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How to Discover your Primary MarketJudy Cullins Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market. Approaches That Set you Up to Pull Customer Orders One: Develop a Specific Customer Profile Its good to know whether your customers are primarily women or men. Remember, women buy 70% of the books published. Then, figure out the age range of your customer. One 25-year-old male coaching client aimed his motivational book at his age group. He had a lot of insight already because of his age. You may want to know the marital status. Is your customer married, single, divorced or separated Does religion or cultural affiliation play an important part in their lives Location may matter, but remember to think about the vast market Online. These people subscribe to ezines and visit web sites for all kinds of information. Your product or service can easily be just right for them. Its good to know as many details from these listings as possible. Heres a Check List for your Target Audience:
Two. Send a Casual Market Survey to your Friends and Associates Make sure you dont pose more than 8 questions to this group. Reward them for taking time to respond to your survey. Give them a free eBook or report or a 1/2 hour free session on your service. What important information do they know about your audience If they are already your audience, ask them to pick the top 8 questions and answer them in a sentence or two. This creative brainstorming can save you so much time later! Once I applied this in my ezine, I found what questions my clients wanted answered. When you know your one preferred audience, you dont spend too much time chasing the wrong buyer. When you focus your marketing on one group at a time you will create phenomenal income success. Yes, you know other people who can use your product or service, but remember to start with one group and give it your all for two years. You will be much more successful and not feel so overwhelmed with the task. To really succeed and do it quickly means you may have to take a promotion or marketing seminar. Be willing to invest some time and money. Take a teleclass on one of the best online marketing methods--writing and submitting articles to opt-in ezines your targeted market and they are free and top web sites in your field. This method brought your coach to # one and two in Google and other search engines, plus it increased sales more than five times in eight months. Three: Now write a personal letter to your one audience telling them why you created your product, eBook or service and what you think it will do for them benefits.Think of how you can make a difference in your prospects lilfe--what you can bring to help them make them more money, create better relationships, or save time..Make a list of benefits before you start this exercise. Example for Write Your eBook or Other Short BookFast! Dear Professional coaches, speakers, writers, authors, seminar leaders, business people: Im writing this indispensable book because I know you want to share your unique message with thousands, rather than hundreds of readers. You want to raise the bar and create more credibility in your profession. You want continuous income you dont have to be present for. This books essential "Seven Hot Selling Points" will make your job easy, target your market, and market your book while you are writing it. Youll produce a great selling book you can sell on the Internet while you sleep! And you dont even need your own Web site! Even if you think you cant write, that its too big a job, or it will take too much time, How to Write Your Ebook or Other Short Book - Fasts forty-five pages plus its three bonuses reports are the fast lane to writing, publishing and selling more copies of your book than you ever dreamed of! Once you know more about your target market, you can put your time only on what you need to get these people to buy. After you learn some simple marketing techniques, like me, you can delegate it to a low-cost computer assistant and spend less than nine hours a week on this task.
| | | | RELATED ARTICLES Inspiring the Poet in You! Poems. Just the mention of them makes me smile. Why Simple. I delight in writing and reading poetry. Catholics Need To Take a Second Look at Morality According to CNN, Catholics voted for President Bush over Senator John Kerry by a 51 to 48 percent margin.Hence, Catholics voted for a Born Again Methodist over a Catholic candidate.Many Catholic Bishops have declared abortion a “non-negotiable issue.”In the diocese of Brooklyn, which encompasses Brooklyn and Queens, there is not a single memorial to those who have been put to death by our government.Nonetheless, I know of at least one parish in Brooklyn that has a three-thousand dollar memorial dedicated to the aborted.Meanwhile, 36 million people in the United States live in poverty.If the Bishops are not silent, they most certainly speak in a whisper when it comes to issues of social justice and the death penalty.The Catholic Bishop’s candidate, George W. Bush, executed nearly 30 individuals in 1999 alone. An Article about Articles Everyone that publishes a newsletter or ezine knows that the "list" is the most important thing, if you want to be successful with any online venture. To build that list we are told to submit ads to other ezines, join as many ezines as is humanly possible to read in a 24 hour day without food or sleep. And of course write articles. Why Every Freelancer Should Have A Web Site "Do I send samples, a media kit, or just the query, postcard and/or sales letter" As a freelancer, when you are trying to reach new clients or stay in touch with old ones, how to approach the contact can be a sticky, confusing, discombobulating journey. Having a web site can solve all of these situations. How Voice in Narrative and Dialogue - A Contrast of Writing Styles One of the nice things about being an author is that we