|
|
| Site Promotion Information |
|
|
|
|
Pay Per Click Search Engine Marketing - Starting A CampaignMartin Lemieux Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go. Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are deticated to search engine placement 24 hours a day, 7 days a week Dont fight the battle, win the battle by utilizing pay per click search engine marketing! 1st Thing 1st: Testing Your Market Place... If youve never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place. The key is to find what your potential customers are searching for. Theres no better place to test that out by going to Google. Google allows you to pay for a small ad off to the right within a small green box. Huh If youve never seen these small ads within Google, go to: http://www.google.com If you type in "web design" in googles search engine, you will no doubt get the regular results on the left, as well as a list of small ads off to the right within small green boxes. Underneath the small green boxes, you will see a link that says; "Place your ad here". Another route is by going here: http://adwords.google.com Please do yourself a favor and deticate yourself to a small ad within Google in order to learn the ropes and utilize an inexpensive way to some fabulous research information. Youll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign. Try coming up with an ad thats catchy and to the point! Ex. Legal Services Get A FREE Consultation!
After that you need to predetermine the "Key Phrases" you think that your potential clients are typing in Google when it comes to your product or service. EX. "Legal Services". When Google asks you to enter your key words or phrases, you might want to try entering something like this....
Try using as many as you can think of... Google will later show you the most popular key phrases compared to the key phrases that dont work at all. Please Note: I am using Googles Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site. Once youve entered your "Key Words & Phrases" now youre going to be asked to enter the maximum amount of money you want to pay every time someone clicks on your ad. Ex. If someone searches "Legal Services", you enter that you will pay a maximum of 0.07cts per click. This will give you a pre-qualified potential client for 0.07cts. Lets move on a little now.. Assuming that your ad is all set up and already on the way. Now you can return to Google, log into your account and see how your "Key Words & Key Phrases" are performing with your campaign. It might read something like this....
Now you will get a much better understanding at what your potential clients are searching for and what they are actually clicking on. KEY NOTE: Try to experiment with this as much as possible and as quickly as possible so you can really begin your Pay Per Click Search Engine Marketing. Are you ready Now that you have your predetermined key words of phrases you want to use, you can now start looking into pay per click campaigns. Per per click search engines are a little different compared to the Google Adwords because instead of getting a small ad off to the right you are now going to bid on actual search engine placements. 1st thing you want to do is to visit a pay per click search engine. For instance, you might want to visit: www.goto.com or www.lycos.com or any other pay per click search engine online and test your new key words to determine what the top placements are paying for those spots. Ex. Lets use "Lawyer Services" again, type in that phrase in any ppc search engine and look at the top placements! It should read something like this... 5 Legal Services.com
The key is to look at the cost. The cost is what "Legal Services.com" was willing to pay for the 5th search engine placement. And there you go, you now have the basic knowledge to plan out a pay per click campaign. Always remember to lay out how much you are willing to commit to your search engine campaign and keep yourself to it. I recommend to all my clients to atleast master the Google Adword program. Googles search engine is the #1 hotspot on the internet for potential clients, why not get a slice of the pie! Good Luck To All!
| | | | RELATED ARTICLES How To Top The Medal Tables With Your Website You can achieve success with your website of Olympic proportions - heres some help to get you started.. Getting Unlimited Traffic From Search Engines Search engines have become so intimidating lately - most people think that search engines are just out to get them - everyones becoming afraid... They also think that getting #1 rankings is near impossible. How To Screen Your Visitors When Using Pay Per Click Advertising If you are using pay per click advertising, I dont need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through. TEN answers that turn Your visitor in to Your Customer. You know... Before purchasing your product a person comes to your order page minimum of 7 times Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs. 21 Free or Low-cost ways to Promote your On-line business After developing my product, having not much in my cookie jar to spend on promotion, I researched and found a lot of very effective promotional ideas that brought me success with my personalized cartoon business. Seek Engines: What If Seek Had Bumped Out Search In the early days of the World Wide Web, when things were justgetting started many geek speak terms were jockeying for positionto be the standards for years to come. I used to drive by aCalifornia-based company every day that had named itself YKK andthink, "What a pity." Signatures -- The Long and Short of It Top 10 Traffic Building Mistakes To Avoid When people look to submit their sites to the major search engines,there are some key mistakes that should be avoided for successfulpromotion. Double Your Revenues with Joint Ventures The best way I know of to multiply your online results, such as doubling the size of your opt-in email list, or increasing your sales, is through the use of joint ventures. 3 Simple Ways To Dramatically Improve Your Website Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops. Super Affiliate Strategies To Boost Your Click Through Rates If you are an affiliate I dont need to tell you that its not easy, especially if your promoting a product or service that is a large program with a lot of affiliates. Every single affiliate in that program is in indirect competition with you, even though its not your product or service. 8 Tips to Increase Response in Email Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email: Google Ban - How not to get banned by Google! Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index! How to Create A Homepage That Works Want to know what the worst thing to say on a homepage is " Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, whats the point in teaching them to suck eggs When to Hire a Professional SEO Firm In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization or SEO is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective. Power Packed Linking Strategies - Part Two The keyword marketing guide to a linking strategy that packs real punching power. How to use keywords to improve your ranking in search engines. The importance of keywords THREE ways You can Use the Ezines to Increase Your Sales ***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit toezine publishers- META Tags Explained and How To Use Them For Ranking The META tags are used to provide extra information about a web page. There was once a time where a good search engine ranking could be achieved by simply changing the value of the META tags. However these days are long gone. Nowadays the META Tags are decreasing in importance in the eyes of the search engines who are using more sophisticated methods of ranking pages namely link popularity, optimized anchor text. 4 Simple Secrets for NetMarketing Success Starting an internet based business when you have zero marketing experience is, to say the least, bewildering. I speak from personal experience as I started out with no specialized knowledge. I gradually weaved my way through what seemed like hundreds of sites selling just about everything and tried to resist buying every white elephant that was offered. |
| home | site map |
| © 2005 |