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The Road to Better Results
A lot has changed in the way sites are optimized for search engines since last year. For one thing, Google is not the only search engine worth looking into anymore; Yahoo has definitely managed to take away some of Google’s oomph over the past twelve months. Another important change is that the intelligence of the search engine spiders and algorithms has increased dramatically. So without further ado, I will present you with a standard search engine optimizing process.
Nothing can be done until you know what your target phrases are. Keyword research must be done to find out what people are actually typing into the search engines. For example, do they type in “medical insurance” or “health insurance” more often Is it worth targeting the keyword “dental insurance” What do your competitors think its clients type
Keyword research usually begins by asking the client what they think are good keywords and by looking at your competitor’s Meta tags and text. You then have to brainstorm to find new and related keywords that were not previously thought of. The use of Wordtracker, Overture, and Google AdWords’ estimates is indispensable. If you use the “KEI” offered at Wordtracker, don’t fall into the trap of giving it too much worth. It is a good tool to help discover keywords that have not been exploited by the competition, but the really important number is the amount of traffic each keyword generates. Finally, create a chart to determine the relationship between keywords used. For example, there is no point promoting dental insurance if your site does not offer it.
The next step is to write the text. Hire a specialized writer to put the text together. Ideally someone who has been trained in Internet writing, Internet marketing, and search engine optimization SEO, or get advice from professional SEOs, marketing experts, and usability experts. Work with the client to get a feel for what is needed for the site. Then use all these skill to put together the delicate balance needed between selling to people, selling to search engines, and making the text interesting/useful to read.
Once the text is written, come up with a catchy domain name for the site. Try to include part of the keyword in the domain, and to think ahead so that the domain can be expanded into the title. Our site www.gloriousbahamas.com is a good example of a domain with a keyword in it that is catchy and clearly stated. The keyword for that site is “Bahamas real estate”, so having part of the keyword in the domain will help in the long run.
Title and Meta Tags
From the domain name, you can then create a title with the full main keyword in it such as Glorious Bahamas Real Estate. The title is the most important text on the site. The Meta tags include the description tag, and the keyword tag. The description is what the searchers will see in many search engine results, so it must have the keywords in it and, more importantly, it must sell the site. Write a description that is objective, not subjective. Zeal has some good advice for titles and especially description writing at http://zeal.com/guidelines/style/site_titledesc/. The keyword tag is done just in case some engines still use it though very few still do, so don’t pull your hair out over it. Just list 10-15 keyphrases and try not to repeat any single word more than three times.
Now we come to the meat of today’s search engine optimization. So far, we have not discussed anything new or original. It is the same strategies that have been used since I first got into the business of SEO in 1998. Today, with smarter engines, a site needs to be something that is cared about. A site has to grow, develop, and expand as if it were someone’s baby. Gone are the days when you could build a site, get good listings, and then forget about it as it brought in the traffic and the dough. Take care of your site by adding useful content to it on a regular basis, and then the site will gradually grow from a few pages to dozens of pages. Not only will this make the site seem more alive - radiating with the healthy glow of a developing child - but it has the added benefit of increasing the amount of content the site contains, and thus increasing the amount of keywords found within it. For example with www.canada-health-insurance.com we add pages with more details about dental coverage or pages with details about government coverage for each province. Every month there are new pages, so that every time the spider comes back to visit, it spends more time at the site reading new content. This is one half of the key to getting good listings in the search engine results pages SERP.
The second half of the key is getting good sites to link to your site. Going after web sites with related content, sites with good authority in your web site’s field, and sites that are “popular” are the priority. Getting only reciprocal links is not the goal, getting the aforementioned sites to link to you because you have good, valuable content is the goal. Sites that do reciprocal linking usually have hundreds of links on their link pages and these will add very little value to your site. Don’t waste your time with reciprocal linking. Only link to a site if doing so will increase the value of your site in the eyes of your clients.
A link campaign is a lot of work, and it involves a lot of frustration and rejection. You have to approach bigger sites and sell the value that linking to your site will bring them. For every 20 sites you approach, you will be lucky to get one to link to you. You have to be persistent, consistent, and determined.
Optimizing a site is no longer something you can do and then forget about. For a site to succeed in the search engines today, it has to constantly be changing and growing either in content or in links, and ideally in both. It has to appear that the site is the life and soul of its creator, and that somebody cares enough about it to pay attention to it. Because after all, if the creator doesn’t care, why should the search engines
How Can the Average Person Build Wealth in Real Estate
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Adjustable Rate Mortgages Offer Alternatives For Home Buyers
When looking for a mortgage to meet your needs, consider these key questions:Is your income expected to increase in the coming yearsHow long do you plan to live in your new homeAnd, which mortgage will provide the lowest interest rate
Student Home Purchase Plan
Tuition costs are climbing, housing costs are climbing, it seems like all the costs for students are climbing these days. Students can afford cost increases less than any other demographic in Canada. Because of this, parents and students alike are looking for new ways to offset the costs of education.
High-income Earners Consider Renting Chic Again
Over the past two years, households that earned $50,000 or more annually and had the means to join the ranks of home owners or continue owning the roofs over their heads represented the fastest growing segment of the rental market, according to the National Multi-Housing Council.
