Book Marketing Information

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine.

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades?at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the 1960s. For my own books, whether they were s elf-published, done with a small commercial house, or by a New York conglomerate, I've found that se lling direct is more secure, more financially rewar ding, and far less hassle than sweating out the returns game with the b ookstore channel. All along, I've sold through speeches (I love getting pai d to do my own marketing), over the Web (the f irst of my four websites went live in 1996), to clients at my office, wh o stare at a rack of my work throughout their entire appointment, and thr ough

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else?s table and volunteer to be back for their book. In fact, rent a corner at various different tables in the same fair or show and triple your exposure.

Sell Your Book with Pennies

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun.

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren?t for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you.

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd.

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too."

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information?

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products.

Why Should I Buy your Book?

How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them?

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. Your book may evolve from a teleclass or coaching experience with a client.

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business.

More Articles from Book Marketing Information:
2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

Amazon Prime Day deals: the psychology of sales

Discounts make us think we're getting a good deal. But are we really?

Why J&J must settle the Okla. opioid-abuse case - Opinion - MM&M  Medical Marketing and Media

Last week the judge in the Oklahoma opioid trial denied a motion, filed by defendant Johnson & Johnson, to dismiss the state's case against the manufacturer.

From Military Deployment To Growing A 7 Figure Online Business  Forbes

In 2013, Dave Chesson had no idea he was about to embark on a 7-figure side business. Serving in the US Navy, he had just been deployed on an ...

Three Tips For Building A Rebellious Marketing Strategy  Forbes

When entrepreneurs mobilize their ideas into action, revolutions are born. And when their marketing follows that same wavelength, magic happens.

Marketing an Indie Book on Any Budget, Part II: Mid-Sized Budget  Publishers Weekly

This is the second part of a three-part series on how indie authors can market their books whatever their budget. Here we offer tips for those working with a ...

50 years later, the moon is still great for business  ABC Action News

Fifty years after humans first visited, businesses are still trying to make a buck off the moon.

Stopping at midsummer to read a good book: Here are 6 to consider  St. Paul Pioneer Press

Are you longing for a good midsummer read? Here are suggestions for everyone in the family. One of the pleasures of discovering a new series is knowing you ...

The 21st Century Affluent Woman and Her Marketing Needs  Entrepreneur

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.

Book Marketing Guru Speaks at UOP | Calendar  Lodi News-Sentinel

Cindy Sample, author of the award-winning Laurel McKay humorous mystery series, will speak on the topic of “ONE AUTHOR'S JOURNEY TO WRITE ...

Marketing Manager - Penguin Press job with Penguin Random House | 399850

Marketing Manager - Penguin Press in New York , Experienced (Non-Manager), Digital Marketing, Writing & Editing with Penguin Random House. Apply Today.

Assistant/Associate Marketing Director - Penguin Press job with Penguin Random House | 399753

Location: New York, NY, New York Function: Marketing & Communications Specialty: *Content* Marketing, Publishing / Books, Planning & Strategy

Chris Torres writes first ever marketing advice book for the tours and activities industry  PRNewswire

GLASGOW, Scotland, June 27, 2019 /PRNewswire/ -- Chris Torres, founder and director of Scottish company the Tourism Marketing Agency, has recently written ...

How to Grow Your Business By Embracing Your Suck  Forbes

Embrace your suck and focus on your strengths,” says business coach Allison Tabor.

Smith Publicity Offers Book Marketing Tips for Self-Help Book Authors - Press Release  Digital Journal

Authors should identify their noteworthy credentials, and then:*Find vertical markets their concepts or strategies apply to.

The 3 Types of Freedom Affluent Shoppers Are Craving  Entrepreneur

By tapping into a rich person's need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out ...

Giumarra to launch persimmon marketing plan at FPFC  Produce Blue Book

PRESS RELEASE LOS ANGELES – July 11, 2019 – In preparation for California's upcoming fall persimmon season, Giumarra BB #:153202 will unveil the ...

Cape Cod Writers Conference explores publishing books in the digital age  Cape Cod Times

Digital technologies, such as ebooks and audiobooks, have transformed the publishing industry. At this year's Cape Cod Writers Conference, students will ...

