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Why Ugly Sites Sell More Than Pretty SitesAnik Singal What the heck is going on lately Most internet websites I go to now, all I see are pretty graphics everywhere. I see moving images, I see crazy JAVA, things flying around. Dont get me wrong, some of these graphics are truly amazing - I love to see them! But, thats the problem! I only love to look at them, when Im done looking at them, I LEAVE! Lately, theres been a disturbing trend of everyone spending huge amounts of money on web graphics. The problem There is NO proof that this really helps your sales! As a matter of fact, one of my biggest money makers is a consulting service... www.SingalMarketing.com/consultingte.html ...I put that page up in 5 minutes after writing my copy. Believe it or not, but even being such a high priced service - that page converts about 2.5% - of course I get very targeted traffic... LOOK AT HOW UGLY IT IS!!! BUT, it has content! It has great copy, its got my face, my voice and a great service - the ACTUAL key ingredients to making a website that sells...Now, the problem is that most people are very logical - you would THINK that a good looking site should sell more - it makes sense right You expect that a good looking site probably increases your credibility - I mean, come on, it shows your visitor that you REALLY mean business, yadda yadda yadda...But, again, look at MY site - Im selling a high priced consulting service to business owners - Im actually selling my expertise in the internet business world. Yet, the site design or lack there of seems to have NO influence. Just so you know, I DID try a nice fancy design for that page. You want to know what happened to my conversion It plummeted down to 1.4%! Now, that Ive got your attention, lets look at why it is that a prettier site probably sells less: 1. More graphics take longer to load. Not everyone has fast internet yet - actually, most people dont. No one wants to wait for hours for a site to upload! 2. More graphics distract your visitors from your message. Your graphics can actually work against you because your visitors spend more time focusing on them than they do focusing on your copy! Remember, its your COPY that sells - so if the visitor isnt reading the copy - he/she is NOT going to buy. Period. 3. Some visitors may not like the colors, you may be sending the wrong message to different cultures. Just because YOU love the colors of your graphics and you love the color scheme of your website does NOT mean that your visitors do too. There it is, those are the three MAIN reasons to keep your website AS neutral AS possible. So, remember, PRETTY does NOT always equal more sales! Ugly sites DO sell and will continue to do so. What matters is what youre selling, your own expertise, and your copy writing. In the end, the best way to know what works best for your visitors is to TEST, TEST, and TEST some more! Until next time, Anik Singal http://www.AffiliateClassroom.com
| | | | RELATED ARTICLES Paid Search Advertising that Delivers Maximum ROI Paid Search Advertising also Pay-Per-Click, PPC has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed and managed, PPC campaign can deliver highly qualified visitors to your online shop. Googles AdWords Selecttm Groundbreaking Program Are Your Emails Being Heard Yes, the headline is spelled right. What if you had a way to make your clients remember you and your e-mail. In order to do this, you would have to do something different that virtually no other online marketer is doing. That should be easy enough, right. Well, it might not be as difficult as you think. 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Many websites request or even pay there visitors to search a specific search engine and click on a result. This just sends advertisers fake leads and causes problems for the advertisers that paid for the keyword listing. Many PPC search engines offer webmasters up to 80% of the bid price. For example, lets say I pay Example Search Engine $1 for the keyword Viagra, they then pay webmasters $.80 per visitor they send that searches and clicks on a bided search term. You can see why PPC can be a problem. There Should Be More to your SEO Consultant Than Rankings Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them. Using Meta Tags Wisely to Attract Search Engines and Visitors There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam. The Benefits of Organic SEO Search Engine Optimization: What Organic SEO Entails and WHY It Is Preferred by Some If youre going to sell any type of product or service online, youre eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales. My Favorite Traffic Generation Technique Articles get exposure for me and my website. If you want to bring a continuous stream of highly targeted traffic to your website,then you should write articles related to your business. Write about topics you have learned about and are learning more about. Make it useful and informative. 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But cleaning up the World Wide Web one client at a time isn’t very efficient, so I’ll share with you the Top 10 most ludicrous things you can do on your web site, and hopefully we’ll get this mess cleaned up. Search Engine Submissions Made Easy! One area of search engine marketing that has changed dramatically over the years is submissions. Submitting to the search engines used to be so complicated, with having to choose between manual versus software submissions; only being able to submit so many pages a day; having to be careful about oversubmitting; and the list goes on. Build Your Site’s Link Value Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link. Have You Got Your Ear To The Ground Or Your Head In The Sand What happened on your website yesterdayWhat about last week or last monthHow about in the past hourHow many visitors come to your website as a result of using a search engine How long do people stay on your website for on average Which pages do your visitors go to 10 Benefits Of Submitting Your Articles To Ezines 1. Youll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. |
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