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How Search Engines Connect Sellers and BuyersDavid Leonhardt Maggie knows how to find what she wants. She lets her fingers do the walking – not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website. Google will show Maggie 534,000 resources on "bread baking". Unless she fails to find what she wants on the first page, or top 10 results, she will never find your website listed 124th in the results. Actually, if she does not find what she wants in the top twenty or thirty results, she is likely to refine her search to "easy bread baking" or "home bread baking". How do you get into the top 10 results so Maggie can find your website You might have heard a lot about "search engine optimization" and "ranking analysis" and "algorithms". It all sounds very complex, but it really works on a simple 1 – 2 – 3 principle.
Are you ready to roll Possibly. Some of this you can easily do yourself. But there are three places that are worth spending money to help all the Maggies out there find your website and your book. The first is choosing the right keywords. It might look simple, but "bread baking" might not even be the best keyword phrase to focus on. It might be "easy bread baking" or "home bread baking". The most searched terms might not be the best, nor the term with the least competition. The second is to prepare a link strategy. The "link exchange" pages that are getting more popular each day are also becoming less effective each day. Here are just a few of the linking factors that will affect whether Maggie discovers your book:
You can implement the strategy yourself, but it is worth hiring somebody to put it together for you. Ask the person what factors he would consider when building a strategy for you. If he does not mention several of the above, your money is better spent elsewhere. The third place to invest is to have somebody knowledgeable review your html code. Chances are that you have missed numerous opportunities to let the search engines know your website is relevant, and possibly some opportunities to show it is important.
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Thus the term “Sandbox Effect” applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence. 5 Simple Ways To Promote Learning to promote your business online is one of the most important steps in being successful. Team Up With Your Competitors Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises. It is very sad to watch your top ranking fall off the first page into obscurity as the cost per click rises out of your budget. Pop-Ups Still Work. At Least For The Time Being Do you remember playing with the jack-in-the-box toy as a child You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you! 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When to Hire a Professional SEO Firm In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization or SEO is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective. Googles AdWords Selecttm Groundbreaking Program Website Promotional Consideration Promoting a Website is becoming tough. For many, problems are seen at the beginning, when attempting to register a domain name. Once a satisfactory domain name is acquired, the site is lost within a see of competition. Time and money is required to excel above the competition. Along with these common suggestions, there are five areas to consider when promoting a Website. "The Numbers Dont Lie!" Its true. They dont. 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