The Growth Hacking Book' launched for start-ups and entrepreneurs

MUMBAI: 'The Growth Hacking Book: Most Guarded Growth Marketing Secrets the Silicon Valley Giants don't want to Know' was unveiled by the Chief Guestby ...

July 11 Marketing Meetup to Look at “Catching the Romance Reader”  BTW

On Thursday, July 11, the American Booksellers Association will present a Marketing Meetup on “Catching the Romance Reader,” during which attendees will ...

SEO Expert Danny Star Publishes First Book: Digital Marketing 2020  PRNewswire

LOS ANGELES, July 2, 2019 /PRNewswire/ -- SEO Expert Danny Star, CEO of Websites Depot Inc., a web agency in Los Angeles, has announced the ...

Marketing the moon has returned  Bend Bulletin

NEW YORK — Fifty years after humans first visited, businesses are still trying to make a buck off the moon.Hundreds of millions of people were riveted when ...

Deja vu is the key marketing device for non-reader, beach book readers  Irish Examiner

Non-readers can't cope with brand new challenging stuff. They need that sense that they've been here before, writes Terry Prone. THE tables in the bookshops ...

Coweta sisters author new book about finding success in direct marketing business  Tulsa World

Wendi Foy Green has spent most of the last three decades trying to get a foothold in the Christian entertainment business.

Spider-Man: Far From Home's Biggest Tell Was Hidden In The Marketing

Marvel's Spider-Man: Far From Home held some substantial secrets and reveals, but it appears one of the biggest ones was actually given away early on, ...

Illini Union Bookstore to carry Thomas Siebel's book  Daily Illini

Following the contributions of Thomas M. Siebel, a Silicon Valley entrepreneur holding a bachelor's degree, master's degree in business administration and ...

American Theatre Wing, St. Ann's Warehouse, The Wilma Theater, and More Are Hiring

Check out these and more jobs in the administrative side of the theatre!

Spider-Man: Far From Home's Marketing Was an Illusion Worthy of Mysterio Himself  Gizmodo

While seeing Spider-Man: Far From Home in a public screening this past weekend, two unexpected things about the people in the theater jumped out at me that ...

Kia Seltos bookings start in India from today  Livemint

Kia Seltos is going to launch in India on 22 August this year. Official bookings of the compact SUV have started from today. Customers can book the Seltos at any ...

On a successful mission to a higher rating  Investors Chronicle

The lowly rated UK advertising and marketing specialist is on course to deliver another year of solid earnings growth.

What Is Book Marketing? Penguin Random House's Leila Siddiqui Breaks It Down  Bustle

There are many career options in publishing — just some of which include book editor, literary agent, book scout, audiobook producer, and book cover designer, ...

Fifty Years Later, Moon Landing Still Making Money  Voice of America

Fifty years after American men landed on the moon, there is still money to be made from the event.

A Puma in the Airplane Bathroom, a Wikipedia Page Deleter and More in Chuck Klosterman's Latest  TIME

Chuck Klosterman has long been a celebrated sports and culture writer, producing prolific nonfiction for major outlets and helping to launch the beloved website ...

This Is How You Lose the Time War Solves the Time Traveler’s Wife Problem  Den of Geek US

Before time travel agent Red finds the first letter from rival Blue on the battlefield, she thinks there is only one way to win the time war: her side's way, barreling ...

Ci7 Education: Well-Read Black Girl Workshop With Glory Edim  BTW

At Children's Institute, booksellers gathered to hear from Well-Read Black Girl founder Glory Edim and discuss ideas for fostering diversity and representation in ...

How data has transformed marketing for South Australia Tourism Commission  The Drum

By its very nature, tourism brands are a funnel to local products and services and aren't often selling products themselves. With consumer journeys becoming ...

Ex-Staffers Accuse 'Inclusive' Comics Publisher Oni Press of Discrimination: 'It Feels Targeted'  The Daily Beast

Even before a merger led to the firings of queer women and women of color, ex-employees describe a “chaotic,” at times hostile work environment at Oni Press.

