|Sales Management Information|
Franchise Sales; Recruiting of Laid Off Employees
Because of corporate downsizing, many people have been laid-off or voluntarily taken early retirement packages and/or incentives. This happens when times are good due to mergers and acquisitions or when the economy is in the dumps and corporations are working to cut payroll costs. Almost all of these people have absolutely had it with corporate life; they feel burned and unappreciated. They realize that there is no such thing as job security. If a franchiser sales team gets the lead in time, they may still have good credit. If not, these laid off employees will have spent their savings on family crisis type emergencies and day-to-day living expenses. They will have either taken a job for less pay somewhere else out of necessity or be in a line of work totally foreign or unrewarding. Once this happens, they may no longer be in the market for a franchise.
These corporate victims may have never even considered owning a small business, but if they have, now is the time their desire would be the strongest. Since they won't know a thing about running a business, they will be very interested in what we have to offer, because we have taken all the guess work out of it.
Most franchise companies believe this to be their best market for franchise candidates. They have responsibility, families and don't have a way out. They are usually quite serious and are at the end of their rope. It's either sink or swim from here on out. The bank will take their house and cars if they don't have an income. They can't afford to lose, they have to win. They will dig in deep and give it 110%. Franchise companies need this level of dedication to grow strong.
The best thing you can possibly do for a person who has been laid off is give him/her a job. Their self-esteem and self-worth will come back and they will be whole again. No more mid-life crisis for them. They've been to the bottom and like a super ball; they will bounce back.
There are some drawbacks to this type of prospective franchisee and a franchisor needs to decide if they can over come these issues in their particular business model. Here are some of the drawbacks:
Many Are Out Of Shape
Many Have Never Done Any Physical Or Manual Labor
Many Are Introverts To The Third Degree
Many Are So Desperate That They Will Try Anything Even If They Know It's Not For Them
Many Have Defaults, Judgments, Bankruptcies Or Collection Accounts On Their Credit
Many Are So Analytical That They Will Sign The Franchise Agreement Based Upon The Numbers Instead Of Their Ability To Sell, Manage And Operate A Franchise
There are lots of good reasons why they should become franchisees however and why a franchising company should look to laid off employees as potential candidates to become franchise team members:
They Will Completely Understand Our Computer System
They Will Follow Our Manual/Model To The Ninth Degree
They Have Always Followed Systems Management
They Have A Knack For Perfection
They Don't Have A Strong Ego To Satisfy
They Are Used To Stress And Work Better When The Pressure Is Removed
They Are Used To Everything In Moderation, Which Is Great As Long As They Don't Over Do It
They Are Smart, Fast Learners And Will Read All Manuals
They Can Achieve Greatness As A Franchisee (With Our Proper Guidance)
So where some of these are major drawbacks, many are absolute advantages. Any franchise company who truly wishes to expand their numbers needs to look a the large corporation laid off employees lists. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Retail Operations - Effective Branch Manager Support and Guidance
Performance and behaviour management is by far the most difficult aspect of any manager's job and the reluctance to 'grasp the nettle' when performance or behaviour issues emerge is certainly a concern in many organisations. But at the end of the day that is what managers are paid to do and not doing so will certainly affect service, team morale, sales and ultimately the bottom line.
Small Business Marketing: Overtaking Your Competitors
Few businesses keep tabs on competitors, yet such knowledge can give you a distinctive competitive edge. Building a file on them, looking at everything from the customer's viewpoint and asking suppliers and employees what they know about them can be worthwhile. Keeping a jump ahead of the competition means knowing precisely what they are up to. Here are some tips to help you stay one, if not several, leaps ahead.
Why Performance-Based Recruiting Produces Top Sales Performers
Many recruiting ads and job descriptions include "knockout factors" that can actually screen out qualified sales candidates. One example is a requirement that candidates have an undergraduate degree, a graduate degree, or a degree in a specialized field of study such as Engineering. Another example is a requirement that candidates have a minimum number of years of sales experience.
All Small Businesses Need to Gather Community Intel
How well do you know your community? As business owners it is essential that we know our communities intimately. Have you ever made the effort to learn more about your town; Do you even know where to look. Lets discuss some ways to gather intel for your community based marketing efforts.
