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Content is Crucial!Akanksha Sinha Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site. Unless what you say holds the attention and interest of the visitors to your site, the rate at which they would they hit the “back” button and say “bye - bye” to your site, will astonish you!!!! So it is right to say that CONTENT IS KING!! And make sure you treat it like one! It is imperative for website owners to understand and follow the right process to develop content for their site. Here are some of the basic points which should be kept in mind while developing content for your website – 1. TARGET AUDIENCE The first step is to define your target audience. You should have an absolutely clear picture in your mind as to who exactly will visit your site. Once you know that, you should write your content in such a way that talks to them. 2. CONCENTRATE ON BENEFITS NOT FEATURES When describing a product you are selling or a service you are offering, concentrate on their benefits not their features. Make the visitor realize that they just have to buy your product. After all, that’s the only reason why he would stay on your site. 3. GIVE THEM WHAT THEY’RE LOOKING FOR, OH! AND QUICK!! Visitors to your site are there for a purpose: They either want to buy your product, access the information you are offering or subscribe to your offer. And don’t forget! They don’t have much time to spare …so you have to give them what they are looking for quickly, without any delays! Hence, your first few paragraphs of content ideally should hit the bull’s eye and get the message across!! 4. MAKE IT EASY TO READ AND FOLLOW Keeping in mind your target audience, write and structure your content in such a way that it is easy to read, grasp and follow.
5. KEEP THEM HOOKED Whatever you do, don’t let them leave your site without making your point. Your content must talk to your visitors: Keep them reading on …It should be able to make a sale..and yet be subtle and informative….. Follow these simple steps and see the difference!!!
| | | | RELATED ARTICLES Blogging and Pinging- Powerful Backdoor Into Major Search Engines For Free Most of you know what a blog is. But have you ever had to ping a web site Did you know that the two together, blog and ping have become the talk of the seo forums lately on how powerful these two techniques together can be at getting any web site no matter how small or large, indexed almost immediately by the major search engines and for free. Link Exchanges - What they can do for your business PART 2 If you havent read part 1, please go here: http://www.smartads.info/articles/le/10.html Internet Marketing for Small Businesses - A Guide in Plain English Have you ever been intimidated at the convoluted, jargon-ridden information about Internet marketing available on the Net What exactly is search engine optimization anyway, and can I do it myself 3 Reasons Your Website Might Fail To Attract Enough Customers Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers or visitors is only a small part of the equation for success. Write It and They Will Come Write it, offer it for free on your site and they will come. Yeah right and then you woke up. Maximising Google’s PageRank of your Website to Maximise Traffic Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. Getting Visitors To Stay Through Web Based Marketing 9/10 times your web site visitors wont stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back! You Have More Web Sites Than You Think You Have:The Importance of Deep Submission If I ask you how many web sites do you have You may say “One, yes it is www.mycompany.com “ or “two” in case you have a second organization or company. When I first began promoting my web sites I was, like most people, only thinking in terms of one web address, the url of my main page.And I thought that this main page was a difficult one to promote because it was the index page of a magazine that covered a wide variety of fields environment, arts, science, politics, spirituality, etc. How could I optimize a page for so many keywords, which market could I focus on Submitting your Web Site to Free Directories Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. 7 Powerful Ways to Get One-Way Inbound Links I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way grammatical corrections accepted. How to Get 50 High PR One Way Links Each Month Its easy. So easy its almost criminal. But I can get one-way high PR links whenever I want. Having The Right Attitude And Start Becoming A Problem Solver Do you really want to make money online Link Popularity and Your Add URL Page With all the buzz going on about the importance of a sites link popularity, the "look and feel" of your Add URL page or whatever you have named your add URL page has taken on an increased importance as well. Appropriate Key Words Choice What do the key words represent Make The Search Engines Love Your Site Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below. How to Find Ideas for Articles & Speeches Do you have problems finding ideas for articles and speeches Search Engine Submission Techniques on Google The orientation guide for businesses getting started online Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic THREE ways You can Use the Ezines to Increase Your Sales ***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit toezine publishers- The 5 key steps to promoting your website Promoting your website can seem like a daunting, complicated task. The truth of it is that its not a trivial undertaking. But with some well laid plans, you can be sure that youre leaving no stone unturned and working toward the best possible results. |
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