E-Book Market Stats For Marketers In 2019 And Forecast Assumption Till 2028  Global Banking And Finance Review

New York City, NY: July 07, 2019 – Published via (Wired Release) – A New Market Study On “E-Book Market” By MarketResearch.Biz With 100+ Market Study ...

USDA files action against Write On Marketing Inc. in California for alleged PACA violations  Produce Blue Book

As part of its efforts to enforce the Perishable Agricultural Commodities Act (PACA) and ensure fair trading practices within the U.S. produce industry, the U.S. ...

PHD, Eatbigfish Highlight Marketing Behaviors In New Book - AM Marketing, Media, Advertising News in  Arabian Marketer

Twenty years after author Adam Morgan coined the concept of the challenger brand in Eating the Big Fish, global media network PHD has announced it will ...

Write Now: Creative Approaches to Book Marketing - Edmonds, WA  Edmonds Beacon

1 to 2:30 p.m. at the Mukilteo Library's Meeting Room (4675 Harbour Pointe Blvd). Being a creative professional requires being a creative marketer. Come to this ...

Gus Powell Gets Book Marketing Right with New Book Trailer  PDN Pulse

The book trailer photographer Gus Powell created to promote his new photo book, Family Car Trouble (TBW Books), is hilarious and delightful. It's a great ...

Kraft Heinz: Isn’t Anyone Going to Help That Poor Brand?  Search Engine Journal

Here are some YouTube marketing lessons that Fast-Moving Consumer Goods (FMCG) and Consumer Packaged Goods brands can learn from Kraft Heinz.

Book Marketing: The Most Important Post-Publishing Exercise  NewsPatrolling

The biggest question that faces any writer, or even a published author, is 'what happens after the book has been published?' Though the story is the king and.

Comic-Con At 50 Looks Back To Its Roots And Ahead To Its Future  Forbes

San Diego Comic-Con kicks off its 50th edition this week, reflecting the massive shift in popular culture toward geek-friendly entertainment.

Shattering the scientific world's history of gendered brain assumptions  National Post

If the neuroscientist Gina Rippon had her way, her new book debunking the idea that brains are naturally either male or female would have been called “50 ...

How Authors Can Leverage Marketing To Drive Awareness And Interest  Forbes

If you are an author, how do you generate awareness and interest in your book? Dan Smith, Founder of Smith Publicity, a firm that helps create publicity for ...

Should You Start A Side Project?  Forbes

Don't let the word 'side' trick you. Whatever it is, a side project or a side hustle will take up a significant time of your time and energy. It will be part of your story.

Learn key marketing strategies from national expert Mark Schaefer  Knoxville News Sentinel

The biggest message in the book is that our customers are the marketing department."

How to Make Sure Your Book Gets Read  Harvard Business Review

Entrepreneurs have long known that writing a book is a great marketing tool for their business. And, increasingly, professionals who work inside organizations ...

Book Marketing Society relaunches  The Bookseller

The Book Marketing Society relaunches today with revamped member meetings, a new vision for the seasonal awards, a social media overhaul and, they hope, ...

Write a Book—Yes, an Actual Book—to Take Your Marketing to the Next Level: Part 2  Business 2 Community

Writing an inbound marketing book—and as we said in the first part of this series, you are using existing *content* to create a book, not starting a scratch—is more ...

5 Must-Have Books That Will Make You A Better Marketer  Forbes

Marketing is constantly changing in some ways - but in others, things stay pretty much the same. Check out these 5 highly readable marketing books, both new ...

Tips for successfully marketing a book through social media (opinion)  Inside Higher Ed

Anthony Ocampo provides three tips for cultivating a community and curating a conversation.

10 Entertaining Business Documentaries Entrepreneurs Can Learn From  Entrepreneur

A good documentary is informative and educational without skimping on the entertainment value. The best filmmakers entice the viewer so they want to dive into ...

How to Fall Asleep on a Plane  Lifehacker

Whether you're flying for business, pleasure or obligation, chances are you wouldn't mind a little extra sleep. Traveling takes you out of your usual environment ...

PubWest 2019: Tips from Children's Publishers  Publishers Weekly

We've gathered some of the best bookselling tips shared during a panel on Events-Based Book Marketing, which took place during the annual PubWest ...

