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The Minds Fancy Dress Party - Or: Brainstorming With Contentclix CopywritersAngelique Van Engelen In Berlin a restaurant opens for anorexics and in Buffalo a lawyer with a stutter wins a court case. When everything youre working on has gone STALE and your own initially promising concepts are starting to annoy you, you need a brainstorming session to get to the missing bits or generate some new ideas. The papers provide ample ideas for jump starts. A stutterer in a court case or an anorexic going to a restaurant that has opened especially for them must have no problems with ideas to keep them going for at least two weeks after their memorable experiences... Brainstorming is trix galore, right But thats really nothing new. Our mind plays on us all the time, wherever we are, whatever we do. It thinks of a stutter as its rightful body. Or of the numb anorexic craving as its self in top form. The minds always on a mission. Always. When faced with putting together a magazine-type product, a sales promotion concept, a new hype of some sort. Its the mind, that comes up with everything. When brainstorming, think of the stutterer. At all cost, do NOT work on losing the stutter if you wanna speak. Its only obstructing and keeping you from the ideas labeled good in the recesses youre trying to access. Material to work with Anything, so long as it is not defined. Space for now. Goal to achieve An arrival point. Very often the best ideas are the ones born in the early seconds of a session. Here at contentClix, we call it performance brainstorming. Trust your instinct rather than the treacherous mind and your first utterances prove most valuable. What DO we get at when we get at what we normally miss out on And DO we miss out Or does what we cant afford to miss out on catch up with us anyway Days that we are opening restaurants for anorexix are here. Really, since last December. How about launching something with a statement. Something like "Soon, human beings dont have to think anymore and theyll still be thinking". Sounds like a reproach to technology - its also been said 1,000 times of poetry. So we live in days that a restaurant caters for anorexics. A real-life manifestation of something we think of as an unviable concept made into a commercial venture, a marketable concept. We really are so overmarketed in our entertainment that this new theme restaurant probably doesnt even stand out any more. We can go around feeding anorexics and the poor girlies probably wont feel in any way forced to eat. Solves their problem by creating a new layer in indifference on a wider scale. Perhaps this is a consolation for those girlies with enough energy left to be on the lookout for healthier anger ventilation opportunities: of the stutterers, 80 is male. The minds mission RIGHT NOW is getting on target. Do you feel it coming The next thought youre likely to produce is something to do with doing your very best and losing a stutter. A marriage of idea and form! Perhaps we nearing some arrival point.
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