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Attack Of The Killer Google Zombies!Michael Cheney I was walking along the beach front this week with the warm sunshine in my face. You would think Id be happy right Wrong! I was absolutely raging mad! Why Because I cant stop thinking about people the world over who are turning into Killer Google Zombies! Dont forward this email onto people of a nervous disposition because I really cant restrain myself any longer. Picture the scene if you will... [A conversation last week though it could be this week or the next - it happens all the time...] Anon: "We want lots of people to find our website but it doesnt seem to be happening for some reason." Michael: "Can you tell me some of the methods youve been using to market your website" Anon: "Well really were just waiting for Google to update and then well be fine. Once that happens our problems will be over." Michael: "What else are you doing to market your website" Anon: "There isnt anything else you can do is there" [Michael slaps head..] **In Search Of The Holy Google Grail Yes - its the attack of the Killer Google Zombies. People that think Google IS the Internet. Google is not the Internet. Google is not the search engines. Google is one search engine. Thats all. There are millions of Killer Google Zombies out there right now just staring at Google looking to see whether they are ranked on page 124 or 125. Wasting their energy, efforts and life in pursuit of the Holy Google Grail - The Number One Ranking... **The Single Best Way To Get Customers To Your Website If there is one single and most-important fact I have learned in the past 9 years about how to get customers to your website it is this: There is no one single way!!!! If youre looking for the magic bullet, the ultimate secret, the hidden treasure or any other cheese-tastic analogy that you care to mention - forget it. Stop looking for that one "killer way to explode your websites traffic levels over night" - it doesnt exist. You need to start seeing the wider picture and leaving the Google Zombies to it. You need to try other search engines, try links, try online advertising, try developing partnerships with other websites, try viral marketing techniques, try dispersing your message on other peoples networks, try creating multiple websites for different niches, try an affiliate programme, try getting listed in directories, try launching an email marketing campaign and try tattooing your website address onto your forehead. Whatever you do please promise me you will try lots of different things and not turn into a Killer Google Zombie! Michael Cheney
| | | | RELATED ARTICLES Search Engine Copywriting: Focus on One Topic Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic. Are You Guilty of Stinkin’ Linkin’ Thinkin’ Do you know what kind of sites are suitable link partners for your site Can You Write Naturally and Get Good SE Ranking The most effective way to write for your website is to keep the subject matter of your web page under tight focus. Notice I didnt say website; thats because the search engines dont spider websites, they spider web pages. 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As you type in keywords you match the information you are searching for on Google, you come up with 10,000 pages of information. It’s virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want. Internet Directory Submission, Sure Way To Link Popularity Most website owners fail to differentiate between a directory and search engine, failure to do so has resulted in failure to harness the powers of Internet directory effectively. Pop-Ups Still Work. At Least For The Time Being Do you remember playing with the jack-in-the-box toy as a child You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you! Twelve Steps to Higher Search Engine Placement Getting a high ranking in the search engines can mean the difference between success and failure. Heres twelve steps to getting highest possible placements. Link Popularity and Your Add URL Page With all the buzz going on about the importance of a sites link popularity, the "look and feel" of your Add URL page or whatever you have named your add URL page has taken on an increased importance as well. Seven Must Follow Rules While Participating In Message Boards Participating in message boards forums discussions is a greatway of self promotion. It costs you nothing. Not even a penny. All you have to do is allot sometime for this type of promotion. Is there such a thing as LAZY way to TRAFFIC Nowadays there are just too many people trying to give you something of a less or no value at a very high price. Why do you buy it Why do they do it Will they succeed Emerging Methods for Effective Search Engine Ranking Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic. A Tip for Finding Willing, Quality Links Google might not dominate the search engine world like it did last year, but its still a big player and can account for a lot of your traffic.Its no secret that acquiring PageRank is a big part of doing well with Google.Ive personally seen my own pages receive huge jumps in traffic after PageRank updates.By now, you probably know PageRank comes from the number of incoming links to your web site; the higher the PageRank of the incoming links, the more PageRank your site will receive. X-Ray Specs, Turning 30 and Achieving Website Success I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far Id progressed with it in the past nine months so I ran a word count. 44559 words. Why Ugly Sites Sell More Than Pretty Sites What the heck is going on lately Most internet websites I go to now, all I see are pretty graphics everywhere. I see moving images, I see crazy JAVA, things flying around. |
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