Sales Training Information

How to Build Rapport in 7 Seconds!


I had my first official sales training by a man who believed in being very assertive, almost pushy. At the time this conflicted with my reserved nature, and for the next 6 months didn't even make one sale.

Value Add Negotiating for Sales Professionals


Imagine this scenario. You are a sales representative for Baker distributing. One of your long-time customers, Albertson Metals, operates a mill that produces high nickel alloy ingots. Each year, this mill purchases approximately $500,000 worth of MRO products such as bar conditioning wheels, flap wheels, grinding belts, cutoff wheels, steel shot and grit, and other products for the mill?s laboratories. Unfortunately, you are usually able to obtain only about 30% of this business.

The 12 Dumbest Things Salespeople Do


We all make mistakes and some salespeople seem to make a lot of them. What scares the vinegar out of me is that most salespeople keep making the same mistakes over and over again. Now in my book - that's just plain STUPID!

The Truth About Sale Success!


Bill Brooks of The Brooks Group wrote an article several years ago about his organization?s research into sales performance. Bill?s research partner analyzed 178 top sales performers from the United States and another 450 from Germany who, as he stated, ??were at the very peak of their game.? These top sales professional were analyzed in two key areas behavioral style (personality) and core values. Here?s what the Brooks Group researchers learned about sales success:

The Myth of the Natural Born Sales Wonder


When I researched the field of using personality inventories to determine future sales success potential, I found the following flaws in their application and interpretation:

Elearning Is Dead - Long Live Blended Learning!


There is little doubt that eLearning has not achieved the success it promised some ten years ago, even though the primary benefits in terms of cost and flexibility remains extremely attractive. Some of the mistakes that have been made are:

How Business Coaches Avoid the Yearly Training Feeding Frenzy


What is it with appraisals? In September and October there were no training needs, and then suddenly in November and December everyone in the company has a personal development plan. How did that happen? How come six weeks ago I didn?t have any training needs and now I have a shed-load of them?

The Dos and Donts of an Elevator Pitch


The dreaded question: "What exactly does your company do?" It's a simple question, but do you find that every time you answer it you give a different answer?

How Pareto?s Principle Impacts Your Sales Success


Pareto's Principle {the 80/20 rule) is vividly illustrated in the sales statistics of most industries, companies and professional service organiizations. Eighty percent of all products or services are sold by just 20 percent of the sales professionals in the United States and Canada. How does this rule effect the overall management of the selling process in your company or firm? Basically, Pareto?s principle impacts your selling process in three key areas:

The Multiplying Factor In Sales Success


Mark has an attitude! Mark had worked in an operational capacity in the plant of a mid-western uniform company for over eighteen years. He had held almost every job in the production end of the business, from janitor to purchasing. One morning the owner of the company called Mark into his office to discuss a new job assignment. Mark was floored when the boss asked him to become the company?s sales manager and take over the marketing department, which included the areas of sales and service. Mark had never sold before, nor had he managed more than a couple of people in his operational assignments. Now he was being asked by the owner of the laundry, at my recommendation, to supervise a sales team of three people, a route sales staff of nine and three service managers. My recommendation was primarily based on my observations of Mark as he gave me a plant tour a year earlier, as I started my engagement with this client.

Being Politically Correct When Selling Can Cost You Sales


In our culture it is basically un-American for a prospective customer or client to help a sales representative or service industry professional in the selling process, by answering the probing questions required in an effective consultative selling approach. However, many sales trainers, coaches and managers teach that to be ?politically correct,? polite or to look professional, you must ask permission if you want to probe for information.

Direct Sales and the Use of Clipboards


Do you ever feel that when you are doing direct sales you find yourself not getting respect from the local businesses? They are busy and you are an interruption of course, yet at the same time, it does slow you down. Smart direct sales marketers carry clipboards into offices to sell and take orders. Clipboards come in many colors and styles; plastic, aluminum, clear, etc. These clipboards should have your company logo on the bottom. They should also have calculators on the clip. The logo should be made of vinyl lettering in your company colors. They should be durable or high tech plastic clipboard which can be dropped from six feet without breaking. They should also have a company pen attached which contrasts such as a yellow pen with blue ink or red ink inside. The sign-up sheets for orders or receipts should be on top and attached to the clipboard.

Why ALL Sales Decisions Are Based On Emotion - Heres The Proof!


Have you ever gone into a newsagent, picked up a magazine and flicked through the pages for a while, read the index, read some of the pages in the magazine?

How To Write Sales Letters That Deliver


Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didn?t send out a high enough volume to get the replies you were looking for. Or, you could face the truth: Your sales letter just didn?t have what it takes.

Survival On The Road! A Resource For The On The Road Sales Professional


It makes no difference if you are a Saleswomen, a Salesman, a rookie or a seasoned pro, we all face challenges while on the road. You may set up your own flights, cars and lodging, you may have a travel department that does it all for you, or if you are like the vast majority of "rocket roadsters" you drive your own car.

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