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How does Pay Per Click marketing workBrad Bagherian So how do people find my website This is by far the most frequent question asked by businesses wanting to increase the number of visitors to their site. The answer to this question is that there are a number of different ways to attract visitors, these include; search engine optimisation of your website, banner advertising and link campaigns, as well as Pay Per Click. This article focuses on Pay Per Click which evidently the most effective and efficient method. What is Pay Per Click The majority of search engines provide a service whereby they sell the top positions on search engine results pages. For example, if an internet user wants to find an exclusive gift shop for Christmas presents, they would go to their prefered search engine, and type "Christmas gifts". If this search term is a keyword we have set up for you, then your website listing will appear at the top of the results page. How and why does it work It works because it allows users to find what they are searching for and your company details will be one of the first items they are likely to read. They can read your summary about what products or services you provide. Because of this, the user does decide to click through to your site, they are more likely to make an enquiry or generate a sale. Where will my listing appear Your website will appear in search results in the following search engines .. Google
How much will it cost This is one of those “how long is a piece of string” questions. However, we won’t end it there and leave you in the dark. Most companies have a budget for a day, week or month. We then select the most appropriate keywords which we think your target audience will enter into a search engine. For each keyword enter a price you want to pay per click depending on where you want to be positioned. The higher your budget, the more click throughs, the more leads, the more sales. Its important to remember that you only pay if a user actually clicks on the link to your website and is taken there. So only if they are interested enough in your summary and want to find out more about your products and services are they likely to click on your website link.
| | | | RELATED ARTICLES The Google Toolbar & Search Engine Optimization Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here’s why… The Google Toolbar has grown significantly in features since inception. It now features several new useful features but the main focus of this article is on those that aid in search engine optimization. So without further ado here’s the Google Toolbar unfolded. Blogging and Pinging- Powerful Backdoor Into Major Search Engines For Free Most of you know what a blog is. But have you ever had to ping a web site Did you know that the two together, blog and ping have become the talk of the seo forums lately on how powerful these two techniques together can be at getting any web site no matter how small or large, indexed almost immediately by the major search engines and for free. How to Use Solo Ads to Make a Small Fortune Newsletter advertising has been getting a bad rap lately.Around every corner you can find someone complaining about how it doesn’t work.But when you ask them if they’ve tried it, most say no.The others who have, had NO idea what they were doing. 5 Reasons Why Link Swapping Is Killing Your Website I created my first website in 1995 - it was so long ago I built it out of rock and wood, not HTML. 10 Benefits Of Submitting Your Articles To Ezines 1. Youll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. Triple Your Website Traffic Every 90 Days! Proper Use Of Meta tags For A High Google Ranking Buzzwords vs Effective SEO Keywords Ever see a website that seems to speak a foreign language...in English We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website How Search Engines Connect Sellers and Buyers Maggie knows how to find what she wants.She lets her fingers do the walking – not in the Yellow Pages, but at Google.com.She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools.The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website. Four Tips For Getting More Mileage From Your Articles It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the over 400,000 e-zines currently on the net.There are even several e-books written on the topic, including mine, that will help you take advantage of this effective technique.What do you do next after youve invested the hours necessary to research, write, proofread, edit and submit your article to thousands of e-zine publishers Three Breathing Techniques For Any Ezine Article I subscribed myself to many ezines.Id love to read articles in them.First thing I will do is going to article section of the ezine. Why Search Engine Traffic Should be Your Top Priority Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns spam, to popup ads. All these marketing tools can work, but they are also extremely risky. Some people I know find pop-ups and spam so annoying that they will never purchase anything from a business that uses them. These plans are probably not the best customer acquisition strategies, and more likely they are a total waste of money. So why would anyone bother risking money on marketing strategies that probably will not increase traffic to your website Why not concentrate on what does work - The search engines. 10 Tips for Writing Effective Web Copy On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or failure. Link Exchanges - What they can do for your business PART 2 If you havent read part 1, please go here: http://www.smartads.info/articles/le/10.html Cheap Advertising Methods That Work! Advertising is necessary to get name recognition for your business and attract customers. But, what steps can you take to advertise your business if your promotion budget is limited What is Site Match While you may have heard of a controversial new program called Site Match, which is being run by the Yahoo/Overture team, what you probably dont know is what this program is really all about. Site Match is a program created to get your site into the Yahoo database formerly the Inktomi database and it can be expensive. It is based on a yearly fee and an additional cost for every click you get from a Yahoo based search engine. Guide To Free Advertising When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website.I didnt have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when I can get it for free"So, I starting searching the internet for places that would accept an ad for my product for free.I was very happy to find literally thousands of sites willing to accept my ad. High Google Rankings: Frequency vs. Positioning Theres an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, thats simply not true! Theres another factor that is just as important and may actually drive more traffic to your site. Submitting Your Site To The Open Web Directory: Some Dos And Don’ts One of the most important steps in any site’s publicity campaign is the submission to the Open Web Directory http://www.dmoz.org as this directory provides search results for many of the most important search engines and online portals. This directory is not a robot driven spider, but a human edited directory and you must observe a few important points if your submission is to be successful.http://resource-zone.com/ubbthreads.php .There you can ask about the status of your submission, but you must give them the date and category to which you submitted your site. You can ask questions about the procedures etc, but one more thing, don’t argue with the editors. Find out how the editors of the directory work and do your best to meet their conditions and you will be successful. Google PageRank: Not Worth The Worry I notice that a lot of webmasters are obsessed with Google PageRank Entire sections of SEO forums are even devoted to PR. Web sites do not live and die by their PageRank. A PR 6 web site may rank lower than a site with a PR 5 due to other Search Engine Optimization factors. Search engine results are not proportional to a web sites PageRank value. Traffic Equal Sales |
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