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Articles:How to turbo charge traffic when you promotion budget is tinyPaul J Easton Writing articles for your site and for the use of others, is a simple proven way low cost way to get more traffic. Articles can be used for all subjects and just like newspapers and magazines, is a recognised way of sharing information. Articles a low cost way of promotion but they do take time which can pay you back year after year for your efforts. Most people tend to think that they cant write well. Its nothing more than sharing helpful information that you have learned. For example the idea of this article is to help format you thoughts and then the best way to format it best for users. So lets get started. 1. Firstly you need to choose who is your target market. Who is your article for and why would they find it helpful Example: "Home business websites who are looking for low cost traffic" 2. Choose the purpose of you article. Why are you writing it How will you use it This will help guide the content of it. Example: "Provide an article for distribution, which other webmasters/ezine owners can use creating links back to my site, and subscribers to my ezine" Always keep the purpose of the article in mind, which will help you keep on track with your content. 3. Article Subject -What are you going to write about What subject Use other articles you have seen or experiences you have had for ideas. Example: Using articles for low cost online promotion >From the subject you have chosen you need to create a headline of sorts- some thing that makes people want to read it. Create curiosity and use emotion. Example: How to turn words into free traffic for your site 4. Format Outline -This is when you decide the format of your article, just like you were taught at school.
5. Checking - At this stage you should have the outline of an article. You need to get someone else to read it over, spell checking it, making sure the information flows well. I also recommend leaving it overnight before using it. It gives you a chance to re think it. 6. Online formatting - If you intend to make your article available to ezine owners, then you need to make sure it is formatted correctly and easy for them to use. The standard accepted format is 65 Characters wide- in plain text. Most people us Microsoft word for word processing so you will need to re-format by using a program such as Note Tab light http://www.notetab.com/ no cost which will format your article correctly. One thing you will also need to do is ensure you only have paragraphs of 4-5 lines otherwise it creates a "mental block" for the reader, and becomes too hard to read online. So now you have a formatted, helpful article ready for your use. The last thing you need to keep in mind is that you need to provide helpful, well-researched information. A full-page ad for your site will not do you any good and will get deleted quickly. Try to write from your own experiences and it will come across as real and very readable. My next article will cover getting the information out there and working for you. You can get the next article by subscribing to our ezine. It will surprize you find out that there are places you should NOT post your article, as they may not help your business.
| ![]() | ![]() | ![]() | RELATED ARTICLES How to Sell Your Product on the Forums 1. Your signature file: How Many Sales Have You Made After Your Advertising Campaign When you start your online business, you will go through a series of steps like:==>Domain registration==>Website designing and installing your inventory and order links==>Advertising about your products or service Submitting your Web Site to Free Directories Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. Promote With Simple "Folksy" How-To Articles! When it comes to article writing, not everyone is a Dave Barry or even a Bob Leduc or a Kevin Nunley for that matter three great article writers, by the way. Branding Versus SEO Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. There Should Be More to your SEO Consultant Than Rankings Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them. Networking Know How Networking, even to a seasoned professional, can seem intimidating or scary at times. The reason for this is due to the fact, that networking can be positive or negative! We dont often think of "negative" networking. Not knowing what constitutes the difference between the two makes it easy to network in a negative manner. Traffic Equal Sales Keyword Density We cant emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As weve mentioned throughout the site, search engine spiders love content. Therefore, the more keyword-rich content you have, the better. When a search engine spider crawls your site, it wont recognize pictures or images. So, if you have limited amounts of text or none at all and youve got a lot of beautiful pictures or Flash animation, the spider may deem your site unworthy of listing.What Is Keyword Density Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. It is one of the most critical aspects of successful search engine optimization. To improve your search engine ranking potential, your keyword density must be just right. To calculate your keyword density, divide the total number of words on your page by the number of times your primary keyword or key phrase appears. Keyword density is critical when outlining the keyword portion of your search engine optimization strategy.Naturally, there is a fine line between strategically scattering these keywords throughout your content versus grouping them all