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Writing a Press Release
When dealing with "this-just-in" type information, it is important to understand how to write a head-turning press release. A press release must contain substantial information that you consider to be newsworthy and substantial. Relate the news to the audience. Spell out for them WHY it is newsworthy and why they should read on. First describe your news, and THEN tell who said it, etc. Remember that the first ten words in your press release are the attention-getters, thus should be effective. Use what journalists refer to as plain-style language, not fancy words or lots of adjectives. Stick to the facts; avoid fluff. Provide plenty of contact information the name, phone numbers, fax etc. for the person with the most information about the story to make it as easy as possible for the media to do their job!
When learning how to write a press release, there is a very simple formula that one can follow. The first line in the upper left-hand corner should read FOR IMMEDIATE RELEASE, in all capital letters. Then skip a few lines and provide the name of the contact person and all the contact information available. Even the home phone number of the contact person is necessary because journalists typically work late at night to meet deadlines. Your headline follows in bold letters, followed by the dateline that includes the city and the date the release is mailed.
Your lead paragraph is crucial to the success of the press release. It should contain action words that grasp the readers attention, as well as answer the five W questions: who, what, when, where and why. The body of the press release should fully develop the topic. Finally, provide a recap to tie together all the details for easy reading and reviewing.
Naples and Southwest Florida Real Estate Is Hot!
There has never been a better time to Invest in Naples and Southwest Florida Real Estate!
Do I Need Raised Letter or Full Color Business Cards
If youve been searching around for business cards that will best represent the image you want to portray for your business, then youve no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color."
10 Tips for Investing in Distressed or Foreclosed Properties
1. Search on the world wide web for distressed or foreclosed properties as a starting point.Use a professional REALTOR to identify great foreclosure deals for you. You may be successful at searching the web on your own, but keep in mind some of the information is outdated, some may be incorrect, and some of the available properties are not even listed.A REALTOR subscribes to updated MLS listings and can offer you the most current information available.
Remodeling Your Home:How Much Is Too Much
The classic way for homeowners to increase the value of their house is by remodeling existing rooms or adding on to its current plan.
Create a Win Win for Small Your Small Business
Discover How Specialized Cost Containment Creates A New Win-Win Position For Property Owner’s And You
Working With Your Real Estate Attorney
Purchasing or selling a home will probably be one of your largest and most important financial transactions.Before signing a contract to purchase or sell a home, both buyer and seller should consult an attorney to assure that the real estate transaction will be handled legally and professionally.
How Long Your Mortgage Runs Determines How Much You Pay
The first thing most of us think about when the time comes to take out a mortgage on a new home is the interest rate.
Networking Tips - Getting An 800 Number
Another way to network is by using an 800 number and establishing a network of experts to refer your clients/customers to. An 800 number provides a way for your customers to reach you. You can answer information needs, resolve problems and obtain information from your customers. You will of course need to publicize your 800 number in your promotional materials, and advertisements. The best way to get the most out of your 800 number is to have a definitive plan on how you will employ it. Will you have prospects call to find out more about your products/services Will you provide information when they call and then follow-up with printed materials, or will you direct them to a source
Do You Have A Press Package
How do you make a friend of the media A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
The Future Of Banking - Bank Online
Chances are your bank is a virtual place. Since the invention of the Internet you can see your balances anywhere, at any time. Most banks think globally and have acted this way by creating secure portals to manage their account holder’s information stored in their databases. This information stored usually shows account balances, previous transactions, current balances, interest paid and electronic scans of their checks. Anywhere you can get to a computer, your bank account is right in your hands, usually in real-time.
How to Create a Professional Website In Less Than a Week
Heres a really simple way... any novice can create a fully functional website in less than a week.
Google, Yahoo!, Pandoras Box And The Lottery
In the fall of 1990, the musical group Snap had a monster number one hit record called, "Ive Got The Power."
Perhaps you’d like to take advantage of today’s great buyer’s market in housing but feel a little intimidated by everything that’s involved.
Finding Your Niche
Have you found your niche
Top 7 Reasons Why FSBOs Fail To Sell Their Home On Their Own!
In the United States, less than 10% of all For Sale by Owners FSBOs, are successful in selling their home by themselves. That*s because most people just give up because they don*t realize from the beginning the difficulty and complexity of the job ahead. But that*s not the only reason. Here are the seven most common mistakes FSBOs make when selling their home.
Filing for a Patent
How many times does this scenario happen: You have a great idea. You think you can make millions. You tell all your family and friends about it. The next thing you know, your great idea is being broadcasted on infomercials and some other guy is making millions off of your idea. In order to prevent this all-too-common situation, the answer is to obtain a patent immediately for your brilliant brain child.
The Road to Better Results
A lot has changed in the way sites are optimized for search engines since last year.For one thing, Google is not the only search engine worth looking into anymore; Yahoo has definitely managed to take away some of Google’s oomph over the past twelve months.Another important change is that the intelligence of the search engine spiders and algorithms has increased dramatically. So without further ado, I will present you with a standard search engine optimizing process.
Dont Sign That Lease Yet
Youre being transferred to a new city in another state for a position that you start in exactly two weeks. You fly to your new hometown to select an apartment. You have exactly two days to make a decision and sign a lease, so when, after much searching, you find a vacancy in a relatively decent property, youre anxious to sign when the lease is placed in front of you. Resist the urge. As mentioned in previously in our report "Avoiding Tenants Tribulations," wearing rose-colored glasses can easily fool you into believing that your best interests as a tenant will be protected. Your desire to find a home and wind up what can be an exhaustive search process can push you into signing on the dotted line before youve read and understand all of the fine print of your lease.
Dont Overpay for a House, Even in Todays Market
If theres one thing American investors love, its an over-inflated market.Which is why they keep buying houses and new ones keep coming onto the market.According to the latest data, housing starts rose an annualized 3.4% in September, matching a 17-year high.Whoo-ha!Go, baby go.
5 Simple Steps:Earn an EASY ROTH-IRA Million!!!
So, you wanna earn a million dollars, super-duper easy How would you like the federal government to give you a big, huge tax break Wouldn’t it feel deliciously good to earn a Million Dollars of income, completely tax free How would you like to earn a million dollars of income passively, quietly, without lifting a finger Well, put your seatbelts on, folks, because in a brief nutshell, I’m going to introduce you to the financial vehicle that you’ve been looking for! Welcome to the wonderful world of investing through a ROTH IRA in 5 simple steps:
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