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Book Marketing Information
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Seven Really Truly Unique Ways to Sell More Books These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer. Self Publishing Success Starts With Marketing Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves "S & M" ? sales and marketing. Comments From A Book Reviewer For the past several years I have been reviewing books for my own site, Bookpleasures.com, as well as many other sites. I am also a regular contributor to the Canadian Book Review Annual. As editor of Bookpleasures.com, I would like to make a few comments about book reviewing and what to expect, particularly from Bookpleasures.com. Extend Your Books Life With a Sales Letter Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it can help them in their lives. Keep your book alive and selling well for years when you write a sales letter. Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. Discover 3 Easy Ways to Promote Your Articles Are you using these methods to promote your articles? 10 Reasons Why People Attend Book Signings This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the wealth of insight it had given me. I felt it was important to share it with a wider audience. I also interspersed some personal experiences. Marketing Your Book on Radio Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk Radio Marketing" Website, "Radio advertising has proven to be one of the most cost-effective means of reaching your target audience." Dont Clone your Book or Business Marketing Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. How Many Ways Can You License Your Tips Booklet? You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. A single tips booklet manuscript can be recycled over and over again, developing a new income stream with each deal you make. The booklet can be distilled from a book you've already written, a newsletter you distribute, or from sound bites you continually share with clients, audiences and anyone who will listen. Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 1 How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished? Sell Your Book At Book Fairs, Festivals & Trade Shows Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various different tables in the same fair or show and triple your exposure. Quiz: Will Online Book Marketing Help Sales? Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece. Sell Your Book with Pennies Top Ten Getting Started Tips to Market Your Book and Business Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles. How to Make Money With Your Short Stories, Poems, Essays, and Novels Recently, someone rated my "Online Book Marketing" article a 2 out of 5. That person apparently didn't like the article. My guess is that he or she was turned off by the marketing angle. Writers write; they don't sell. Some writers even view the concept of selling or marketing their work as somehow inherently wrong. Three Powerful Tips on Selecting a Book Topic that Sells The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information? How to Get Your Book Reviewed Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. The question is, "How do I get it there and sell millions of copies?" Why Testimonials are Number One in Selling your Book or Service Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them.
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