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Five Revenue Boosting Web Marketing StrategiesAbe Cherian To maximize the selling power of your web site you need more than just a professional web site and great products -- you must implement strategies that produce more dollar revenue per customer. Here are five strategies that you can use to boost sales from your web site. 1 Upsell at point of sale: The easiest time to sell more is at the point of sale, when your customer has already decided to purchase your main product. This is when your customer is in a purchase mode. The customer has already opened his wallet and is ready to pay you. You can ethically capitalize on this by offering your customer more products that will compliment the product that he/she is about to purchase. Make sure that you offer the special product for a cheaper price than what it normally sells. Up-selling is the easiest way to increase your profits. Youll see that 25% to 40% of your customers will take advantage of your special offer. 2 Present higher packages before less expensive packages: If you are selling multiple products or services, present the higher package before your less expensive package. Its a proven fact the if you present your higher packages before the less expensive packages, more customers will go for your higher package. 3 Add an interactive Communication Platform: Initiating interaction with visitors and customers and supplying helpful information before they leave your site you can dramatically reduce shopping cart abandonment and increase average order size. www.liveperson.com chat service is a good service where your visitors can chat with you if they have questions. 4 Use a lead-capture landing page: Most people just send visitors to their main splash page, which is probably not the most effective way to market if you want more conversion. A better way to get more out of your visitors would be to use a lead-capture landing page instead of your splash page. A lead-capture page is a single web page that highlights the main benefits of your product without giving any more information other than creating interest in your product. It then prompts your visitors to type in their contact information to proceed further. Your visitors are then redirected to your main web site. You can now follow-up with qualified prospects and convert more visitors into paying customers. Using a lead-capture page has proven to increase conversion rates by up to 35%. You can create a lead-capture page or use a third party service to create and manage all your leads. One major advantage of third party services like www.imediatools.com is that you can manage and follow-up with your prospects automatically. 5 Add a comparison chart: You will close more sales quickly by showing your visitors how your product stands out from your competitors. There are many strategies that you can use to increase sales and conversions, but you can be sure to increase revenue from your web site by using the five strategies above.
| RELATED ARTICLES Common Candle Questions - Answered I was checking your site for a good outdoor/citronella candle but couldn’t find one… do you make citronella candles Power Packed Linking Strategies - Part One This is the first in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. How To Use Banner Ads Effectively Its no big secret that banner ads have become less effective than text links over the years. This phenomenon is called "banner blindness". Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them. Goodnewsamerica.us Uses Open Source To Inform America Atlanta, GA, July 13, 2004 - In the world of online news the competition can be tough. The newest addition to that world, goodnewsamerica.us, wants to be a player in this world and they intend to do it with Open Source software. They have chosen the e107 Content Management System to get their message out and make their jobs much easier and more efficient. Choosing a CMS is no easy feat since there are upwards of 600 competing systems both Open Source and commercial. Finding and Managing Quality Reciprocal Links: A Tutorial for The Newbie All of us want to increase traffic to our web sites. It helps our search engine rankings, and is a very cost-effective way to provide us with potential new customers. One of the best, and certainly least expensive, ways to do that is by exchanging links with sites similar to our own, or that contain content our own visitors are likely to find interesting and useful. It is important to restrict our exchanges to such sites because if we indiscriminately exchange with everybody and anybody we become what is known as a “link farm” and wind up being banned by the search engines. No one wants to be banned by the search engines, so this article will discuss how to find relevant sites with whom to exchange links, and how to keep track of them after you have exchanged the links. Even though there are software programs that will do most if not all of this for you, they have various flaws and inadequacies. If you are one of those people who prefer the personal touch, this article is for you! 5 Sure Fire Ways To Send Visitors Away For Good So your traffic is going through the roof yeah Its all becoming a bit too much Youre getting lots of sales enquiries through your website every day You want to send visitors away from your site for good Just follow these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time. Search Engine Musical Chairs News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Another new development in the past few weeks is the change to the HotBot service but first, Id like to look at the ramifications of the Yahoo/Inktomi deal. Getting Visitors To Stay Through Web Based Marketing 9/10 times your web site visitors wont stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back! Cant write articles Write code! If youve subscribed to an seo newsletter for longer than a week, youre well aware that writing articles with tips and advice pertaining to your websites subject is a great way to generate links and traffic. But what if you cant write or are afraid to write Well, if you can write software, youre still in luck! In this article Ill show you a trick that can still garner you hundreds of links and wont require you know the difference between adjectives and adverbs. Why you need to and How to Follow up Your visitor or customer. The person who comes to your web site seeking products or information is a visitor. A person who bought a product or service of yours is a customer or client. How to Create A Homepage That Works Want to know what the worst thing to say on a homepage is 10 Ways to Market Your Web Site and Have it Market You Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor “clicks.” High numbers of visits to your site from potential customers or clients rarely happen by accident. They are a result of a well designed internet marketing plan. How Can Search Engines Help You with Your Business What Are Search Engines Site Maps: A Force to be Reckoned With Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site and if you’ve been reading all the advice on our site, you should know by now that the more content you have the better your chances are for top ranking. Yes! Getting Targetted Hits To Your Website Is Still FREE! Start getting some quality free traffic to your website and you dont even need to advertise for others! Inside the Mind of a Super Affiliate I only know one risk-free way to retire early, while being lazy. Googles AdWords Selecttm Groundbreaking Program Emerging Methods for Effective Search Engine Ranking Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic. Five Revenue Boosting Web Marketing Strategies To maximize the selling power of your web site you need more than just a professional web site and great products -- you must implement strategies that produce more dollar revenue per customer. How Important Are Back Links When setting up your website for SEO Search Engine Optimization on Google there are several factors you need to look at in order to obtain a high rank on their search engine. Of course your content and meta tags must be inline with positive density percentages and reciprocal links.Google then takes your website and performs a mathematic equation and places a numeric value on your website depending on one of the most important features, reciprocal or back links. |
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