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How To Use Banner Ads EffectivelyRick Rouse Its no big secret that banner ads have become less effective than text links over the years. This phenomenon is called "banner blindness". Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them. So what did many advertisers do to combat banner blindness They made their banners harder to ignore by causing them to flash, rotate, jump around, and all sorts of other annoying tricks. This of course led most users to like banners even less! Does this mean that banner ads are useless No, not at all! There are several things that you can do to make your banner campaigns more effective. First of all, ensure that each of your banners is pleasant to look at and blends in well with the web page its displayed on. Match up the design and color scheme with those of the site. This means youll need to create a customized banner for each and every site you advertise on, but the results will most definitely make the extra effort and expense well worth it! You also need to place your banners on relevant pages not just relevant sites. For example, a banner ad for a logo design service will convert much better on an article page about web design than on a page about dog grooming. Another technique that works extremely well is making your banners look just like regular text links. Heres how to do it: 1 - Create a normal text link for your offer that is designed to fill up the space used by a regular 468x60 banner. 2 - Upload a blank page with the text link on it to your website and view it in your web browser. 3 - Press the "Print Screen" button Prt Scr. 4 - Load the Windows Paint application and click "Edit", and then "Paste". Youll see a screenshot of your new web page with nothing on it except for the text link. 5 - Click "File", and then "Save As". Save the image as a JPEG. 6 - Load the saved JPEG image into any photo editing program, then crop it to 468x60 pixels. You now have a standard 468x60 banner that looks just like a normal text link!
| RELATED ARTICLES 8 Tips to Increase Response in Email Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email: Using This One Simple Word Helped Treble My Sites Profits This article is very important. Link Cheating On The Rise Website owners and webmasters who are trying to improve their search engine ranking by trading links with other sites should beware of being cheated. Beware of link cheating. How to Get 50 High PR One Way Links Each Month Its easy. So easy its almost criminal. But I can get one-way high PR links whenever I want. Linking for Fun and Profit Well actually, linking isnt fun at all. In fact, its quite tedious. Seeking, responding to requests and adding links takes time and effort. But, if youre not actively building links the RIGHT way you are going to be left behind. In other words, your site will be "Lost in Cyberspace". The plain fact is Google, and to a lesser extent, other important search engines, reward sites with links from relevant and important pages. Marketing Articles: Promoting Your Site Twice! I recently became aware that promoting your web site in Search Engines can instantly be double within Google! Thats right, you can instantly promote your site 2 times at once! Getting Unlimited Traffic From Search Engines Search engines have become so intimidating lately - most people think that search engines are just out to get them - everyones becoming afraid... They also think that getting #1 rankings is near impossible. Sub Domains - An Inexpensive Solution to Grow Traffic Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing. Wy Post in Online Forums Post articles, questions, and answers to questions in forums. Follow the guidelines of each forum on leaving your web site link. Usually they allow you to leave a short resource box or signature with your link. Google Loosing Fan Base "Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas. Revising Your Site - What Happened To My Search Engine Placement As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in the process. Great Response by Auto Responder 1. Collect leads with your autoresponder. You will get an e-mail digest of everyones e-mail addresses who requests information from your autoresponder. Guide To Free Advertising When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website.I didnt have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when I can get it for free"So, I starting searching the internet for places that would accept an ad for my product for free.I was very happy to find literally thousands of sites willing to accept my ad. How to Create A Homepage That Works Want to know what the worst thing to say on a homepage is " Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, whats the point in teaching them to suck eggs Finding the Right SEO Company I often talk to people who have lost faith in Search Engine Optimization SEO firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Although I agree that there are bad SEO firms out there, I know that there are also many good ones. It’s your job to make sure you find an SEO firm that will work for you. Emerging Methods for Effective Search Engine Ranking Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic. Five Revenue Boosting Web Marketing Strategies To maximize the selling power of your web site you need more than just a professional web site and great products -- you must implement strategies that produce more dollar revenue per customer. Promote With Simple "Folksy" How-To Articles! When it comes to article writing, not everyone is a Dave Barry or even a Bob Leduc or a Kevin Nunley for that matter three great article writers, by the way. What can make You a Fantastic Internet Marketeer Youve probably know many answers to this question: a good marketeer palces links, bad one - dont, good one makes surveys, bad one - dont, etc. All of these answers are right, but there is one key difference. When to NOT hire a SEO and Why When you get an e-mail from SEO Company with content similar to this: |
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