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Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
Search engines arent all that different from people. When faced with a ton of choices, they want to know which sites are the best. And, the best sites are the ones that give the most accurate and relevant information.
Good content serves three main purposes:
1. Search engines will rank your site higher for keywords and phrases included within your content.
2. Users will return to your site, and recommend it to others
3. Other sites will link to you, which will improve your linking popularity and make your web site visible to the spiders.
But, how do you get good content Simple. You write it, or get someone else to write it for you, using keywords and phrases your visitors will actually use on a search query.
Feeling a little hot under the collar Relax. Its not as difficult as it sounds. Anyone can learn to write for crawler search engines. It just takes a little planning, detective work and focus. Ready to begin Follow the steps below and youll be writing like a pro in no time.
1. Determine which keywords and phrases you want to target
Before you sit down to write anything, youll need to decide which keywords and keyphrases are relevant to your site. One of the best ways to do this is to use the Word Tracker keyword tracking service at www.wordtracker.com. Word Tracker receives its data from the Dogpile and Metacrawler search engines and estimates search counts for all other search engines based on its market share. You can sign up for a day, a week, a month or a year.
Another good way to find keywords your visitors are using is to look at your sites server logs. These will tell you what phrases people are using to find your site. Some keywords will be too competitive. For example, the keywords "real estate" will return hundreds, if not thousands of search results, and may not place your site near the top, but "Houston Real Estate" or is more focused and targeted to a particular query.
If you want your site to be included in local and regional searches you may want to design your site with local searches in mind, even if you also market globally. How do you do this Just include local keywords such as address, city, state, province and zip code in the header or footer of your web pages. For example:
XYZ Business Consultant, 3657 Acacia Avenue, Santa Cruz, California 95067. Tel: 408 746 8954. Located close to San Jose, CA.
That way you have a much better chance of getting a first page listing on a localized search.
2. Scatter your chosen keywords and phrases throughout your text.
Lets say one of the keyphrases you want to target is "cotton duvets". Youll want to weave this phrase throughout your copy without making it sound stilted or contrived. Remember, you still need to persuade your prospects to buy your product, so dont be tempted to write paragraphs like this:
"Our cotton duvets are the softest cotton duvets around. Check out our affordable cotton duvets in our online cotton duvet store now." While its obvious what your keyphrases are, the two sentences dont exactly encourage your visitor to place an order. Be subtle. Use your keywords to emphasize your point and insert them where they naturally fit, without compromising flow and readability.
3. Review your headings, titles and hyperlinks
Use your keywords in headings, subtitles, page titles found in the blue bar at the top of your Web browser, bold face and hyperlinks, because these stand out to the search engines. For example, returning to the cotton duvets you may want to change your "contact us" hyperlink to "contact us now about our luxurious cotton duvets." Or, "learn more about how our cotton duvets can keep you warm and snug this winter"
4. Post keyphrase-rich, informative articles on your site
Another great way to fill your site up with keyword-laden content is to post relevant, informative articles. Every article you post on your site adds more content--content that the search engines thrive on. And, if you write each article as if you are giving the spider a good, healthy meal full of essential keywords, theyll devour every word, and index it for future use.
You can also post your articles on article directories such as GoArticles, Article City or IdeaMarketers that offer free content to ezine publishers and website owners. That way youll spread the word about your site, get some great back links and even free publicity.
5. Publish a Newsletter or Ezine
Newsletters and ezines are another way to add content to your site. If youve written articles already, you get to reuse them, and you can create a newsletter archive section on your website.
6. Post a blog or weblog
Blogs or Weblogs are frequently updated journals. that point to articles elsewhere on the web, and to existing on-site articles. The popularity of blogs have spawned blog services such as Typepad and Blogger which make it easy for non-techies to update their sites and add them to an existing web site. Because both the search engines and your sites visitors love new, updated information, blogs can be a great way of adding content to your site on a daily basis. You can use a blog to announce company news or comment on industry news, announce new product details or to create a "brand" or "personality" for your company.
Before you begin publishing your blog, think about what youre customers want to know. Then, answer their questions on a daily basis. It wont be long before youll have them, and the search engines hooked.
Reducing Debt Before Its Too Late ... How to avoid the pitfalls of creeping debt.
Reducing debt usually isnt a high priority for people until they have already gotten into trouble with overspending. Using a few basic guidelines, and debt calculations, can help you see when your debt load is getting into the danger zone.
The Smart Way To Look At Home Improvements
What home improvements really pay off when the time comes to sell your house
Easing Your Way Into Homeownership: How Your Real Estate Agent Can Help You Qualify For A Low Down Payment Mortgage
For many renters, the first step in buying a home is becoming educated about the process.If you’re like many people considering a home purchase, you’ve spent nights and weekends poring over your local real estate section.You’ve talked to friends and relatives about their experiences.Maybe you’ve even purchased a book or tow to help you become more familiar with real estate terminology and the various types of mortgages commonly used today.