together, separated by commas. The latter is known as spamming and you will get penalized for doing it. Dont think you can fool the search engines -- they have the technology to figure out these little tricks. Using Keyword Density To Improve Your Search Engine Ranking The best way to increase your search engine ranking potential is to develop your keyword strategy by researching the most relevant and most searched for keywords or keyword phrases before you even begin building your site. So, youve already built your site No worries -- you should still consider reviewing the keywords you have selected and make any necessary changes to your meta tags and site content. No matter how nice your site looks, you wont get high search engine rankings without the right keywords. And remember, if your site has a lot of graphics or Flash animation with little content, we encourage you to consider a redesign. We understand that most site owners who fit into this category have spent a lot of money for these beautiful sites, but what is the purpose if they arent getting the high rankingsThat being said, here are a few tips on using keyword density to maximize your search engine ranking potential:1. Use our Search Term Suggestion Tool powered by Overture to research your keywords. This powerful tool will direct you to the most popular keywords for your specific business based on how many times that keyword or keyword phrase is searched for each month. You can then take that information and develop your keyword strategy based on those results.2. Incorporate these keywords or keyword phrases in your meta tags as well as your site content. People often forget that search engines will spider the heading meta tags first because they preceed and stand out from your main site content.3. Write keyword-rich content that not only satisfies the search engine algorithms but is equally informative for customers visiting your site. This is the most difficult part of writing your content - but also the most critical.4. Try to write at least 300 words for each page on your site. Again, the more content you have the better chance you will have to include those all-important keywords you diligently researched and ultimately selected. 5. Too often we see content saturated with too many keywords that, as popular as they may be, just dont relate to the site itself. Avoid doing this - it will only irritate potential customers. 6. Web sites should be updated on a regular basis -- dont let them go stale. Add new products/services, update users with new information and tools, do what you can to change your content keyword-rich content, that is! and keep users coming back for more. My Website Needed More Targeted Traffic. Guess Where I Found It There’s nothing new about using joint ventures to get traffic to websites. And good information is freely available from many internet marketing sites on how to set up JVs. Increase Traffic with a Good Title Theres such a thing as taking search engine optimization too far.Im not talking about black hat versus white hat, things that might get you banned versus staying pristine.Im talking about keyword stuffing in the title.As far as search engine optimization goes, theres nothing wrong with it.You might very well make it to #1 with a title like "Widgets, Black Widgets, Home Widgets, Cheap Widgets." The Wrong Email Format Can Destroy Your Offer Which email format is more effective to use, Text or HTML How To Take Advantage Of Your Competition When people market their business, they pay little attention to their competition. However, they can learn a lot from them. Your competition plays a large role in your business and in your marketing efforts, so dont ignore them. Viral Marketing Technique Creates a "Chain Reaction" with One-Time Action! Suddenly your sites traffic multiplies.You get "Money Waiting" emails from yourPayment Processor; more sales than youcan handle. Your downline increases radically- potential entrepreneurs join your sales force. 10 Things You Should Expect From Your Website Copywriter As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. Give Your Business a Cash Infusion Whether you have your own business already, or are looking for a way to cash in on the profit potential of reaching millions of internet users – you can’t afford NOT to read this…….. Traffic Building - Understanding the basics So, youve spent hundreds of thousands on a state-of-the-art website. Your client is happy, and your hard work has paid off. The site goes live and the telesales team is standing by for a flood of enquiries. Nothing happens. Why The Power of Link Exchanges Lets face it. Getting webmasters to link to your site is difficult. Why Search Engine Traffic Should be Your Top Priority Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns spam, to popup ads. All these marketing tools can work, but they are also extremely risky. Some people I know find pop-ups and spam so annoying that they will never purchase anything from a business that uses them. These plans are probably not the best customer acquisition strategies, and more likely they are a total waste of money. So why would anyone bother risking money on marketing strategies that probably will not increase traffic to your website Why not concentrate on what does work - The search engines. FIVE ADVANCED and Essential features of Your Follow up Autoresponder If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business.You can offer free email coursesSend ezines, ezine articlesFollow up your customerConduct polls and quizzes ![]() |
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