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Not All Links Are Created EqualRob Francis When it comes to any website promotion campaign, there are two main areas to focus on. The first area to focus on is your internal campaign, which deals with anything you can do to the pages of your website, such as content, meta tags, and titles. This is completely within your control even if you use a Web designer to do any changes for you, as you can dictate what is on your website. The other area to focus on is your external campaign, which largely deals with getting links from other sites – something that is mostly out of your control and is usually a lot more work. Internal Campaign Links, or hyperlinks to use their full name, are often misunderstood by people wanting to improve their search engine ranking. Links from your website going out to other sites will not boost your search engine ranking, although some relevant, on-topic links to prominent sites can help. Also, creating lots of links to your internal pages is not the same as links from other websites in the eyes of search engines. These two misunderstandings have caught out many a website owner. The important thing to remember is that you do not want to have too many links on your pages. This does two things that can be deemed harmful to your goal of improving search engine ranking. Having a large list of links on a single page can cause search engines to suspect a link farm, Web ring, or other such unnatural linking structure and your site may be penalized for this. It would be safest to keep the number of links below 50 for any page. The second reason that you dont want too many links is because they drain PR PageRank. This basically means that the importance of the page, the PR, is divided by the number of outbound links. So you would be better of getting a link from a website page that has a PR of 6 and only 10 outbound links rather than a PR 6 website page with 200 outbound links. External Campaign The real value in links, as far as gaining better ranking in search engines comes from external links. External links are also known as backlinks, and they basically are just links to your website from someone elses website. There are two types of external links – reciprocal and one-way. Reciprocal links are links from a website in exchange for a return link to that same website. Hence the term reciprocal. Reciprocal links were very popular a few years back but are not as valuable as one-way links. If another site is relevant to the theme of your site then a reciprocal link is still useful so dont dismiss it entirely. What you really want is a one-way link to your website in order to boost your rankings. Gaining one-way links usually comes from supllying a brilliant resource or software. If your site is deemed to contain lots of excellent information that is freely available and original then many others will be happy to place one-way links to your site. When someone creates a link to your site the text that is used for the link is very important. This is known as the link anchor text. If someone kindly offered to place a link to my website on their homepage, I would ask if they would use specific anchor text for the link. This makes the link much more relevant. My website is about website promotion in New Zealand, so I would want something similar to the following: Website Promotion New Zealand as opposed to: Good NZ promotion site. Click Here You can see that in the first example, the anchor text is relevant and would help me to rank well for terms such as "website promotion", "website promotion New Zealand", and "New Zealand website promotion". In the second example, I would be improving my ranking for the term "click here". Conclusion There are lots of very technical requirements to getting the right linking strategies and nobody really knows for certain what the exact requirements are. This is because search engines do not disclose information about their ranking algorithms in great detail and also because these algorithms change with time. Different search engines have different requirements that they are looking for, which further complicates matters. Unless you are happy to get involved in SEO Search Engine Optimization and spend absolutely ages on it, simply following my advice in this article will improve your search engine rankings and save you a lot of time and headaches.
| | | | RELATED ARTICLES How to Get 50 High PR One Way Links Each Month Its easy. So easy its almost criminal. But I can get one-way high PR links whenever I want. The Testimonial Trick One of the most popular methods of traffic generation is the link exchange. Not only can they generate fairly targeted traffic from other related web sites, the number of quality links to your site is also a major factor determining your web sites ranking in major search engines like Google. Are Your Emails Being Heard Yes, the headline is spelled right. What if you had a way to make your clients remember you and your e-mail. In order to do this, you would have to do something different that virtually no other online marketer is doing. That should be easy enough, right. Well, it might not be as difficult as you think. There is a fairly new trend in e-mail marketing that involves e-mails that Contain an audible message that you can record and personalize. 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Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Although I agree that there are bad SEO firms out there, I know that there are also many good ones. It’s your job to make sure you find an SEO firm that will work for you. Three Breathing Techniques For Any Ezine Article I subscribed myself to many ezines.Id love to read articles in them.First thing I will do is going to article section of the ezine. Link Exchanges - What they can do for your business PART 1 For those of you who dont know the definition: Link Exchanges are 2 links back and forth between 2 individual companies that have linked to each other. Finding and Managing Quality Reciprocal Links: A Tutorial for The Newbie All of us want to increase traffic to our web sites. It helps our search engine rankings, and is a very cost-effective way to provide us with potential new customers. One of the best, and certainly least expensive, ways to do that is by exchanging links with sites similar to our own, or that contain content our own visitors are likely to find interesting and useful. It is important to restrict our exchanges to such sites because if we indiscriminately exchange with everybody and anybody we become what is known as a “link farm” and wind up being banned by the search engines. No one wants to be banned by the search engines, so this article will discuss how to find relevant sites with whom to exchange links, and how to keep track of them after you have exchanged the links. Even though there are software programs that will do most if not all of this for you, they have various flaws and inadequacies. If you are one of those people who prefer the personal touch, this article is for you! Search Engine Submission- Don’t be a cheapskate! Submitting your website to the main search engines should be handled with care. Do it right, and the rewards can be great. SEO Deadly Sins - Mistakes That Hurt Web Page Ranking The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs. |
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