|Blogging, RSS & Feeds|
Blood Test for Your Blog?
Are you contributing to one of the estimated 36.1 million (and growing) blogs online? Or are you thinking of entering the fray and starting to publish a blog for your small or home business? Make sure you are publishing the right type of blog for your kind of business, or all that writing time will have been for naught.
The Blog Blood Test
Just as there are different types of blood, there are many different types of blogs, and each serves its own purpose. Giving your blog a blood test will help you determine which type of blog is best for your business and what may be wrong with the one you've got now.
Blog Blood Type 1: Customer Relations - Blogging is one of the best ways to put a face and personality on your business, especially if you operate entirely in cyberspace. Those that best employ their blog in strengthening relationships with their customers spend a lot of time interacting with customers, answering questions, providing useful tips, and keeping them informed of business happenings. These blogs focus less on the company's products and more on the company's culture and outlook. The goal of this type of blog is to engender customer loyalty and establish a consistent flow of interested website visitors.
Blog Blood Type 2: Sales - As you can imagine, most businesses that blog do so because of the perceived benefit to their bottom line. While very little quantitative research has been done with regards to the actual monetary impact of blogging on overall sales, the ubiquity of sales-oriented blogs indicates some kind of return-on-investment. Sales blogs focus on product developments and benefits to the customer. There is less online interaction with customers via the blog as the goal is to move readers off of the blog and onto the product pages. The goal of a sales blog is to encourage visitors to purchase a product, service, or information that the company is offering.
Blog Blood Type 3: Personal Web Journals - These blogs make up the bulk of the 36.1 million web logs online. The majority are personal accounts written without regard to size of readership or monetary value. Many have heralded free blogs as the Internet's greatest achievement, allowing virtually anyone with an internet connection to publish literally whatever they want, and all in a matter of a few minutes. There are as many purposes for personal blogs as there are bloggers. Perhaps the most common theme is the chance to be heard.
I've Taken the Blog Blood Test?Now What?
Which category did your blog best fit in? Did you find that you're writing one type of blog but desiring the benefits of another? If you haven't already started your blog, which type do you believe would best match your writing abilities and desired outcome? Simply put, if you're not writing the best type of blog for the benefits you want, you'll never get them - and you'll waste a lot of time in the process.
If your current blog is doing exactly what you want it to, leave it alone. If you find that some changes are necessary, consider the following questions:
Millions of others are already blogging, but don't let that stop you from starting. Give your business the blog blood test and see which type works best for you.
What is an RSS Aggregator or RSS Reader?
I keep hearing about RSS, XML and RSS feeds. I just barely have a clue what they are, but when people then start talking about RSS aggregators, what are they talking about and why would I want one? Do you use an aggregator, and if so, which one?
Strategies to Make Your Blog More Interesting
Putting up your business blog is an advantageous way of establishing your presence on web. It's no longer just about putting plain texts up on your blog. With continuing stream of new software, publishing tools and plug-ins, today's blogger have the means to create interesting and fun blogs. Here are some of them.
Using RSS Feeds to Set Off a Traffic Explosion
RSS, or Really Simple Syndication, is the perfect answer to your needs for sharing and distributing content. The way this works is webmasters can share bits of code with one another that give them access to the others forums, newsletters, blogs, information, news, and the like. When this information is shared, it can create a massive increase in traffic. Read the following suggestions regarding RSS feeds and increasing traffic for your website to decide if this is the right marketing tool for you.
What is Blogging?
Blogs have been around for many years but have recently become somewhat a new 'craze'. A Blog is short for Web Log is basically an online journal. They can be set up at little to no cost at all, and can be used for a wide variety of things. Some bloggers just blog for the fun of it, while others tend to use their blogs for business reasons.
How to Activate The Firefox Live Bookmark Feature on Your Site
Live Bookmark is Mozilla's response to offering RSS feeds through their browsers and Firefox in particular. Using this technology, it's possible for any visitor to your website to add your RSS feed in only two or three steps. Browsing the RSS feeds you subscribe to is as easy as looking up a bookmark. Instead of seeing a bookmark though, you get a list of all the headlines found on the RSS feed you just subscribed to. This feature is really cool.
You Are Losing Money If Youre Not Using RSS Feeds On Your Website!
(An RSS primer can be found near the bottom of the article)
RSS Feeds Future Revealed
I don't claim to be a futurologist or an RSS pioneer but I have been keeping a pretty close eye on RSS and how it has been evolving. From what I have seen so far I think I can make some pretty good predictions about where RSS feeds are heading.
How to Cash In on Blogs
Over the past year or so, more and more webmasters have been creating their own blogs (web-logs). If you don't already know, a blog is sort of an online diary which is updated at regular intervals by the author(s), and can be viewed by the public.
It seems like Blogs are everywhere these days. You can't seem to surf the Internet without seeing the word Blog somewhere. The intent of this article is to explain the basics what a Blog is and how you can use them to help promote your business and gain valuable information quicker that surfing the Internet.
