Book Marketing Information

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine.

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades?at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the 1960s. For my own books, whether they were s elf-published, done with a small commercial house, or by a New York conglomerate, I've found that se lling direct is more secure, more financially rewar ding, and far less hassle than sweating out the returns game with the b ookstore channel. All along, I've sold through speeches (I love getting pai d to do my own marketing), over the Web (the f irst of my four websites went live in 1996), to clients at my office, wh o stare at a rack of my work throughout their entire appointment, and thr ough

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else?s table and volunteer to be back for their book. In fact, rent a corner at various different tables in the same fair or show and triple your exposure.

Sell Your Book with Pennies

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun.

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren?t for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you.

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd.

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too."

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information?

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products.

Why Should I Buy your Book?

How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them?

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. Your book may evolve from a teleclass or coaching experience with a client.

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business.

More Articles from Book Marketing Information:
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Outskirts Press Guiding Authors Through Holiday Selling with Customized Marketing Plan
PR Web (press release)
The service begins with a 30-minute, one-on-one phone consultation with a professional Personal Marketing Assistant to learn more about the author's book, marketing preferences and goals. The marketing assistant will take these factors into account to ...

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Publicist, Food and Lifestyle Publishing
Publishers Lunch Deluxe
The Publicist will partner with the Marketing Manager for Food and Lifestyle to create cohesive campaigns title by title, book by book marketing and publicity plan for our Food and Lifestyle category and all digital product launches that will drive ...

and more »

Kameron Hurley: The Mission-Driven Writing Career
Locus Online
... yourself mucking about in covers and copyediting and distribution and marketing for more hours than you spend writing – and when you publish traditionally you find yourself losing a lot of control over your work timelines and visions for the book's ...

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Canandaigua author publishes 'Top Hat' holiday tale
I'm the person that does everything for the book, marketing, social media, distribution, etc. It's up to me to see that it succeeds on every level that it can,” said Filipello. “I did my homework on CreateSpace; product quality is excellent and they ...

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Killer Book Marketing Strategies to Tease an Upcoming Release
Snapchat may have a rep of being just for young people, but it's growing in popularity across the board and it's primary benefit from a book marketing standpoint is that it lets you share short videos is a super simple way. Video is HOT right now and ...

BookVenture Releases Innovative Interactive Media Service (press release)
Ishpeming, MI, October 15, 2017 --( BookVenture Publishing is a company that is fully committed to giving authors the help they need to succeed. And BookVenture knows full well how important the internet is to book marketing, which is why ...

Children's Marketing and Sales Assistant
Publishers Lunch Deluxe
Bloomsbury Publishing is seeking a Marketing and Sales Assistant to support the Children's Marketing Department at Bloomsbury Publishing. In this role, you will cross over all areas of marketing: trade, consumer, library and education, digital/social ...


How SEO Can Drive or Crush Your Book Marketing and Book Sales
Images are crucial not just because of the value of search but also the value of keeping your consumer on the page. Our minds are image processors (another reason your book cover plays such an important role in your book marketing), not word processors ...

and more »

Jessie Wilson
HuffPost UK
... with a particular interest in the parenting sector. Her work has been featured in the Economist, the Financial Times, the Washington Post, the Times, and on the BBC, among others. Her book Marketing to Mums is due to be released in November 2017.

The Verge

The focus on diversity gained momentum at this year's New York Comic Con
The Verge
HarperCollins senior book marketing manager Ebony LaDelle agreed that women of color face particular financial constraints and a lack of support structures: “I have colleagues whose parents might help with half their rent. It's frustrating. You might ...

and more »

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