|Book Marketing Information|
4 Questions to Answer Before Contacting a Book Agent
Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts.
But, before approaching an agent to represent you, you should finalize the presentation of your book.
Agents don't have time to waste dealing with publishing 'wannabees' who don't have, and may never have, a concrete project to represent. To busy agents, dreams don't make it.
If you approach an agent before you're prepared, you may never be able to contact them again. They'll consider you a 'dreamer' and disregard you emails and phone calls.
Before approaching an agent, prepare an 'elevator speech' describing your project in the less than thirty-seconds it takes for an average elevator ride. If you can't, your project probably isn't ready for prime time.
Your elevator speech must answer four major questions:
1. What is your book about?
Finalize your book's title and contents before contacting an agent.
The title is crucial to your book's success. It must attract the attention of acquisition editors, book reviewers, bookstore managers, web surfers and readers. The title is often your one ? and only ? chance to make a sale.
Finalize your book's table of contents and prepare a brief description of the contents of each chapter. You should also know how long your book is going to be and the number of illustrations, graphics or worksheet
Prepare two ? three, if you're a first-time author ? sample chapters and hire a professional editor to fine-tune them. It's better to show three perfect chapters than a finished manuscript filled with spelling errors.
You don't have to write your whole book before approaching agents. And your sample chapters don't have to begin with the first chapter, nor do they have to be in sequence. But, they must represent your writing at its best.
2. Who's going to buy your book?
Next, show that there is a reachable market for your book.
Strive for urgency. Describe the market intrigued by, or frustrated by, your book's topic. What symptoms does your book help solve? How many people share the problem? What are the consequences of the problem your book addresses?
Quantify your book's market in terms of buying power, willingness to buy books and ability to be reached through associations or publications.
3. How will your book be different?
Next, position your book relative to existing books on the topic. Existing books on the same topic are a plus, not a minus. They prove there is a market for books on the subject.
This section offers you an opportunity to describe your background and how it contributes to your book.
4. How will you promote your book?
Promotion is your responsibility, not the publisher's. Your ability to promote your book is as important as your ability to write your book.
Start by identifying book reviewers and editorial contacts who can help promote your book. List publications that might run an extract from your book. Research producers who book guests for radio and TV interviews.
Discuss your speaking experience and willingness to travel to support your book. Describe how you will promote your book on your web site.
List authorities in your field who have offered to write a foreword or provide you with cover testimonials.
Agents are busy. To the extent you can sell your book idea as a realistic possibility in thirty seconds and can support your answers with research and strong sample chapters, you are well on your way to success.
After you've been successfully published, you may be able to sell a book on just the basis of an email. But for now, you must be fully prepared.
About The Author
Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. Do you make these marketing and design mistakes? Find out at www.gmarketing-design.com
Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity
We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous authors this may be true - but then again, publishers still spend millions of dollars promoting even the greatest writers' books. Having your book recognized for the high quality endeavor that it is, and selling some in the process, really is ALL about an awareness of both you as an author and your book. One of the hard truths of the self-publishing industry is that authors must work diligently to create a market for their books - and all without the multi-million dollar budgets of the big publishers.
How to Create an Amazing Author Website
Without a website, an author is unknown. Without a website, an author sells fewer books. Without a website, an author has limited web presence. Without a website, an author has limited media presence. Without a website, an author can't maximize his or her creativity, expertise and talent.
How To Get The Most From Your Free eBooks Marketing Campaign
First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded.
Attract More Buyers to Your Book: Use Metaphors
Surprise your potential buyers. Give them chocolate frosting!
The Bible Of Self Publishing
Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book.
You, Your Book and the Internet!
Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. More users will be online buying books next year than this year. More people are buying books today online than they were yesterday.
The Lecture Experience: Part I
During the past year or so, I have done nearly a hundred talks about my book, "LADIES: A Conjecture of Personalities." It's about the First Ladies ? the OLD First Ladies, Martha through Mamie. Since they talk to each other and cross through centuries, it is, of course, an historical fiction. In doing so many lectures, I thought it might be interesting to discuss are some of the things I have learned?.
How to Send Press Releases to Newspapers About Your New Book
There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. They are hungry for news and your new book is news. When approaching these papers there is a list of things that are frowned upon and another list of things under the heading of ?don't you dare. We will examine the latter category first.
Writing a Book?s Marketing Plan for Maximum Profit
Much has been written about book proposals. But less has been written about book marketing plans. This is wrong!
Increase Book Sales: When a Sale Is No Longer Just a Sale
Do you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five outrageous ideas that aren'tdifficult and can be just plain out fun.
Titles (and Subtitles) Sell Books!
Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. The book title is the element that creates the initial attraction to the book.
Publishing Your Book?What Way is Best For You? - Part 2
Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you've already sent out your query letter to some agents. You dream how great it would be to be taken under the publisher's wings.
How to Market Your Unsold Books on the Internet: Its Easy
Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.
Creating a Book Poster
Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster.
Is There a Book Hiding Inside You?
Have you always wanted to write?
How to Get Your Book Reviewed
Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. The question is, "How do I get it there and sell millions of copies?"
Book Signings Are Pure Gold
So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right? Wrong! If you do not have the guts and determination to sell your own work, then why should anyone else do it for you?
Super Profitable Techniques for Selling Books By Mail
The total number of books sold by small, part-time mail orderentrepreneurs is growing each year. Total sales each year for thepast five years have increased by almost 30-percent over theprevious year's sales.
How to Schedule a Book Signing
How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience?
Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever
If Random House pulls up to your house with a U-haul filled with millions and wants to buy your book, maybe you'd consider giving up the rights forever. But, let's come back to the real world. In the real world, many authors find that the best way to launch a writing career is to essentially self-publish by using a print-on-demand (POD) publisher.
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