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How to Create A Homepage That WorksMike Cheney Want to know what the worst thing to say on a homepage is "Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, whats the point in teaching them to suck eggs Your websites homepage needs to contain much more important messages than a simple welcome statement or brief history to your company. Why has someone landed on your website in the first place What problem are they looking to solve What type of information do they seek If your homepage doesnt convey that your website has the answers to these questions in the visitors minds then its game over - they will leave, never to return. 3 Seconds To Make The Right Impression So how you can retain visitors and grab them as soon as they view the homepage of your website Well, try condensing the key selling points of your business. Why are you different Why should they do business with you as opposed to anyone else A lot of businesses also lose sight of the fact that their homepage should not only convey what the business is about but also what the website is about. What can visitors do on the website What types of information can they find here What are the best things about the website If you dont convey all these vital messages quickly via the homepage people will not stick around trying to find the answers themselves deeper within the site. Put Yourself In The Shoes Of Your Customer As with many marketing approaches the key here is to take a step back and imagine yourself as a customer viewing the homepage for the first time. What would you want to see Perhaps client comments to instil a sense of trust. Or maybe press clippings that illustrate the profile and respectability of the company Whatever you decide to place on the homepage keep it snappy. Less is more. Its a cliché but it holds 100% true as far as your websites homepage is concerned.
| | | | RELATED ARTICLES Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index Do you know that it doesnt see the beautiful graphics or the fancy Web design Do you know that it only sees the source code, or the "skeleton" of your Web site Search Engine Optimization While it can be spelt a variety of ways, agreement after that can be difficult. 8 Ways to Free Targeted Traffic What good is your website if no one knows about it The reason most webmasters fail within their first year is because they overlook advertising and promotion. Just because you have a perfectly designed website does not mean that people will find it. It is not hard to produce a steady stream of targeted traffic, and it can be absolutely free if you do it right. Below are eight free ways to produce quality targeted traffic for your website. Dont submit your website to any search engines We all want to get our websites high up in the search enignes but how do you do it One thing you shouldn’t bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista. Sound a bit strange Read on... Link Cheating On The Rise Website owners and webmasters who are trying to improve their search engine ranking by trading links with other sites should beware of being cheated. Beware of link cheating. A Cost Effective Way to Advertise Online . . . Permission E-Mail Marketing We all hate e-mail spam, right I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. http://www.mailwasher.net How To Really SEO Your Site Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to out do your competition. Taking E-mail marketing to the next level Many types of Internet advertising dont work as well as they once did. People have gotten used to banners and dont click on them. Some ezines have failed to keep their readers interest and ads sometimes get less response. Website Ranking With an Internet Marketing Specialist On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major player in the search engine industry and any serious internet marketing specialist and seo expert knows how important it is to get a good website ranking in that popular search engine. Understanding Googles algorythm along with having good html and writing skills can often make the difference between being an amateur or a good internet marketing specialist. Although, many other aspects that we will cover here should be taken into consideration when comes the time to find the right internet marketing specialist for your website. The Basics of Asking for a Reciprocal Link Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one another. It is of even higher importance, now that AltaVista and others have changed their ranking algorithms. Source Code: Places You May Not Have Thought To Put Keywords We all know its good practice to put in-context keywords into page titles, meta tags and alt tags. But here are a few places you may not have thought about. Link Exchanges - What they can do for your business PART 1 For those of you who dont know the definition: Link Exchanges are 2 links back and forth between 2 individual companies that have linked to each other. 10 Things You Should Expect From Your Website Copywriter As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. The One Most Overlooked SEO Secret Most internet business owners know the basics when it comes to getting ranked well in search engines.Put the keyword in the title. Put the keyword in your headline, the text, etc... 30 Minutes Free Report Reveals The Arts Of Link Exchange! Dear Internet Friend, How To Take Advantage Of Your Competition When people market their business, they pay little attention to their competition. However, they can learn a lot from them. Your competition plays a large role in your business and in your marketing efforts, so dont ignore them. Submitting Your Site To The Open Web Directory: Some Dos And Don’ts One of the most important steps in any site’s publicity campaign is the submission to the Open Web Directory http://www.dmoz.org as this directory provides search results for many of the most important search engines and online portals. This directory is not a robot driven spider, but a human edited directory and you must observe a few important points if your submission is to be successful.http://resource-zone.com/ubbthreads.php .There you can ask about the status of your submission, but you must give them the date and category to which you submitted your site. You can ask questions about the procedures etc, but one more thing, don’t argue with the editors. Find out how the editors of the directory work and do your best to meet their conditions and you will be successful. Maximising Google’s PageRank of your Website to Maximise Traffic Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. Work With The Search Engines - Dont try to Outsmart the Search Engines Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery.But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code. Link Exchanges Should link exchanges be used What are link exchanges Do they really work These are just a few questions that most webmasters come across at a link exchange. In this article I will try to help you understand link exchanges and if they truly work like some say. |
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