|Article Writing Information|
Article Math: A Multiplying Effect!
Writing for the internet requires that you create a large number of articles in order to get yourself noticed. You may think, "who has the time?" Well, you do if you follow a few of the simple rules I have outlined here.
1. Divide and conquer. Chances are you have a few excellent articles in your portfolio which, by themselves, are worthy reads. Still, take a second look at these articles as they may have much more "to speak" to readers than what you currently have to say.
Exactly what am saying to you? Here is an example: One of my favorite and most read articles discusses the premium topic of business aviation. The article describes five leading private jet aircraft and compares and contrasts these particular makes and models. My readers say that the article is very informative and engaging, but I know that there are another five articles contained within that one article. How so? Each aircraft can and should be a story in and of itself.
I plan on taking the original article and dividing out the various aircraft and writing stories on each one. Where I previously had one solid article, of just over 1200 words, I will have an additional five articles of approximately 500-600 words each. Basically, I am "fleshing out" some of the verbiage previously written by expounding on several key points. In essence, the one article will be divided up to become six articles in total.
2. Point/Counterpoint. In the earlier days of the news show, 60 Minutes, the show featured a segment called Point/Counterpoint whereby two members of the staff argued back and forth about a certain topic. Each person took the view diametrically opposed to the other's viewpoint and the fireworks began.
I am not suggesting you have an argument with yourself, but I would guess that you have already written a highly slanted opinion piece in the past. If so, why not counterpoint your previous point? Gasp! Isn't that odd? No, as it shows that you can objectively look at two sides of an issue, even if you don't agree with one side. Debaters do this all the time as they learn what their opponents view is and immerse themselves accordingly. The benefit to you is that your initial article serves as a terrific springboard for the second article.
3. One in a series. Newspapers often spread top stories out over 3 or 4 days. Usually beginning with the Sunday paper and running through the following Tuesday or Wednesday a feature story grabs readers attention one day and brings them back the ensuing days. Call this for what it is -- a smart marketing ploy -- as it is a way for newspapers to boost their circulation.
How can you apply this formula to writing articles? Well, much like the newspapers do you can do the same: the four days of feature stories is, in fact, one story. Because of article length and the desire to bring readers back, the editors take the one story and divide it up. The reporters create the single big story, the editors turn it into four, and the publishers love it as they can hit up the advertisers for more money.
Guess what? If you apply this same methodology to your one colossal article -- which few people will take the time to read because of its length -- you will now possess four manageable articles that stand a better chance of capturing readership.
In summation, by incorporating these rules into your article development plan, you will soon be writing more articles than you had written previously. More articles equals more attention for what you do which should mean more demand for your services and, hopefully, more money in your pocket. This is simply Article Math at its finest.
Matt Keegan is The Article Writer who writes on a variety of topics, from Aviation to Zoos. Please visit http://thearticlewriter.com for samples of some of his work.
Reaping The Amazing Benefits of Writing E-zine Articles
Marketing on a budget is tough. This is a universal truth that all small business owners face. The most effective small business frugal marketing strategy available is writing and submitting articles to web sites, e-zines, magazines and newsletters. Listed below are some of the amazing benefits you can gain by using this technique.
Ive Got An Article To Submit, Now What Do I Do With It? (6 Tips)
You submit it, that's what you do! And submit it to as many article directories as you can. (More submissions = more exposure) The more directories you submit to, the better your chance of having the right ezine, newsletter, or website publisher reading your article and using it.
A revolutionary marketing device that I call article marketing I now will share with you. Now the sole question is can article marketing me? That depends on if you are looking to build pr, increase your inbound links, and boost your traffic. If you answered yes to any of the above questions then continue to read, and learn the tricks of the trade.
Articles and Internet Branding: 5 Steps to Success
Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on the job at hand. Today you will learn how article marketing is the means to the end, and that end is PROFIT.
Wise Article Marketing Strategies
If you are an article writer, you may have been submitting your articles to ezines in order to get your name out there. Ezines are wonderful in that they give the unpublished author the opportunity to market their name without the expense of advertising. At some point you may wonder if you can be compensated for your work. The answer: yes, you can. Through implementing wise marketing strategies, you can earn money for your work and receive steady income. Here's how:
How to Write Articles to Sell Your Book
Selling books online means that you need to get interested readers to your website or to your Amazon listing. One great way to get people to your website is writing articles for republication.
Think Bigger When Doing Article Marketing
You've already agreed that putting some of your best articles into distribution is a great way to build your brand, grow your targeted traffic and get oodles of free quality back links to your website. You publish a small handful of articles and submit them to the major article distribution sites and then wait? but nothing happens or your results are depressing. What went wrong?
Financial Planners Publicity - Increase Your Search Engine Ranking with Web Articles
The goal of free publicity is to get your name in front of as many people as possible. So if you write an article, don't bury it on your web site.
Direct Sales Reps CAN Write Articles - Heres How!
We all know that article writing is a great way to promote our businesses AND helps establish us as an expert in our fields. But, just because we know how important it is to our business doesn't necessarily make us able to do it. It's often said, "I'm not a writer, I can't write articles." Or "I can't write an article about my own products without it sounding like an ad." Do either of these sound familiar?
You Are Losing Customers By Not Doing This
Not doing what, you ask.
Five Great Ideas For Your Next Article
It's amazing how quickly free articles can generatetraffic - my traffic sometimes triples within 24 hoursof releasing a new article.
