Finding Your Niche

Sue and Chuck DeFiore

Have you found your niche

If you really want to find out, you need to answer the following questions:

1. Is your business the only one of its kind in town

2. Do people consider your service first and price later

3. How can prospective customers tell you apart from the masses of businesses in similar fields

4. Who are your target clients

5. Who arent your target clients

6. Do you turn down certain kinds of business if it falls outside your niche

7. What do clients think you stand for

8. Is your niche in a constant state of evolution

9. Does your niche offer what prospective customers want

10. Do you have a plan and delivery system that effectively conveys the need for your niches services to the right market

11. Can you confidently predict the life cycle of your niche

12. How can your niche be expanded into a variety of products or services that act as profit centers

13. Do you have a sense of passion and focused energy with respect to your niche

14. Does your niche feel comfortable and natural

15. How will pursuing your niche contribute to achieving the goals you have set for your business

If you cant answer these questions, you probably havent found the right niche for your business. So what do you do

Stop looking! Good niches are never found—theyre created, then matched carefully with a grateful audience.

If you want an excellent niche market, try the creative real estate niche of lease purchasing. It allows you to answer all of the above questions.

Copyright 2000 DeFiore Enterprises

About The Author

Interested in having your own successful, home based creative real estate investing business Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site Subscribe to our "how to" Home Business Solutions Digest, its like having your own personal coach:

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