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A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You MoneyEric Borden COPYWRITING After determining what we are going to sell, the next task is to effectively convey our message. Copywriting is the art of writing words and messages that successfully sell a product or service. From the development of the sales message on a website to classified or banner advertising, writing ad copy will be used in many facets of your business. Unless you are going to pay someone else to do it, mastering this skill is essential to the success of your venture. That’s why it would be a wise decision to learn some copywriting techniques. Don’t worry! By following these simple rules will make copywriting easier and more profitable for your business. Before actually writing the ad- keep in mind that you want it to be short and to the point. A potential customer is more likely to respond to something that is easy to read than some long drawn out explanation of a product. Next, make the ad do nothing but get people excited to visit your website or place an order. Finally, Make the offer sound so good it is impossible to say no. The Mechanics of Writing an Ad. - Blueprint for Success. Now comes the challenge of creating that winning AD. Get Attention, Create interest, get them excited and give them a reason to act-Your Ad must do the following 4 things to be successful.
Finally, take the “Blueprint For Success outline” and insert information that pertains to your particular business. Here again the PFBS: Problem, Feature, Benefit and Solution equation could be used. See article: “SUCCESSFUL INTERNET MARKETING STRATEGIES A BETTER APPROACH TO SAVE YOU TIME AND MONEY WHILE GENERATING HUGE PROFITS” for information on creating a PFBS equation.. I will use a previous example of a PFBS statement from the ebook “Internet Marketing On A Shoestring Budget” To demonstrate how this data is used to create ad. Copy. Problem:
Feature:
Benefit:
Solution: Cutting ad budget while increasing profit The research collected from my target market, proved that many businesses had high advertising costs and were looking for methods to reduce their expenditure. This is the Problem I will focus on to craft my ad. My product “Internet Marketing On A Shoestring Budget” offers the following feature, benefit and solution that address this problem. Feature:
Benefit:
Solution:
Sample Ad. Learn How Top Internet Marketers Are Using Free Advertising To Generate Thousands Of Dollars A Day In Sales. Are you spending a fortune on Internet advertising Well No More! Discover how to dramatically reduce your ad costs by using the proven methods described in “Internet Marketing On A Shoestring Budget”. The secrets exposed in this ebook are used by the top online millionaires to produce thousands of dollars a day in sales. Join this elite group by getting your copy today. Also, if you act! Right Now, you will receive a Copy of Ideasexplored. This ebook takes a look at the most profitable Internet products. Note: You may want to shorten this ad if paying on a word or line basis. How my ad copy follows the “Blueprint For Success outline”
In conclusion, after determining what product to sell to our target market, the next task is how to craft a message that will effectively reach those potential customers. Copywriting is the art of writing words and messages that successfully sell a product or service. Mastering this skill is essential to the success of any venture. However, by following some simple rules will make copywriting an easier and more profitable task. Before actually writing the ad, make sure it is short and to the point. A potential customer is more likely to respond to something that is easy to read. Also, your ad needs to accomplish these 4 things: Get Attention, Create interest, get them excited and give them a reason to act, referred to in this article as the “Blueprint For Success Outline”. Finally, take the “Success outline” and insert information that pertains to your particular business. Here again the PFBS Problem, Feature, Benefit and Solution equation could be used. Remember always test your ads to see what works best. There are so many ways to word them. If the first one does not work, don’t get discouraged try different approaches until you find a “true winner”.
