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Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases.Jhonny Papas Theres a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like precision. Unlike savvy marketers, most Internet businesses focus on generic "single-word" keywords, other than keyword phrases constituted by 2 or more words. If youre not using a keyword tracking software to correlate your customers with the search engine keywords that motivated them to visit your web site, read your sales letter and submit an order, youre missing bits of very critical information. One known method to track your referrals via search engines is by using a cgi/php script. All you need is to place a snippet of HTML, JavaScript or SSI code onto your web pages to track referrals and keywords. You also need to place a tracking code to the "Thank You" page to track the sale and identify the customer. Most Internet customers use two or more keywords to find products / services on the Internet. Critical data can be extracted from keywords that your customers used to visit your web site... How to make Best Use of Keywords to Improve your Sales Letters and Boost ROI... Lets assume that you already have a database of customers and in a database-field lets name it field "K", the keywords or keyword phrases they used to order your product. Now print the "K" field and start studying the keywords. Evaluate your web site and discern the strong points of your sales letter. You can make appropriate adjustments in your sales copy by reinforcing the conceivable value of your product and using the "K" field as a compass. Youll also discover that prospective customers use a variation of keyword combinations. Once you discover your most profitable keywords that customers use via search engines to visit and order your goods, your promotions will start reaping more fruit. Another technique you can use based on keyword metrics, is the addition of "alluring incentives" that compel prospects to take action now! Its almost like reading your prospects mind! Can you see the power behind this methodology Thats the focal "golden concept" to using the Internet as an Ultimate Sales Genie. Hint: Some forceful marketers use Search Engine Keyword Tracking, to produce even more compelling infomercials on TV as well. A Crucial Internet Keyword-Research Tool to Discover what your Prospective Customers are using Now, to Buy Products on the Internet... Stop targeting the wrong keywords to promote your web site on search engines. Theres a powerful keyword researching tool which is very accurate and immensely crucial for your online business. Did you know that the "most popular keywords" are the ones that are will drain your budget on pay-per-click search engines It is a statistical fact that popular searches are conducted by "freebie" hunters and accrue too much competition. Heres where "Word Tracker" comes in to automate your researches for the most profitable keywords. You can use this tool to optimize your web site, discover "new buying trends" and even outperform your competition on the search engines. Hint: Dont rely on Overtures keyword researching tool. Its often too bamboozled. Heres the URL for Word Tracker : http://traffic-engine.net/keywords If you were asked to describe your product with just one word, that wouldnt be feasible of course. A "description" is always constituted by a phrase and thats where your most profitable keywords originate from a multi-word phrase. On the contrary a single word cannot describe a product or service. For instance, if you were offering "car quotes" this keyword-phrase would characterize your online business not just "cars", or "quotes" - but "car quotes", or "new car quotes"...etc. Recapping the entire methodology to leverage your productivity and ROI Return On Investment:
Once you start implementing the "exposed" methodology youll start harnessing biggest "bangs" on your advertising dollars... better ROI and high conversion ratios. More targeted traffic and highly-optimized marketing campaigns. You can even match your optimum keywords with demographic variables using sophisticated databases. The Internet is fairly considered an "Unrivaled Weapon" in every marketing arsenal. Use it wisely and watch your customer base skyrocket!
| | | | RELATED ARTICLES 21 Reasons Why The Next Site I Visit Could Be Yours Part 1 You spend so much time promoting YOUR site, but why, exactly, do YOU VISIT someone elses Website Promotion Have you ever wondered why some websites get a thousand hits a day while others dont Well, the secret lies in something called website promotion. Link Popularity and Your Add URL Page With all the buzz going on about the importance of a sites link popularity, the "look and feel" of your Add URL page or whatever you have named your add URL page has taken on an increased importance as well. How To Take Advantage Of Your Competition When people market their business, they pay little attention to their competition. However, they can learn a lot from them. Your competition plays a large role in your business and in your marketing efforts, so dont ignore them. Search Engine Optimization Techniques Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine i.e. Yahoo, Google, etc.. The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website. 131 Legitimate Link Building Strategies... 131 Legitimate Link Building Strategies..."The Definitive Source of Link Building Strategies on the Internet"Co-authored by Robin Nobles, Eric Ward, and John Alexander Maximising Google’s PageRank of your Website to Maximise Traffic Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. FFA/Reversed Marketing Have you ever submitted your ad to an FFA page most likely you have. Did you get any results from it or did you just get a ton of emails in your inbox What is the Google Dance As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO Search Engine Optimization is in your favor. Welcome to the world of “Google Dance”. The Google Dance is simply that the predetermination of when the actual update will commence. Link Exchanges - What they can do for your business PART 2 If you havent read part 1, please go here: http://www.smartads.info/articles/le/10.html How Search Engines Connect Sellers and Buyers Maggie knows how to find what she wants.She lets her fingers do the walking – not in the Yellow Pages, but at Google.com.She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools.The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website. Keywords – Key For All Doors Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process. You Have More Web Sites Than You Think You Have:The Importance of Deep Submission If I ask you how many web sites do you have You may say “One, yes it is www.mycompany.com “ or “two” in case you have a second organization or company. When I first began promoting my web sites I was, like most people, only thinking in terms of one web address, the url of my main page.And I thought that this main page was a difficult one to promote because it was the index page of a magazine that covered a wide variety of fields environment, arts, science, politics, spirituality, etc. How could I optimize a page for so many keywords, which market could I focus on Articles:How to turbo charge traffic when you promotion budget is tiny Writing articles for your site and for the use of others, is a simple proven way low cost way to get more traffic. THREE ways You can Use the Ezines to Increase Your Sales ***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit toezine publishers- Is Your Websites Link Directory Even Worth Having A reciprocal link directory if a vital part of having a good Google page rank. However there are ways to make it a useful and important part ofyour website for reasons other than a high ranking in the Googledirectory. Search Engine Optimization - A Must As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange Well, let me point it out to you. There are hundreds of thousands of web sites that just don’t get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem They have the content. What is left Whats Wrong With Your Promotions How many times have you been frustrated with your promotion efforts online 5 Reasons Why Your Site Needs to Publish a News Feed It seems like everyone is talking about RSS Feeds. They’ve been around for years but the buzz is up about them as the technology continues to go mainstream. Some people are reportedly abandoning their browsers and viewing the web through their readers - but they hardly represent the general public yet. Taking E-mail marketing to the next level Many types of Internet advertising dont work as well as they once did. People have gotten used to banners and dont click on them. Some ezines have failed to keep their readers interest and ads sometimes get less response. |
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