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The 2 Best-Kept Secrets Of The InternetMike Cheney Its a difficult creating a website that brings you business. Its full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time. There is a plethora of people out there offering you conflicting advice and its often difficult to know what to focus on. This article cuts through all that and reveals to you the two most important things you need to know about creating a website that brings more profit to your business.. Secret Number 1 - Information Yes - thats all it is - information. Just think about this for a minute - what is the sole reason anyone surfing any website anywhere across the world is looking for Every single one of them is looking for just one thing - information. The information might take the form of text, an image, a sound file or whatever but at the end of the day it is information. This is the first biggest and best-kept secret of success on the internet and now you know it! What do you mean So what. The sole purpose of your website is to provide its visitors with information - think about this the next time some combat-trousered graphic designer tells you a big Flash graphic would be a good thing to have instead of a homepage.. People are looking for information - dont put anything in the way of them getting this. Make sure the information you have on your site is easy to find, worthwhile reading and ideally easy for your visitors to disseminate onto their friends and colleagues. Information is also essential if you are going to gain any influence with the search engines. They might only be computer programs but those search engine critters can be quite clever at discerning a website that contains nothing of any use and one that has useful information relevant to its target audience. Lots and lots of high quality relevant content on your website will do more for your websites overall success than a fancy graphic or rotating picture of your head on the homepage. Secret Number 2 - Interaction Goto your website. Just look at it. Go through a few pages. Imagine that you had hit Print on each of those pages. Would the experience of reading the pages in hardcopy be exactly the same as reading them on the screen If it would you dont own a website - you own an expensive brochure. Interaction is why the internet was born - it is the one attribute and opportunity that sets the medium apart from print and anything else. Your website needs to be littered with things that enable interaction between you and your visitors. Feedback forms, downloads, bookmarking tools, contact options, newsletters etc. Information and interaction - together these are the only things that matter when it comes to the internet. Now go back, look at your site and appraise it honestly in terms of how well it addresses each of the two facets. Is it full of interactive features that enable people to get closer to your business and control their browsing experience Does it provide lots of valuable information that is easy to find Armed with these two secrets you can start to truly harness the real power of the internet. Good luck! Mike Cheney, www.magnet4web.com
| | | | RELATED ARTICLES Keyword Density We cant emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As weve mentioned throughout the site, search engine spiders love content. Therefore, the more keyword-rich content you have, the better. When a search engine spider crawls your site, it wont recognize pictures or images. So, if you have limited amounts of text or none at all and youve got a lot of beautiful pictures or Flash animation, the spider may deem your site unworthy of listing.What Is Keyword Density Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. It is one of the most critical aspects of successful search engine optimization. To improve your search engine ranking potential, your keyword density must be just right. To calculate your keyword density, divide the total number of words on your page by the number of times your primary keyword or key phrase appears. Keyword density is critical when outlining the keyword portion of your search engine optimization strategy.Naturally, there is a fine line between strategically scattering these keywords throughout your content versus grouping them all together, separated by commas. The latter is known as spamming and you will get penalized for doing it. Dont think you can fool the search engines -- they have the technology to figure out these little tricks. Using Keyword Density To Improve Your Search Engine Ranking The best way to increase your search engine ranking potential is to develop your keyword strategy by researching the most relevant and most searched for keywords or keyword phrases before you even begin building your site. So, youve already built your site No worries -- you should still consider reviewing the keywords you have selected and make any necessary changes to your meta tags and site content. No matter how nice your site looks, you wont get high search engine rankings without the right keywords. And remember, if your site has a lot of graphics or Flash animation with little content, we encourage you to consider a redesign. We understand that most site owners who fit into this category have spent a lot of money for these beautiful sites, but what is the purpose if they arent getting the high rankingsThat being said, here are a few tips on using keyword density to maximize your search engine