can break any rule we want. I just did. Its part of our job description. Language changes through usage -- definitions, spelling, grammar -- and authors can help it do this. But on the other hand, we have to have some sort of agreement on the language or we wont be able to talk to each other. Federal Student Loans versus Private Student Loans – which is best for me Federal Student Loans versus Private Student Loans – which is best for me Top 7 Essential "Hot-Selling Points" To Implement Before Writing Chapter One Every part of your book can be a sales tool. When you include the below tips, you will have a roadmap to follow to keep your writing organized and compelling, and youll sell more books than you ever dreamed of! Becoming the Total Package Being a great writer is no longer enough if you plan to score a bigpublishing deal, especially as a nonfiction author. Writing for the Gaming Industry Several months ago, I worked on an interesting project for a client looking to break into writing music for the video game industry. As the project progressed, I found myself fascinated with the art of interactive entertainment, and began to take "side notes" on what it takes to write for the gaming industry. I made a host of wonderful contacts and learned a great deal about how tough --- and rewarding -- it can be to become a part of the development of some of the most mainstream and high-tech forms of entertainment today.One out of every three American households has a video game system and the fastest growing market for video games is in Europe.There are also many opportunities for freelancers to "break in" to the gaming industry through offline and "lower-tech" mediums. Publicity Through Philanthropy For Writers I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after its release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success ishighly correlated withmy Reading for Charity Contest and the attention it has drawn. Ill explain the entire background, but as pre-thoughtI think it first manifested itself through a combination of my looking for a good way to market my first book, while balancing out my karma a bit. A way to interweave my love of novel writing, increase my books visibility and provide a benefit to society in some way shape or form. All of these tasks have seemed to be accomplished- although my karma could still probably use some more balancing. Making Better Word Choices - 4 Examples Writers face many decisions when working on a project. Choosing the correct word for a certain situation is one choice that writers often either struggle with or make an incorrect choice. This article will give some basic guidance to writers on four of the more common word choices that authors face. The Write Habit: How to Strengthen Your Writing Muscle Writing is a muscle that needs exercise to stay in shape. Immaterial Gain Among some of us who deem ourselves spiritual, the use of the word "spiritual" causes blushing and anxiety.What a pale word it is in the face of what earned spirituality actually provides.No single word, however potent, can tap the pure light and color of a cosmic mindset.The green vistas and pinkish sun rays of such a mind lie beyond the reach oflabels and terms. Blogs Like All Forms Of Writing Are An Art Form That Takes Knowledge And Practice To Do Well Writing…Blogs…Blogs are on-line journals where people express themselves through writing. Writing…Writing is the process where one puts down words of a language on a format that others can read. This process has not been around very long, to use one of my writing teacher’s favorite sayings, “Writing has only existed for one day in the one year that humanity has existed.” Speaking and thinking come much easier than writing. These processes just flow out naturally like a river of consciousness; sometimes we hardly have to think about doing them. Anyone and everyone can write words down on paper but that doesn’t mean it’s ‘good writing’, myself included. Like most things in life, our society already takes writing for granted which is proving to expose more of our ignorance. Writing is a new form of expression, and if we want to do it in a way that the masses can connect with our ideas, we have to think much more simply and clearly about this art. Ten Quick Tips for Inexperienced Writers One of the biggest problems that inexperienced writers have is simply knowing how to get started.If you’ve unsure of your writing skills, then here are some quick tips to help you get started. Interview with Suspense Author Peter Abrahams Peter Abrahams is the author of thirteen novels, including "The Tutor," Ballantine Books "A Perfect Crime," Ballantine Books, "The Fan" Fawcett Books, and most recently, "Their Wildest Dreams" Ballantine Books. Top 10 Tips to Complete a Creative Writing Project Without Losing Your Creativity Have you ever started a creative writing project with great excitement, only to have your interest dwindle as the process, itself,interfere with your creativity How do you keep the momentum going and continue to enjoy the creative process Follow these tips for high creativity, fun and success! How to Discover your Primary Market Whether you market online or offline, you already know the shot-gunapproach to marketing brings few results. You will sell more productsand services when you step back and set up a strategy to reach yourtargeted market. The One-Plot Wonder Back in the mid to late 1980s I was a security guard. The pay was lousy, but it gave me many hours in seclusion to write short stories and novels. However, I usually worked over 80 hours a week. No one can write that much. Well, at least not me. Thus I discovered the joys of my local libraries. The Run-on Sentence:From Here To Eternity If you find your sentences filled with commas, and they wend from one topic to another, then you, like many people, may be guilty of writing run-on sentences. |
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