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"You Think You Know Website Marketing The QuizMichael Cheney Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now! RULES: There are no trick questions. You cannot ask the audience but I welcome you to Phone a Friend and forward this article onto them!. *Question 1: "What happens if you submit your website to Google more than once"
*Question 2: "According to a survey conducted by AC Nielsen in December 2004 what did people state as their primary reason for doing their Christmas shopping online"
*Question 3: "In Internet terms, what is a spider"
*Question 4: "What is the industry average click through rate for banner advertisements I.e. what percentage of all banner ads are actually clicked on"
*Question 5: "According to the latest research from the Computer Industry Almanac what was the worldwide online population in 2004 I.e. how many of the people, worldwide, accessed the Internet at some point in 2004"
**THE ANSWERS Q.1 - "What happens if you submit your website to Google more than once" A. Nothing. Google doesnt mind how many times you submit your website. However there are search engines out there that will penalise you for submitting too often. This is what Google says about submitting to its site: "You are free to submit as often as you wish. However, given the nature of our inclusion process your time is better spent improving the content and links of your site." Q.2 - "According to a survey conducted by AC Nielsen in December 2004 what did people state as their primary reason for doing their Christmas shopping online" A. Saves time 78% of the 1007 people surveyed gave ‘Saves time as their answer when asked their reasons for shopping online. The survey findings: Reasons for Shopping Online:
What this tells us is that people no longer view the Internet as a low-cost option. So perhaps you need to take a look at your own website and focus more on making the buying process as quick and simple as possible rather than trying to cut prices to attract buyers.. Q. 3 - "In Internet terms, what is a ‘spider" B. Its a software tool that search engines use to retrieve information from websites When your website is submitted to a search engine the search engine sends out a ‘spider to visit your site and retrieve all the information from it. The spider then returns to the search engine with all the information that is then added to the search engines database. The results you see when you use a search engine are not live snapshots of websites. Instead, the results show the information that the spider collected the last time it visited each website. This is why it is sometimes possible to see a link that looks fine in the search engine results and then click on it to find it no longer exists. This is because the search engine spider has yet to revisit this website and update the search engines records. Q.4 - "What is the industry average click through rate for banner advertisements I.e. what percentage of all banner ads are actually clicked on" A. 0.39% The latest studies indicate that only 0.39% of banners shown are actually clicked on. With powerful graphics and enticing offers this average clickthrough rate can be improved ten-fold or more. But the point remains that advertising by using banners alone no longer appears to be viable route unless, that is, the costs of using this method are exceptionally low. Q.5 - "According to the latest research from the Computer Industry Almanac what was the worldwide online population in 2004 I.e. how many of the people, worldwide, accessed the Internet at some point in 2004" A. 934 million Its predicted that this year the online population will hit 1 billion! Not all of these people will be your potential customers but no matter which way you look at - there has never been a better time to have a well-marketed website! **SCORES - How Many Did You Get Right 0 - 2: Dont forget - you learn more in this life from your mistakes than you do from anything else! 3 - 4: Well done! You obviously know your stuff or youre good at guessing! 5 out of 5: Outstanding! Top marks for you!
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Buying your way to the top with Pay Per Click Advertising Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results It turns out that some of the results are ranked by the search engine’s computers while others are simply paid advertisements from companies willing to buy their way to the top using Pay Per Click Advertising. Congratulations! You’ve Gotten Visitors to your Site! Now, can they find what theyre looking for As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what theyre looking for If not, guess what Weve lost a customer. |
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