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Blogging, RSS & Feeds
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Top 7 Reasons Why Your Business Should Use RSS In today's online world of high-speed websites and giant portals, every established Internet business boasts of delivering content via RSS. Why It Took Me So Long To Blog When I saw my first blog, I wasn't impressed. 3 Reasons To Publish An E-Newsletter AND A Blog With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber's inbox (without getting siphoned into a junk folder), it still has to vie for attention amongst dozens ? or even hundreds ? of new messages. RSS - How to Promote and Profit From Your Feed Let me ask you three questions to get you thinking. Does your website offer an RSS feed? Are you promoting your feed effectively? Are you seeing an increase in profits as a result of offering a feed to your visitors? If an RSS feed is the Yahoo Backdoor, is a Blog Googles? Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely? How to Make Money with Your Blog -- What Is A Blog Top 10 Blog Writing Tips Most of the "rules" about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you'll be publishing great blog content that attracts prospects and clients in your niche market. The Art of Business Blog Writing "It is precisely minds of the first order that will never be specialists. For their very nature is to make the whole of existence their problem; and this is a subject upon which they will every one of them in some form provide mankind with a new revelation. For he alone can deserve the name of genius who takes the All, the Essential, the Universal, for the theme of his achievements; not he who spends his life in explaining some special relation of things one to another." - Arthur Schopenhauer, "The Art of Literature" RSS Feeds Explosion Gain Massive Exposure For Your Service How Yahoos Recent Facelift Can Mean More Traffic To Your Site It even surprised me. Yes, even though I have been pointing out the possibility since July, and was forced by demand to release my study findings before my book was even half finished, I was shocked when I heard the news as well. You see, I was sure we were at least a year off from this glorious day. The News Yahoo has had a little facelift, which you've probably read about by now. The real news is more important for your site - the "My Yahoo!" page looks different too. On September 28, 2004, surfers who logged in to their personalized Yahoo area saw an announcement explaining the RSS and Atom files that show updated information to a website as content feeds, effectively pushing news feeds into the mainstream. The new look to this section of Yahoo was presented as a full page ad to every single account holder upon first log in that day, and even now, there remains a notice posted. When I logged into my page in the "My Yahoo!" section, I saw a big difference in the number of feeds left to choose from, as well as in the way they were presented. Currently, the RSS module boasts "150,000 sources". If your site isn't one of them, its crucial that you act now. If you have one and you're not getting the results you'd like from your set-up, there are small changes you can implement that will make a huge difference in your listing. Best results aren't as easy as submitting your feed now, but you're still within the window of opportunity - if you do it properly. What the News Could Mean For Your Site If You Act Now One of my clients recently called this "the back door into Yahoo". Whether that statement is accurate as far as getting included, or receiving an increase in rankings within Yahoo's search engine via your feed, depends on your site, and whether you create your feed correctly. If you could use a daily stream of traffic from even a small portion of Yahoo's estimated 20 million users, this could be your final wake-up call. You'll want to learn how to create a feed that gets well listed immediately. Currently, the RSS module boasts "150,000 sources". Yahoo will still need hundreds, perhaps thousands more, even if it only intends to list the "creme de la creme" of the submissions it gets. Being in that group is as easy as submitting your feed. Being at the top of the list isn't. However, you're still within the window of opportunity if you take the time to learn how to do this properly. You can get free details on how to do that at helpmerss.com . "My Yahoo!" RSS Headline module Coming Out of Beta? If I had to guess, I'd say all signs point to yes. When that happens, Yahoo's RSS/Atom directory will likely contain only those who added their feeds early. New feeds seeking to be included will probably face stricter standards. If you don't have one yet don't worry, because it's never been easier to make one. If you can cut and paste, there are tools all over the Net that will show you how- some will even generate the file for you. However, there are still certain guidelines you need to follow with your feed to get a good result out of Yahoo - it's not as simple as adding your