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Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This Search TechnologyMichael Ginzburg Googles premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" – a small desktop application that allows users to search Google directly from their desktops. Google currently rules the Internet, but positioning themselves on the desktop gives them the power to rule not only the Internet, but also the entire personal computer. Unlike other interactive marketing avenues, such as website and email, the desktop is virtually free of advertisements and promotional materials. The desktop is competitor free and just waiting to be claimed. The advantages of desktop search are not limited to Google and their major search engine competitors though. Any website with search technology can take advantage of this new marketing channel including e-commerce and shopping websites, reference sites, online magazines and news sites, and more. So, if you have content on your site that visitors or clients are interested in searching through on a regular basis, what better way to keep them coming back for more than offering them a desktop search tool If you could offer them a useful downloadable desktop search application, you could ensure that they will remember you and search your site before your competitors. Developing a desktop search tool yourself would be quite costly. Luckily, there is a ready-made desktop search tool that can be customized to work with any websites search. PromoClock has developed a new desktop search technology that turns your one-time visitors into steady traffic by allowing them to search your site directly from their desktops. To search your site, users simply type their search terms in the desktop search box and click on the "search" button. Users keep the search box running in the background at all times – giving them constant reminders and opportunities to search and patronize your site. PromoClocks desktop search box is not just a simple search tool. It is a full marketing application that brands and promotes your website directly on desktops. Each Search Box can be custom designed based on your logo, website images or even Flash presentations. Further enhance your desktop search box with custom menu entries, banner ads and even your own desktop icons. You may also send time-sensitive alerts for added usefulness and advertising exposure. Alerts can include site related tips, product coupons, company news, event notifications and more. For sites looking to entice users with more than just a desktop search, PromoClock is also a useful desktop alarm clock that tells time and activates personal alarms. So has Google claimed the desktop search Maybe for now, but with PromoClocks easy and inexpensive desktop search box, other sites will be soon to follow.
| RELATED ARTICLES Branding Versus SEO Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. SEO Your PDF’s - Does This Work Why optimize Keyword Density We cant emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As weve mentioned throughout the site, search engine spiders love content. Therefore, the more keyword-rich content you have, the better. When a search engine spider crawls your site, it wont recognize pictures or images. So, if you have limited amounts of text or none at all and youve got a lot of beautiful pictures or Flash animation, the spider may deem your site unworthy of listing.What Is Keyword Density Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. It is one of the most critical aspects of successful search engine optimization. To improve your search engine ranking potential, your keyword density must be just right. To calculate your keyword density, divide the total number of words on your page by the number of times your primary keyword or key phrase appears. Keyword density is critical when outlining the keyword portion of your search engine optimization strategy.Naturally, there is a fine line between strategically scattering these keywords throughout your content versus grouping them all together, separated by commas. The latter is known as spamming and you will get penalized for doing it. Dont think you can fool the search engines -- they have the technology to figure out these little tricks. Using Keyword Density To Improve Your Search Engine Ranking The best way to increase your search engine ranking potential is to develop your keyword strategy by researching the most relevant and most searched for keywords or keyword phrases before you even begin building your site. So, youve already built your site No worries -- you should still consider reviewing the keywords you have selected and make any necessary changes to your meta tags and site content. No matter how nice your site looks, you wont get high search engine rankings without the right keywords. And remember, if your site has a lot of graphics or Flash animation with little content, we encourage you to consider a redesign. We understand that most site owners who fit into this category have spent a lot of money for these beautiful sites, but what is the purpose if they arent getting the high rankingsThat being said, here are a few tips on using keyword density to maximize your search engine ranking potential:1. Use our Search Term Suggestion Tool powered by Overture to research your keywords. This powerful tool will direct you to the most popular keywords for your specific business based on how many times that keyword or keyword phrase is searched for each month. You can then take that information and develop your keyword strategy based on those results.2. Incorporate these keywords or keyword phrases in your meta tags as well as your site content. People often forget that search engines will spider the heading meta tags first because they preceed and stand out from your main site content.3. Write keyword-rich content that not only satisfies the search engine algorithms but is equally informative for customers visiting your site. This is the most difficult part of writing your content - but also the most critical.4. Try to write at least 300 words for each page on your site. Again, the more content you have the better chance you will have to include those all-important keywords you diligently researched and ultimately selected. 5. Too often we see content saturated with too many keywords that, as popular as they may be, just dont relate to the site itself. Avoid doing this - it will only irritate potential customers. 6. Web sites should be updated on a regular basis -- dont let them go stale. Add new products/services, update users with new information and tools, do what you can to change your content keyword-rich content, that is! and keep users coming back for more. Networking Know How Networking, even to a seasoned professional, can seem intimidating or scary at times. The reason for this is due to the fact, that networking can be positive or negative! We dont often think of "negative" networking. Not knowing what constitutes the difference between the two makes it easy to network in a negative manner. 10 Benefits Of Submitting Your Articles To Ezines 1. Youll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. The Road to Better Results A lot has changed in the way sites are optimized for search engines since last year.For one thing, Google is not the only search engine worth looking into anymore; Yahoo has definitely managed to take away some of Google’s oomph over the past twelve months.Another important change is that the intelligence of the search engine spiders and algorithms has increased dramatically. So without further ado, I will present you with a standard search engine optimizing process. When to NOT hire a SEO and Why When you get an e-mail from SEO Company with content similar to this: Ten Free Ways to Promote Your Site 1. Free Publicity. The One Most Overlooked SEO Secret Most internet business owners know the basics when it comes to getting ranked well in search engines.Put the keyword in the title. Put the keyword in your headline, the text, etc... Pop-Ups Still Work. At Least For The Time Being Do you remember playing with the jack-in-the-box toy as a child You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you! Twelve Steps to Higher Search Engine Placement Getting a high ranking in the search engines can mean the difference between success and failure. Heres twelve steps to getting highest possible placements. The Resubmission Myth So the thinking goes, the more times you resubmit your site to the search engines, the better chance that you have of getting to the top for your keywords. I can’t tell you how much it aggravates me when I hear about another searach engine optimization company who is selling resubmission packages to struggling small-business owners who just want to find one “professional” in this industry who isn’t charging them ridiculous prices for NO results. Unfortunately, not only do their clients not understand that they are totally wasting their money and not improving their site’s rankings at all, they are actually paying a company to potentially crush their rankings. Revising Your Site - What Happened To My Search Engine Placement As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in the process. Site Maps: A Force to be Reckoned With Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site and if you’ve been reading all the advice on our site, you should know by now that the more content you have the better your chances are for top ranking. Seek Engines: What If Seek Had Bumped Out Search In the early days of the World Wide Web, when things were justgetting started many geek speak terms were jockeying for positionto be the standards for years to come. I used to drive by aCalifornia-based company every day that had named itself YKK andthink, "What a pity." Super Affiliate Strategies Part 2 If you are an affiliate that is trying to promote an affiliate program, then I dont need to tell you its not a walk in the park, unless you know what to do. With that in mind, this is one of the main reasons I decided to write a sequel article called Super Affiliate Strategies Part 2. In this article, we are going to talk about a few ways that you can effectively promote your affiliate program. How to Create A Homepage That Works Want to know what the worst thing to say on a homepage is Content is Crucial! Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site. How to Get 50 High PR One Way Links Each Month Its easy. So easy its almost criminal. But I can get one-way high PR links whenever I want. Top 10 Traffic Building Mistakes To Avoid When people look to submit their sites to the major search engines,there are some key mistakes that should be avoided for successfulpromotion. |
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