How To Create A Blog
Blogs are more permanent than posts to an online discussion list, more dynamic than older-style home pages. They are more personal than traditional journalism, and definitely more public than diaries. A blog is often a mixture of what is happening in a person's life and what is happening on the Web, a kind of hybrid diary site. So, there are as many unique types of blogs as there are people.
What Will Microsofts New RSS Windows Mean To You As A Computer And Internet User?
Nothing and a whole lot!
The Blog Revolution: How To Use Blogs to Generate Solid Web Profits
Blogs were originally only meant to be 'Web Logs', or personal journals for members of on-line communities to stay in touch, sort of like 'underground news media'. But, it didn't take long for net-repreneurs (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money. The human mind is infinitely creative and nothing really stays the same.
Top 6 Reasons for Having a RSS Feed - Come and Explore the Possibilities!
Getting traffic to your website can be hard. No one just randomly types in "makelotsofmoneyonlinequicklyandfromhome.com" and with this market slowly being filled in, it is hard to get a good rank on Google, Yahoo, MSN, Ask, and all the other major search engines. Although paying for advertising is effective and gets targeted results, RSS feeds are the way to go for free, cheap, and somewhat easy advertising.
How to Create an RSS Feed
An RSS news feed can be used to communicate with your target audience. It is an ideal means of notifying people of new content on your website without the need for them to keep on visiting your site. You can send newsletters to your readership without having to use email and risk being accused of spamming. You will be comfortable in the knowledge that people who request your feed are actually interested in it because they have actively subscribed to it. This article will explain just how to create your own RSS news feed. There are a couple of ways to create an RSS file, you can use an editor designed for the purpose or you can create a file using a simple text editor. The latter will require you to learn some XML whilst the former will do the hard part for you. First off I will describe an RSS file, there are several versions and I will be showing you version 2.0, the latest RSS version. An RSS file looks just like an HTML file except it has different tags and the files end in .rss or .xml rather than .html. The file is made up of header information and item information, the item information contains the actual news items. The first section of the file contains the header information. This states that the file is XML and which version, the encoding used and the version of RSS that you are using. This part of the file is mandatory. Next up is the channel tag, this encloses the whole of the rest of the file. This is followed by a title, description and link which explain the what the feed is about and what website it is associated with. The final part of the header is the optional image information. If you use this the software that is used to parse or read your file can display a small picture such as a logo. Please note that in these examples I have used square brackets instead of angled brackets. [?xml version="1.0" encoding="iso-8859-1"?] [rss version="2.0"] [channel] [title]The Widget news feed[/title] [description]The latest news on widgets[/description] [link]http://www.widget.com/[/link] [image] [title]Widget News[/title] [url>http://www.widget.com/widget.gif[/url] [link>http://www.widget.com/[/link] [/image] The body of the file is made up of the news items. Each news item is enclosed in the item tag and comprises of a title, a description and a published date. The date needs to be in the format shown in the example below. [title]Which is the best Widget to?[/title] [description]In this article we discuss the release of several new widgets, but which is the best widget.[/description] [pubDate]Sun, 20 Mar 2005 14:38:50 GMT[/pubDate] [link]http://www.widget.com/the-best-widgets.html[/link] [/item] You can have as many items in the feed as you like but many webmasters just show the 10 most recent items to keep the bandwidth usage down and also so not to overwhelm the end user with too many items. Finally the file is ended with the closing channel tag and a closing RSS tag. [/channel] [/rss] I have covered the basic tags to create an RSS file, there are other tags that can be used and these are explained in the http://blogs.law.harvard.edu/tech/rss (RSS 2.0) specification. Once you have created your file you will need to verify it is ok, to do this upload the file to your server and then go to this validator to validate the file. Your file is now ready. Now anyone can subscribe to your feed just by pointing their RSS reader to your RSS file. That is the basics covered. I will be covering other areas in future articles as there is far too much information to fit into a single article.
How to Get Started Blogging in 5 Minutes or Less
I put off starting a blog for a long time because I thought it would be hard. I thought it would be technical. I thought I'd have to install scripts and tear my hair out getting them to work. At that point, most of what I'd read about blogs and RSS was just so much geek-speak.
How Weblogs can Help Realtors
What is a weblog, well simply put a weblog is a journal that is kept online. In it's simplest form a weblog will have an article every day or week that says what the person is doing.
Reachout Throughout ? RSS
RSS has been around for more than a decade but until recently "Rss Technology" started penetrating its roots deep inside the soil of the so-called E-world.
Marketers Still Dont Get RSS Metrics - How We Really Can Measure RSS
Even after all that's been written and explained, even reputable online marketing publications such as ClickZ still don't get RSS metrics.
To Blog Or Not To Blog - A Laymans View
We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn't it?
Five Ways A Blog Helps You To Market Your Business
Want to advertise online without spending a fortune? Get a blog.
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