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The Google Toolbar & Search Engine OptimizationAlec Duncan Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here’s why… The Google Toolbar has grown significantly in features since inception. It now features several new useful features but the main focus of this article is on those that aid in search engine optimization. So without further ado here’s the Google Toolbar unfolded. PageRank Upon installation of the full Google toolbar you will notice a small bar near the center of it that may or may not be partially filled with a green color as displayed in the diagram below. http://www.lilengine.com/images/googletoolbar/toolbar1.gif This is the Google PageRank indicator. PageRank is one of Google’s ways of rating your website and plays a role in the position of your site in their search results. This value is calculated based on several variables including the PageRank value and the number of sites that link to that page. Sites with a higher page rank tend to have better rankings than other sites if all other things are kept equal. I have personally noticed a significant increase in the search engine placement of our Search Engine Optimization http://www.lilengine.com site whenever our Google page rank is increased. The Google toolbar enable you to, at a glance, view the PageRank of your website as well as your competitors’ sites. This helps when looking for sites to engage in with link building as more links coming from sites with a higher PageRank than yours help to increase your site’s PageRank. It is also said that when looking for site to link to yours that you should aim for sites with a PR 4 or higher. LilEngine personally accepts links from any useful and related resources, links from sites with a PageRank of 4 and above are an added bonus. Contact us for an exchange at info@lilengine.com. A side note There are times when the Google Toolbar will display your website as having a PageRank of 0 or even no rank at all. If your site previously had a PR greater than 0 and you notice this, watch it for a while or close your browser and reopen it to check as there are times that this feature seems to be a bit buggy possibly due to updates etc at Google. Cached Version When Google spiders your site it records the latest version of your site that it has spidered and this can be viewed using the Google Toolbar by going to the Page Info button and selecting cached version. Your browser must be on the page you would like to see the cached version of at the time you choose to do this. http://www.lilengine.com/images/googletoolbar/toolbar2.gif How can this help you with your SEO campaign If you have optimized your website in hopes of increasing your search engine results in Google, this will indicate whether or not Google has updated their database with the new version of your page. If the Googlebot visits your site regularly the cached version of your site will be updated more frequently than otherwise. Backward Links The Google Toolbar also has a pretty useful feature that displays all the web pages that link to your web page, which Google counts towards your PageRank. This information isn’t regularly updated and can’t be expected to take between 1 – 3 months before changes can be seen. Backlinks deal with quality and not quantity. A site with 1000 mediocre backlinks may not have as high a Page Rank as a site with 800 high PR backlinks. Highlighting You have the option of adding a highlight feature to your Google Toolbar that highlights all instances of your search term on the web page reached from your search. This can help you see how many times your competitors use specific keywords on their pages and you may modify your SEO campaign accordingly. You may also use this to check your own pages and see if you are or are not using enough of your target keywords on your page for optimum search engine placement. Besides those features listed above there are also some other cool tools on the Google Toolbar such as: Popup Blocker: This only works in IE 5.5 or later but is a great addition as we all know that there are many sites on the web that bombard you with popups. Some of these even go as far as almost preventing you from going anywhere else as more and more windows keep popping up. Annoyance factor 10/10. Google Web Search: You can easily search the web using the Google Search Engine via the Google Toolbar by typing in your search terms in the search box area and then clicking enter or clicking the ‘Search Web’ button on the toolbar. Translate: Easily translate sites into English that you may be interested in for one reason or another. Unfortunately there is no version of the Google Toolbar for browsers other than Internet Explorer 5.0 and greater but hopefully they will be adding this in the near future. There are many more features available with the Google Toolbar. Learn more and download it here, http://toolbar.google.com/.
| | | | RELATED ARTICLES Writing Articles to Improve Link Popularity There are many different ways to improve link popularity for your Website. One of the most effective ways to improve your sites link popularity is by writing articles for publication on other related Web sites and in other related newsletters or Ezines. An Ethical Alternative to "Doorway Pages" Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines. Steal Traffic From Your Competitors This interesting idea is likely to drive your competitors nuts. It is published purely for its entertainment value. The 2 Best-Kept Secrets Of The Internet Its a difficult creating a website that brings you business. Its full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time. There is a plethora of people out there offering you conflicting advice and its often difficult to know what to focus on. The Number One Reason Most Websites Fail Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers. Yeah - positive feedback from your website visitors is great but lets face it - were all in this ultimately to make more money. 131 Legitimate Link Building Strategies... 131 Legitimate Link Building Strategies..."The Definitive Source of Link Building Strategies on the Internet"Co-authored by Robin Nobles, Eric Ward, and John Alexander You Have More Web Sites Than You Think You Have:The Importance of Deep Submission If I ask you how many web sites do you have You may say “One, yes it is www.mycompany.com “ or “two” in case you have a second organization or company. When I first began promoting my web sites I was, like most people, only thinking in terms of one web address, the url of my main page.And I thought that this main page was a difficult one to promote because it was the index page of a magazine that covered a wide variety of fields environment, arts, science, politics, spirituality, etc. How could I optimize a page for so many keywords, which market could I focus on Link Popularity and Your Add URL Page With all the buzz going on about the importance of a sites link popularity, the "look and feel" of your Add URL page or whatever you have named your add URL page has taken on an increased importance as well. Submitting Your Site To The Open Web Directory: Some Dos And Don’ts One of the most important steps in any site’s publicity campaign is the submission to the Open Web Directory http://www.dmoz.org as this directory provides search results for many of the most important search engines and online portals. This directory is not a robot driven spider, but a human edited directory and you must observe a few important points if your submission is to be successful.http://resource-zone.com/ubbthreads.php .There you can ask about the status of your submission, but you must give them the date and category to which you submitted your site. You can ask questions about the procedures etc, but one more thing, don’t argue with the editors. Find out how the editors of the directory work and do your best to meet their conditions and you will be successful. Team Up With Your Competitors Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises. It is very sad to watch your top ranking fall off the first page into obscurity as the cost per click rises out of your budget. Double listings at Google Have you ever searched for something on Google and noticed that a website has a double listing – a main listing and a second listing indented – and wondered "Why"And then wondered, "How" When to Hire a Professional SEO Firm In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization or SEO is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective. Google Ban - How not to get banned by Google! Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index! 3 High-Impact Article Promotion Techniques Well-written, tightly-focused articles are in high demand by thousands of online publishers. Why Because publishers view good content as a value-added asset, enhancing their own brand awareness and deepening relationships with clients and customers. Write It and They Will Come Write it, offer it for free on your site and they will come. Yeah right and then you woke up. Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” PPC search engine advertising or PPCSE. Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” paying for keywords related to your product or service. Dear Bill Gates, You Clever Fox Dear Bill Gates. Simple Way to Get High Pagerank Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links. A Tip for Finding Willing, Quality Links Google might not dominate the search engine world like it did last year, but its still a big player and can account for a lot of your traffic.Its no secret that acquiring PageRank is a big part of doing well with Google.Ive personally seen my own pages receive huge jumps in traffic after PageRank updates.By now, you probably know PageRank comes from the number of incoming links to your web site; the higher the PageRank of the incoming links, the more PageRank your site will receive. Why Autoresponders are an Absolute Must With autoresponders, you never have to lose money advertising again! Thats right, every ad you place from now on can be a winner -- even when you lose money! |
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