| | | | RELATED ARTICLES Why You Need a Newsletter If you’re a small business owner you definitely need promotion. And, if you’re a freelancer—you ARE the product—so you’ll ultimately need self-promotion. Newsletters can not only inform your customers of future events, discounts, and services, but can serve as a helpful source of information for you to analyze the growth and success of your business. Checklist for Writing Articles That Get Read When writing articles for publication, it is important that you bear certain matters in mind. If you want to write a good article that stands a good chance of publication you need to take the following into consideration before, when you are in the process and after completion: You Can Be An Author “You should write a book.” For years, I had been hearing this comment. Writing an entire book seemed completely overwhelming, and so, for a long time, I contented myself with writing short articles. One day, inspiration for an article hit me and, as I started writing, paragraphs began flowing out at an enormous rate. Before I knew it, a rather lengthy piece was developing. It was too long to be an article, so, I decided it would not hurt to try self-publishing a little booklet. Was I ever surprised! The first printing of this 32-page black and white booklet sold out within a week. The Devil is in the Details: The Heavenly Benefits of Specificity in Writing You can argue about the devil, but certainly the substance, distinctiveness, and success of your essays depends on the details. Ten Essential Tips For Submitting Articles Submitting well planned articles on-line will increase traffic and can even launch your career when handled right. Theyll drive traffic from all over the net and show an excellent return on your time invested. 6 Best Places to Submit Your Articles You know that writing articles is the best free way to promote your business and gain credibility. You understand the importance of articles containing actual information and not being just long sales letters. Incredibly Bad Articles Will Kill Your Credibility Ive noticed a disturbing trend recently of articles suggesting that people write articles to send traffic to their websites, and enhance their credibility. In theory, the more articles you write, the more traffic youll receive, the more credibility youll have, the more sales youll make. How to Start and Sustain a Career as a Freelance Writer Have you wondered how you can make a career writing books or articles for various publications Or are you seeking a viable second income opportunity but do not know where to start Well, freelance writing may be the right career for you and it can open a world of lucrative opportunities for you. How To Promote A Book Nowadays it’s no longer a matter of whether or not an author should promote his or her book, but how aggressively one should go about it. The sad truth is that publishers often fail to promote books, and if we, the authors, dont promote your own book then it may be destined to a lifespan between that of butter and yogurt, to paraphrase Calvin Trillan. The authors extra efforts may make all the difference between a book becoming a long-lived seller, and being recycled so that some other author can take advantage of the paper. From Idea to Published Book ... How to Self-Publish the Easy Way! Ive been involved in publishing for over a decade now as an author, editor, and project manager; however, it wasnt until just a few years ago that I decided to move into self-publishing.Indeed, my first few projects involved consulting for others and, now, I am involved in my own, personal projects.It has taken a while for me to come back around to my own works, but in the process I learned how to minimize time and expenses in producing a book and getting it to market. A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money COPYWRITING How The First Earth Day Came About Today, April 22, people across the world will be observing Earth Day registering their concern about deteriorating state of environment and pronouncing resolve to arrest the detrimental trend. Why Book Writers Need A Running Mate By far, I have found that the lack of discipline is the biggest hindrance for most people, when it comes to writing a book of any kind. Although I urge you as a would-be writer to develop a theme because once you are clear on "why" you want to write a book, your motivational level will shift into a higher gear, I also urge you to get an accountability partner. This person will be the most important asset you can have as a writer. Have You Plotted Your Story Before Writing It Creative Writing Tips – Publicity Through Philanthropy For Writers I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after its release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success ishighly correlated withmy Reading for Charity Contest and the attention it has drawn. Ill explain the entire background, but as pre-thoughtI think it first manifested itself through a combination of my looking for a good way to market my first book, while balancing out my karma a bit. A way to interweave my love of novel writing, increase my books visibility and provide a benefit to society in some way shape or form. All of these tasks have seemed to be accomplished- although my karma could still probably use some more balancing. Making The Time To Write That Novel Finding the time to write a novel is one of the major issues confronting writers, particularly those who haven’t been published yet.How does one justify to themselves, or to their loved ones, that they need time to write if they have demands on their time, like a job, or a house to be cleaned, a family to be fed, or shopping to doThey make the time. The Bottomless Notebook Reading through a writers notebook or journal is like discovering pearls, rubies and diamonds amidst a pile of rubble. How to Write Words Worth a Thousand Pictures Our Image-Driven Society Defy the Myths, Get Your Book Written--Fast! - Part 2 Why dont you write a book Who Says You Are Not A Writer The other day, a client told me, “I’ve been talking to a lot of other aspiring writers and I can’t believe how unsupportive they are. I had an editor interested in something I’d written and two other writers were unbelievably negative. One said my writing wasn’t good enough for publication. Another told me that this particular magazine never publishes new writers. I was so depressed after I heard these remarks that I haven’t had the heart to send the editor anything.” |
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