Solomon Real Estate, Hillcrest Development kick off $150 million Pentagon Village project in Edina - Minneapolis  Minneapolis / St. Paul Business Journal

The $150 million project includes 12000 square feet of retail, two hotels, a parking ramp and a speculative office building.

BMG Australia promotes Craig Redfearn & Jodie Feld  The Music Network

BMG Australia has shared news of two internal promotions within its record music division. Craig Redfearn becomes director of marketing and Jodie Feld into ...

Stockport Pupils Enjoy Manchester Airport's Children's Book  Marketing Stockport news feed

School children from Stockport to Sunderland have been enjoying Manchester Airport's first book in celebration of its 80th anniversary.

Here’s why it’s important for writers to promote their own books  Press-Enterprise

Marketing doesn't come easily to poets and other writers. We invest so much time writing, fret about finding a publisher, but no one tells us what to do with the ...

Book covers still use the phrase “A Novel” for works of fiction

As you circulate around your neighborhood bookstore or trawl the fiction section of Amazon, your eyes may sweep across the words “A Novel” on many a cover.

Two massive promotions at BMG Australia  The Industry Observer

Following an increased focus on its records business, and a string of successes including two consecutive Top 10 ARIA debuts, BMG Australia has announced.

2019 Program  Digital Book World

The Digital Book World 2019 Conference Program.

New Book On Account-Based Marketing Provides Framework For Success  Forbes

It is impossible to have a conversation today with a B2B CMO without discussing account-based marketing (ABM). The evolution in technology has enabled a ...

The gender bias in book marketing  The Boar

Suad Izhac discusses the continued gender bias evident in book marketing and offers ways in which we can begin to combat the issue.

7 books that inspired the philosophy of Nipsey Hussle  Rolling Out

Nipsey Hussle often shared keen insight on entrepreneurship, self-awareness and societal issues through his music. An avid reader, many of the views Nipsey ...

A No-Nonsense Guide To Marketing A Book  Forbes

I once found myself, when I was marketing a book on manliness, being interviewed by a reporter from Der Spiegel who was doing all he could to get me to say ...

Welcome to the Bold and Blocky Instagram Era of Book Covers  Vulture

If you're looking for the most anticipated books of 2019, chances are your search will start with Google and end at Amazon. Chances are even better that one ...

Kaye Publicity disrupted the book promotion business  Crain's Chicago Business

Tradition-bound New York publishers didn't have a clue how market new titles to a youthful audience wielding growing influence with book buyers. Enter Dana ...

How to Write Better Marketing Copy  Publishers Weekly

Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its ...

The Moving Picture Company unveils new global brand Identity  Shots

Bold new expression of MPC, both in terms of logo and name, trade on its strength in design, animation and storytelling in advertising while signaling an ...

Here's the Story of How a Pooping Unicorn Became Marketing Gold  Adweek

It's not luck or chance or even creative brilliance that got the Harmon Brothers where they are today. As it turns out, it's a combination of Idaho potato-farm work ...

Why Painting With a Twist's Founders Replaced Themselves as CEO  Entrepreneur

After 10 years, the founders knew the business was ready for the next stage of growth. But they weren't sure they were the right people to lead the charge.

What Is BookTube And Why Should You Be Watching (And Reading)?  HuffPost

The best community for book lovers can actually be found on YouTube.

Clever Bookish Marketing from the London Book Fair  Book Riot

A book fair is an opportunity to marvel at the massive amount of money pouring through various nooks of the publishing industry. It's also, of course, a venue for ...

Optmyzr Announces Release of Co-Founding CEO's First Book“Digital Marketing in an AI World: Futureproofing Your PPC Agency”  GlobeNewswire

Former Google Executive, Frederick Vallaeys, explores the challenges and opportunities for digital marketers fearing automation is making them obsolete.

10 Tips for Entrepreneurs Preparing to Publish Their First Book  Small Business Trends

With the development of online publishing platforms, it's never been easier to get out a book. Here're 10 tips on preparing to publish your first book.

