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Search Engines 101 - Search Engines ExplainedKristy Meghreblian What Are Search Engines A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs for example, http://www.submittoday.com. There are four basic types of search engines: Automatic: These search engines are based on information that is collected, sorted and analyzed by software programs, commonly referred to as "robots", "spiders", or "crawlers". These spiders crawl through web pages collecting information which is then analyzed and categorized into an "index". When you conduct a search using one of these search engines, you are really searching the index. The results of the search will depend on the contents of that index and its relevancy to your query. Directories: A directory is a searchable subject guide of Web sites that have been reviewed and compiled by human editors. These editors decide which sites to list, and, in which categories. Meta: Meta search engines use automated technology to gather information from a spider and then deliver a summary of that information as the results of a search to the end user. Pay-per-click PPC: A search engine that determines ranking according to the dollar amount you pay for each click from that search engine to your site. Examples of PPC search engines are Overture.com and FindWhat.com. The highest ranking goes to the highest bidder. There are a few downfalls you should know about using PPCs:
PPCs can be an effective short-term solution for gaining exposure and driving immediate traffic to your Web site while you wait for full indexing, but it can become expensive if you use it as a long-term solution. How Do Search Engines Work: Search engines compile their databases with the aid of spiders a.k.a. robots. These search engine spiders crawl the Internet from link to link, identifying Web pages. Once search engine spiders find a Web site, they index the content on those pages, making the URLs available to Internet users. In turn, owners of Web sites submit their URLs to search engines for crawling and, ultimately, inclusion in their databases. This is known as search engine submission. When you use search engines to find something on the Internet, youre basically asking the search engine to scan its database and match your keywords and phrases with the content of the URLs they have on file at that time. Spiders regularly return to the URLs they index to look for changes. When changes occur, the index is updated to reflect the new information. What Are The Pros And Cons Of Search Engines Pro: With the vast wealth of information available on the Internet, search engines are the most effective and efficient way to find information based on your specific search requests. Con: Because search engines index mass quantities of data, you are likely to get irrelevant responses to your search requests. Are Search Engines All The Same Search results vary from search engine to search engine in terms of size, speed and content. The results will also vary based on the ranking criteria the search engines use. If you arent getting the results you need, try a different search engine. While the results may not be wildly different, you may get a few search results from one search engine that you didnt from another. How Do Search Engines Rank Web Pages When ranking Web pages, search engines follow specific criteria, which may vary from one search engine to another. Naturally, they want to generate the most popular or relevant pages at the top of their list. Search engines will look at keywords and phrases, content, HTML meta tags and link popularity -- just to name a few -- to determine the value of the Web page.
| RELATED ARTICLES EyeTrack III - Can It Really SEE Your Visitors Thought Patterns This you DO NOT want to miss: The newest report out on "seeing" whatpeople look at when they browse through your site and how they react tocertain layouts, headlines, images, and text formats. To Blog or Not to Blog: Are Blogs Becoming More Popular than Forums, Newsletters and E-zines Blogging is hot, and seems to be becoming hotter each month. Although blogging originally was dismissed, by many successful publishers and other online "gurus", the truth is that now, a few years after the "blogging trend" began, there are actually more blogs and more bloggers online than ever before. Blogging, obviously, is "here to stay"! Using Meta Tags Wisely to Attract Search Engines and Visitors There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam. Top 10 Design Issues According To Web Marketing! When it comes to designing your site, there are 2 ways you can ultimately go. a Designing for yourself and no one else, b Designing to fit web marketing and customer attracting methods. Great Response by Auto Responder 1. Collect leads with your autoresponder. You will get an e-mail digest of everyones e-mail addresses who requests information from your autoresponder. Viral Marketing! Are You Missing Out Many of you are reading this article because you would like to further promote your Internet business and are looking for new ways in which to do this. You have read lots of articles covering various Internet Marketing techniques and are still looking for the "Holy Grail" strategy that will take your website to a higher level. After all, others are achieving this so why shouldnt you. How to Create A Homepage That Works Want to know what the worst thing to say on a homepage is Search Engine Submission- Don’t be a cheapskate! Submitting your website to the main search engines should be handled with care. Do it right, and the rewards can be great. TEN answers that turn Your visitor in to Your Customer. You know... Before purchasing your product a person comes to your order page minimum of 7 times Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs. SEVEN tips on Submitting Your Ezine articles to content sites and Publishers. 1. Make sub-lists from Your ezine publishers list: Write It and They Will Come Write it, offer it for free on your site and they will come. Yeah right and then you woke up. Have You Got Your Ear To The Ground Or Your Head In The Sand What happened on your website yesterdayWhat about last week or last monthHow about in the past hourHow many visitors come to your website as a result of using a search engine How long do people stay on your website for on average Which pages do your visitors go to How To Find Relevant Web Sites For Link Exchanges If you’ve been on the internet very long at all, you know that one of the very best and certainly cheapest ways of making your web site known is by exchanging links with other sites similar to yours. The more relevant sites that link to yours, the more your rating will improve, the more people looking for whatever you have will find your site, the more traffic you will get and the more sales you will make! So just how do you go about finding webmasters who are willing to place a link to your new site onto their site Finding and Managing Quality Reciprocal Links: A Tutorial for The Newbie All of us want to increase traffic to our web sites. It helps our search engine rankings, and is a very cost-effective way to provide us with potential new customers. One of the best, and certainly least expensive, ways to do that is by exchanging links with sites similar to our own, or that contain content our own visitors are likely to find interesting and useful. It is important to restrict our exchanges to such sites because if we indiscriminately exchange with everybody and anybody we become what is known as a “link farm” and wind up being banned by the search engines. No one wants to be banned by the search engines, so this article will discuss how to find relevant sites with whom to exchange links, and how to keep track of them after you have exchanged the links. Even though there are software programs that will do most if not all of this for you, they have various flaws and inadequacies. If you are one of those people who prefer the personal touch, this article is for you! A Winning Domain Name The domain name is one of the most important decisions you will make when trying to win over the search engine dilemma.Try using at least one of your best keywords within your domain name. Using This One Simple Word Helped Treble My Sites Profits This article is very important. Google Rank Cake FAQS/Comments Is there such a thing as LAZY way to TRAFFIC Nowadays there are just too many people trying to give you something of a less or no value at a very high price. Why do you buy it Why do they do it Will they succeed Breathe New Life Into Your Half-Dead Website By Using Words That Sell This article may come as a surprise to you. 10 Great Search Engine Optimization Tools for Your Online Success The Internet promotion of every company is related to the search engine positioning of the site. The positioning is important for your books, products and services to be easily found online. |
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