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How To Get Attention, or: As You Read This, You Feel an Irresistible Urge to Go On Reading!Kai Virihaur We all want attention. As children we crave the attention of our parents. Later in life, we want to be seen and noticed by friends and lovers. And when running most any type of business, we must attract the attention of our potential customers. But how do you get somebodys undivided attention When you were an infant, you got attention by screaming and crying. Then your parents knew you needed your diapers changed. As an adult, you can try using the same method to get noticed. Sure, you will get noticed - but in a negative way! On the Internet, every website that is selling something has the need to be attention-grabbing; to make the visitors read about their offer rather than just clicking away. Some are then tempted to use the infant method of getting attention: screaming and yelling. Popup-windows that pop up in your face and obscure the page text youre just trying to read, is one example. Flash-generated intros that stop you in your tracks and say "Heeey, wait - before you read about our products Ive got this f-a-n-t-a-s-t-i-c visual effect to show you...!" is another example of attention-grabbing contraptions that actually defeat their own purpose. They yell and scream at you, and draw your attention to the fact that youd better spend your precious time somewhere else. One of my websites is called "The Hosting Finder". It provides some reviews of carefully selected web hosting companies; the site also offers articles and RSS-feeds on web development and related topics. In other words, I am not selling anything on this website, and so I do not feel it would be appropriate to use a hard-selling jargon in my introductory headline. Right now, it reads: "Finding a Web Hosting Provider That Will Take Good Care of Your Precious Web Pages ... Can Be Confusing" I then explain how I researched the web to find good hosting services based on un-biased customer ratings rather than hype. Recently, a marketing consultant offered to look at this website and give me some feedback at no cost. I accepted, and after checking my landing page he declared the headline to be "generic and bland". Instead, he suggested the following: "Want An Objective Client Feedback Guide To Help You Find A 100% Trustworthy, Inexpensive, And Complete Web Hosting Service Provider Based On Survey Results, Not Marketing Propaganda -- With All The Options You Need To Run Your Web Site Smoothly And Successfully Avoid The Hosting Nightmare Of Trying To Keep Your Site Live And Running Smoothly... Stop Wasting Time And Money In Costly Bad Service" In my reply, I thanked him for his trouble. I also pointed out that this flood of words might not be the optimal way of building confidence in my integrity as the provider of impartial reviews on web hosting. Maybe I am wrong, who knows. Perhaps I should start yelling and screaming just like everybody else But I just dont like the idea of doing that. Id rather hypnotize people into reading my texts. Some marketing gurus advocate this approach. Here are a few examples of how youre supposed to hypnotize people: 1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product. 2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase. 3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order. Well, dont you feel compelled to reach for your wallet right now! This is not a joke; its seriously intended to be persuading people. And maybe it is, although I personally find it more amusing than hypnotizing. Ill make a pause here; I just feel I have to go out and buy something! OK, I am back. Time to finish this little essay on how to get attention. Oh, you have read this far So I have managed to keep your attention then! I did it by ... no, I wont give my secret away. Youll have to read my Special Report, which Im selling for ONLY $97. But hurry, this exclusive limited special offer expires at midnight!
| RELATED ARTICLES Search Engine Optimization - A Must As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange Well, let me point it out to you. There are hundreds of thousands of web sites that just don’t get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem They have the content. What is left The One Most Overlooked SEO Secret Most internet business owners know the basics when it comes to getting ranked well in search engines.Put the keyword in the title. Put the keyword in your headline, the text, etc... The Internet F-Word For the last several months Ive been collectingand organizing links for the free Christian ResourceCenter. Now that the public area is up and themembers’ area is well under construction, Imrunning into one problem: the Internet F-word. 5 Sure Fire Ways To Send Visitors Away For Good So your traffic is going through the roof yeah Its all becoming a bit too much Youre getting lots of sales enquiries through your website every day You want to send visitors away from your site for good Just follow these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time. How To Use Pop-Ups Effectively To Generate More Profits! What Im about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part. 5 Overlooked Ways To Market Your Work at Home Business I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way grammatical corrections accepted. Power Packed Linking Strategies - Part One This is the first in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. The most researched performance enhancing nutritional supplement Creatine – The most researched performance enhancing nutritional supplement Testimonials Can Increase Your Web Traffic Weve all seen and read product testimonials. Theyre a very valuable tool for merchant sales and can often tip the scales in determining a customers decision to buy. But testimonials offer another superb benefit. Its the benefit to you and your marketing strategy. How To Top The Medal Tables With Your Website You can achieve success with your website of Olympic proportions - heres some help to get you started.. Website Promotional Consideration Promoting a Website is becoming tough. For many, problems are seen at the beginning, when attempting to register a domain name. Once a satisfactory domain name is acquired, the site is lost within a see of competition. Time and money is required to excel above the competition. Along with these common suggestions, there are five areas to consider when promoting a Website. Viral Marketing! Are You Missing Out Many of you are reading this article because you would like to further promote your Internet business and are looking for new ways in which to do this. You have read lots of articles covering various Internet Marketing techniques and are still looking for the "Holy Grail" strategy that will take your website to a higher level. After all, others are achieving this so why shouldnt you. Work With The Search Engines - Dont try to Outsmart the Search Engines Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery.But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code. Should You Hire a Famous Writer or Write Your Own Articles Proven and Exceptional Click-Through Results Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages! In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com. Search Engine Musical Chairs News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Another new development in the past few weeks is the change to the HotBot service but first, Id like to look at the ramifications of the Yahoo/Inktomi deal. Cheap Advertising Methods That Work! Advertising is necessary to get name recognition for your business and attract customers. But, what steps can you take to advertise your business if your promotion budget is limited The Most Beneficial and Most Under-Used Web Site Promotion Tool Of all the methods of Web Site Promotion, the Press Release is by far the most beneficial tool available. It is also one of the least used tools. When thinking of Web Site Promotion, a web site owner or his delegate has to consider what method of promotion will bring the best results. But, a majority of these people fail to recognize the significance of the Press Release. Build Your Site’s Link Value Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link. Google Proof Your Site with Links Let me try reading your mind. Youre thinking, "What Google proof my site with links I thought links helped Google rank my pages higher" |
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