Publicity is the art of gaining exposure for your web site, product, or service with press releases, articles, and other promotional methods. A consistent publicity campaign can get you links from some of the best web sites on the Net. These links provide your web site with “Link Popularity” and the Google PageRank numbers you need for high search engine ranking and traffic. Plus, the links themselves can bring you a significant about of targeted traffic. The Top 5 Tips for Getting Publicity and Links Here are a few of my tips for getting publicity and links on the web sites, AND getting news stories and articles in the newspapers, magazines and Internet radio show sites. TIP #1: Be Consistent - Stick With It For The Long-Haul For maximum results, use public relations as a long-term awareness and link-building campaign. This will allow your messages to be delivered to the appropriate audience and generate visibility, traffic and sales for you. The biggest mistake I see businesses making with publicity, is they’re not consistent at all, only sticking with it for 1, 2, or 3 months. It pays to be consistent is because sometimes you’ll send out a press release and get no response back, no publicity, nothing... In fact, this is when most people quit, when they should realize that publicity is a “numbers game” that generates exposure over the long-run if they would just stick with it. Plus, if you know where to submit your articles and send your press releases, each one that you write can generate 3-20 or more new publicity hits and new links to your web site! So, send something to the media at least every month, if not every week or two. Stay on track by scheduling your articles and news releases on your marketing calendar. TIP #2: Offer Great News Ideas and Quality Articles To maximize your results, don’t send corporate “flack” to the media. “Flack” is blatant advertising disguised as a press release. Instead of wasting the media’s time, be their ally by sending them real news and quality articles that help their audience. Don’t think you have enough time or ideas for writing articles and press releases You probably already have the content for 12 press releases or articles without having to write a bunch of new content. Where is this “hidden” content that’s already written It’s the content on your web site, and in your white papers, and other marketing materials. Simply “repurpose” and edit this content into announcements, articles, press releases, tip sheets, and other publicity materials. TIP #3: Expand Your Publicity Campaign By Building A Media List In the publicity game, your greatest assets are your contacts. Since you know your ideal customer, you can target the web sites, media, and publications that your customers use to get their news and information. Your media list should consist of the following types of media...
TIP #4: Distribute Via E-Mail A 2003 study by the Meta Group revealed that approximately 80% of business people say their e-mail is more valuable than the phone. This applies to media professionals as well, so send your press releases and articles via e-mail. E-mail is f*ree and easy to use, but adhere to these quidelines for e-mail press releases...
TIP #5: Post Your Articles On Your Web Site And E-Mail Newsletter Content is King on the Internet, and the search engines love web sites with great niched content. Your articles and news releases are a perfect source of keyword rich text that’s tasty “spider food” for the search engine crawlers. So, post your articles and press releases on your web site to increase your search engine traffic. But don’t stop there. Send them to your e-mail newsletter subscriber list, you never know who might be on your list who will love your article and link to it! CONCLUSION: As the great P.T. Barnum once said... “Without publicity a terrible thing happens... nothing!" Publicity is a great way to build your web site links, visibility, traffic and sales. Use these tips to maximize your publicity campaign’s success. Promote! Promote! Promote!
| | | | RELATED ARTICLES Speed Up Or Lose Out! How To Improve Your Websites Download Speed So your web sites online and youve got high rankings in the search engines attracting lots of visitors. But the statistics tell you most of them are leaving after viewing just one page, whats gone wrong Why Paid Inclusion is better than PPC advertising When search engines pay website owners a percentage of the bid cost, youre just looking for trouble. This is the problem with Pay Per Click PPC advertising, especially with smaller named search engines. Many websites request or even pay there visitors to search a specific search engine and click on a result. This just sends advertisers fake leads and causes problems for the advertisers that paid for the keyword listing. Many PPC search engines offer webmasters up to 80% of the bid price. For example, lets say I pay Example Search Engine $1 for the keyword Viagra, they then pay webmasters $.80 per visitor they send that searches and clicks on a bided search term. You can see why PPC can be a problem. Power Packed Linking Strategies - Part Three This is the third in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. Common Candle Questions - Answered I was checking your site for a good outdoor/citronella candle but couldn’t find one… do you make citronella candles Steal Traffic From Your Competitors This interesting idea is likely to drive your competitors nuts. It is published purely for its entertainment value. Content is Crucial! Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site. Ten Steps To A Well Optimized Website - Step 8: Link Building Welcome to part eight in this search engine positioning series. Last week we discussed website submissions. In part eight we will be covering the importance of link building and developing inbound links to your website. What is the Google Dance As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO Search Engine Optimization is in your favor. Welcome to the world of “Google Dance”. The Google Dance is simply that the predetermination of when the actual update will commence. Can You Write Naturally and Get Good SE Ranking The most effective way to write for your website is to keep the subject matter of your web page under tight focus. Notice I didnt say website; thats because the search engines dont spider websites, they spider web pages. 10 Tips For A Successful Website Have you ever thought the secret behind the success of most of the famous sites. Do you ask yourself these questions. Why do they get so many clicksWhy they are making so much money and i am notWhy only few web sites succeed and most of others failJust stop questioning and start reading. Five Steps To Successful Web Marketing And Sales Process! The basic principles used successfully by brick and mortar storefronts in moving your potential clients through a successful sales process is also the most effective way on the web. Insane Offer! - $2 For Your Classified Articles With Unlimited Features Advertising through articles has been proven to be very effective. Many marketers at present would rather submit articles on article sites like iSnare to hit two birds in one stone. Build Link Popularity The Smart Way A Brief Introduction To Link Popularity Link Popularity and Your Add URL Page With all the buzz going on about the importance of a sites link popularity, the "look and feel" of your Add URL page or whatever you have named your add URL page has taken on an increased importance as well. Top 10 Traffic Building Mistakes To Avoid When people look to submit their sites to the major search engines,there are some key mistakes that should be avoided for successfulpromotion. How To Use Banner Ads Effectively Its no big secret that banner ads have become less effective than text links over the years. This phenomenon is called "banner blindness". Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them. 5 Reasons Why Link Swapping Is Killing Your Website I created my first website in 1995 - it was so long ago I built it out of rock and wood, not HTML. Each Website Is A Human Being’s Attempt At Achieving A Goal Or Obtaining Happiness. Behind Every Site Is A Story From A Person Just Like You. Let’S Look Under The Surface And See The Real Picture. Have you ever thought about the real stories behind all the websites on the Internet There are over 10 million sites out there and a human being with some hope or dream driving the process constructed each one. Too much of our modern world is presented to us in a barrage of superficial pictures that only show a very external glimpse of the true reality beneath the surface. Wouldn’t you like to know about the people who live behind this wall of technology Humanity is the force behind all the websites, and for that matter, all technology that we use without a second thought everyday. Behind every advance in technology is a human being who wanted to get something done, then did it. "You Think You Know Website Marketing The Quiz Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now! How To Use Pop-Ups Effectively To Generate More Profits! What Im about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part. |
| home | site map |
| © 2005 |