|Book Marketing Information|
What?s Wrong with the Internet? It Must be Broken!
After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book promotions. First, let me say I perceive myself as an intermediate user of the internet, but maybe my perception was misguided as I searched and realized I couldn't put my pointer on the links I wanted.
The promotion of my book began with submitting a press release (PR) to one of the major PR services on the internet. They tracked how many click throughs received, and I began to think, if so many eyes are looking at the PR on this site and web crawlers (whatever those are?) are picking up the PR for other sites; what would limit me from submitting as many PRs as possible? This was not the only site that provided this wonderful FREE service and the more places I had the PR, the greater my chances of being picked up by "big" media.
My imagination began to go wild, conjuring up that lone journalist who was itching to break the story on the next bestseller. You chuckle! With this PR service, I placed the needle in the haystack but I could improve my chances if many needles were placed. A technique I learned from my days of online sweeping. What is that you ask? If allowed, the more you entered a particular sweepstakes the better your chances of winning as was one man's story where he would send out literally thousands of entries and had won valuable prizes. My odds with sweeping were not that stellar but I do have a few trinkets to show for limited efforts. Hopefully, with my quadrupled book promotion efforts I could have stellar results-dreaming again. Tip 1: There are auto-fill internet form software available and some even designate a few empty fields for your own personal use. A lifesaver when you have to input the PR summary line more than a few times. Tip 2: Don't input your social security number and credit card information because I have read of mistakes made because of the ease of auto-fill.
Okay, I have deviated.
So I proceed to use my internet service provider and searched for "submit press release" and was in heaven when it responded with 2 million sites to upload my PR. I would spend hours determining which sites were free; which maybe more receptive; and which needed me to tweak the PR. Then just as quickly, my dream was shattered. I couldn't go any further than 250 links, Why can't I see or go to the other sites? I contacted my internet service provider to complain and they "allegedly" helped me to fix the browser. That didn't work, so I moved on to the next major internet service provider, and again was limited to how many links I could access.
This time, I levied a stiff complaint about the violation of the freedom of information act, which I think only pertains to government (real smart). Why am I not allowed to access all 2 million-search results containing "submit press release"? It is only right that we have access to all the information on the internet, and not limited by how much or what we can see. Worst of all, we aren't able to refresh the search and to be presented with other links we have not viewed.
I assume, businesses with an internet presence would perceive themselves as having access to the world, where millions are able to view their products and or services, and as a result, their livelihoods would be better-meeting of the minds was just not taking place. And in this world of legalese, SPAM laws limit those who are promoting on meager budgets, and the few legal options we have of putting our product in the market place via the internet; where websites are actually telling us to submit information, our browsers (or internet service providers) are denying us access.
I continued checking the top search engines and kept encountering the same problems. What was most irritating about the search, besides the same links coming up, a few sites would fill several pages of the results with multiple categories. Do these websites have a monopoly on my already limited internet search? It was infuriating, the process was tedious, and now I was livid. Convinced my internet was broken, I was on a mission to fix it. I had another great idea, it was my browser (whatever that is?) that needed fixing and found a website that offered free software to do the job. I was nervous; I could be opening up myself to a can of worms, my husband would kill me for infecting HIS system. With all the scare of viruses and spy ware, I decided to only download what I thought were reputable software and ended up back at the number one software company. Based on their computer evaluation I already had the most updated browser. I was relieved, 1) I didn't have to download anything, and 2) the browser was working.
What was the fix?
I continued my search efforts, going down the list of internet service providers. Alas! I think it's working, I was flipping through pages, upon pages of links, so far I am at the 900th link to submit my PR, hoping my success continues. Though the search results were still littered by a few sites, at least, I was able to bypass them to go to obscure sites to submit the news about my book. The press release may have a huge appeal to that lone journalist working at "big" media, or maybe just one buyer willing to pay a few bucks for a great book. In this day and age, with the proliferation of information, I am happy to have any appeal at all.
Caren A. Adams, freelance writer and author of "Life 101 For the Young and Young at Heart!" ISBN 1-59457-835-4, $13.99 ($7.99 e-book) at bookstores, http://www.booksurge.com and http://www.amazon.com Freely give and freely you shall receive!
Book Titles that Make Big Bucks
Do you know how readers decide to buy a book? 1) They get a referral from a friend. 2) They see an interesting book title on the best-seller list. 3) They look up a topic (generally non-fiction) and look for a book closest to their interest (generally based on titles). 4) They browse in the bookstore looking for an interesting title ? then they read the book jacket copy. 5) They look on an Internet bookseller's website to find out what other people bought under that title or subject, then they look at book reviews. 6) Finally, generally based on title and book jacket copy or book reviews, they buy your book.
Five Secrets of Winning Book Proposals
Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?
Ten Ways to Make Your Book Outsell Another
Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products.
10 Reasons Why People Attend Book Signings
This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the wealth of insight it had given me. I felt it was important to share it with a wider audience. I also interspersed some personal experiences.
Marketing for Writers When Writing Just Isnt Enough
Many writers write for the experience. Others dream of having a number one best seller. Both are wonderful reasons for writing. What many fail to realize is that these two do not have to be mutually exclusive. With a little research, you can enjoy writing incredible stories and see to it that they generate a profit.
Increase Book Sales: At Book Fairs, Festivals and Trade Shows
Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various different tables in the same fair or show and triple your exposure.
Publishing Your Book?What Way is Best For You? - Part 2
Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you've already sent out your query letter to some agents. You dream how great it would be to be taken under the publisher's wings.
Sell More Books With Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!
Is Traditional Book Marketing Getting you Down?
"Are you disappointed and tired of time and money down the drain using traditional book marketing? How would you like to sell more books than you ever dreamed of in less time and never have to leave your office?" Would you like to do it all for free?
Online Book Promotion Beats Traditional Seven to One - Part 1
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales.
Writers: The Truth About Advertising, Publicity, and PR
Many of us are trying to do business and don't know how to define these words. We read articles and think, this could have just as easily been about me! We wonder why the reporter picked that person instead. We wonder how someone got into magazines and onto radio shows. We attribute big successes with an expensive publicist. We are not sure what a publicist does but since the guy on Entourage has one, they must be a good thing. Some of use have publicist and secretly wonder why they can't get us on the Today Show or Good Morning America. We have written books and wonder why we are not on the Oprah book club/
Book Signings Are Pure Gold
So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right? Wrong! If you do not have the guts and determination to sell your own work, then why should anyone else do it for you?
Plain Speaking ? 4 Secrets For Getting Your Book Purchased
What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:
Distribute Your Self-Published Book Online 8 Ways - Part 2
If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion method is good for the long haul and costs you little time or money. With Online distribution the self-published author or Web business site gets to keep all the money.
Discover 3 Easy Ways to Promote Your Articles
Are you using these methods to promote your articles?
4 Questions to Answer Before Contacting a Book Agent
Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts.
Is There a Book Hiding Inside You?
Have you always wanted to write?
Book Marketing 101
Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.
28 Reasons Why Publishers Will Buy Your Book
Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind.
How Many Ways Can You License Your Tips Booklet?
You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. A single tips booklet manuscript can be recycled over and over again, developing a new income stream with each deal you make. The booklet can be distilled from a book you've already written, a newsletter you distribute, or from sound bites you continually share with clients, audiences and anyone who will listen.
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