feed now that there are more competing listings. Yahoo is still accepting new sources for RSS feeds. Readers of my last book state that they are getting excellent results following my instructions, though initial inclusion no longer occurs at the same rate. Plenty of markets have few feeds available, or none at all. Your site could fill that void. That means you still have a chance at a first page ranking. The traffic I get on a daily basis from My Yahoo readers alone sounds like I just like to brag. And I do, but that's hardly the point. The point is, there's no place you can even go to buy the caliber of exposure to the quality of audience that reads feeds. The typical audience that accesses information by feed are also blog readers. A study this summer estimated that the 69.3% of blog readers are aged 29-50, and that 40% of this audience are people who have household incomes greater than $90,000. The type of surfer that would subscribe to your feed has pre-qualified themselves as a lead, with a certain level of understanding and interest in your topic, often on a professional level. And if you don't spend every post hitting them over the head with your sales pitch, they can be both loyal and interactive. (If you do, they'll unsubscribe from your feed faster than you can spell s-p-a-m.) And if you're in the business of providing information you can use, in a way that shows how you can solve their problem, it's like preaching to the converted. If your product solves their problem, and you show that you deserve the trust of this subscriber, you'll also find the route to a sale an increasingly downward slope. The bottom line - this is the power surfer's favorite toy. And if your content appeals to them, you need to learn how to play. RSS Latest News - Blogging or Blagging? The RSS latest news suggests that RSS can stand for 'Really Simple Syndication', 'Rich Site Summary' or probably other interpretations of the acronym. An RSS tool is one that can deliver the technology where it is required. Shared RSS - Syndication for the Rest of Us RSS Syndication or RSS Newsfeeds (RSS Feeds for short) all refer to the same thing. There are two parts to the process, the publisher, and the consumer. The publisher produces a small text file in a special format that lists the title and address of an article or resource published on the World Wide Web. The consumer uses a program, usually called an aggregator to read and display the contents of that simple text file, with links to the web page. Or the consumer may visit a website that includes an aggregator program, and view the results as a web page. Members of Yahoo.com, for example, can set their personal 'My Yahoo' pages to display the contents of any RSS feeds they select. Who needs T.V. News, Newspapers and Radio News? T.V. and radio News got you down? On-line current events and News blogs make being informed a much more enjoyable experience. For many the News on television has become a trying time of the day. Focused mainly on negative events, you may have to wait through the whole program just to hear the one story you were waiting for. If you miss the 6:00 p.m. show, waiting until the late night segment can be a real drag, especially if you've got a lot to do, or have to wake up early the next morning. Blogging Is Not Important - Its Crucial It has been established that having a 'blog' helps your web site gain visitors and higher rankings in search engines. But a small study which I have just completed shows that blogging is much more important than this. Blogging appears to be absolutely essential to your web site success. If you are not blogging, your web site will fade into obscurity. 13 Steps to Successful Blogging Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful blogging. Top Ten Reason to Publish an Ezine AND a Blog Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites. Blood Test for Your Blog? Are you contributing to one of the estimated 36.1 million (and growing) blogs online? Or are you thinking of entering the fray and starting to publish a blog for your small or home business? Make sure you are publishing the right type of blog for your kind of business, or all that writing time will have been for naught. What is an RSS Aggregator or RSS Reader? I keep hearing about RSS, XML and RSS feeds. I just barely have a clue what they are, but when people then start talking about RSS aggregators, what are they talking about and why would I want one? Do you use an aggregator, and if so, which one? Make Money Blogging You have created a blog and your blog is dedicated to a niche industry. Have you ever thought that the blog could make money for you? We would look here in this article, ways and means, to make money blogging. Lets first have a look at what are the prerequisites for a blog needed to make money: Google Does RSS Has Google finally embraced RSS with their new XML powered Sitemaps program? Well, sort of, but it seems more like a hug than a strong impassioned embrace!
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