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Dont submit your website to any search enginesTrenton Moss We all want to get our websites high up in the search enignes but how do you do it One thing you shouldn’t bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista. Sound a bit strange Read on... Submitting to all the search engines Submitting your website to every search engine is an incredibly time-consuming process. There are hundreds and hundreds of them out there - no doubt, youve come across the companies wholl submit your website to 1000 search engines for you. Search engine professionals know that the vast majority of these search engines have a very low usage rate and will drive hardly any traffic your way. In fact, its only a handful of search engines that drive the majority of traffic from search engines to websites. The major search engines Some of the most important search engines, probably accounting for over 90% of the search engine market, are:
Please note that the new MSN search engine will roll out at the end of 2004 and will also be very important. Dont submit to these search engines "But theres only six of them - why on earth not!" Well, aside from saving time and a bit of money some require a submission fee, quite simply theres no need. Allow me to explain... Search engines crawl the web every few weeks or months looking for websites to index. Heres how it works:
Unless today is your very first day on the Internet, you might have heard that inbound links into a website are extremely important in establishing its search engine ranking. If a search engine cant find you by itself through crawling the web, then your website doesnt have any inbound links. If so, youll never achieve a decent search engine ranking so whats the point in registering Getting incoming links quickly So, how do you get incoming links Well, this is a vast topic which I wont be discussing now, but if you want to get a few good links quickly then there is a solution: web directories. If your website is listed in the Yahoo! directory http://dir.yahoo.com, not the same as Yahoo! search and the Open Directory http://www.dmoz.org, used by Google all the search engines should find you within two to three months. There are plenty of other directories you should get listed in too. Global, local and industry-specific directories abound on the Internet. To find them run a search for ‘web directory’ on your favorite search engine. The directories that come up highest in the search rankings will probably generate the most traffic. You can also check the directories of directories listed at the end of this article. Another even quicker solution is webmaster forums. Search engines love forums because they include so much fresh content. Most have an area where youre allowed to enter your URL to get feedback from other webmasters. http://www.webmasterforumlist.com has a list of webmsater forums - sign up to them all and get posting! Long term strategy Search engine optimisation is a long term strategy. Youll be successful if you:
Register with as many web directories as possible and then concentrate your efforts on these two things. Within a few months youll start to see success. Directories of directories:
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