Why Article Writing is Increasingly Important in This SPAM Era
There is no doubt that Spam has affected online business in a very big and negative way. So serious is the Spam problem today that many ISP filters will routinely reject and filter out messages you need from clients and business associates. Many times even email sites are trying to control ever rising Spam volumes. Many times this makes even genuine communication via email very difficult. Just try sending mail from Yahoo to AOL and you will get an idea of what I am trying to say here. Even sending out email newsletters or ezines, which are a very important online marketing tool, can be quite a challenge these days. Not to mention safe lists that are mostly a nightmare of bounced or unread emails. Out of the volumes sent, only a tiny fraction ever gets opened, let alone read. The result is that online marketing experts have been forced to look for other options and tools to help them meet their online business objectives.
Promoting Your Affiliate Programs with Articles
If you are not creating articles for your website and your affiliate programs, you should. Why? Even though it may seem like a lot of work, and it may take you time to build -- articles add a valuable commodity to your site -- content. And my friend, the search engines and people alike are always on the lookout for good content.
Why You Should Write Articles or At Least Get a Ghostwriter to Write for You
Overture reports over 1 million queries for article keyword related searches for the month of July 2005 itself. What this could actually mean is that a whole new level of exposure for your name and your services are awaiting you out there to grab. To get into the list of benefits of using articles as your marketing medium will require a list of pages to all of them listed down. I'll try to get a few of the most important ones explained in detail for you.
Six Whys of Writing
You pick a pen, grab a piece of paper and scribble?or, nowadays, turn on your PC, go to MSWord, exhaust your fingers on the keyboard?and you're done?instant article! That easy, and you're an instant celebrity.
Reprint Article Headlines ? the Reader is Secondary
A great headline can be the difference between having your free reprint article published once (on your own website...) and having it published hundreds, if not thousands, of times all over the Internet. Sure, the content has to be worthwhile; it has to be helpful, informative, and not just a sales spiel. And there's no denying that a well written article can be very compelling. But if your headline doesn't cut it, the article won't stand a chance. The best article in the world will never see the light of day without an effective headline. Now, more than ever, article submissions need a good headline. But it's not just the reader you have to worry about. In fact, the reader is secondary! When it comes to reprint article headlines, your main focus should be the publisher. You may think the requirements of a good headline haven't changed over the years, but they have. Unlike headlines for traditional newspapers, magazines, etc., which target only the reader, online article submission headlines target first the publisher, then the reader. So how do you write a headline for an online publisher? Here's a few tips... 1) State your domainNo matter what your business, you can be sure that potential publishers of your article are inundated with information every day. Imagine hypothetical 'Publisher Pete'. He's the webmaster of a high PR site. He receives hundreds of article submissions every day. Additionally, he farms article submission sites (aka 'article banks', 'article submit sites', 'free-reprint sites') for articles on a regular basis. Because so many of the article submissions he sees are spam or unrelated, Publisher Pete is quick to dismiss anything that isn't obviously ? and immediately ? relevant to his website. So make sure your headline signals the general subject area of the article submission, not just the exact topic. 2) State your argumentEvery website has an agenda. Whether it's to sell, persuade, or inform, there's always an angle. When our friend Publisher Pete looks for free reprint content for his website, he wants something that complements his agenda. If he's selling chemical garden fertilizers, he doesn't want an article about the evils of chemical fertilizer. Nor does he want an article espousing the virtues of organic fertilizer. He wants an article promoting the value of chemical garden fertilizer. If that's what your article is about, make sure the headline lets him know. 3) Don't make empty promisesSensationalized headlines may work in traditional media, but they're not so effective in online article submissions. Few things frustrate an online publisher more than being lured in by a promising headline which turns out to be nothing more than hot air. For publishers who take the time to carefully filter content before publishing, empty headlines are nothing more than time-wasters. For publishers who are a little less meticulous, empty headlines result in a site which is characterized by disjointed, contradictory, low-quality content. Either way, the publisher isn't impressed, so make sure the headline of your article is relevant to (and validated by) the body of your article.4) Put yourself in the publisher's shoesAlways think about ways to make the publisher's job easier. It's as simple as that. Brainstorm 5, 10, 20 headlines, then put yourself in the publisher's position and ask which one you'd choose. That's the best headline for your article submission. 5) Think about your publisher's readersPublishers want articles that readers will open. But remember, your publisher's website may cater to an entirely different type of reader to your website. Whenever you find yourself thinking about your secondary audience (the reader), make sure you're thinking about the publisher's readers ? not your own. That settled, you can go on to focus on regular audience-headline considerations such as making the headline attention-getting, targeted, and benefit driven. ConclusionWith the emergence of article submission as a great way to generate a high search engine ranking, and the associated proliferation of article submission spam, the right headline is more important than ever. The important thing to remember is that you're faced with a gatekeeper, and you need to address their needs first. By following all the publisher-focused tips above, you'll not only see your article published many more times, you'll also see it published on more relevant websites. This will help both your ranking (because links from relevant sites are always the best) and your click-thru traffic (because the audience will be more relevant). Happy headlining!
Ezine Publishers Want These 5 Things From Article Authors/Writers
Want your articles to get picked up and reprinted by top name brand ezine publishers?
15 Questions To Instantly Help You Write A Tips Booklet
1. What is the single most compelling subject from your experience or knowledge that you want the world to know about? If there are several topics, consider which one you are most passionate about.
Article Writing Strategies To Get Into Zen Flow ? 7 Tips
The more you write, the larger your impact. If that's true, why is it that so many authors find it hard to either start writing or to complete articles that they started?
Understanding That Online Writing is Business Writing Will Make You a Fortune
Never before in the history of the business of writing have opportunities opened up and presented themselves on such a large scale and in such huge quantities for writers to easily win so much regular business and revenue.
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