Direct Answers - Column for the week of September 20, 2004
How To Get New Business
Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing.
The Many Ways To Profit From O.P.P.s Multiple Cash Streams
In a previous article we introduced you to the concept of O.P.P., or Other Peoples Property.
How Do I Implement The Lease Purchase Plan
Well, as we have discussed in previous newsletters first you have to set up goals for yourself, both long term and short term. Don’t forget these goals define how your business is run. They will determine what you do on a daily, weekly and monthly basis. The best way to do this is to picture yourself a year down the road. Close your eyes and get a mental picture of where you want to be, what you want to have, how you want to look, then open your eyes and write all that down on paper or speak into a voice recorder.
How To Improve Your Negotiating Skills
Negotiation will be an important area for every homebased business owner, especially in lease purchasing. Whether youre dealing with suppliers, employees, or prospective clients, youre negotiating. The following tips will help you to negotiate better.
Is Accumulating a Net Worth of $1,000,000 Easy Yes and No
After purchasing Anthony Robbins Get The Edge program, I was a bit skeptical that it would provide much value. I can honestly tell you that it has dramatically changed many areas in my life. Many of my new or old goals are finally in clear focus, Ive been taking action on a daily basis and more of my goals are now beginning to become a reality. Anthony Robbins exudes an abundance of energy and shows a sincere enthusiasm to help you get motivated and move towards your own path to success.
Understanding Bridging Finance
Bridging finance, also referred to as "bridge loans" and "bridging loans", have nothing at all to do with re-constructing the London Bridge. Bridging finance is typically a short-term loan that a business uses to supply cash for a real estate transaction until permanent financing can be arranged. The word "bridge" conveys the fact that the loan is designed to get you over a temporary obstacle. A typical use for a bridge loan is to cover situations such as when a company needs to close on a new office building before having sold their old one. They would use the proceeds of the bridge loan to continue making payments on the old building until it is sold.
The Future Of Banking - Bank Online
Chances are your bank is a virtual place. Since the invention of the Internet you can see your balances anywhere, at any time. Most banks think globally and have acted this way by creating secure portals to manage their account holder’s information stored in their databases. This information stored usually shows account balances, previous transactions, current balances, interest paid and electronic scans of their checks. Anywhere you can get to a computer, your bank account is right in your hands, usually in real-time.
Paralysis By Analysis
Every day we get emails and telephone calls from people who want to get started in Real Estate. We hear, I am just checking out your program. Or, I’ve been researching for the past six months to try and find a program. While researching and checking out programs is an important step, so many of these individuals never follow through to the next step, which is getting started and moving forward.
Mother Of Invention Or Dummy You Decide!
What would you say to yourself if when faced with a severe problem that could potentially devastate your lifestyle What would happen if you "did" the first thing that came into your mind Would you be proud of yourself Analyze what Jim did and see how you would measure up.
10 Ways to Market Your Web Site and Have it Market You
Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor “clicks.” High numbers of visits to your site from potential customers or clients rarely happen by accident. They are a result of a well designed internet marketing plan.
Retirement or Financial Freedom
In the past most people never retired. They died. The average life expectancy was much less than it is these days, and there were no financial planners around to help people save up enough to quit work. As recently as the 1960’s, if you did manage to save up enough money to retire, you’d be lucky to live another 5 or 6 years before you kicked the bucket. This made financial planning for retirement a little easier because you really only needed enough income for a few years.
Federal Loans, Grants and Assistance
Investing in real estate for personal or commercial purposes will always be big business in the United States, and you now have the governments backing at your fingertips.
The Disciplines of Success
Success, in the dictionary, is defined as, “The achievement of something desired, planned, or attempted.” So why is success in our society defined by the balance in your bank account, the car you drive, or how big your house is You are successful if you are a lawyer, doctor, or movie actor with a six figure income. You should be able to be called a “success” when you have been able to do anything and everything you have wanted to do in your life. Shouldn’t success be defined as being able to do what your passion is in life Shouldn’t you be successful when you have achieved complete happiness Besides money, wealth should include your spiritual, physical and mental well-being.
Is it time to stop filling your Landlord’s Wallet
Is it time to stop filling your Landlord’s Wallet
Do You Want To Be A Pilot In The United States
I receive many emails requesting information about becoming an airline pilot in the United States. This article addresses many of the general questions I receive about the types of pilot careers, salaries, FAA requirements, training, advancement opportunities and the employment outlook for pilots.
The 3 Keys To Business Victories
No matter what business you are in there is a high chance of failure. Why Because most people dont do the research and keep the right focus needed to succeed.
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