ranking potential:1. Use our Search Term Suggestion Tool powered by Overture to research your keywords. This powerful tool will direct you to the most popular keywords for your specific business based on how many times that keyword or keyword phrase is searched for each month. You can then take that information and develop your keyword strategy based on those results.2. Incorporate these keywords or keyword phrases in your meta tags as well as your site content. People often forget that search engines will spider the heading meta tags first because they preceed and stand out from your main site content.3. Write keyword-rich content that not only satisfies the search engine algorithms but is equally informative for customers visiting your site. This is the most difficult part of writing your content - but also the most critical.4. Try to write at least 300 words for each page on your site. Again, the more content you have the better chance you will have to include those all-important keywords you diligently researched and ultimately selected. 5. Too often we see content saturated with too many keywords that, as popular as they may be, just dont relate to the site itself. Avoid doing this - it will only irritate potential customers. 6. Web sites should be updated on a regular basis -- dont let them go stale. Add new products/services, update users with new information and tools, do what you can to change your content keyword-rich content, that is! and keep users coming back for more. Why Directories Might Save Your Websites Life Many business owners and online marketing experts focus their efforts on search engine optimisation and ensuring high search engine placement for a website. Although search engines should play a crucial part in any online marketing campaign they are but one element to that equation. Why Ugly Sites Sell More Than Pretty Sites What the heck is going on lately Most internet websites I go to now, all I see are pretty graphics everywhere. I see moving images, I see crazy JAVA, things flying around. The Fatal Attraction of Online Marketers Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop.Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings. Anchor Text Optimization "Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic." 10 Killer Internet Marketing Ways To Multiply Your Sales Hello, do you have a website and sell something on the internet Double Your Revenues with Joint Ventures The best way I know of to multiply your online results, such as doubling the size of your opt-in email list, or increasing your sales, is through the use of joint ventures. For Newer Sites, Web Marketing Depends On "Titles" & "Links"! We all start out the same. Some have budgets, some dont. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:A huge learning curveEndless nights workingTrial & ErrorLearning the ropes Submitting Your Website Now that your site is built properly, it is time to submit it to be indexed. One common approach is the use of automated submission software, which is not a good idea and instead I suggest performing manual submissions. Below are links to the major search engines that you should submit to. It could take anywhere from one to six weeks before you get indexed, but if you trade links with other sites it will speed it up. You can join http://www.linkexchangeit.com to trade links with other webmasters for free. Paid Search Advertising that Delivers Maximum ROI Paid Search Advertising also Pay-Per-Click, PPC has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed and managed, PPC campaign can deliver highly qualified visitors to your online shop. Revising Your Site - What Happened To My Search Engine Placement As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in the process. SEO for CEOs – Search Engine Optimization Unmasked for CEOs If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way… If you feel like you’re standing in a dark room handing money to strangers to get you in the search engines, then this article is for you. The Power of Link Exchanges Lets face it. Getting webmasters to link to your site is difficult. Yes! Getting Targetted Hits To Your Website Is Still FREE! Start getting some quality free traffic to your website and you dont even need to advertise for others! Specialty or Niche Directory Submissions The following article was written for and originally published by Resources For Attorneys.com. How Can Search Engines Help You with Your Business What Are Search Engines "The Numbers Dont Lie!" Its true. They dont. Does Your Ezine Publisher Try To Rape Your Pocket If you have been online for a while, one of the most well know ways of selling online is to build an optin email list or ezine. So now there are thousands of email ezines on just about every possible topic. Viral Marketing! Are You Missing Out Many of you are reading this article because you would like to further promote your Internet business and are looking for new ways in which to do this. You have read lots of articles covering various Internet Marketing techniques and are still looking for the "Holy Grail" strategy that will take your website to a higher level. After all, others are achieving this so why shouldnt you. SEO Trade Secrets - 8 Great Tools for Search Engine Optimization About 80% of website traffic comes through search engines. And research shows, if you’re not on the first 2 pages, most people won’t find you. |
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