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Appropriate Key Words ChoiceVeselin Andreev Andreev What do the key words represent Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use. Selecting the appropriate for your activity key words is the first thing you have to do because all other strategies are built on their right choice. How to select the appropriate for you key words Key words that will work best for you means to describe exactly what you offer and meanwhile to be well used by users. If your website is ranked number one in the search engines results, after using key words that nobody uses, your work will be useless. • Dont count just on you when selecting the appropriate for your business key words. The users might have a completely different view about what to insert in the search engines to find you. Wonderful implement for defining the appropriate key words is a specialized database called Wordtracker. First make a list with appropriate key words that you think are similar to your products or services. You could make such a list by asking your clients how they would search your services or products in Internet or you could view your competitors websites about what key words they had used, but dont copy their information. Just look if they had used some key words that could be useful for you. Then use the Wordtracker database, which will show you every key words popularity, and how competitive it is i.e. is it used a lot by users and how many websites are optimized for it. As more they are, as harder your website will reach the top in the search engines ranking. • The best choice will be if the selected word isnt so competitive and has a very good popularity. Besides Wordtracker gives you some additional possibilities for choosing key words, that werent mentioned before but are in reality very appropriate. Be sure that you alternate, combine the words, selected up to the moment. Much more appropriate words could appear, too. • To understand the way Wordtracker functions, use its free version, although its paid version offers much more functions. Never count on orphaned key words! Two or more words combination is a much better variant than an orphaned word. The orphaned word is more common, while the phrase much more specifies the search purpose. Lets suppose that you are a manufacturer of solid wood furnishings and take these two examples of key words. "furnishings" "solid wood furnishings" The first word is orphaned, so it is very common. When a user searches some information by it, search engine will sort all the sites where the word is contained, without anything precise. There are maybe lots of sites. Besides people using this word during their search are not from your target audience. They are not among the users that could buy your products, they are not interested in your products and services. By using the next phrase the user is aware of what exactly he is looking for and defines, limits the search to some definite kind of furnishings solid wood furnishings in that case and the relevant search engine sorts better, more precise results. The possibility your products to be bought in that case is bigger than in the previous one, maybe because the user needs these furnishings as he/she searches that way. • Thats why always add to a key word, corresponding to business like yours, some additional, specific only for your business words to define and to specify the process.
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Does Your Ezine Publisher Try To Rape Your Pocket If you have been online for a while, one of the most well know ways of selling online is to build an optin email list or ezine. So now there are thousands of email ezines on just about every possible topic. Get Traffic Using The Power Of Multilevel Marketing Ever received one of those irritating chain letter scams where they asked you to place your name at the bottom of 10 names and remove the top oneNext you are supposed to send a buck to the top name Ten Steps To A Well Optimized Website - Step 2: Content Creation Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will discuss how to properly write content for high search engine positioning. Killer Ad Copy Not everyone is a writer. Good copy writing is a science and can be learned over time. 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Return on in investment is a good phrase thats being thrown around - what are you actually making from your web site in cash terms Ever thought about that Cant write articles Write code! If youve subscribed to an seo newsletter for longer than a week, youre well aware that writing articles with tips and advice pertaining to your websites subject is a great way to generate links and traffic. But what if you cant write or are afraid to write Well, if you can write software, youre still in luck! In this article Ill show you a trick that can still garner you hundreds of links and wont require you know the difference between adjectives and adverbs. A Winning Domain Name The domain name is one of the most important decisions you will make when trying to win over the search engine dilemma.Try using at least one of your best keywords within your domain name. A New Twist To The Signature File Idea After the incredible success of Hotmail.com, the use of signature files on all outgoing e-mail accounts has been a common method of web promotion. Work With The Search Engines - Dont try to Outsmart the Search Engines Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery.But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code. Breathe New Life Into Your Half-Dead Website By Using Words That Sell This article may come as a surprise to you. Why you should NOT submit your site on Search Engines Before to answer to this question we have to know what is the difference between a search engine and directory. Here is a brief explanation. Search Engine Optimization --- An Overview Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits and how you can optimize your website for top search engine rankings. Promote your Web Store After spending substantial time and efforts the big day came when you finally published your website on the Internet. You are now ready to show your website to the world. But, with over a billion pages vying for traffic how do you make people visiting your site 3 Reasons Your Website Might Fail To Attract Enough Customers Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers or visitors is only a small part of the equation for success… EyeTrack III - Can It Really SEE Your Visitors Thought Patterns This you DO NOT want to miss: The newest report out on "seeing" whatpeople look at when they browse through your site and how they react tocertain layouts, headlines, images, and text formats. |
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