Masters Of Disguise
Gene Hackman once lamented that the worst thing about becoming a famous actor is that you lose the ability to observe people without being noticed yourself.But some performers are so good at disguises that notoriety is no obstacle.A case in point was John Barrymore trying to buy his first house in Beverly Hills in 1926.Frustrated by rising real estate prices due to stars like Tom Mix and Charlie Chaplin moving into the neighborhood, Barrymore went to look at a lot dressed as his most famous movie role,Mr. Hyde.The realtor was taken aback by the long haired, wild eyed, fiendish looking man who got out of the limo.Every time the broker would suggest a price he was met by an intimidating growl.Finally he made the sale by lopping twenty thousand dollars off the initial number.
Plan Your Success In Seven Ways
Many businesses lose money yearly because they don’t think creatively about the future.They run their businesses doing what they think they should: dealing with customers, dealing with problems, ordering for their business, and paying their expenses. They act like their business is a job. They are surviving and that’s it. They are not looking at the big picture. They need to use their business as a stepping stone to success. Picturing themselves as a successful business person, and setting up a plan to succeed.
10 Tips for Investing in Distressed or Foreclosed Properties
1. Search on the world wide web for distressed or foreclosed properties as a starting point.Use a professional REALTOR to identify great foreclosure deals for you. You may be successful at searching the web on your own, but keep in mind some of the information is outdated, some may be incorrect, and some of the available properties are not even listed.A REALTOR subscribes to updated MLS listings and can offer you the most current information available.
Dont Overpay for a House, Even in Todays Market
If theres one thing American investors love, its an over-inflated market.Which is why they keep buying houses and new ones keep coming onto the market.According to the latest data, housing starts rose an annualized 3.4% in September, matching a 17-year high.Whoo-ha!Go, baby go.
1,001 Deals and Steals: A Guide To Online Classifieds
Some naysayers way back in the 1990s predicted that online shopping wouldn’t last. Sure, and they said television was a passing fad, too! As we all know, just the opposite has occurred. There’s a television in every household, and more than likely, the homeowner bought their television online—along with his books, music CDs, clothes, and maybe even his home.
Sub Domains - An Inexpensive Solution to Grow Traffic
Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing.
Seven Key Tax Deductions for the Self Employed
As a sole proprietor, it*s wise to familiarize yourself with the some key deductions that may reduce your tax bill for 2004. Small-business consultants generally recommend that you hire an accountant to prepare your tax returns, payroll and financial statements. But you should also meet with your accountant well before the year-end rush to discuss such matters as tax planning, and record keeping for tax deductions.
When Renting Is Better Than Buying
If possible, it is ALWAYS better to buy than to rent. Right Perhaps Not.
Website Promotional Consideration
Promoting a Website is becoming tough. For many, problems are seen at the beginning, when attempting to register a domain name. Once a satisfactory domain name is acquired, the site is lost within a see of competition. Time and money is required to excel above the competition. Along with these common suggestions, there are five areas to consider when promoting a Website.
What To Consider Before Approaching Lenders
Dealing with a bank doesnt have to be like walking through a maze in the dark. Keeping the following points in mind when you approach a bank should help you through the process.
Relocating for Retirement Which Realtor Can Help You
I am a native of Tidewater Virginia, which encompasses counties and towns in the Chesapeake Bay area from Virginia Beach, to Hampton, Newport News, Williamsburg and New Kent County. Even before I entered the real estate profession I watched the real estate market change and evolve over many decades. The Tidewater area, which includes Greater Williamsburg, is a pleasant location for retirement mainly because of the temperate climate and convenient location on the Eastern seaboard. Many military retirees who have served much of their career in the area simply opt to stay in Southeastern Virginia when they retire.
Is Your Business Safe
Well, is it! Do you back up your files on a regular basis Do you have a back up plan in place What’s important to your business and what isn’t What happens if you get hurt, who will run your business Do you have customers come to your business What ifthey get hurt, are you covered What about all the equipment you have, is it covered
Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This Search Technology
Googles premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" – a small desktop application that allows users to search Google directly from their desktops.Google currently rules the Internet, but positioning themselves on the desktop gives them the power to rule not only the Internet, but also the entire personal computer.
Lower Your Credit Card Interest Rate Now!
With today’s credit card companies, there are many opportunities to get your cards rate of 21% or more reduced. The higher the amount of interest your card charges will cost you more for a simple purchase and ultimately may take you years to pay off instead of months, should you make the minimum payment allowed. People often just pay the minimum balance as a way to improve their credit rating; this couldn’t be a more dangerous way to increase your credit score. Leveraging the credit card company to say “Uncle” to your ability to switch over is easier than you think.
“Penny Wise and Pound Foolish”
This saying came to mind when reading my Icop newsletter. JLwas discussing things that Chuck and I talk about all the time. A couple of weeks ago while listening to Jim Edwards’ audio newsletter he ranted about the “psycho freebie seekers” love that name. Jim rants almost as well as Dennis Miller.
Easing Your Way Into Homeownership: How Your Real Estate Agent Can Help You Qualify For A Low Down Payment Mortgage
For many renters, the first step in buying a home is becoming educated about the process.If you’re like many people considering a home purchase, you’ve spent nights and weekends poring over your local real estate section.You’ve talked to friends and relatives about their experiences.Maybe you’ve even purchased a book or tow to help you become more familiar with real estate terminology and the various types of mortgages commonly used today.
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