The ACCOUNTABILITY Challenge for Today?s Business Management
In today's 24/7 driven business word, accountability is becoming a more critical issue for every business owner, manager, executive and salesperson. The challenge is to realize that accountability is just not a single issue, but an issue with many supporting elements. To maintain and thrive as an accountable individual first requires overcoming the fear to embrace these elements and then a plan of Action to ensure that YOU are an accountable individual.
Drop Discounts and Earn Top Dollar
Every dollar you discount is a dollar of pure profit you're giving away. Therefore, your efforts to remove discounts will be richly rewarded.
Producing Premium Performance
One of the major issues that arises in managing a small or medium size business is in the area of employee performance. Many business owners are frustrated with the poor performance of their team or some individuals within their team. No matter how hard they try, they don't seem to be able to create a sustainable improvement in performance. The tendency is to blame the employees for poor performance. However, more often than not, the problem stems from not establishing an effective performance management framework.
Sales Competence Isn?t About Quota Performance!
Compounding the problem are two myths regarding measures of competency in sales.
Sex, Drugs, & Rock-n-Roll: Trade Show Traps and Tips
Sex, Drugs & Rock-n-Roll
How to Sell Strategically
If you want to maximize your sales performance, take a strategic approach to selling. After all, wouldn't you agree that "the 80/20 rule" applies to customers, where approximately 20 percent of customers produce approximately 80 percent of sales?
Whats a Professional Sales Manager?
I was in the depths of a major depression. As a third year salesperson with a good company, I was doing well, and was on my way to becoming the top salesperson in the nation for that company. But business had slowed down a little, and I didn't have my usual number of proposals out for consideration. So, I wasn't as busy as usual. As my activity slowed, I began to worry. My doubts increased to the point where I had thought myself into a real depression, stuck on the question of "What's the use of trying?" The more negative my thoughts became, the less energy I had. My lack of energy led to fewer and fewer sales calls, which of course, led to less activity. And that led to more depressing thoughts. I was caught in a powerful downward spiral.
Offer Package Deals To Increase Profits And Sales
An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be closely related. For example: if you're selling a computer you could add in software, hardware, computer furniture, etc.
As a group of sales trainees took a break from our workshop on selling, the distress they were feeling, was clearly manifest in their intense discussions. It was obvious from their unrestrained conversations that the software being installed to track their sales performance was the reason for their anxiety. It was also evident from their negative comments, that many of these trainees had already given up on selling their company's services and that no amount of sales training could help them sell their firm's services. Our client, a large midwestern service firm, was willing to pay generous incentives for their customer service staff to up sell additional services. Yet, most participants in this training session felt, for a variety of reasons, that obtaining additional sales was impossible.
Overcoming Sales Objections for Small Business Networks
Do you need help overcoming sales objections? Do you sell computer networks, or other IT-related products and services to small businesses? This article provides tips and hints so you can be overcoming the most common sales objections heard when selling networks to small business prospects, customers, and clients.
How To Use A Powerful Leadership Tool To Step Up Sales Results
Good sales people can close, but few "step up" for even more sales from that close. Yet stepping up should be one of the easiest accomplishments in sales - that is if you know how to build the staircase.
Increasing Sales by Using Coupons - Will it Help Your Business?
Increasing Sales by using Coupons. Will it help your business? Well, the Promotional Marketing Association's (PMA) "Coupon Council" shows that 3.8 Billion coupons were redeemed in 2003. Consumers saved over 3 billion dollars. 79% of American's used coupons last year. There are many Coupon Franchises out there with quite a track record. Here are a few of them: Val-Pac; http://www.valpak.com/info/franchise/franchise_faqs_content.jsp.
Raise Your Fees Overnight!
Do you want to make more money?
How To Become A Better Sales Manager
YIPPEE! Kendra won, or should I say, "She was hired," by the "Donald." It was no surprise to me. It was all about people and management skills. You either have them or you don't! Kendra had them and Tana, sad to say, didn't.
The Differences Between A Commercial Collections Agency & Lawyer
If your letter writing and phone calls have all failed to resolve a debt issue, it is time to call in a professional - a commercial collection agency or a lawyer specializing in commercial debt collection.
Sales Pipeline Forecasting Is There A Better Way?
To put it mildly most companies sales forecasting just isn't delivering, a staggering 90% of the deals do not close as forecasted even when the close probability is 75% or over. Even more astonishing is that 54% of forecasted deals are lost to competitors or to a no decision.
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