Put your smartphones down and grab a book at The District Docklands  Belinda Daly

“Put your smart devices down and reduce your screen time, swap it for a good book.” is the thinking behind Melbourne's The District Dockland's new initiative ...

“Guerrilla Marketing,” a Sobering Book on How Armies Burnish Their Brands  The New Yorker

Camila Osorio on the book ”Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia,” by the anthropologist Alexander Fattal, about the Colombian ...

Arizona marketing influencer announces 1st book deal  AZ Big Media

Melissa Swader, an award-winning valley businesswoman, business mentor, and social media influencer has recently signed her first book deal with Daily ...

Vacation Rental Marketing: The Book Direct Blueprint  VRM Intel

#bookdirect day won't bring you direct bookings – This article will. Tomorrow (February 6th) is #bookdirect day but there's a lot more to getting direct bookings ...

The superiority complex surrounding book marketing  The Boar

Sadia Nowshin discusses the superiority complex many readers feel when they are choosing which type of genre to pick up.

Assistant Manager/Manager - Marketing (Early Readers) Job Opening in New York, NY  Publishers Weekly

HarperCollins Children's Books is seeking a creative, organized, and proactive Assistant Manager OR Manager to work on title-specific early reader marketing ...

Wading Into the E-Book Publishing Waters  E-Commerce Times

Writing and publishing an e-book can be a great way to develop your brand, reach a broad audience, and potentially increase sales of your products or services.

Why Books Matter for the Long Run  Knowledge@Wharton

Book publishing is a business and increasingly a technical one, but at its heart it is an art, writes Peter J. Dougherty from Princeton University Press in this ...

Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment  Discover Magazine

NASA's bold choices to open the Apollo Program to the world made the Moon landing humanity's first truly viral event.

Academic Book Week: Tips for academic book authors - Research in progress blog  BMC Blogs Network

Academic Book Week (#AcBookWeek) is a week-long celebration of the diversity, variety and influence of academic books throughout history run by the ...

Book Marketing 201  Publishers Weekly

To successfully market self-published books, indie authors must leverage new tools and tried-and-true strategies.

Marketing a Book on Any Budget, Part I: On the Cheap  Publishers Weekly

This is the first installment of a three-part series on how indie authors can market their books whatever their budget. Here we offer tips for those working with a ...

5 Marketing Books That Actually Made A Difference In My Career  Forbes Now

“The more that you read, the more things you will know. The more that you learn, the more places you'll go!” The popular Dr. Seuss quote isn't a language arts ...

Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should and New Book  Customer Think

Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | Email Updates. Traditional sales and marketing methods have failed to keep pace ...

Best Business Books 2018: Marketing  strategy+business Today

First, a confession. Having selected the best business books on marketing for s+b for a number of years now, I must say: Nobody writes books about marketing ...

Book Review: 'This Is Marketing: You Can't Be Seen Until You Learn...  Joseph Steinberg

This Is Marketing: You Can't Be Seen Until You Learn to See, perhaps best described as the “magnum opus” of marketing genius, Seth Godin, guides readers ...

Small cap movers: ASOS considers taking a leaf out of Deutsche Bank"s book as it mulls job cuts  Proactive Investors UK

While the business pages this week were dominated by news that Deutsche Bank will be slashing its employee numbers, one of AIM's big hitters, ASOS plc ...

Bango's robust trading update  Investors Chronicle

The provider of a state-of-the-art mobile payment platform has issued a robust trading update that makes the earnings downgrade in March by the company's ...

11 Marketing Books Every CMO Should Read  Forbes

Today, more than ever, there are a seemingly endless number of books to read. Here's my list of books I think every CMO should read. What's on your list?

Go Local: Marketing Books to Targeted Communities  Publishers Weekly

How leveraging local communities can land authors on the bestseller list.

Five Top Book Publicists  Authorlink

Authorlink is a leading source of book publishing, bookselling, industry news, book reviews, bestsellers, author interviews, writing insights and more!

The Hallucinatory Realism of Rachel Ingalls  The New Yorker

In stories both preposterous and profound, Ingalls exposes the tragedy of domesticity, Lidija Haas writes.

home | site map
© 2005